The Director, Marketing Operations is responsible for driving operational excellence, technology adoption, and data governance to enable marketing strategies that deliver growth, ROI, and exceptional customer experiences. This role partners closely with the CMO and senior leadership to align marketing operations with corporate objectives and ensure measurable impact on revenue and retention.

This position reports to the VP, GTM Operations and may consist of approximately 2-5 individuals and is expected to expand.

Key Responsibilities

Operational Leadership & Results Execution 

• Own the marketing technology ecosystem—including CRM, automation, attribution, and analytics platforms—to deliver large‑scale, aligned business outcomes.
• Track key performance metrics at the program and departmental level, adjusting strategies and resource allocation to stay aligned with enterprise goals.
• Demonstrate effectiveness and efficiency across the function by building scalable, predictable, and measurable operational frameworks.
• Define, standardize, and enforce data governance, reporting integrity, and measurement methodologies that enable accurate insights and support strategic decision‑making.

Process, Systems & Technology Optimization

• Design and implement scalable processes for campaign execution, lead management, scoring, routing, and attribution.
• Establish change‑management frameworks and workflow standards that improve operational performance and speed to market.
• Champion technology adoption across the GTM organization to drive customer‑centric strategies and improved ROI.

Team Leadership, Development & Talent Strategy 

• Build, mentor, and develop a high‑performing team with a strong leadership bench.
• Demonstrate accountability for the growth, readiness, and succession of Senior Managers and their teams.
• Create systems for continuous feedback, skill development, and cross‑functional career mobility.
• Model a learning‑oriented culture that elevates the capabilities of the broader GTM organization.

Executive‑Level Communication & Influence 

• Communicate strategies, insights, and complex operational decisions in ways that inspire alignment across executives, peers, and team members.
• Translate data‑heavy, cross‑functional initiatives into clear narratives and calls to action.
• Deliver crisp, executive‑ready reporting on marketing performance, ROI, and strategic impact.

Enterprise Decision Making & Governance 

• Make high‑impact decisions that shape marketing strategy, operational design, and enterprise value.
• Assess risks, dependencies, and trade‑offs across interconnected systems, balancing competing stakeholder needs.
• Develop the structures, guidelines, and governance frameworks that empower better decision‑making across the marketing and GTM teams.

Cross‑Functional Collaboration & Alignment 

• Work closely with Sales, Finance, Product, Revenue Operations, and Customer Success to drive unified GTM execution.
• Lead and contribute to enterprise-wide initiatives that require coordination, trust, and shared accountability.
• Resolve cross-functional challenges by focusing on shared outcomes, aligning on data, and facilitating productive dialogue between departments.

Alignment to CMO Expectations

• Drive growth and ROI through data‑driven, customer‑centric strategies.
• Enable organizational agility in a fast‑changing environment.
• Champion technology adoption and analytics to inform better decisions.
• Foster collaboration across the enterprise to unify GTM execution.
• Demonstrate measurable impact on revenue, retention, and customer experience.

Qualifications

• 8+ years in marketing operations or related leadership roles.
• Expertise in marketing technology platforms and data governance.
• Strong financial acumen and experience managing budgets.
• Proven ability to lead teams and influence cross‑functionally at scale.
• Exceptional communication and stakeholder‑management skills.