MaintainX is the world's leading AI-powered maintenance and asset management platform, serving 13,000+ customers including Duracell, Shell, Cintas, and Brenntag. We raised $150M in Series D funding led by Bessemer Venture Partners and Bain Capital Ventures, bringing our total funding to $254M. We were named to the Forbes 2025 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world.

As Website Growth Manager, you will be responsible for ensuring our website delivers measurable growth in leads and product signups. You’ll own the strategy and execution for conversion rate optimization, personalization, and analytics — with a special emphasis on leveraging AI to accelerate insights and experimentation. You’ll partner with design, engineering, and product marketing to create high-performing landing pages, scalable infrastructure, and compelling messaging.

This role is ideal for a data-driven, AI-savvy marketer who thrives at the intersection of analytics, UX, and experimentation.

What you’ll do:

• Optimize the website for conversion by running A/B tests and implementing personalization, leveraging AI tools (e.g., Clay, ChatGPT, Claude) to accelerate insights and deliver tailored messaging.
• Partner with the SEO team to optimize website content for SEO, focusing on AI-driven search and product-led SEO, where applicable.
• Partner with design, product marketing, and demand generation on landing pages, site redesigns, and information architecture improvements to drive usability and conversions to leads and trials.
• Lead and prioritize the web development queue, balancing growth experiments, campaign support, and search optimization.
• Own website analytics and attribution: build dashboards, track conversions, and partner with Marketing Ops and engineering on reporting and funnel visibility.
• Integrate qualitative research (usability tests, heatmaps, surveys) with qualitative data, using AI-driven analysis to refine conversion paths.
• Ensure site quality, scalability, and performance through audits, monitoring, and AI-based anomaly detection.
• Recommend and manage tools for analytics, testing, personalization, and AI-enhanced web  marketing.
• Update and publish new content/web pages on Webflow.

About you:

• 4+ years in web or growth marketing, ideally in B2B SaaS.
• Proven track record running A/B tests and driving measurable conversion improvements.
• Strong ability to apply AI for personalization, content optimization, and data analysis.
• Hands-on experience with AI tools (e.g., Clay, ChatGPT, Claude, or similar).
• Proficiency with Webflow and Optimizely (or similar tools).
• Experience in web analytics platforms (GA4, Mixpanel, Amplitude) and attribution modeling.
• Knowledge of tracking and measuring AI search/chat traffic (referrals, click-throughs, attribution).
• Understanding of technical web performance (Core Web Vitals, page speed, SEO best practices).
• Experience collaborating with SEO teams to drive product-led SEO and optimize for AI-driven search.
• Familiarity with AI-first search standards like LLMs.txt and schema markup.
• Strong project management and cross-functional collaboration skills.
• Bonus: experience with AI-supported localization and multi-language web operations. Language skills in Spanish, French, and/or Portuguese.

What’s in it for you:

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• 401(k) / RRSP enrolment program.
• Take what you need PTO.
• A Work Culture where:
• You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
• We believe in meritocracy, where ideas and effort are publicly celebrated.

About us:

Our mission is to deliver one platform for maintenance, repair & operations teams to keep the physical world running. We believe the greatest asset in any organization is the people. That’s why we built an intuitive, mobile-first solution to help boost productivity and collaboration across teams and locations.

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 13,000+ businesses including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell.

We recently completed a $150 million Series D funding round, bringing our total funding to $254 million and valuing the company at $2.5 billion.

As the AI GTM Engineer, Growth Marketing, you’ll build and scale the technical foundation behind MaintainX’s acquisition engine. Reporting to the VP, Growth Marketing & Strategy, this is a hands-on, embedded role within the Growth Marketing team, where you will partner directly with marketers to design, build, and launch campaigns powered by automation and AI. You won’t operate as a separate engineering function, you’ll work side-by-side with Customer Marketing, Performance Marketing, SEO & GEO, Lifecycle, and Field Marketing teams to turn campaign ideas into scalable systems and live experiments. This role is critical to building an AI-native, system-driven marketing engine at MaintainX, enabling us to scale acquisition through automation, personalization, and experimentation.

What you'll do:

• Partner with Marketing to Build & Launch Campaigns
• Work directly with Growth marketers to ideate, design, and launch acquisition campaigns
• Translate campaign ideas into scalable systems, automations, and experiments
• Rapidly prototype and iterate on new growth plays (landing pages, outbound, paid, lifecycle)
• Build Systems That Power Campaign Execution
• Develop tooling for programmatic landing pages, ad creative generation, and email workflows
• Enable marketers to launch campaigns faster through reusable systems and automation
• Balance speed (quick tests) with scalability (systems that can be reused)
• Embed AI into Marketing Workflows
• Partner with marketers to identify high-leverage use cases for AI in campaigns
• Build and deploy AI-driven systems for:
• Creative generation and testing
• Personalization across channels
• Outbound messaging and sequencing
• Turn one-off experiments into repeatable campaign infrastructure
• Own Experimentation with Marketing
• Co-design and implement experiments across paid, SEO, lifecycle, and web
• Build tooling to track performance, attribution, and testing outcomes
• Enable faster, data-driven iteration across campaigns

Audience, Segmentation & Personalization

• Partner with marketers to define target audiences and ICP segments
• Build systems to dynamically segment, enrich, and activate audiences across channels
• Enable real-time personalization across the funnel

• Marketing Data & Performance
• Ensure clean data flows from marketing channels into CRM and analytics systems
• Build dashboards and reporting layers for campaign performance and funnel metrics
• Improve visibility into CAC, conversion rates, and pipeline generation 

What you’ll bring:

Technical Skills

• Strong programming ability (Python, JavaScript, or similar)
• Experience working with APIs, automation frameworks, and event-driven systems
• Strong SQL skills and experience with data warehouses (Snowflake, BigQuery, etc.)
• Experience integrating tools like Salesforce, HubSpot, Segment, Webflow, etc.
• Experience deploying AI/LLM workflows into production
• Marketing Systems Experience
• Experience working closely with marketing teams to build and launch campaigns
• Strong understanding of paid media, SEO, lifecycle marketing, and web conversion flows
• Experience building systems that directly support campaign execution and optimization
• Mindset
• Thinks like a marketer, builds like an engineer
• Optimizes for speed, iteration, and measurable impact
• Focused on pipeline and revenue outcomes, not just outputs
• Defaults to automation and scalable systems over manual work

About you:

• 5+ years in growth engineering, marketing engineering, or technical growth roles, with experience building systems that support marketing and acquisition.
• Strong ability to partner with marketers to design and launch campaigns, and translate those into scalable systems and automation.
• Proficiency in SQL and at least one programming language (e.g., Python, JavaScript), with experience building scripts, workflows, or internal tools.
• Experience working with APIs, data pipelines, and integrating marketing tools (e.g., Salesforce, HubSpot, Segment).
• Experience applying AI/LLMs to automate or scale marketing workflows (e.g., content generation, personalization, outbound).
• Solid understanding of paid media, SEO, lifecycle marketing, and experimentation frameworks.
• Strong analytical skills with experience in testing, attribution, and performance measurement.
• Entrepreneurial mindset: thrives in fast-paced, test-and-learn environments with a bias toward speed and execution.
  
  

What’s in it for you:

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• 401(k) / RRSP enrolment program.
• Take what you need PTO.
• A Work Culture where:
• You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
• We believe in meritocracy, where ideas and effort are publicly celebrated.

About us:

Our mission is to make the life of blue-collar workers easier worldwide by creating software that meets their needs and realities. Our product is truly life-changing for 80% of the workforce that doesn’t work behind a desk and needs enterprise-grade software at their fingertips.

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

MaintainX is the world's leading AI-powered maintenance and asset management platform, serving 13,000+ customers including Duracell, Shell, Cintas, and Brenntag. We raised $150M in Series D funding led by Bessemer Venture Partners and Bain Capital Ventures, bringing our total funding to $254M. We were named to the Forbes 2025 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world.

We're growing fast and hiring the talent to match.

As such, we’re hiring an Acquisition Lead to own and optimize our inbound growth engine across paid and organic channels, reporting to the VP of Growth Marketing & Strategy. You will lead a group of seasoned performance marketers and be accountable for pipeline, operational efficiency, and forecast accuracy.

Your mandate is simple:

• Build a scalable, AI-native acquisition engine that drives predictable, revenue-efficient pipeline growth.
• Allocate capital with precision, continuously optimizing for pipeline, CAC, and long-term return.

What you’ll do:

• Revenue & Performance Ownership

• Own inbound pipeline and multi-quarter growth forecasting, grounded in conversion, velocity, and revenue assumptions.
• Deliver performance predictability — proactively managing variance, efficiency, and capital allocation.

• Leadership & Standards
  • Lead and elevate senior performance marketers by setting uncompromising standards for rigor, accountability, and strategic clarity.
  • Design structured planning, experimentation, and review cadences that eliminate siloed optimization and drive portfolio-level thinking.
• Operational Discipline
  • Implement documented channel strategies, revenue-linked scorecards, and defined experimentation frameworks before scaling spend.
  • Ensure clean attribution alignment, executive-ready reporting, and decisions grounded in measurable business impact, not channel optics.
• Channel & Portfolio Mastery
  • Maintain deep fluency across Paid Search, Paid Social, SEO/GEO, and cross-channel budget modeling, with the ability to audit, diagnose, and reset strategy when needed.
  • Optimize at the portfolio level, balancing efficiency curves and incremental return across channels.
• AI as Competitive Advantage
  • Build AI-enabled workflows that materially improve velocity, insight generation, forecasting accuracy, and operator leverage.
  • Use AI to increase experimentation speed and performance efficiency, not as embedded infrastructure.

About you:

• 7+ years in B2B acquisition/performance marketing (SaaS preferred).
• 2+ years managing performance marketing teams.
• Demonstrated success scaling inbound pipeline with multi-million dollar budgets.
• Deep expertise across Google Ads, LinkedIn, paid social, and SEO.
• Demonstrated experience scaling pipeline efficiently (not just traffic).
• Strong analytical capabilities (Excel/Sheets proficiency required).
• Experience with BI/reporting tools (Tableau, Looker, etc.).
• Strong understanding of attribution models and funnel metrics.
• Clear track record of experimentation and iterative optimization.
• You’ve thrived in demanding environments with outsized impact and have experienced what great execution looks like at speed.
• AI Fluency (Required)

• Daily user of AI tools (ChatGPT, Claude, Perplexity, etc.).
• Experience applying AI to creative generation, data analysis, or workflow automation.
• Strong prompting skills and ability to QA AI outputs.
• Bias toward automation and operational leverage.

What’s in it for you:

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• 401(k) / RRSP enrolment program.
• Take what you need PTO
• A Work Culture where:
• You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
• We believe in meritocracy, where ideas and effort are publicly celebrated.

About us:

Our mission is to deliver one platform for maintenance, repair & operations teams to keep the physical world running. We believe the greatest asset in any organization is the people. That’s why we built an intuitive, mobile-first solution to help boost productivity and collaboration across teams and locations. 

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

MaintainX is the world's leading AI-powered maintenance and asset management platform, serving 13,000+ customers including Duracell, Shell, Cintas, and Brenntag. We raised $150M in Series D funding led by Bessemer Venture Partners and Bain Capital Ventures, bringing our total funding to $254M. We were named to the Forbes 2025 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world.

We're growing fast and hiring the talent to match.

We’re looking for a Manager, Brand Campaigns to lead the strategy, execution, and optimization of large-scale awareness and top-of-funnel campaigns that introduce MaintainX to new audiences and fuel long-term pipeline growth. Reporting to the Vice President, Growth Marketing & Strategy, this role will own top-of-funnel campaign planning and performance across channels while partnering closely with Corporate Communications, Product Marketing, Creative, and Growth Marketing teams. You will be accountable for how campaigns come to life, scale, and perform across the funnel.

What You'll Do:

Top-of-Funnel Campaigns Strategy & Execution

• Lead the planning and execution of top-of-funnel campaigns designed to grow awareness, consideration, and market presence across MaintainX’s ICP.
• Translate company and growth priorities into top-of-funnel campaign plans spanning paid media, digital channels, events, partnerships, and experiential moments.
• Lead planning and execution of strategic sponsorships and large-scale programs that increase MaintainX visibility and credibility with target audiences, and evaluate performance and ROI.
• Leverage AI-powered tools and platforms to improve campaign planning, execution, and optimization—including audience segmentation, media planning, testing frameworks, and performance forecasting.
• Use AI-driven experimentation (e.g., creative and channel testing, sequencing, and personalization at scale) to accelerate learning cycles and improve campaign effectiveness.
• Manage campaign timelines, budgets, and agency relationships to ensure efficient, high-quality execution.

Cross-Functional Collaboration

• Partner closely with Corporate Communications and Product Marketing to ensure campaigns are grounded in strong positioning and aligned to MaintainX’s category narrative.
• Work within the Growth Marketing team to align ToFu investments with downstream pipeline and revenue goals.
• Collaborate with Sales and within the Growth Marketing team to ensure campaign programs support regional and enterprise growth efforts.

Measurement, Optimization & Insights

• Own top-of-funnel success metrics, including awareness, reach, engagement, audience growth, and pipeline influence.
• Evaluate campaign performance using lift studies, attribution signals, and long-term impact models.
• Use AI-powered insights to identify performance drivers, surface optimization opportunities, and recommend adjustments to channel mix, spend allocation, and campaign sequencing.

About you:

• 5–8+ years of experience in B2B marketing, brand campaigns, or integrated marketing—ideally in high-growth SaaS startups or enterprise technology, or in industrial markets.
• Heavy AI user who lives in ChatGPT, Claude, custom GPTs—AI is core to your workflow.
• Proven experience leading top-of-funnel or brand campaigns with measurable impact on awareness and pipeline.
• Strong understanding of media, channel strategy, and campaign operations.
• Track record of working cross-functionally in fast-growing organizations and influencing without direct authority.
• Analytical mindset with comfort using data to guide decisions and investment strategy.
• Experience managing agencies, budgets, and complex programs at scale.

What’s in it for you:

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• 401(k) / RRSP enrollment program.
• Take what you need PTO.
• A Work Culture where:
• You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
• We believe in meritocracy, where ideas and effort are publicly celebrated.

About us:

Our mission is to deliver one platform for maintenance, repair & operations teams to keep the physical world running. We believe the greatest asset in any organization is the people. That’s why we built an intuitive, mobile-first solution to help boost productivity and collaboration across teams and locations.

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.