Compensation: $150,000 OTE

Location: After 90 days, this role is required to be in-office in Kelowna full-time

About Martell Group

The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.

Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you’ll automatically be considered for all open roles across our companies, not just the one you applied for.

Why you shouldn't work here – Radical Transparency from our CEO

About the Role

You will be the strategic owner and primary driver of demand generation across Martell Media and Pink Skirt Project. Your mandate is to turn attention into qualified pipeline and revenue, combining strategic clarity with hands-on execution.

We’re hiring a player-coach who can scale acquisition channels with speed, precision, and zero fluff. You will own paid media, funnels, analytics, and channel performance end-to-end, while building the systems and rhythms that enable compounding growth.

Your mandate is simple: build and scale demand without diluting the brand. Every initiative must be integrated, revenue-aligned, and built to convert.

What You’ll Do

1. Paid Acquisition and Demand Generation

• Own and scale paid acquisition across Meta, Google, LinkedIn, and emerging channels.
• Plan, launch, and optimize campaigns with full ownership of budget, targeting, creative testing, and performance.
• Drive consistent, predictable MQL production with clear targets tied to pipeline and revenue.
• Track and improve core metrics including CPL, CTR, CVR, MQL-to-opportunity, and revenue contribution.
• Build repeatable acquisition systems that compound performance over time.

2. Funnel Build, Testing, and Optimization

• Own the full funnel from click to conversion, including landing pages, offers, lead flows, and nurture sequences.
• Design and run continuous A/B tests across pages, creatives, and conversion paths to improve performance at every stage.
• Identify drop-offs and conversion gaps, and implement solutions that increase lead quality and conversion rates.
• Ensure funnels are tightly aligned with campaign intent, audience, and offer positioning.

3. Messaging, Sales Feedback, and Scaling What Works

• Work closely with sales to gather feedback on lead quality, objections, and conversion patterns.
• Translate insights into stronger messaging, positioning, and creative direction across campaigns.
• Continuously iterate on offers and funnels based on real revenue feedback, not just top-of-funnel metrics.
• Double down on high-performing campaigns, audiences, and messaging to scale efficiently.

4. Channel Acceleration and Content Distribution

• Scale distribution across YT, IG, LI, TT, email, newsletter, and SMS through high-velocity testing and iteration.
• Partner with creative, writing, design, and video teams to ensure output is high-quality, on-brand, and conversion-driven.
• Implement structured testing frameworks to improve engagement, conversion rates, and audience quality.
• Ensure consistency in messaging across all channels, campaigns, and launches.

5. Monetization and Revenue Enablement

• Turn audience growth into revenue through integrated monetization flows tied to MQL quality and conversion.
• Align marketing sequencing with launch calendars and program-level revenue goals.
• Ensure every campaign and channel contributes to measurable pipeline and revenue outcomes.
• Build visibility into performance drivers and continuously optimize for revenue, not vanity metrics.

What You Bring

• A senior performance marketer with end-to-end ownership of paid acquisition, funnels, and revenue-driving systems.
• Hands-on experience running and scaling paid campaigns across Meta, Google, LinkedIn, and similar platforms.
• Strong funnel and analytics capability with command of CPL, CTR, CVR, MQL quality, and attribution.
• Proven ability to build and optimize high-converting funnels and iterate quickly based on data.
• Experience working closely with sales teams to refine messaging and improve conversion.
• Player-coach mindset, able to build systems while personally executing at a high level.
• High-judgment operator who moves fast, tests aggressively, and scales what works.
• Obsessed with turning attention into MQLs, and MQLs into revenue.

Compensation: $60,000 - $70,000

About Martell Group

The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.

Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you’ll automatically be considered for all open roles across our companies, not just the one you applied for.

Why you shouldn't work here – Radical Transparency from our CEO

About the Role

The Writer is the voice behind Martell Group’s written content, responsible for crafting copy, captions, scripts, and written assets that perform across every platform and content format.

This role requires the ability to write in distinct brand voices without defaulting to generic or AI-sounding content. This is not a position for someone who relies entirely on AI to generate copy. The ideal candidate is a strategic creative who understands the weight every word carries in shaping a powerful brand.

Beyond captions and social copy, the Writer contributes to long-form scripts, newsletters, email campaigns, promotional copy, and any written asset tied to brand communication or content performance. They work closely with the Social Producer and Creative Producer to ensure written content aligns with visual direction, platform strategy, and audience expectations.

This role is focused on maintaining brand consistency while intelligently integrating AI tools to increase output, accelerate ideation, and improve workflow efficiency without compromising quality or authenticity.

The Writer reports directly to the Creative Producer and may work fully remotely.

Responsibilities

Social Copy & Captions

• Write platform-native captions for Instagram, LinkedIn, TikTok, X, YouTube, and Threads

• Develop compelling hooks, CTAs, and caption structures that drive engagement and retention

• Adapt tone, structure, and formatting based on platform-specific best practices

• Maintain a strong and consistent brand voice across all channels

Script & Long-Form Writing

• Write or refine scripts for YouTube episodes, short-form videos, and branded content

• Develop repeatable written frameworks for recurring content formats and series

• Support the Creative Producer with written briefs, outlines, and episode structures

• Write titles, descriptions, and metadata optimized for SEO, AEO, and GEO discoverability

Promotional & Campaign Copy

• Write copy for episode launches, campaigns, newsletters, and promotional initiatives

• Collaborate with the marketing team to align messaging with funnel strategy and campaign goals

• Support paid ad creative copy when needed in collaboration with marketing

• Work alongside the internal PR team and communications manager on quotes and external communications

Brand Voice & Standards

• Maintain and evolve brand voice guidelines

• Build and manage a living brand voice library, including signature phrases and messaging references that support scalable, authentic content creation

• Ensure all written output from internal teams, contractors, and vendors aligns with established brand standards

• Identify off-brand messaging and provide clear corrective direction

AI Integration

• Use AI tools to accelerate first drafts, generate variations, and test hooks or messaging angles

• Build and maintain prompt libraries and writing systems that improve team efficiency

• Identify opportunities where AI can reduce low-value writing tasks without sacrificing quality or brand integrity

Cross-Team Collaboration

• Work closely with the Social Producer to align captions with video content and visual framing

• Coordinate with the design team to ensure copy and visuals work cohesively

• Collaborate with the Creative Producer on voice direction, content priorities, and writing standards

Requirements

• 5+ years of experience in copywriting, content writing, or brand writing for digital media or personal brands

• Proven ability to write in multiple distinct voices while maintaining authenticity and quality

• Strong understanding of social platform behavior and high-performing copy formats

• Experience writing video scripts, captions, newsletters, and long-form content at scale

• Exceptional attention to detail with a strong sense of clarity, rhythm, and persuasion

• Comfortable operating in a fast-paced, deadline-driven environment with multiple concurrent projects

• Proficiency with AI writing tools such as ChatGPT, Claude, Jasper, or equivalent platforms, or a demonstrated drive to integrate AI into daily workflows

• Strong collaborator who takes direction well and communicates creative feedback clearly

Results

• Assigned brands maintain consistent, on-brand written communication across all active platforms

• Caption and hook performance improves measurably through engagement and click-through metrics

• Scripts and long-form written assets are delivered on schedule without creating production bottlenecks

• Brand voice guidelines are documented, maintained, and actively referenced by the team

• The Creative Producer spends less time editing and rewriting, allowing for greater focus on creative strategy

• AI is effectively integrated into the writing workflow, increasing output speed while maintaining quality and authenticity

Compensation: $5,000/month 

Contractor / Part time

About Martell Group

The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.

Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you’ll automatically be considered for all open roles across our companies, not just the one you applied for.

Why you shouldn't work here – Radical Transparency from our CEO

Overview
We’re looking for a highly skilled Videographer and Editor to support the CEO’s personal brand through high-quality, engaging content. This is a remote, part-time contractor role focused on capturing, editing, and publishing video content across platforms.

You’ll own the full content lifecycle, from shooting to final post, helping turn ideas into polished, high-performing videos.

Scope & Responsibilities

• Shoot video content for the CEO (on-site shoots coordinated as needed)
• Edit short-form and long-form content for platforms like Instagram, TikTok, YouTube, and LinkedIn
• Add captions, graphics, music, and branding elements to enhance engagement
• Turn raw footage into multiple content pieces optimized per platform
• Collaborate on content ideas, trends, and formats
• Manage and schedule content posting
• Maintain consistent brand style and quality across all outputs

What We’re Looking For

• Strong videography skills, including framing, lighting, and audio setup
• Advanced video editing skills (Premiere Pro, Final Cut, CapCut, or similar)
• Experience creating content for personal brands or creators
• Deep understanding of short-form content and social media trends
• Ability to move fast and produce consistently
• Strong storytelling instincts and attention to detail
• Self-starter who can operate independently in a remote setup

Nice to Have

• Experience working with founders, CEOs, or influencers
• Motion graphics or animation skills
• Knowledge of content strategy and growth tactics