The Role

As Customer Lifecycle Marketing Manager, you will own the strategy and execution of data-driven programs that maximize customer lifetime value. Your mission is to drive product adoption, reduce churn, expand revenue, and turn customers into advocates. You'll design and optimize sophisticated, multi-channel campaigns across the customer journey—from onboarding through expansion—ensuring every customer realizes the full value of LogicGate's platform.

This is a highly cross-functional, individual contributor role where you'll partner closely with Customer Success, Sales, Product, & Operations to create seamless, data-driven customer experiences that drive measurable business outcomes. You'll report to the Sr. Director of Growth Marketing.

Responsibilities

• Design and execute multi-channel upsell and cross-sell campaigns that drive revenue expansion by identifying high-propensity accounts and delivering personalized, timely offers based on product usage, customer health scores, and buying signals
• Build and optimize retention programs that reduce churn through proactive engagement, product adoption initiatives, and early warning interventions for at-risk customers
• Own the customer advocacy engine by developing scalable programs to generate reviews (G2, Gartner, etc.), capture compelling case studies, and identify customer champions for reference calls, testimonials, and speaking opportunities
• Partner with Customer Success to design and execute data-driven onboarding and activation journeys (email, in-app messaging, webinars) that accelerate time-to-value and drive feature adoption
• Develop and manage customer engagement touchpoints including newsletters, webinars, virtual events, and content programs that keep customers informed, engaged, and connected to the LogicGate community
• Support and scale local user group programs and regional customer events that strengthen community, drive product education, and surface expansion opportunities
• Lead marketing strategy and execution for LogicGate's annual customer conference (Agility), including pre-event promotion, attendee engagement, and post-event follow-up to maximize ROI and customer sentiment
• Own customer segmentation strategy, leveraging product analytics, CRM data, and customer health metrics to deliver highly targeted, relevant campaigns that drive specific behaviors and outcomes
• Build an experimentation roadmap (A/B and multivariate testing) to continuously optimize messaging, timing, channels, and journeys across the customer lifecycle
• Establish clear KPIs and reporting cadences that measure program performance against key business objectives (NRR, churn rate, product adoption, customer satisfaction) and communicate results to cross-functional stakeholders

What You Bring

Required:

• 6+ years of experience in customer marketing, lifecycle marketing, or growth marketing within B2B SaaS, with a proven track record of driving retention, expansion, and customer lifetime value
• Deep expertise in building and executing data-driven customer programs across the post-sale journey, from onboarding through advocacy
• Strong analytical skills with experience using customer data platforms, product analytics tools (e.g., Pendo, Amplitude, Mixpanel), and marketing automation platforms (e.g., HubSpot, Marketo) to segment audiences and measure impact
• Demonstrated ability to design and execute experimentation frameworks (A/B testing, etc.) and use insights to optimize campaigns
• Exceptional project management skills with the ability to manage multiple programs simultaneously in a fast-paced, cross-functional environment
• Excellent written and verbal communication skills, with the ability to craft compelling customer messaging and influence stakeholders across the organization

Preferred:

• Experience in the GRC, risk management, or compliance software space
• Background in sales-led growth (SLG) B2B SaaS environments with complex, enterprise sales cycles
• Hands-on experience with customer advocacy programs including review generation, case study development, and customer reference management
• Track record of successfully planning and executing customer events, user groups, or conferences