Life360
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Brand Media, Influencers and Partnerships Senior Manager
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About Life360
Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 91.6 million monthly active users (MAU), as of September 30, 2025, across more than 180 countries.
Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).
Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.
Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.
We are AI Native
We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.
Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.
About the Job
Life360 seeks to build an iconic brand rooted in making everyday family life better. To that end, we are seeking a highly creative “Demand Creation” expert to lead critical media and distribution channels that elevate our brand standing and widen our customer acquisition funnel. Notably, this individual will own our demand creation media strategy and stewardship (working with a hybrid agency partner). They will also help identify, source, and manage partnerships (with platform/agency support) with both influencers and other brands we wish to associate with. They will partner with our performance media specialist to ensure cohesion and connectivity across our funnel. They will work deeply with teams in and outside of Marketing, especially our Creative team to ensure we have strong channel/message fit.
This role has broad scope and is also very much a “strategic + tactical” leadership combination which requires willingness to “roll up the sleeves”. (It is not a role that merely directs activity). If this is you, we would love to hear from you!
The US-based salary range for this position is $137,000 to $201,500. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.
What You’ll Do
- DEMAND CREATION PAID MEDIA STRATEGY & EXECUTION
- Develop and optimize paid media programs that build awareness and consideration for Life360
- Work with the creative team to ensure optimal channel/message fit.
- Think beyond “spots and dots”. We are looking for a highly creative marketer who can bring unique and differentiated media choices to our mix.
- Build a great partnership and successfully lead our media agency collaboration. We view the agency as an embedded partner and they should feel like part of our team. You must emphasize both inspiration and accountability with them.
- INFLUENCER MARKETING STRATEGY & EXECUTION
- Working in collaboration with our Brand & Creative team, identify influential personalities that we should be associating with and working with.
- Work with agency and platform partners, as you see fit, to procure and manage these deals.
- Work with Analytics to assess the overall and relative performance of our influencer partnership deals.
- BRAND PARTNERSHIPS STRATEGY & EXECUTION
- Working in collaboration with several internal partner teams (Brand & Creative, Devices, etc.), identify brands that we should be associating and partnering with.
- The brand partnerships can run the gamut in terms of how they manifest. For example, we have previously done a licensing deal with Sanrio to bring Hello Kitty to our Tile bluetooth tracking devices. But there are many flavors of collaboration we are exploring and excited about and we welcome your ideas.
- Work with our Biz Dev team to outline key, desired “gives/gets” for these partnerships and land highly mutually beneficial deals that deliver on each party’s goals.
- Work with Analytics to assess the overall and relative performance of our brand partnership deals.
What We’re Looking For
- 7+ years of experience in brand-oriented paid media (including digital, paid social, TV/FEP/CTV, OOH, etc.).
- Track record of creativity in media. Just having bought walled gardens or :30s won’t get you the gig.
- Proven track record managing 8-figure paid media budgets
- Experience procuring, managing and assessing successful influencer deals.
- Track record of successful collaboration with other brands to deliver on respective and shared goals.
- Deep understanding of marketing measurement methodologies, particularly for demand creation. This includes Marketing Mix Modeling, attribution, brand tracking, matched market testing, platform lift/incrementality tests, and more.
- Strong communication and cross-functional collaboration skills.
- Comfortable operating in a fast-paced environment. (This is important as one of our values is “high intensity, high impact”).
Our Benefits
- Competitive pay and benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for employees)
- 401(k) plan with company matching program
- Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
- Flexible PTO, 13 company-wide days off throughout the year
- Winter and Summer Weeklong Synchronized Company Shutdowns
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
Life360 Values
Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference
- Be a Good Person - We have a team of high integrity people you can trust.
- Be Direct With Respect - We communicate directly, even when it’s hard.
- Members Before Metrics - We focus on building an exceptional experience for families.
- High Intensity, High Impact - We do whatever it takes to get the job done.
Our Commitment to Diversity
We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.
We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!
#LI-Remote
____________________________________________________________________________
Ready to apply?
Apply to Life360
About Life360
Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 88 million monthly active users (MAU) across more than 150 countries.
Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).
Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.
We are AI Native
We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.
Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.
About the Role
As we grow Life360 Internationally we are looking to add an experienced Lifecycle Marketing Manager to support our expansion. With proven success in the US, Canada, United Kingdom and Australia, a strong International user base and a compelling value proposition around family safety, we are continuing to build out our international team to support our growth.
We are looking for a technically skilled LCM Marketing Manager who will report to the LATAM Integrated Marketing lead and will take a leading role in defining the strategy and execution of Lifecycle marketing campaigns that help build awareness, acquire, engage, and retain Life360 members in our LATAM region, with the focus in Spanish, Portuguese and English. You will own upsell & engagement comms in our priority LATAM markets as well as playing a key role in launching new market initiatives and bringing new products to our international members.
This role can be based in London, with a hybrid model of remote and in-person/office meetings (2 -3 days a month), or remotely from Mexico.
The UK-based salary range for this position is 81,500 to 97,000.Additionally we offer equity. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience.
What You’ll Do
Primary responsibilities include, but are not limited to:
- Structure the first regional LCM plan for LATAM with a strategic opportunity to drive impact and scale.
- Be well versed in building email, in-app, and push notification comms on our Braze marketing engagement platform
- Manage the end-to-end cross-channel (email, push, in-app messages) marketing campaign process from concepting, brief kickoffs, design advisory, translation/localisation and targeting strategy
- Work with the CRM/Lifecycle Marketing team to run tests that help define content, cadence, and channels that optimise for customer engagement and retention
- Define best practices for International LCM infrastructure including segmentation, translations, channel performance and the implementation of new channels
- QA campaigns with test engineering and marketing QA teams
- Aggregate, summarise, and share campaign results that have clear insights and takeaways
- Collaborate with Product Managers, Marketers, and Engineering to implement Lifecycle marketing plans and any required technical changes on our marketing platform (Braze) for seamless campaigns
- Partner with stakeholders in Product, Creative, Testing, Legal, Finance and more to support our international marketing roadmap
What We’re Looking For
We are looking for candidates with a diverse background that will compliment the skills and backgrounds of the current team. If you don’t fit all the criteria below please apply anyway as this list is more of a preference rather than a rule. Our priority is for a well rounded team that delivers results:
- Knowledge of digital marketing platforms with technical Braze experience
- Experience launching and/or managing international marketing efforts across multiple languages. Fluency in either Portuguese or Spanish - both are a plus.
- Experience in B2C subscription business (ideally app based with a freemium model)
- A hustle “can-do” attitude with a growth mindset - hunger and curiosity to dig in and find high leverage efforts to drive the business
- Ability to navigate in a fast paced environment and build relationships.
- At least 5+ years of marketing experience, specifically in owned media channels such as email marketing and in-app marketing
- Experience driving revenue and engagement through LCM campaigns
- Effective time management, creative, analytical, and organisational skills
- A self-starter with a strong work ethic
- Strong at data analysis and making data-informed decisions
- Strong communicator both written and verbal who excels in fast-paced and collaborative environments
- Strong attention to detail and project management skills
Our Benefits
- Industry leading compensation
- Hybrid working in central London with flexibility to do remote working weeks
- Generous holiday options with flexible PTO
- Bi-annual company retreats
- Learning & Development programmes
- Private comprehensive health & dental insurance
- Employee assistance programme for mental well being
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
Life360 Values
Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference
- Be a Good Person - We have a team of high integrity people you can trust.
- Be Direct With Respect - We communicate directly, even when it’s hard.
- Members Before Metrics - We focus on building an exceptional experience for families.
- High Intensity, High Impact - We do whatever it takes to get the job done.
Our Commitment to Diversity
We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.
We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!
#LI-Remote
Ready to apply?
Apply to Life360
About Life360
Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 95.8 million monthly active users (MAU), as of December 31, 2025, across more than 180 countries.
Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).
Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.
Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.
We are AI Native
We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.
Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.
About the Team
At Life360, the Marketing team is a highly valued contributor to the business. From creating demand to converting that demand to expanding our relationships with members, the Marketing team is at the forefront of telling the Life360 story and how it can help make everyday family life better. We prioritize bold thinking, principled risks and entrepreneurial thinking. For real. And, we give our marketers the freedom and autonomy to make the decisions they feel are best for the brand and the business. It’s an exciting time to be on the Life360 global Marketing team!
About the Job
Reporting to the VP of Integrated Marketing, you will drive brand and business outcomes by crafting, executing and deriving insights around major outbound and full-funnel marketing activities and campaigns. This starts with building strong briefs that inspire breakthrough ideas from internal and external partners (creative, paid media, lifecycle marketing, PR/Comms, agencies, etc.). You will then “quarterback” the campaign process from brief socialization/delivery to campaign development to post-campaign wrap, ensuring all inputs and outputs are delivered on-time, and with excellence. This will be a key role in helping Life360 achieve its ambition to become a brand that is iconic for making everyday family life better, globally.
The US-based salary range for this position is $137,000 to $201,500. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.
What You’ll Do
- Craft bold and distinct consumer marketing campaigns and initiatives that stand out and help cement Life360 as the #1 app for making everyday family life better.
- Develop campaign briefs rooted in strong consumer insight, creativity and strategic thinking.
- Manage the full campaign development timeline and process, ensuring activities and campaigns are delivered on time, and with excellence.
- Ensure strong connectivity of our messaging, creative cohesion across the funnel, and adherence to brand guidelines and ambition.
- In partnership with our Marketing Planning & Ops team, build out “ways of working” and appropriate processes for our Integrated Marketing discipline.
- Partner with business group leaders to ensure Integrated Marketing activities reflect their broader vision and priorities.
- Identify and help craft optimal brand partnerships and collaborations.
- Work with Marketing Analytics to execute and socialize the evaluation of your efforts, aligned with goals set forth in the brief.
What We’re Looking For
- 8+ years of successful experience in full funnel marketing,
- Deep knowledge of and experience with brand and demand creation strategies and tactics. You have a broad understanding, in particular, of various media channels and their optimal use.
- Incredible creativity. We are not looking for someone to run “a playbook”. You are bold and risk tolerant in your campaign strategies and have the track record to prove it.
- Deep understanding of marketing insights & analytics methodologies and tools, from brand lift measurement to marketing mix and econometric modeling and beyond.
- Exceptional x-functional collaborator.
- Stellar communicator. Can distill complex stories down and communicate persuasively in both written and verbal modalities.
- While data-informed, must also embrace the grayscale nature of marketing and complement empiricism with judgment and intuition.
- Someone who truly buys into our values.
Bonus Skills
- Experience in the consumer app space
- Subscription marketing experience
Our Benefits
- Competitive pay and benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for employees)
- 401(k) plan with company matching program
- Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
- Flexible PTO, 13 company-wide days off throughout the year
- Winter and Summer Weeklong Synchronized Company Shutdowns
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
Life360 Values
Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference
- Be a Good Person - We have a team of high integrity people you can trust.
- Be Direct With Respect - We communicate directly, even when it’s hard.
- Members Before Metrics - We focus on building an exceptional experience for families.
- High Intensity, High Impact - We do whatever it takes to get the job done.
Our Commitment to Diversity
We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.
We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!
#LI-Remote
____________________________________________________________________________
Ready to apply?
Apply to Life360
About Life360
Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 95.8 million monthly active users (MAU), as of December 31, 2025, across more than 180 countries.
Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).
For more information, please visit life360.com.
Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.
We are AI Native
We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.
Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.
About the Job
The Life360 Communications team is looking for a Senior Graphic Designer who can transform complex data into compelling visual stories that inspire, inform, and engage internal and external audiences. This role is a critical member of our Communications team, translating Life360's location insights and business metrics into narratives that resonate with audiences ranging from our employees to our board of directors to press and external partners.
This isn't your typical designer role. The communication team is on a mission to position Life360 as the #1 brand for making everyday family life better, fostering awareness, engagement, and trust among families and stakeholders (including employees) worldwide. You'll work at the intersection of data, storytelling, and strategic communications. You'll be the go-to expert who makes the complex simple, the abstract tangible, and the data beautiful.
The US-based salary range for this position is $106,500 to $157,500. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.
What You’ll Do
- Transform Life360's extensive location insights and proprietary data into compelling visual narratives for media, partners, and public communications, in close partnership with the broader Communications team.
- Design infographics, interactive visualizations, and data report visuals that showcase Life360's impact and insights.
- Design board presentations that communicate complex business performance, strategic initiatives, and future vision with clarity and impact.
- Create executive presentations for leadership team meetings, external speaking engagements and internal events, like the virtual company All Hands meetings.
- Develop visual frameworks that help leadership communicate company strategy, OKRs, and key business metrics.
- Handle highly confidential information with discretion and professionalism.
- Optimize visual storytelling for various channels, like social media vs. blog content.
- Create internal presentation templates that maintain brand consistency while allowing teams to tell their stories effectively.
What We’re Looking For
- Expert proficiency in design tools, including Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign, GSlides), and data visualization platforms (Tableau, PowerBI, or similar)
- Strong understanding of data storytelling principles, information hierarchy, and visual communication best practices.
- Ability to find a story in a sea of a data spreadsheet
- Experience working with confidential information and executive-level content, demonstrating discretion and professional judgment.
- Proven ability to work in fast-paced environments with multiple stakeholders and competing priorities.
- Operates with both a right and left brain mindset
- Exceptional communication skills with the ability to present and defend design decisions to senior leadership.
- Daily user of AI
- Self-starter mentality with the ability to work independently in a fully remote environment
Bonus
- Motion editing and video editing skills
- Prior experience in communications, PR, or journalism.
- Experience working with senior leadership
Our Benefits
- Competitive pay and benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for employees)
- 401(k) plan with company matching program
- Mental Wellness Program & Employee Assistance Program (EAP) for mental wellbeing
- Flexible PTO, 13 company wide days off throughout the year
- Winter and Summer Week-long Synchronized Company Shutdowns
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
Life360 Values
Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference
- Be a Good Person - We have a team of high integrity people you can trust.
- Be Direct With Respect - We communicate directly, even when it’s hard.
- Members Before Metrics - We focus on building an exceptional experience for families.
- High Intensity, High Impact - We do whatever it takes to get the job done.
Our Commitment to Diversity
We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.
We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!
#LI-Remote
____________________________________________________________________________
Ready to apply?
Apply to Life360