Position Summary: 

The Manager, Social Media will shape and execute the strategy for brand storytelling, corporate partner marketing, and audience development on the organization’s national social media channels. This role will partner with the creative and corporate alliances teams to manage a calendar of key social media posting priorities and seek new opportunities to expand the brand’s reach. The role is responsible for managing the process and delivery of both brand and sponsor-generated social media content and campaigns for Make-A-Wish organic social channels. 

The ideal candidate has a customer service mentality, a deep love for social media, a passion for cause branding and marketing, and the desire to combine those qualities into an exciting career. 

Duties and Responsibilities: 

• Overseeing the Make-A-Wish America social media presence on Facebook, Instagram, LinkedIn, YouTube, TikTok, Threads, and X. 
• Creating, curating, publishing, and managing content across all social media accounts in keeping with the organization's brand book, as well as adhering to corporate partner branding guidelines. 
• Directing an agency that partially assists with corporate content calendaring and posting. 
• Acting as a social media advocate across the organization, ensuring social is thoughtfully factored into partnerships, initiatives, and campaigns. 
• Collaborate with the corporate team to develop and execute partner pitches, as well as partner campaign activations. 
• Conducting routine social listening, community management, and reporting activities. 
• Developing and executing a plan for social media engagement of C-suite executives and board members. 
• Supporting social media influencer outreach, content planning, and activation support.  
• Spearhead innovative content creation and curation plans, including live coverage of wishes, campaigns, and special events. 
• Consulting with, advising, coordinating, and helping train social media practitioners at chapters on best practices and presenting a cohesive and unified approach to content. 
• Managing high-visibility social marketing campaigns, including any agency relationship management and contract management needed. 
• Creating and maintaining cross-functional relationships with chapter counterparts and internal colleagues at the National Office. 
• Performing other job-related duties, as assigned. 

   Qualifications 

• Bachelor’s degree in Communications, Marketing, Liberal Arts, Business, or related field required.  
• 5 or more years of experience required with preference given to candidates with experience in social media, marketing or communications. 
• Demonstrated experience on the ins and outs of using Instagram, Facebook, Twitter/X, TikTok, LinkedIn, and social media management tools. 
• Strong knowledge of Microsoft Suite applications, including demonstrated expertise in PowerPoint.  
• Proficiency in developing content and graphics.  
• Working knowledge of nonprofit organizations is helpful.  

Working Conditions: 

• Ability to thrive in a remote environment.   
• Some travel required, up to 10% for organizational conferences and events 
• May occasionally require work outside of the traditional Monday through Friday work week. This includes weekends and early evening weeknights.    

Position Summary:

The Senior Manager, Brand Communications and PR leads Make‑A‑Wish America’s public relations and communications strategy and serves as a key advisor on brand reputation and risk. This role oversees media relations, PR, and crisis communications, and partners closely with senior leadership on strategic initiatives that advance the organization’s mission and visibility.

The Senior Manager provides strategic counsel and support to National Office teams, chapters, and corporate partners nationwide, and directly manages a team of communications professionals responsible for promoting, protecting, and enhancing the Make‑A‑Wish brand. This position integrates and executes a broad range of communications and PR activities aligned with the organization’s brand strategy and positioning, and serves as an ambassador by building strong relationships with media and external stakeholders.

Duties & Responsibilities

• Lead and execute public relations strategy, including proactive media outreach, reputation management, leadership engagement, and consistent on‑message storytelling across traditional and emerging platforms.
• Provide strategic public relations consultation to chapters to strengthen local media engagement while ensuring national alignment and consistency.
• Identify and assess emerging issues and reputational risks, and partner with leadership to define and execute appropriate communications strategies and solutions.
• Lead public relations strategy for national corporate partnerships and brand activations, including co‑branded announcements, executive messaging, and coordinated media engagement with internal and external stakeholders.
• Partner with the Senior Manager, Digital & Social to develop and execute integrated social, owned, and earned media strategies that amplify key campaigns and ensure cohesive audience experiences.
• Assign, prioritize, and manage media opportunities, and develop, review, and approve talking points, speeches, presentations, and supporting materials.
• Serve as a spokesperson and lead contact for significant media interactions, and build and maintain strong national and regional media relationships.
• Ensure alignment and consistency across chapter and national communications strategies, practices, and all public‑facing and internal materials, including adherence to voice and brand standards.
• Lead measurement and analysis of earned media performance using monitoring tools and reporting frameworks to inform strategy, assess impact, and guide leadership decision‑
• Oversee day‑to‑day operations of the National Communications team, including planning, budgeting, staffing, and agency management.
• Foster a high‑performance culture through clear goal‑setting, accountability, performance management, professional development, and compensation administration.
• Monitor shifts in the media, cultural, and communications landscape and apply emerging approaches and best practices to continuously evolve strategies, storytelling, and engagement models.

Qualifications

• Seven or more years of experience in public relations or communications, including media strategy development and creation of press releases and related communications materials, in‑house or with an agency.
• Five or more years of experience in crisis and issues management, with the ability to exercise sound judgment in fast‑changing environments.
• At least two years of experience leading, mentoring, and developing PR and communications professionals.
• Demonstrated success building and sustaining relationships with national media and top‑tier partners, and positioning stories to achieve broad visibility.
• Experience leading public relations for national corporate partnerships and supporting executive‑level communications, including leadership messaging and high‑visibility announcements.
• Proven ability to lead comprehensive, integrated communications programs across earned, owned, and social channels in collaboration with digital and cross‑functional teams.
• Experience using earned media monitoring and analytics tools to evaluate performance and inform communications strategy.
• Strong written, verbal, interpersonal, and presentation skills, with the ability to engage senior leaders, boards, staff, and external audiences, and to manage multiple priorities under deadline pressure.
• Bachelor’s degree or equivalent professional experience.

Working Conditions

• Ability to thrive in a remote environment.  
• Some travel required, up to 25% for organizational campaigns, events, and conferences.
• May occasionally require work outside of the traditional Monday through Friday work week. This includes weekends and early evening weeknights.