Director, Biopharma & Consortia Engagement

The Director, Biopharma & Consortia Engagement serves as the engagement lead for Natera’s Biopharma Marketing organization, translating oncology business development priorities into external-facing programs that strengthen partner relationships and accelerate opportunity creation. This role owns the strategy and execution of congress presence, executive and educational events, KOL and consortia engagement plans, and other targeted programs for pharmaceutical companies, cooperative groups, and key external stakeholders. 

The position partners closely with BioPharma Business Development, Medical Affairs, Product, Commercial Marketing, and the Event Marketing team to ensure engagement activities are insight-led, compliant, and measurable. This is a senior individual contributor role requiring strong oncology fluency, external stakeholder management, and the ability to lead complex programs in a highly matrixed environment.

PRIMARY RESPONSIBILITIES:

• Develop and lead the annual biopharma engagement plan, including congress strategy, sponsored symposia, roundtables, executive events, roadshows, and other high-value touchpoints aligned to business development priorities.

• Build and maintain KOL, consortia, and account influence maps; identify target stakeholders and define tailored engagement objectives, messaging, follow-up actions, and success metrics for priority programs.

• Serve as the primary marketing interface to the Events function and coordinate with Business Development, Medical Affairs, Product, and Commercial Marketing teams to deliver high-quality, compliant external programs and partner-facing content.

• Translate scientific data, publications, posters, and market insights into compelling narratives, event materials, and enablement assets that support partner conversations and account progression.

• Gather and synthesize feedback from congresses, advisory boards, customer meetings, and consortia interactions to inform account strategy, campaign briefs, future event investments, and cross-functional decision-making.

• Manage external agencies, vendors, budgets, timelines, and post-event reporting; monitor KPIs such as meeting volume, stakeholder engagement, pipeline influence, and return on program investment.

• Performs other duties as assigned.

QUALIFICATIONS:

• Bachelor’s degree in life sciences, marketing, business, or a related discipline required; advanced degree (MBA, MS, PhD, or PharmD) preferred.

• 8+ years of progressively responsible experience in biotech, diagnostics, or pharmaceutical marketing, market development, partnerships, KOL engagement, or related commercial roles

• Strong oncology experience required; experience in molecular diagnostics, genomics, MRD/ctDNA, precision medicine, or biopharma services strongly preferred.

• Demonstrated success leading congress strategy, executive events, advisory boards, KOL engagement programs, or other external stakeholder initiatives in a regulated healthcare environment.

• Experience translating complex scientific or clinical content into differentiated B2B messages, event programming, and commercial materials.

• Proven ability to work cross-functionally with business development, medical affairs, product/clinical teams, legal/compliance, and external vendors.

• Experience with account-based marketing, performance measurement, and program ROI tracking preferred.

• Equivalent combination of education and relevant experience may be considered.

KNOWLEDGE, SKILLS, AND ABILITIES:

Technical:

• Strong understanding of the oncology landscape, pharmaceutical partner needs, cooperative groups/consortia, and major congress/event ecosystems.

• Ability to design engagement strategies, influence maps, stakeholder segmentation, target lists, and follow-up workflows tied to business goals.

• Skilled in developing executive presentations, messaging frameworks, briefs, and sales/partner enablement materials from scientific content.

• Working knowledge of CRM/lead capture processes, campaign analytics, event measurement, and reporting.

• Strong project management, budget administration, vendor management, and compliant review/approval practices.

Behavioral:

• Executive presence and strong interpersonal skills with the ability to represent the company credibly to senior external stakeholders.

• Strategic, proactive, and solutions-oriented mindset with sound judgment and comfort operating in ambiguity.

• Ability to lead without direct authority and align diverse cross-functional partners around shared priorities.

• Strong written, verbal, and presentation skills; able to communicate complex information clearly and persuasively.

• Highly organized, adaptable, and resilient, with the ability to manage multiple projects and deadlines simultaneously.

PHYSICAL DEMANDS & WORK ENVIRONMENT:

Work is primarily performed in an office, home office, or conference setting and requires regular use of a computer, keyboard, and standard office technology. The position requires the ability to review written materials, prepare presentations, and communicate effectively with internal and external stakeholders by phone, video conference, and in person. Periodic travel is required for congresses, customer meetings, advisory boards, and internal planning meetings, which may include evening or weekend hours. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the role.

Sr Area Marketing Manager, Oncology Northeast

About the Role:
Join Natera as a Sr. Area Marketing Manager to play a critical role in driving awareness and adoption of our cutting-edge molecular residual disease (MRD) test Signatera® for oncology healthcare providers. This is a unique opportunity to contribute to the growth of our suite of oncology products, including Altera™, and Empower™, that are transforming cancer care and advancing precision medicine. Reporting to the Director of Oncology Marketing, you will oversee marketing efforts in a designated region (Northeast) to engage providers in peer-to-peer discussions about the use of MRD in oncology practice and in regional cancer centers.

Primary Responsibilities

• Analyze and Report Insights: Gather data to build reports and own metrics. Ability to translate data into action plans.

• Collaborate Across Teams and with KOLs: Partner with Medical Affairs and Sales teams to develop and execute peer-to-peer programs in your area adapted from national marketing campaigns.

• Customize Education: Identify the most effective channels to reach medical oncologists and surgeons and adapt national campaign messages.

Qualifications

• Education:

  • Bachelor’s degree in a related field required (B.A. or B.S.); advanced degree (MBA, M.S.) preferred.

• Experience:

  • Minimum of 5 years in oncology product marketing, oncology sales, oncology medical affairs, or strategic consulting.

  • Demonstrated analytical rigor and ability to translate data into marketing action.

  • Experience in oncology diagnostics is required.

Knowledge, Skills, and Abilities

• High integrity and strong interpersonal skills to build lasting relationships with stakeholders, and navigate a complex matrix.

• Excellent project management skills with strong attention to detail and ability to manage timelines effectively.

• Strong written and verbal communication skills, including proficiency in presenting technical content to diverse audiences.

• Collaborative mindset with the ability to lead and align cross-functional teams in a matrixed organization.

• Analytical, problem-solving mindset with experience gathering customer insights and translating them into actionable strategies.

• Familiarity with digital marketing channels and field marketing tactics.

• Strong proficiency in Qliksense, AI and BI tools, Microsoft PowerPoint, Excel, and Salesforce.

Location: Remote (Must be willing to travel up to 20%)