Klaviyo is the autonomous B2C CRM powering 195,000+ brands. Our social presence should reflect that reality. This isn’t about polished corporate content or just a steady stream of product updates. It’s about showing up with the same intelligence, speed, and relevance that define our platform: real-time, data-driven, and built for how modern brands actually connect with consumers.

This Sr. Manager role owns our organic social strategy end-to-end, across LinkedIn, Instagram, X, TikTok, Reddit, and wherever attention is shifting next. You’ll lead a lean team, partner closely with Brand, PR, Creative, and Product Marketing, and bring a clear, opinionated perspective on how an AI-first company shows up in culture. You’ll translate complex ideas—like autonomous marketing, unified data, and AI agents—into content that’s sharp, engaging, and actually worth paying attention to.

You’ll operate at the intersection of strategy, storytelling, and systems, using AI as a core part of how we create, test, and scale. Not just faster content, but smarter content: informed by signals, shaped by experimentation, and constantly improving.

This role is for someone who believes the old B2B playbook is already obsolete, understands the shift toward AI-powered, creator-led content, and is excited to define what social looks like for the next generation of marketing platforms.

What You’ll Own

Strategy & Channel Ownership

• Own Klaviyo’s organic social strategy across all channels, setting direction, sequencing priorities, and making deliberate bets on where to show up and how
• Architect a social presence, not just a content calendar, with clear ownership of performance and outcomes by channel
• Develop and maintain platform-specific strategies, aligning format, voice, and cadence to how audiences actually engage on each platform
• Identify and activate emerging channels early, staying ahead of where merchants, operators, and ecommerce founders are spending time
• Build and scale employee advocacy into a core distribution engine by activating executives, operators, and customer-facing teams as credible external voices
• Develop a dark social strategy that accounts for private sharing and influence across Slack, DMs, and communities, incorporating self-reported attribution and community seeding

Influencer & Thought Leadership

• Build and lead a modern influencer strategy spanning top-tier industry voices, emerging creators, and leading customer brands
• Establish relationships with high-impact, recognizable influencers who shape opinion across ecommerce, SaaS, and marketing
• Position Klaviyo executives and internal leaders as category-defining thought leaders with consistent, high-quality content
• Activate customers as storytellers, turning leading brands into advocates and visible proof of Klaviyo’s impact
• Design scalable systems to source, manage, and amplify influencer and creator content as a primary driver of reach and brand awareness

Content, Creative & Product Storytelling

• Lead the creation of content that earns attention and drives conversation, rooted in real customer insight and cultural relevance
• Produce and direct short-form, creator-native content with a bias toward authenticity and speed
• Build a distinctive, recognizable social voice that reflects the ambition and intelligence of Klaviyo
• Integrate product innovation, launches, and key company moments into compelling social narratives that translate complex ideas into engaging content
• Partner closely with Product Marketing, PR, and Brand to ensure launches and innovations are amplified through creator-led, high-impact storytelling

AI-First Strategy & Innovation

• Operate as an AI-first team, using AI across strategy, ideation, content creation, and performance analysis
• Continuously evolve how AI shapes social strategy, not just execution, including how content is discovered, consumed, and amplified
• Build scalable, AI-enabled systems for content production, influencer management, and performance optimization
• Stay current on emerging AI platforms and behaviors, including how tools like ChatGPT and Perplexity influence brand discovery and credibility
• Lead experimentation with new formats, workflows, and approaches that leverage AI to increase speed, quality, and impact

Measurement, Impact & Leadership

• Own social performance with a focus on brand awareness, share of voice, audience quality, and pipeline influence
• Report to leadership in business terms, connecting social efforts to measurable impact rather than vanity metrics
• Partner cross-functionally to turn company priorities into high-impact social moments that drive reach and relevance
• Ensure social is embedded in every major campaign and initiative from the start
• Manage and develop your team with high standards, clear feedback, and a focus on creativity, speed, and accountability

Who You Are:

• 8+ years of experience in social media strategy, organic content, and channel ownership, with meaningful time in B2B, B2B2C, or consumer-facing tech brands
• Proven ability to own and evolve a brand’s social presence, with clear examples of channels you built, voices you shaped, and measurable impact you drove
• Deep fluency across LinkedIn, Instagram, TikTok, X, YouTube, and Reddit, with a strong understanding of how each platform’s algorithm, culture, and communities operate
• Experience leveraging emerging and non-traditional channels like Reddit, and  online communities, drive awareness and engagement beyond owned channels
• Hands-on ability to create content end-to-end, especially short-form video. You can concept, script, shoot, edit, and publish without relying on a large production team
• Strong copywriting instincts with the ability to develop a distinctive voice, adapt tone by platform, and create content that drives engagement and sharing
• Experience working with influencers, creators, or thought leaders, with a clear point of view on how to build and scale these programs
• AI-native mindset. You actively use AI tools for research, ideation, content creation, and performance analysis, and understand how they are reshaping content and discovery
• Experience building or scaling employee advocacy programs, or a strong perspective on how to turn internal experts into external voices
• Data fluency. You can analyze performance, connect social efforts to brand awareness and pipeline, and communicate insights in a way that resonates with leadership
• Experience managing and developing at least one direct report, with a clear approach to feedback, coaching, and raising the bar on output more and can articulate what good feedback and development looks like in practice.

Our GTM Enablement team supports 1000+ sales and customer success professionals driving revenue and growth at one of the fastest-growing publicly traded companies in the SaaS industry. We Pride ourselves on being a reliable, real-time, and consistent resource for the Sales and CS Teams, and empowering them to do their jobs more efficiently while growing their skill set and enabling Klaviyo's long term strategy.

Our team is growing and we are currently looking for a Principal Enablement Partner to partner with our Global BDR org. You will be a strategic advisor to BDR leadership and responsible for building the enablement strategy to empower their growth and achieve results.

As a strategic partner to many cross-functional teams around the company, you will act as the voice and representative of the BDR Organization as your end customer. Your objective is to create an exceptional and equitable learning experience that empowers our BDR team to achieve their full potential, ensuring their success and fostering their growth. In order to succeed, you will bring a strong point of view on the lifecycle of BDR development, including onboarding, skill development and role progression programs to prepare BDRs as they graduate to AE roles in the Klaviyo org. This is a global role, and you will be responsible for BDR enablement across the Americas, EMEA and APAC.

How you’ll make a difference:

• Own the enablement strategy and roadmap for the BDR organization.
• Develop and execute the BDR strategy for driving adoption of global enablement programs, such as sales methodology, sales process, and product launches.
• Own and enhance the existing BDR Onboarding program (program management, content creation, SME management, reporting and facilitation)
• Own and enhance the existing BDR → AE advancement program to prepare our “promotion-ready” BDRs for an AE role.
• Develop a comprehensive approach to in-seat BDR skill development, from the day they are hired through promotion and beyond. 
• Conduct in-depth needs and gap analyses through enablement councils, 1:1 meetings, surveys and other methods of data collection.
• Coach and support front-line managers and BDRs in best practices around prospecting strategies. 
• Partner closely with the Marketing and Product teams to deliver content designed specifically for BDRs to use in their conversations with prospects and customers.
• Develop and present Quarterly Business Reviews that drive alignment with your segment and report on previous quarter results. 
• Measure and report on enablement success metrics and draw insights from data.
• Regularly present and align on project plans, strategies, and updates to Sales Leadership.

Who you are:

• You default to using AI and have tangible examples of how AI has made you and those around you more productive.
• 8+ years experience in Sales/GTM Enablement at a high-growth global tech company.
• Strong project and program management skills and experience
• Executor at heart. This is not a “strategy” role. 
• Direct experience in a B2B SaaS sales role, preferably selling to Mid-Market or Enterprise prospects. 
• Deep understanding of Sales dynamics, with the ability to empathize, build trust, and offer support as needed.
• Experience designing engaging workshops and facilitation
• Comfortability and confidence in an ambiguous environment.
• Excellent proactive verbal and written communication skills, with the ability to engage and collaborate with stakeholders at all levels, addressing communication needs and setting clear expectations throughout project lifecycles.
• Demonstrated ability to gain buy-in from diverse stakeholders, shape expectations, plan strategically, and communicate effectively.
• Ability to set strategic direction by understanding needs and translating vision into a clear, global strategy.
• Strong data-driven decision-making skills, using data and analysis to drive strategic planning or business changes and influence change.
• Self-motivated and proactive mindset, taking initiative without requiring external motivation.

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

Klaviyo’s growth engine is working — and we’re looking for the person who makes it unstoppable.

The Senior Director, Growth Marketing is a rare seat — one where you have the scope to shape how a category-defining company acquires customers at scale, the resources to act on your convictions, and the cross-functional relationships to move fast. You’ll work in close partnership with product, campaigns, and digital to turn Klaviyo’s momentum into compounding growth.

This isn’t a channel management role. It’s a growth leadership role — for someone who sees the whole board, builds the plan, and drives the experiments that change the trajectory. If you’re energized by owning a number, building a team, and leaving your mark on how a great product grows, this is the job.

How you’ll make a difference:

• Own sign-up volume, new logo acquisition, and Growth ARR — and build the strategy, team, and operating rhythm to hit them consistently.
• Build an experimentation engine — a continuous test-and-learn cadence that turns Klaviyo’s scale into a structural advantage.
• Identify and build new sources of demand — partnerships, integrations, emerging platforms, and distribution channels that meet buyers where they already are and expand Klaviyo’s reach beyond owned channels.
• Lead Klaviyo’s growth team as an AI-first organization — actively building AI-powered workflows, running experiments with emerging tools, and raising the bar for what’s possible in how we acquire, convert, and expand customers. This isn’t about staying current; it’s about leading from the front.
• Shape the integrated growth plan — synthesizing what’s working across campaigns, paid media, digital, and product into a coherent, high-conviction strategy.
• Partner deeply with the Director of Growth in R&D to connect marketing motion with product-led acquisition — so the handoff from sign-up to activated customer is as tight as possible.
• Translate growth performance into clear, confident narratives for senior leadership — connecting sign-ups, ARR, and investment in a way that accelerates decision-making.
• Spot what’s next before it shows up in the numbers — surfacing risks, emerging opportunities, and the bets worth making before the window closes.
• Build and develop a team of growth experts who are sharp, fast, and genuinely motivated by the mission.

Who you are: 

• 15+ years in growth, demand generation, or performance marketing, with at least 5 years leading senior, cross-functional teams.
• You’ve owned a growth number — not just contributed to one. You’ve had the target, felt the weight of it, and built the team and plan to hit it.
• Deep SaaS background, ideally in a PLG or hybrid environment — you understand how self-serve acquisition works and how marketing connects to ARR, not just pipeline.
• Fluent across the channel mix — paid media, SEO/AEO, lifecycle, web — without needing to run any of them. You know enough to push, enough to challenge, and enough to know when something’s off.
• Naturally collaborative and skilled at leading through influence — you thrive in matrixed environments where earning trust is how you get things done.
• Strong command of funnel analytics, attribution, and growth modeling — you run toward the data, not away from it.
• Already experimenting with AI in your work and excited about what’s coming — not waiting to be told it’s important.
• Exceptional at building operating rhythm — the cadences, reviews, and feedback loops that keep a growth team moving with speed and coherence.
• Someone who builds teams people want to be on.

Klaviyo’s growth engine is working — and we’re looking for the person who makes it unstoppable.

The Senior Director, Growth Marketing is a rare seat — one where you have the scope to shape how a category-defining company acquires customers at scale, the resources to act on your convictions, and the cross-functional relationships to move fast. You’ll work in close partnership with product, campaigns, and digital to turn Klaviyo’s momentum into compounding growth.

This isn’t a channel management role. It’s a growth leadership role — for someone who sees the whole board, builds the plan, and drives the experiments that change the trajectory. If you’re energized by owning a number, building a team, and leaving your mark on how a great product grows, this is the job.

How you’ll make a difference:

• Own sign-up volume, new logo acquisition, and Growth ARR — and build the strategy, team, and operating rhythm to hit them consistently.
• Build an experimentation engine — a continuous test-and-learn cadence that turns Klaviyo’s scale into a structural advantage.
• Identify and build new sources of demand — partnerships, integrations, emerging platforms, and distribution channels that meet buyers where they already are and expand Klaviyo’s reach beyond owned channels.
• Lead Klaviyo’s growth team as an AI-first organization — actively building AI-powered workflows, running experiments with emerging tools, and raising the bar for what’s possible in how we acquire, convert, and expand customers. This isn’t about staying current; it’s about leading from the front.
• Shape the integrated growth plan — synthesizing what’s working across campaigns, paid media, digital, and product into a coherent, high-conviction strategy.
• Partner deeply with the Director of Growth in R&D to connect marketing motion with product-led acquisition — so the handoff from sign-up to activated customer is as tight as possible.
• Translate growth performance into clear, confident narratives for senior leadership — connecting sign-ups, ARR, and investment in a way that accelerates decision-making.
• Spot what’s next before it shows up in the numbers — surfacing risks, emerging opportunities, and the bets worth making before the window closes.
• Build and develop a team of growth experts who are sharp, fast, and genuinely motivated by the mission.

Who you are: 

• 15+ years in growth, demand generation, or performance marketing, with at least 5 years leading senior, cross-functional teams.
• You’ve owned a growth number — not just contributed to one. You’ve had the target, felt the weight of it, and built the team and plan to hit it.
• Deep SaaS background, ideally in a PLG or hybrid environment — you understand how self-serve acquisition works and how marketing connects to ARR, not just pipeline.
• Fluent across the channel mix — paid media, SEO/AEO, lifecycle, web — without needing to run any of them. You know enough to push, enough to challenge, and enough to know when something’s off.
• Naturally collaborative and skilled at leading through influence — you thrive in matrixed environments where earning trust is how you get things done.
• Strong command of funnel analytics, attribution, and growth modeling — you run toward the data, not away from it.
• Already experimenting with AI in your work and excited about what’s coming — not waiting to be told it’s important.
• Exceptional at building operating rhythm — the cadences, reviews, and feedback loops that keep a growth team moving with speed and coherence.
• Someone who builds teams people want to be on.

London, UK (Hybrid: 3 days p/week in-office)
8 month FTC (mat-cover)

About the role:
This is an 8 month FTC maternity-cover. We are looking for an experienced hands-on Senior Language Manager to own and optimise the language and localisation strategy for Germany. Native/ fluent German language skills, essential. 

Job Summary:
Localisation efforts at Klaviyo are centred around linguistic and cultural excellence, teamwork and scale. We own the linguistic and cultural quality of every touchpoint a German customer has with Klaviyo: the product, the website, marketing campaigns, customer education, and partner and developer portals. Our work is about providing our customers with high quality localisation and an experience that feels locally relevant and fuels international growth for both our customers and Klaviyo. 

You will step directly into a fully embedded, senior individual contributor position and own everything the current person owns, with full continuity responsibility. We need someone who can hit the ground running and carry the German market at the same quality bar from day one.

Your Impact: 

1. Own the German Language Infrastructure. Proactively manage the German style guide and glossary as living documents, ensuring our Language Service Provider delivers consistent, high-quality content across the entire customer journey. 
2. Own German Linguistic Quality across all customer touch points ensuring we deliver the best German customer experience. 
3. Champion the German customer experience. In practice this includes work such as ensuring search is optimised for German, Product is QA’ed, the website is optimised, the customer journey is mapped out to identify gaps and opportunities. 

Duties:

• Develop and maintain linguistic and cultural standards and guidelines, define quality expectations across the whole localised customer journey, including supporting the development of style guides, glossaries, tone and voice of the Klaviyo Product (customer, partner and developer) and Content (Marketing, Customer Education and others) in the market.
• Review German translation and monitor the linguistic quality of the German language, provide feedback and context to the translation teams, in order to ensure the best resource fit for the highest quality impact.
• Communicate proactively with cross-functional teams to anticipate, identify and fix linguistic and localisation issues related to Germany.
• Proactively engage with relevant stakeholders (e.g. Product, Marketing, Customer Education) for additional context and insights on high priority content for localisation to define and influence the best creative, linguistic and localisation approach.
• Facilitate collaboration between internal stakeholders and vendors, making sure the necessary resources have access to the relevant information, and advising on the best course of action regarding localisation processes.
• Collaborate closely with the Localisation team and internal stakeholders to collect relevant cultural and linguistic information about Klaviyo Germany and support the localisation effort in bringing this content to the global audience.
• Proactively contribute to the creation of efficient, effective localisation processes and optimisation of those over time.
• Train, develop and manage a highly-effective team of German linguists through our localisation supplier that consistently delivers high quality output.
• Be a champion internally for the German Klaviyo customer
• Performs other related duties as assigned.

Who You Are:

• 5+ years of experience in a comparable localisation role on the buyer/client side
• Bachelors or Masters degree in Languages/ Translation/ Localisation/ International Studies
• Fluency in English and native knowledge of German for Germany essential
• Proven experience in translation, localisation and language quality management.
• Demonstrated experience in localisation of Product, Marketing and Support content for Germany, with scalable localisation infrastructures and language quality frameworks
• Experience with Smartling or similar TMS platforms a plus
• Deep understanding of localisation specificities and pitfalls
• Experience in creative writing a bonus
• Authorisation to work in the UK without restriction

Soft Skills: 

• Strong business acumen with proven stakeholder management skills
• Ability to show initiative and work independently, and drive initiatives at a strategic level
• Ability to hold teams accountable to a high quality standard
• Excellent presentation, communication, and interpersonal skills

#LI-Hybrid #LI-JW1

At Klaviyo, we value the unique backgrounds, experiences, and perspectives each Klaviyo brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

Klaviyo is moving upmarket. Built on first-party data and trusted by tens of thousands of ecommerce brands, we're competing aggressively in Mid and Large Enterprise, taking on entrenched marketing clouds that have dominated that space for years. Winning at this level requires a different motion: longer sales cycles, more complex buying committees, higher scrutiny on platform maturity and data infrastructure, and a field that needs a sharp, confident story to displace incumbents. This role is the strategic engine behind that motion.

As Lead, Product Marketing – Mid & Large Enterprise GTM, you'll set priorities alongside GTM leaders, develop the positioning and plays that give sales a competitive edge, and serve as the PMM lead on integrated campaigns that build Klaviyo's credibility in the enterprise market. You'll operate with a high degree of autonomy — this is a role for someone who sets direction, not waits for it.

The ideal candidate has been in rooms where the deal is on the line and knows what it takes to arm a sales team with a confident, differentiated story. You think at the level of market strategy and translate that into a sales play, a campaign anchor asset, or a crisp objection handler, depending on what the moment requires. You're as comfortable in a strategy session with GTM leadership as you are prepping a sales team before a big deal.

How You'll Make a Difference

• Enterprise GTM Strategy: Partner with GTM leaders to define and prioritize field selling motions for the Mid and Large Enterprise segment, synthesizing market trends, competitive dynamics, seasonal signals, and what's resonating across marketing and the field to determine where to focus. Ensure GTM efforts across plays, campaigns, and enablement are aligned to market needs and sequenced to maximize their collective impact on pipeline and revenue.
• Sales Plays: Design Enterprise sales plays from ICP definition through field launch. Identify high-value displacement opportunities, develop the competitive positioning and messaging that gives sales a clear edge, and partner with Enablement to make sure plays land in the field rather than live in a deck.
• Integrated Marketing Campaigns: Serve as the PMM lead on Enterprise integrated marketing campaigns, contributing strategy, messaging, and assets alongside Creative, Lifecycle, and Demand Gen. Own the strategic concept behind anchor assets, including the frameworks, research, and benchmarks (e.g., maturity assessments, industry benchmarks) that drive top-of-funnel engagement.
• Field Assets: Maintain and evolve core Enterprise assets, including the pitch deck library, enterprise landing page, EBC materials, objection handling, and discovery frameworks. Keep the field's source of truth current and usable.
• Product Storytelling: Translate the Klaviyo product vision and roadmap into compelling narratives for Enterprise audiences. Synthesize field and customer insights to influence roadmap prioritization, and where product gaps exist, develop positioning that gives the field a credible point of view rather than waiting on the roadmap.
• Performance & Insights: Track Mid and Large Enterprise GTM performance across pipeline sourced, pipeline influenced, and closed-won rates by segment. Deliver structured readouts with clear recommendations on what to continue, change, or stop.

Who You Are

• 8+ years of product marketing experience, with a meaningful portion focused on B2B SaaS; direct experience marketing to mid-market and enterprise buyers is required
• Demonstrated ability to own GTM programs end-to-end, from positioning through execution and performance readout, operating independently without close management oversight
• Experience supporting complex, multi-stakeholder sales cycles and enabling large sales organizations to communicate nuanced value propositions effectively
• Skilled at adapting positioning and messaging across segments, motions, and competitive contexts; strong instincts for what resonates with Enterprise buyers
• Able to frame ambiguous problems, synthesize competing inputs, and communicate clear, structured recommendations to senior stakeholders
• High craft bar for written and visual work. Output should be ready for executive and external audiences with minimal revision: clear narrative flow, strong slide titles, purposeful structure
• Proven ability to drive alignment across teams with competing priorities, through influence rather than formal authority
• Active mentor who raises the quality bar of work around them and contributes to a high-performing team environment

At Klaviyo, we value the unique backgrounds, experiences, and perspectives each Klaviyo brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

Klaviyo is moving upmarket. Built on first-party data and trusted by tens of thousands of ecommerce brands, we're competing aggressively in Mid and Large Enterprise, taking on entrenched marketing clouds that have dominated that space for years. Winning at this level requires a different motion: longer sales cycles, more complex buying committees, higher scrutiny on platform maturity and data infrastructure, and a field that needs a sharp, confident story to displace incumbents. This role is the strategic engine behind that motion.

As Lead, Product Marketing – Mid & Large Enterprise GTM, you'll set priorities alongside GTM leaders, develop the positioning and plays that give sales a competitive edge, and serve as the PMM lead on integrated campaigns that build Klaviyo's credibility in the enterprise market. You'll operate with a high degree of autonomy — this is a role for someone who sets direction, not waits for it.

The ideal candidate has been in rooms where the deal is on the line and knows what it takes to arm a sales team with a confident, differentiated story. You think at the level of market strategy and translate that into a sales play, a campaign anchor asset, or a crisp objection handler, depending on what the moment requires. You're as comfortable in a strategy session with GTM leadership as you are prepping a sales team before a big deal.

How You'll Make a Difference

• Enterprise GTM Strategy: Partner with GTM leaders to define and prioritize field selling motions for the Mid and Large Enterprise segment, synthesizing market trends, competitive dynamics, seasonal signals, and what's resonating across marketing and the field to determine where to focus. Ensure GTM efforts across plays, campaigns, and enablement are aligned to market needs and sequenced to maximize their collective impact on pipeline and revenue.
• Sales Plays: Design Enterprise sales plays from ICP definition through field launch. Identify high-value displacement opportunities, develop the competitive positioning and messaging that gives sales a clear edge, and partner with Enablement to make sure plays land in the field rather than live in a deck.
• Integrated Marketing Campaigns: Serve as the PMM lead on Enterprise integrated marketing campaigns, contributing strategy, messaging, and assets alongside Creative, Lifecycle, and Demand Gen. Own the strategic concept behind anchor assets, including the frameworks, research, and benchmarks (e.g., maturity assessments, industry benchmarks) that drive top-of-funnel engagement.
• Field Assets: Maintain and evolve core Enterprise assets, including the pitch deck library, enterprise landing page, EBC materials, objection handling, and discovery frameworks. Keep the field's source of truth current and usable.
• Product Storytelling: Translate the Klaviyo product vision and roadmap into compelling narratives for Enterprise audiences. Synthesize field and customer insights to influence roadmap prioritization, and where product gaps exist, develop positioning that gives the field a credible point of view rather than waiting on the roadmap.
• Performance & Insights: Track Mid and Large Enterprise GTM performance across pipeline sourced, pipeline influenced, and closed-won rates by segment. Deliver structured readouts with clear recommendations on what to continue, change, or stop.

Who You Are

• 8+ years of product marketing experience, with a meaningful portion focused on B2B SaaS; direct experience marketing to mid-market and enterprise buyers is required
• Demonstrated ability to own GTM programs end-to-end, from positioning through execution and performance readout, operating independently without close management oversight
• Experience supporting complex, multi-stakeholder sales cycles and enabling large sales organizations to communicate nuanced value propositions effectively
• Skilled at adapting positioning and messaging across segments, motions, and competitive contexts; strong instincts for what resonates with Enterprise buyers
• Able to frame ambiguous problems, synthesize competing inputs, and communicate clear, structured recommendations to senior stakeholders
• High craft bar for written and visual work. Output should be ready for executive and external audiences with minimal revision: clear narrative flow, strong slide titles, purposeful structure
• Proven ability to drive alignment across teams with competing priorities, through influence rather than formal authority
• Active mentor who raises the quality bar of work around them and contributes to a high-performing team environment

Do you think about generating leads and memorable moments simultaneously? Is creating remarkable, impactful event experiences your thing? The Brand | Creative | Events Team at Klaviyo is looking for our next amazing team member and if your events to date have been eventful for all the right reasons, we should talk.

We're seeking an experienced Sr. Events Coordinator to drive the strategic planning and flawless execution of Klaviyo’s experiences at third-party events, including Shoptalk Spring, eTail West and NRF, while supporting the planning and execution of our annual flagship user conference, K:Boston, too.

Reporting to the Director of Event Marketing, you'll develop and implement comprehensive tradeshow strategies that build brand awareness, generate qualified leads, and deepen engagement within the Klaviyo community. 

In this role, you'll be the connective tissue behind Klaviyo's presence at premier industry events, where innovation meets artistry. This isn't just about running a booth. You'll partner cross-functionally to deliver a 

This role offers the perfect balance of analytical rigor, project management, attendee engagement, and creative expression, giving you the freedom to experiment with bold, memorable approaches to events.

How you'll make a difference:

• Drive the end-to-end planning and execution of strategic tradeshows and industry events, from booth design and vendor coordination to on-site logistics and post-event follow-up
• Collaborate cross-functionally with marketing, sales, customer success, product marketing, and partners to ensure events support broader go-to-market goals
• Own event timelines, budgets, and logistics with a high degree of precision and attention to detail
• Develop and execute clear pre- and post-event plans including promotional strategy, lead capture, and follow-up execution
• Analyze event performance and provide actionable insights for continuous improvement
• Stay current with industry trends and best practices to keep our event experiences fresh, innovative, and engaging
• Make a significant impact on our growth while working with a dynamic team that values creativity, results, and professional development.

Who you are:

• 5+ years of hands-on event management experience, ideally at a fast-paced B2B SaaS or tech company
• Exceptional communicator with strong verbal and written skills, comfortable presenting to senior leaders and engaging with customers
• Natural collaborator who builds strong relationships across teams—colleagues genuinely enjoy working with you
• Self-motivated project manager who confidently juggles multiple priorities while maintaining attention to detail
• Proactive problem-solver who takes initiative but knows when to escalate challenges early
• Thrives under pressure and maintains professionalism during high-stakes, high-visibility events
• Tech-savvy with AI tool proficiency, Salesforce, event platforms (Splash, Swoogo), and adaptability and proactivity to learn new tools quickly

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

Do you think about generating leads and memorable moments simultaneously? Is creating remarkable, impactful event experiences your thing? The Brand | Creative | Events Team at Klaviyo is looking for our next amazing team member and if your events to date have been eventful for all the right reasons, we should talk.

We're seeking an experienced Sr. Events Coordinator to drive the strategic planning and flawless execution of Klaviyo’s experiences at third-party events, including Shoptalk Spring, eTail West and NRF, while supporting the planning and execution of our annual flagship user conference, K:Boston, too.

Reporting to the Director of Event Marketing, you'll develop and implement comprehensive tradeshow strategies that build brand awareness, generate qualified leads, and deepen engagement within the Klaviyo community. 

In this role, you'll be the connective tissue behind Klaviyo's presence at premier industry events, where innovation meets artistry. This isn't just about running a booth. You'll partner cross-functionally to deliver a 

This role offers the perfect balance of analytical rigor, project management, attendee engagement, and creative expression, giving you the freedom to experiment with bold, memorable approaches to events.

How you'll make a difference:

• Drive the end-to-end planning and execution of strategic tradeshows and industry events, from booth design and vendor coordination to on-site logistics and post-event follow-up
• Collaborate cross-functionally with marketing, sales, customer success, product marketing, and partners to ensure events support broader go-to-market goals
• Own event timelines, budgets, and logistics with a high degree of precision and attention to detail
• Develop and execute clear pre- and post-event plans including promotional strategy, lead capture, and follow-up execution
• Analyze event performance and provide actionable insights for continuous improvement
• Stay current with industry trends and best practices to keep our event experiences fresh, innovative, and engaging
• Make a significant impact on our growth while working with a dynamic team that values creativity, results, and professional development.

Who you are:

• 5+ years of hands-on event management experience, ideally at a fast-paced B2B SaaS or tech company
• Exceptional communicator with strong verbal and written skills, comfortable presenting to senior leaders and engaging with customers
• Natural collaborator who builds strong relationships across teams—colleagues genuinely enjoy working with you
• Self-motivated project manager who confidently juggles multiple priorities while maintaining attention to detail
• Proactive problem-solver who takes initiative but knows when to escalate challenges early
• Thrives under pressure and maintains professionalism during high-stakes, high-visibility events
• Tech-savvy with AI tool proficiency, Salesforce, event platforms (Splash, Swoogo), and adaptability and proactivity to learn new tools quickly

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

Exceptional opportunity for an accomplished leader to join Klaviyo's Senior Leadership Team as the strategic marketing visionary.

Are you a results-driven marketing executive with a track record of success in driving transformative marketing strategies that create demand? Do you have experience building and leading teams to support APAC regional growth, whilst working for a high growth, dynamic technology business? If so, we invite you to apply for this exciting role as Senior Director, Marketing (APAC) at Klaviyo, a global industry SaaS leader.

Why This Role:

As the Senior Director, Marketing (APAC), you will hold a pivotal and critical position in our rapid expansion journey. Reporting directly to our Chief Marketing Officer in the US, and working closely with the Vice President & Managing Director APAC, you will shape the future of our brand across the Asia-Pacific region utilising your extensive experience in the region and strategic acumen. You will be an expert at partnering cross functionally and be used to operating in a fast paced, matrixed environment. 

Key Leadership Responsibilities:

• Strategic Mastery:
• Partner with global marketing leaders and the US based Chief Marketing Officer, to craft a high-impact regional marketing strategy and plan; influencing demand generation, revenue pipeline, brand awareness and customer marketing.
• Financial Stewardship:
• Develop comprehensive annual marketing plans, complete with budget management and headcount requests, aligning with ambitious regional growth targets.
• Data-Driven Insights:
• Present compelling reports to key stakeholders, leveraging data analysis to articulate the successes and learnings from marketing campaigns, steering future initiatives.
• Team Leadership Excellence:
• Assemble and lead a dynamic team of regional marketers, specialising in event, content and partner marketing, fostering a culture of excellence.
• Strategic Alignment with Sales:
• Collaborate closely with APAC Sales leadership to identify strategic levers for robust pipeline growth across the region and across each segment.
• Content Leadership:
• Craft and oversee the development of regionally relevant marketing materials, strategically communicating product features and benefits.
• Campaign Innovation:
• Innovate and execute marketing campaigns that surpass regional revenue goals, collaborating seamlessly with product and partnership teams.
• Compelling Brand Positioning:
• Shape a compelling regional story and narrative to strategically position our products, creating a lasting impact.
• Event Mastery:
• Plan and execute impactful, locally relevant events, webinars, and Account-Based Marketing (ABM) initiatives.
• Customer Marketing Expertise:
• Direct regional customer marketing initiatives to drive customer expansion and retention, ensuring lasting partnerships.
• Global Collaboration Excellence:
• Collaborate seamlessly with the global localisation team to ensure effective communication and brand consistency.
• Technology Orchestration:
• Orchestrate the implementation of cutting-edge technology platforms and resources to elevate our marketing capabilities.
• Performance Measurement Proficiency:
• Implement a rigorous measurement framework and regularly report the impactful results of marketing activities, steering the future course.

Your Profile:

Essentials:

• 15+ years of demonstrated experience in B2B marketing with scaled or scaling SaaS companies.
• Proven ability to drive lead generation and customer expansion at scale in B2B SaaS products within the APAC region, including Japan.
• Strong track record of growing, leading and developing high-performance marketing teams.  
• Ability to utilise data and insights to craft a comprehensive story relevant to the targeted customer segment (Enterprise, Mid Market and Commercial), with a focus on a full funnel approach throughout the customer journey 
• Demonstrated experience with and understanding of nuances of the region; country by country.
• Adept at thriving within a complex matrix environment, managing cross functional relationships and stakeholders and reporting into the US.
• Successful history of expanding into new countries or territories.
• Eligibility to work in Australia without restriction.

Desirables:

• Educational background in a marketing-related field.
• Deep understanding of enterprise marketing, combined with commercial and mid-market expertise.
• Additional language proficiency. 

Klaviyo in APAC:

We are starting small but have big plans for Klaviyo in APAC. Our Sydney team began to take shape throughout 2022 and has now built out our go to market teams in sales, customer success, partnerships, marketing, recruiting and product support. As the team grows we will see a continued expansion of Klaviyo’s customer base and the building of a fantastic working culture in line with what we see elsewhere in Klaviyo but with its own local identity within our Sydney based team. This is your unique opportunity to join us at an very early stage and help to shape our future Klaviyo in APAC.

One of our values as a company is ‘always learning’ and you can feel that in APAC. People are looking to grow and develop and Klaviyo provides a great platform to do so. As we are still relatively early in our journey in APAC this means there is a lot of headroom to grow and develop within your role - we are looking for the leaders of the future. At Klaviyo generally managers are often promoted up into their roles and people are regularly being promoted or moving into new functional areas - it really is an education through experience here. 

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

Are you a demand gen marketer with a keen eye for data and analytics? A storyteller who seeks to know their audiences and build compelling programs that drive action? We’re looking for an Integrated Marketing Lead who understands the unique combination of precise audience segmentation, relevant messaging, strategic media planning, experimental design and overall customer journey, while rooted in driving ROI and scalable outcomes. In this role, you’ll work with Product Marketing, Content, Creative, Lifecycle, Web, and Field teams to help Klaviyo realize our vision for K:Service, our AI‑first customer service platform that connects Customer Hub, Customer Agent, and Helpdesk so brands can turn every support interaction into a revenue and loyalty moment—not just a resolved ticket. You will report directly to the Sr. Director of Integrated Marketing.

How You'll Make a Difference:

• Ideate, design, and execute the K:Service marketing customer journey across all channels 
• Collaborate with Product Marketing and Service GTM teams to position K:Service for both marketing and service buyers, ensuring campaigns speak to CX metrics (deflection, resolution rate, CSAT) as well as pipeline, revenue, and retention.
• Lead the campaign strategy and planning inclusive of high reach channels and performance focused digital channels
• Optimize audience-specific messaging and positioning with Product Marketing teams to create engagement at each stage of the funnel for net new leads 
• Refine end-to-end customer journey by partnering with content and creative teams to optimize existing content and ideate/build new content to keep leads engaged 
• Collaborate and work cross-functionally to align campaign strategies and goals across the organization including Brand, Lifecycle, Product Marketing, Content Marketing, Product-Led Growth, Web, and SEO. 
• Define and build measurement plan with Analytics team ensuring understanding of K:Service success drivers and growth levers by country, audience, channel and tactic 
• Gather and analyze campaign performance, including reporting learnings of key findings and best practices
• Understand industry landscape, tech capabilities and competitive approach to recommend content, creative assets, CTAs, landing page experience to increase and scale new customers 
• Develop and establish success criteria to help inform resource planning, campaign flighting and overall prioritization across multiple stakeholders
• Performs other related duties as assigned.

Who You Are: 

• 8+ years of  experience in combination of channel, performance, lifecycle, demand gen, revenue, and integrated campaign marketing 
• Proven expertise building end-to-end customer journeys and relevant campaigns to drive leads through the funnel 
• Foundational knowledge of performance marketing success metrics and ability to report KPIs to executive leadership teams 
• Advanced analytics experience with ability to manage complex data sets across site analytics and attribution models, Google Analytics and Salesforce preferred
• Accountable and goal-oriented, with strong ownership of results and execution quality
• Excellent communicator who can align stakeholders, ask the right questions, and drive clarity across teams
• Highly organized, able to manage multiple campaigns, partners, and timelines simultaneously
• Comfortable in a fast paced, agile and high growth environment with ability to navigate gray areas by developing new processes and streamline workflows

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

#IndeedGTM

As an Inbound Growth Specialist (iGS), you are the first human touchpoint for a high volume of inbound demo requests and free Klaviyo accounts. You provide fast, high‑quality first interactions with Klaviyo’s smallest accounts to create a seamless experience from first touch through purchase.

This team sits within the Marketing organization as part of the Growth motion and partners closely with Sales, Business Development, Product, and Customer Success. The primary goal of this role is to acquire as many high‑quality new logos as possible while maintaining an exceptional customer experience.

You will:

• Field inbound demand (demos, trials, free accounts, and product inquiries) via phone, email, and other channels.
• Run consultative, decision‑driven demos focused on one‑call closes whenever possible for smaller opportunities.
• Do targeted business discovery to understand goals, urgency, and fit.
• Qualify in or out efficiently, so you know where to double‑down and where to quickly move on.
• Own and work a high‑velocity pipeline, using strong prioritization and time management to maximize new logo acquisition.

This role is a proven stepping stone into Account Executive and other closing roles in sales, while also opening doors into other go-to-market paths such as customer success, marketing, enablement, or operations.

How You’ll Make a Difference

• Drive new logo acquisition as a primary objective, maximizing the number of high-quality new customers while maintaining an exceptional customer experience
• Contribute to broader Growth team goals across free-to-paid conversion, logo count, ADS, and other core growth metrics
• Navigate a high volume of incoming product and sales related inquiries via phone and email
• Consult with customers to advise and design solutions based on ecommerce best practices and optimal utilization of Klaviyo’s platform to drive customer value
• Conduct consultative qualification of prospects, and provide demonstrations of the platform
• Identify and deliver best next steps and/or resources to persuade prospects to purchase and/or activate subscriptions
• Collaborate cross-functionally and with marketing and sales management to improve our overall customer experience, including creating a structured feedback loop on product, web experience, onboarding experience, and other key customer touchpoints
• Demonstrate substantive knowledge of e-commerce, SMS and email marketing
• Perform other related duties as assigned

Who You Are

• Have previous academic, work and/or internship experience with some transferable skills (sales, customer service, support, retail, hospitality, etc.)
• Have a BA/BS or equivalent
• Excited, motivated, and inspired by exceeding goals and continuously learning
• Thoughtful, engaging, energetic, and a self-initiator
• Experience or the ability to operate in a fast-paced, high-volume environment
• Detail-oriented with strong time management and prioritization skills
• Excellent written and verbal communication skills
• Excellent interpersonal and customer service skills; you enjoy talking to customers and helping them make decisions
• 6 months+ experience in business development is a plus, but not required
• Proficient with Google Suite and Microsoft Office Suite or related software; CRM proficiency (Salesforce or similar) is a plus

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

Klaviyo is looking for an experienced Content Marketing Lead to own the strategy, development, production, and performance of global campaign, demand generation, and thought leadership content.

This role sits at the intersection of storytelling, pipeline generation, and editorial operations. You’ll lead the creation of content that builds market trust, shapes perception, supports go-to-market priorities, and drives measurable business outcomes across segments and regions. You’ll partner closely with product marketing, PR, brand, sales, regional marketing, events, customer marketing, and external agencies to turn complex ideas into high-impact content programs that resonate globally.

This person will own content from ideation through publication and measurement across formats including gated assets, research reports, one-pagers, landing pages, webinars, interactive experiences, articles, executive bylines, customer stories, video, and audio.

A critical part of this role is helping Klaviyo modernize how content gets made. The ideal candidate has hands-on experience building or operating AI-assisted editorial production systems, including vibe coding workflows in tools like Claude Code or Claude CoWork, and can help improve the speed, consistency, and scalability of content production globally. Experience with AirOps is a strong plus.

How You'll Make a Difference

Own global campaign and thought leadership content strategy

• Develop and execute a cohesive content strategy spanning campaign, demand generation, and thought leadership.
• Build content that reinforces Klaviyo’s market narrative while supporting segment and regional go-to-market goals.
• Identify the most important themes, formats, and storylines to drive engagement, leads, pipeline influence, and brand credibility.
• Translate complex product, market, and customer insights into clear, differentiated content for multiple audiences.

Lead content creation across the funnel

• Own the development of high-impact content assets including ebooks, white papers, research reports, comparison guides, one-pagers, webinars, landing pages, executive thought leadership, customer stories, video, and audio.
• Create content that supports the full buyer journey, from awareness and education through consideration and conversion.
• Repurpose research, events, webinars, and customer narratives into multi-format content programs that extend reach and value.
• Ensure every asset meets Klaviyo’s editorial standards for quality, accuracy, tone, and narrative consistency.

Build scalable AI editorial production systems

• Design, test, and improve AI-assisted editorial workflows that increase content production efficiency without lowering quality.
• Bring hands-on experience with vibe coding editorial systems, ideally using Claude Code or Claude CoWork, to help streamline briefing, drafting, editing, repurposing, QA, and localization workflows.
• Partner with internal stakeholders and agencies to create repeatable systems, templates, prompts, and playbooks that scale content production globally.
• Help establish best practices for how AI is used in editorial production across teams, markets, and formats.
• Identify opportunities to use tools such as AirOps and other workflow platforms to improve speed, consistency, and operational leverage.

Partner cross-functionally across the business

• Collaborate with PR to align thought leadership content with media strategy and executive visibility.
• Partner with product marketing, sales, events, and segment leads to support integrated campaigns and launches.
• Work with brand, creative, and localization teams to ensure content performs globally while remaining relevant in local markets.
• Partner with customer and partner teams to turn customer proof points and ecosystem relationships into compelling stories.

Manage external production and global execution

• Manage agencies, freelancers, and contractors to deliver high-quality content on time.
• Give clear editorial direction, feedback, and quality control throughout the production process.
• Build scalable systems and working models that support consistent content execution across regions.

Measure performance and optimize

• Establish clear goals and reporting frameworks for campaign and thought leadership content.
• Track performance across lead generation, pipeline influence, engagement, brand impact, and earned attention.
• Use data, audience insights, and competitive research to improve messaging, formats, and distribution strategy over time.

Who You Are

• 8+ years of experience in content marketing, editorial, thought leadership, brand journalism, or demand generation content in B2B, SaaS, or related environments.
• Proven experience owning content strategy and execution across both brand-building and pipeline-driving programs.
• Strong editorial instincts with the ability to shape a clear point of view, maintain a high bar for quality, and tell compelling stories across formats.
• Experience developing global content with an understanding of how to adapt messaging for different segments, regions, and stages of the funnel.
• Strong operational ability to manage end-to-end workflows across stakeholders, deadlines, agencies, and channels.
• Experience working closely with senior leaders, cross-functional partners, and external contributors.
• Strong analytical skills and comfort using performance insights to refine content strategy.

Critical technical and systems experience

• Demonstrated experience with AI editorial production systems and workflow design.
• Hands-on familiarity with vibe coding approaches to content operations and editorial automation.
• Experience using Claude Code or Claude CoWork to build or improve content production workflows is strongly preferred.
• Experience with AirOps is a plus.
• Familiarity with CMS platforms, Google Docs, analytics tools, and modern content operations workflows.
• Comfort experimenting with new tools and turning successful experiments into repeatable team processes.

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

Klaviyo is looking for an experienced Content Marketing Lead to own the strategy, development, production, and performance of global campaign, demand generation, and thought leadership content.

This role sits at the intersection of storytelling, pipeline generation, and editorial operations. You’ll lead the creation of content that builds market trust, shapes perception, supports go-to-market priorities, and drives measurable business outcomes across segments and regions. You’ll partner closely with product marketing, PR, brand, sales, regional marketing, events, customer marketing, and external agencies to turn complex ideas into high-impact content programs that resonate globally.

This person will own content from ideation through publication and measurement across formats including gated assets, research reports, one-pagers, landing pages, webinars, interactive experiences, articles, executive bylines, customer stories, video, and audio.

A critical part of this role is helping Klaviyo modernize how content gets made. The ideal candidate has hands-on experience building or operating AI-assisted editorial production systems, including vibe coding workflows in tools like Claude Code or Claude CoWork, and can help improve the speed, consistency, and scalability of content production globally. Experience with AirOps is a strong plus.

How You'll Make a Difference

Own global campaign and thought leadership content strategy

• Develop and execute a cohesive content strategy spanning campaign, demand generation, and thought leadership.
• Build content that reinforces Klaviyo’s market narrative while supporting segment and regional go-to-market goals.
• Identify the most important themes, formats, and storylines to drive engagement, leads, pipeline influence, and brand credibility.
• Translate complex product, market, and customer insights into clear, differentiated content for multiple audiences.

Lead content creation across the funnel

• Own the development of high-impact content assets including ebooks, white papers, research reports, comparison guides, one-pagers, webinars, landing pages, executive thought leadership, customer stories, video, and audio.
• Create content that supports the full buyer journey, from awareness and education through consideration and conversion.
• Repurpose research, events, webinars, and customer narratives into multi-format content programs that extend reach and value.
• Ensure every asset meets Klaviyo’s editorial standards for quality, accuracy, tone, and narrative consistency.

Build scalable AI editorial production systems

• Design, test, and improve AI-assisted editorial workflows that increase content production efficiency without lowering quality.
• Bring hands-on experience with vibe coding editorial systems, ideally using Claude Code or Claude CoWork, to help streamline briefing, drafting, editing, repurposing, QA, and localization workflows.
• Partner with internal stakeholders and agencies to create repeatable systems, templates, prompts, and playbooks that scale content production globally.
• Help establish best practices for how AI is used in editorial production across teams, markets, and formats.
• Identify opportunities to use tools such as AirOps and other workflow platforms to improve speed, consistency, and operational leverage.

Partner cross-functionally across the business

• Collaborate with PR to align thought leadership content with media strategy and executive visibility.
• Partner with product marketing, sales, events, and segment leads to support integrated campaigns and launches.
• Work with brand, creative, and localization teams to ensure content performs globally while remaining relevant in local markets.
• Partner with customer and partner teams to turn customer proof points and ecosystem relationships into compelling stories.

Manage external production and global execution

• Manage agencies, freelancers, and contractors to deliver high-quality content on time.
• Give clear editorial direction, feedback, and quality control throughout the production process.
• Build scalable systems and working models that support consistent content execution across regions.

Measure performance and optimize

• Establish clear goals and reporting frameworks for campaign and thought leadership content.
• Track performance across lead generation, pipeline influence, engagement, brand impact, and earned attention.
• Use data, audience insights, and competitive research to improve messaging, formats, and distribution strategy over time.

Who You Are

• 8+ years of experience in content marketing, editorial, thought leadership, brand journalism, or demand generation content in B2B, SaaS, or related environments.
• Proven experience owning content strategy and execution across both brand-building and pipeline-driving programs.
• Strong editorial instincts with the ability to shape a clear point of view, maintain a high bar for quality, and tell compelling stories across formats.
• Experience developing global content with an understanding of how to adapt messaging for different segments, regions, and stages of the funnel.
• Strong operational ability to manage end-to-end workflows across stakeholders, deadlines, agencies, and channels.
• Experience working closely with senior leaders, cross-functional partners, and external contributors.
• Strong analytical skills and comfort using performance insights to refine content strategy.

Critical technical and systems experience

• Demonstrated experience with AI editorial production systems and workflow design.
• Hands-on familiarity with vibe coding approaches to content operations and editorial automation.
• Experience using Claude Code or Claude CoWork to build or improve content production workflows is strongly preferred.
• Experience with AirOps is a plus.
• Familiarity with CMS platforms, Google Docs, analytics tools, and modern content operations workflows.
• Comfort experimenting with new tools and turning successful experiments into repeatable team processes.

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

Klaviyo is looking for an experienced Content Marketing Lead to own the strategy, development, production, and performance of global campaign, demand generation, and thought leadership content.

This role sits at the intersection of storytelling, pipeline generation, and editorial operations. You’ll lead the creation of content that builds market trust, shapes perception, supports go-to-market priorities, and drives measurable business outcomes across segments and regions. You’ll partner closely with product marketing, PR, brand, sales, regional marketing, events, customer marketing, and external agencies to turn complex ideas into high-impact content programs that resonate globally.

This person will own content from ideation through publication and measurement across formats including gated assets, research reports, one-pagers, landing pages, webinars, interactive experiences, articles, executive bylines, customer stories, video, and audio.

A critical part of this role is helping Klaviyo modernize how content gets made. The ideal candidate has hands-on experience building or operating AI-assisted editorial production systems, including vibe coding workflows in tools like Claude Code or Claude CoWork, and can help improve the speed, consistency, and scalability of content production globally. Experience with AirOps is a strong plus.

How You'll Make a Difference

Own global campaign and thought leadership content strategy

• Develop and execute a cohesive content strategy spanning campaign, demand generation, and thought leadership.
• Build content that reinforces Klaviyo’s market narrative while supporting segment and regional go-to-market goals.
• Identify the most important themes, formats, and storylines to drive engagement, leads, pipeline influence, and brand credibility.
• Translate complex product, market, and customer insights into clear, differentiated content for multiple audiences.

Lead content creation across the funnel

• Own the development of high-impact content assets including ebooks, white papers, research reports, comparison guides, one-pagers, webinars, landing pages, executive thought leadership, customer stories, video, and audio.
• Create content that supports the full buyer journey, from awareness and education through consideration and conversion.
• Repurpose research, events, webinars, and customer narratives into multi-format content programs that extend reach and value.
• Ensure every asset meets Klaviyo’s editorial standards for quality, accuracy, tone, and narrative consistency.

Build scalable AI editorial production systems

• Design, test, and improve AI-assisted editorial workflows that increase content production efficiency without lowering quality.
• Bring hands-on experience with vibe coding editorial systems, ideally using Claude Code or Claude CoWork, to help streamline briefing, drafting, editing, repurposing, QA, and localization workflows.
• Partner with internal stakeholders and agencies to create repeatable systems, templates, prompts, and playbooks that scale content production globally.
• Help establish best practices for how AI is used in editorial production across teams, markets, and formats.
• Identify opportunities to use tools such as AirOps and other workflow platforms to improve speed, consistency, and operational leverage.

Partner cross-functionally across the business

• Collaborate with PR to align thought leadership content with media strategy and executive visibility.
• Partner with product marketing, sales, events, and segment leads to support integrated campaigns and launches.
• Work with brand, creative, and localization teams to ensure content performs globally while remaining relevant in local markets.
• Partner with customer and partner teams to turn customer proof points and ecosystem relationships into compelling stories.

Manage external production and global execution

• Manage agencies, freelancers, and contractors to deliver high-quality content on time.
• Give clear editorial direction, feedback, and quality control throughout the production process.
• Build scalable systems and working models that support consistent content execution across regions.

Measure performance and optimize

• Establish clear goals and reporting frameworks for campaign and thought leadership content.
• Track performance across lead generation, pipeline influence, engagement, brand impact, and earned attention.
• Use data, audience insights, and competitive research to improve messaging, formats, and distribution strategy over time.

Who You Are

• 8+ years of experience in content marketing, editorial, thought leadership, brand journalism, or demand generation content in B2B, SaaS, or related environments.
• Proven experience owning content strategy and execution across both brand-building and pipeline-driving programs.
• Strong editorial instincts with the ability to shape a clear point of view, maintain a high bar for quality, and tell compelling stories across formats.
• Experience developing global content with an understanding of how to adapt messaging for different segments, regions, and stages of the funnel.
• Strong operational ability to manage end-to-end workflows across stakeholders, deadlines, agencies, and channels.
• Experience working closely with senior leaders, cross-functional partners, and external contributors.
• Strong analytical skills and comfort using performance insights to refine content strategy.

Critical technical and systems experience

• Demonstrated experience with AI editorial production systems and workflow design.
• Hands-on familiarity with vibe coding approaches to content operations and editorial automation.
• Experience using Claude Code or Claude CoWork to build or improve content production workflows is strongly preferred.
• Experience with AirOps is a plus.
• Familiarity with CMS platforms, Google Docs, analytics tools, and modern content operations workflows.
• Comfort experimenting with new tools and turning successful experiments into repeatable team processes.

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

Are you a demand gen marketer with a keen eye for data and analytics? A storyteller who seeks to know their audiences and build compelling programs that drive action? We’re looking for an Integrated Marketing Lead who understands the unique combination of precise audience segmentation, relevant messaging, strategic media planning, experimental design and overall customer journey, while rooted in driving ROI and scalable outcomes. In this role, you’ll work with Product Marketing, Content, Creative, Lifecycle, Web, and Field teams to help Klaviyo realize our vision for K:Service, our AI‑first customer service platform that connects Customer Hub, Customer Agent, and Helpdesk so brands can turn every support interaction into a revenue and loyalty moment—not just a resolved ticket. You will report directly to the Sr. Director of Integrated Marketing.

How You'll Make a Difference:

• Ideate, design, and execute the K:Service marketing customer journey across all channels 
• Collaborate with Product Marketing and Service GTM teams to position K:Service for both marketing and service buyers, ensuring campaigns speak to CX metrics (deflection, resolution rate, CSAT) as well as pipeline, revenue, and retention.
• Lead the campaign strategy and planning inclusive of high reach channels and performance focused digital channels
• Optimize audience-specific messaging and positioning with Product Marketing teams to create engagement at each stage of the funnel for net new leads 
• Refine end-to-end customer journey by partnering with content and creative teams to optimize existing content and ideate/build new content to keep leads engaged 
• Collaborate and work cross-functionally to align campaign strategies and goals across the organization including Brand, Lifecycle, Product Marketing, Content Marketing, Product-Led Growth, Web, and SEO. 
• Define and build measurement plan with Analytics team ensuring understanding of K:Service success drivers and growth levers by country, audience, channel and tactic 
• Gather and analyze campaign performance, including reporting learnings of key findings and best practices
• Understand industry landscape, tech capabilities and competitive approach to recommend content, creative assets, CTAs, landing page experience to increase and scale new customers 
• Develop and establish success criteria to help inform resource planning, campaign flighting and overall prioritization across multiple stakeholders
• Performs other related duties as assigned.

Who You Are: 

• 8+ years of  experience in combination of channel, performance, lifecycle, demand gen, revenue, and integrated campaign marketing 
• Proven expertise building end-to-end customer journeys and relevant campaigns to drive leads through the funnel 
• Foundational knowledge of performance marketing success metrics and ability to report KPIs to executive leadership teams 
• Advanced analytics experience with ability to manage complex data sets across site analytics and attribution models, Google Analytics and Salesforce preferred
• Accountable and goal-oriented, with strong ownership of results and execution quality
• Excellent communicator who can align stakeholders, ask the right questions, and drive clarity across teams
• Highly organized, able to manage multiple campaigns, partners, and timelines simultaneously
• Comfortable in a fast paced, agile and high growth environment with ability to navigate gray areas by developing new processes and streamline workflows

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

Are you passionate about building ecosystems and turning partnerships into real, measurable growth?

As Sr. Partner Marketing Technology Alliances Manager at Klaviyo, you’ll play a critical role in activating our technology partner ecosystem through joint marketing, joint demand generation, and high-impact partner moments. You’ll work closely with ecommerce platforms, ISVs, and technology partners to bring integrated solutions to market and accelerate adoption of the Klaviyo platform.

You’ll collaborate with a wide range of technology partners across the commerce ecosystem — including leading platforms and ISVs such as Shopify, WooCommerce, TikTok, Google, and others — to bring integrated solutions to market and create meaningful value for shared customers.

This role sits at the intersection of partner marketing, ecosystem activation, and go-to-market execution. You’ll design and execute co-marketing programs that help technology partners show up meaningfully across Klaviyo’s ecosystem — from the App Marketplace to flagship global events like K:Boston, K:Sydney, and K:London.

You’ll collaborate closely with Partnerships, Field Marketing, Events, Product Marketing, and Sales to ensure partner marketing initiatives are aligned with business priorities and deliver tangible outcomes. Your work will directly influence partner-led demand, product adoption, and Klaviyo’s growth across the commerce technology ecosystem.

This is a highly visible role for a forward-thinking, hands-on marketer who thrives in fast-paced environments and knows how to turn partnerships into scalable growth engines.

How you'll make a difference:

• Lead and execute joint marketing programs with technology partners that drive demand, pipeline influence, and adoption of the Klaviyo platform
• Design and deliver integrated co-marketing initiatives across campaigns, content, launches, and ecosystem programs in partnership with ISVs and ecommerce platforms
• Own technology partner sponsorship strategy and execution for Klaviyo’s flagship initiatives, including K:Boston, K:Sydney, K:London, and other global moments
• Create compelling sponsorship and activation opportunities that align partner objectives with Klaviyo’s brand, audience, and go-to-market priorities
• Partner closely with Partnerships, Field Marketing, Events, Product Marketing, and Sales to align partner marketing programs with broader business goals
• Own end-to-end execution of partner marketing initiatives — from strategy and planning through launch, execution, and performance measurement
• Leverage data and insights to evaluate program effectiveness, optimize ROI, and scale successful partner motions
• Act as a connector across Marketing, Partnerships, Sales, and Product to ensure consistent messaging, strong execution, and clear partner value propositions
• Champion partner and field feedback internally to continuously improve ecosystem marketing effectiveness
• Stay current on ecommerce and technology partner trends, competitive dynamics, and platform innovations to bring fresh, relevant ideas to market
• Perform other related duties as assigned

Who you are:

• 5+ years of experience in partner marketing, alliances marketing, ecosystem marketing, or B2B technology marketing
• Proven experience designing and executing joint marketing programs with technology partners that drive measurable demand and adoption
• Understanding of ecommerce, and/or SaaS ecosystems, including ISVs, platforms, and partner-led growth models
• Experience working closely with partnerships, sales, and cross-functional marketing teams in a multi-stakeholder environment
• A forward-thinker who is equally comfortable rolling up your sleeves to execute programs end to end
• Data-driven and outcomes-focused, using insights and performance metrics to guide decisions and improve results
• Highly collaborative, with the ability to build trust and influence across internal teams and external partners
• Accountable and goal-oriented, taking ownership of initiatives and consistently delivering on commitments
• Strong communicator and storyteller, able to craft compelling joint narratives and represent marketing initiatives with confidence
• Highly organized, able to manage multiple partners, programs, and timelines simultaneously
• Comfortable with periodic travel for partner engagements, events, and flagship Klaviyo initiatives

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

Are you passionate about creating high-impact, in-market experiences that drive real business growth?

As the Senior Commercial Field & Partner Marketing Manager (Americas) at Klaviyo, you will lead field-driven marketing initiatives across the Americas, working closely with agency partners, technology partners, and Klaviyo sales teams to drive demand with small and mid-sized merchants and businesses.

This role sits at the intersection of field marketing and partner marketing activation. You will design and execute integrated field initiatives —including programs, events, and experiences—that bring together Klaviyo, agency partners, and technology partners to create demand.

You’ll collaborate closely with SMB Partner Sales, Field Marketing, and cross-functional marketing teams to ensure programs are aligned to regional priorities and deliver measurable impact. Your work will directly influence pipeline creation, partner-led demand, and Klaviyo’s growth in the SMB segment.

This is a highly visible role for a strategic, hands-on marketer who thrives in fast-paced environments and knows how to turn field execution into scalable results.

How you'll make a difference:

• Lead and execute field and partner marketing programs that drive SMB demand generation, pipeline growth across North America. 
• Design integrated field experiences that activate the Klaviyo + Agency + Technology Partner ecosystem
• Partner closely with SMB Sales and Partner Sales to align marketing programs with regional sales priorities and partner business plans
• Own end-to-end execution of field and partner initiatives—from strategy and planning to launch, execution, and performance measurement
• Plan and deliver in-person and virtual events, regional activations, workshops, and partner-led experiences that resonate with SMB audiences
• Leverage performance insights to optimize programs, improve ROI, and scale what works across regions
• Act as a connector across Marketing, Sales, Partnerships, and Product to ensure tight execution and consistent messaging
• Champion partner and field feedback internally to continuously improve go-to-market effectiveness
• Stay informed on SMB market trends, partner dynamics, and competitive activity to bring fresh, relevant ideas into field programs
• Perform other related duties as assigned

Who you are:

• 5+ years of experience in field marketing, partner marketing, demand generation, or regional marketing
• Proven experience executing field-based programs that drive measurable pipeline and partner engagement
• Strong understanding of SMB go-to-market motions and partner-led growth
• Comfortable working across agency partners and technology partners in a multi-stakeholder environment
• A strategic thinker who is equally strong in hands-on execution
• Highly collaborative and effective in cross-functional environments
• Data-driven and outcomes-focused, using metrics to guide decisions and optimize performance
• Accountable and goal-focused, you take ownership of your work and consistently deliver on commitments in partnership with key stakeholders.
• Strong communicator who can align stakeholders and represent marketing initiatives with confidence, convincing partners 
• Highly organized, able to manage multiple programs, partners, and timelines simultaneously
• Comfortable with regular travel for regional events, partner engagements, and field activations

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

We're looking for a Senior Director of Digital to own the channels and experiences that drive how businesses around the world discover, evaluate, and choose Klaviyo. This role sits at the center of our growth engine — accountable for translating digital presence into sign-ups and ARR across paid media, website, SEO/AEO, and lifecycle.

This is a role that requires both performance depth and brand instinct. You'll be expected to drive efficient, measurable growth through digital channels while also helping Klaviyo stand out in a market where attention is hard to earn. The right person has done this before — at scale, in SaaS — and is ready to do it again at a company with significant momentum and room to build.

How you'll make a difference

• Own sign-up volume and ARR from digital as your north star metrics, accountable for performance across the full digital acquisition funnel.
• Build and scale a digital growth engine by connecting Paid Media, Web Experience, and Lifecycle marketing, ensuring consistent messaging, audience segmentation and continuous experimentation
• Lead the adoption of AI and workflow automation to streamline operations and unlock new opportunities for rapid testing, efficiency and scale
• Manage and optimize relationships with agencies, publishers, and tech partners to ensure strategic alignment, performance and and innovation 
• Lead paid media strategy and execution across search, social, display, video and programmatic — driving efficient customer acquisition with rigorous focus on CAC, ROAS, and pipeline contribution.
• Use paid media as a brand-building channel — not just a demand capture tool. Identify the moments, placements, and creative approaches where Klaviyo can break through and be remembered.
• Define and execute the vision for klaviyo.com as a growth asset, owning conversion rate optimization through continuous A/B and multivariate testing.
• Own organic search strategy across traditional SEO and AEO, staying ahead of how AI-driven search is reshaping discovery and inbound demand.
• Oversee lifecycle programs that convert sign-ups to paid customers and expand ARR within the base, including segmented nurture journeys and in-product touchpoints.
• Set the standard for how digital performance is understood and acted on across the organization — ensuring spend, sign-ups, and ARR are connected and decisions are made with speed and confidence.
• Stay ahead of where digital is going — from AI-driven search to agentic experiences — and bring Klaviyo's digital presence along with it.
• Build, mentor, and scale a high-performing digital team across multiple disciplines.

Who you are

• 15+ years of experience in digital marketing, growth, or performance marketing, with at least 5 years leading large, cross-functional teams.
• 3+ years of experience being a second-line leader
• SaaS experience required — you understand the self-serve and PLG acquisition funnel, and how digital channels connect to ARR, not just lead volume.
• Paid media depth required — you have direct experience owning significant paid media budgets and can speak credibly to channel strategy, creative testing, measurement, and efficiency.
• Proven track record owning sign-up volume or digital-sourced pipeline at scale with strong cross functional collaboration at a high growth SaaS company 
• Deep expertise across the digital channel mix: paid search and social, programmatic, SEO/AEO, CRO, and lifecycle marketing.
• Hands-on experience leveraging AI and automation — you've already experimented with AI in work or personal projects, and you're excited to dive in and learn fast. You're hungry to responsibly explore new AI tools and workflows, finding ways to make your work smarter and more efficient.
• Strong command of attribution, funnel analytics, and the data infrastructure that underpins digital performance measurement.
• Fluent in ad tech and web stacks — DSPs, CDPs, tag management, consent frameworks, CRO tooling — and how they connect to CRM and marketing automation systems.
• Demonstrated experience supporting multi-channel personalization and journey orchestration across paid, owned, and product-led touchpoints in PLG and SLG organizations
• Track record of building and developing high-performing teams.

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

Klaviyo is looking for a strategic Senior Product Marketing Manager to accelerate growth within priority verticals — starting with Hospitality (Food & Beverage and Hotel & Travel). This role owns vertical positioning and go-to-market strategy, translating market insight into differentiated messaging, scalable sales plays, and measurable revenue impact.

You will lead vertical-specific messaging, pitch decks, and enablement assets, partnering closely with Sales, Partnerships, Integrated Marketing, CS, and Product to strengthen our right to win. You’ll bring structured market and field insights into roadmap discussions while operating within an established vertical strategy.

The ideal candidate is a data-driven PMM who thrives in fast-moving environments, independently owns complex GTM initiatives, and turns customer insight into compelling narratives that drive pipeline and revenue.

Vertical Market Expertise

• Own and refine ICP, segmentation, and TAM/SAM to guide prioritization and investment.
• Develop deep customer and buyer insight across sub-segments and geographies, including pain points, workflows, and buying dynamics.
• Build differentiated vertical narratives by translating Klaviyo’s capabilities and ecosystem integrations (loyalty, reservations, POS, PMS) into clear use cases and measurable business outcomes.
• Maintain a strong point of view on the competitive landscape and how it varies by segment and region.

GTM & Revenue Impact

• Develop scalable sales plays and cross-channel GTM programs in partnership with Sales and Marketing leadership.
• Equip Sales and Enablement with high-impact collateral, discovery frameworks, objection handling, and customer proof points.
• Partner with CS and Customer Marketing to turn customer outcomes into repeatable expansion and advocacy motions.

Who You Are

• 5+ years of product marketing experience, including B2B SaaS.
• Experience supporting complex, multi-stakeholder sales cycles.
• Strong analytical mindset; able to translate pipeline, revenue, and usage data into actionable strategy.
• Clear communicator who simplifies complex technical concepts into business value.
• Influential cross-functional partner who can drive alignment without formal authority.
• Self-starter comfortable operating in ambiguity and managing competing priorities.
• Owner mindset with accountability for business results, not just deliverables.

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

Are you passionate about building ecosystems and turning partnerships into real, measurable growth?

As Sr. Partner Marketing Technology Alliances Manager at Klaviyo, you’ll play a critical role in activating our technology partner ecosystem through joint marketing, joint demand generation, and high-impact partner moments. You’ll work closely with ecommerce platforms, ISVs, and technology partners to bring integrated solutions to market and accelerate adoption of the Klaviyo platform.

You’ll collaborate with a wide range of technology partners across the commerce ecosystem — including leading platforms and ISVs such as Shopify, WooCommerce, TikTok, Google, and others — to bring integrated solutions to market and create meaningful value for shared customers.

This role sits at the intersection of partner marketing, ecosystem activation, and go-to-market execution. You’ll design and execute co-marketing programs that help technology partners show up meaningfully across Klaviyo’s ecosystem — from the App Marketplace to flagship global events like K:Boston, K:Sydney, and K:London.

You’ll collaborate closely with Partnerships, Field Marketing, Events, Product Marketing, and Sales to ensure partner marketing initiatives are aligned with business priorities and deliver tangible outcomes. Your work will directly influence partner-led demand, product adoption, and Klaviyo’s growth across the commerce technology ecosystem.

This is a highly visible role for a forward-thinking, hands-on marketer who thrives in fast-paced environments and knows how to turn partnerships into scalable growth engines.

How you'll make a difference:

• Lead and execute joint marketing programs with technology partners that drive demand, pipeline influence, and adoption of the Klaviyo platform
• Design and deliver integrated co-marketing initiatives across campaigns, content, launches, and ecosystem programs in partnership with ISVs and ecommerce platforms
• Own technology partner sponsorship strategy and execution for Klaviyo’s flagship initiatives, including K:Boston, K:Sydney, K:London, and other global moments
• Create compelling sponsorship and activation opportunities that align partner objectives with Klaviyo’s brand, audience, and go-to-market priorities
• Partner closely with Partnerships, Field Marketing, Events, Product Marketing, and Sales to align partner marketing programs with broader business goals
• Own end-to-end execution of partner marketing initiatives — from strategy and planning through launch, execution, and performance measurement
• Leverage data and insights to evaluate program effectiveness, optimize ROI, and scale successful partner motions
• Act as a connector across Marketing, Partnerships, Sales, and Product to ensure consistent messaging, strong execution, and clear partner value propositions
• Champion partner and field feedback internally to continuously improve ecosystem marketing effectiveness
• Stay current on ecommerce and technology partner trends, competitive dynamics, and platform innovations to bring fresh, relevant ideas to market
• Perform other related duties as assigned

Who you are:

• 5+ years of experience in partner marketing, alliances marketing, ecosystem marketing, or B2B technology marketing
• Proven experience designing and executing joint marketing programs with technology partners that drive measurable demand and adoption
• Understanding of ecommerce, and/or SaaS ecosystems, including ISVs, platforms, and partner-led growth models
• Experience working closely with partnerships, sales, and cross-functional marketing teams in a multi-stakeholder environment
• A forward-thinker who is equally comfortable rolling up your sleeves to execute programs end to end
• Data-driven and outcomes-focused, using insights and performance metrics to guide decisions and improve results
• Highly collaborative, with the ability to build trust and influence across internal teams and external partners
• Accountable and goal-oriented, taking ownership of initiatives and consistently delivering on commitments
• Strong communicator and storyteller, able to craft compelling joint narratives and represent marketing initiatives with confidence
• Highly organized, able to manage multiple partners, programs, and timelines simultaneously
• Comfortable with periodic travel for partner engagements, events, and flagship Klaviyo initiatives

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

We’re looking for a Product Marketer who’s excited to help shape how the world understands Klaviyo.

This role sits at the heart of our product storytelling. You’ll help define the big-picture narrative that brings our products, platform, and vision together and make sure it shows up clearly and consistently everywhere from launches and campaigns to executive keynotes and major events.

You’ll play a meaningful role in how Klaviyo is positioned with the market, with executive and functional buyers, and across our internal teams. That means getting deep into our products, understanding the problems our customers are trying to solve, and translating all of that into messaging that’s clear, compelling, and genuinely useful.

A big part of this role is launches. You’ll help lead go-to-market efforts for major product and platform moments, working closely with Product, R&D, and cross-functional partners to turn innovation into stories that drive excitement, adoption, and momentum.

You’ll also contribute to flagship events and keynote storytelling, partnering with leadership to shape the narratives we share when Klaviyo is on its biggest stages.

If you love connecting dots, care deeply about how things are said, not just what’s shipped, and want to grow alongside a collaborative, fast-moving team, we’d love to talk.

How You’ll Make a Difference:

• Tell Klaviyo’s big story and connect it to our products
  Help define and evolve Klaviyo’s portfolio narrative. Create messaging that ties our products to our broader company story and keeps that story consistent across launches, campaigns, content, and events.
• Bring launches to life
  Partner with R&D, fellow PMMs, and the field to bring new features and capabilities to market. You’ll help shape messaging that makes complex ideas simple, differentiated, and exciting.
• Build connected, cross-product narratives
  Dig into how Data, AI, Marketing, Service, and Analytics work better together and turn those insights into clear stories about the value of using Klaviyo as a platform..
• Stay curious about what’s next
  Keep a pulse on market shifts, like social commerce or how restaurants and CPG brands are evolving, and tech trends like agentic AI. Use what you learn to inform our messaging and point of view.

Who You Are:

• You have 8+ years of product marketing experience in a SaaS environment
• You’re strong in messaging and positioning, and enjoy distilling complex products into clear, compelling value
• You’re a self-proclaimed word nerd who cares deeply about language, nuance, and how small wording choices shape big perceptions
• You care about storytelling, especially at the platform or portfolio level
• You’re customer-first and think deeply about how messaging lands with real people, in the right moments and channels
• You’re an excellent writer with a sharp eye for words, structure, and clarity
• You collaborate easily across teams and know how to keep projects moving
• You’re curious, growth-minded, and eager to build fluency across products, markets, and trends
• Bonus: You’ve helped drive awareness or adoption for new products or major feature launches

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

We’re looking for a Marketing Operations Lead to own and optimize the systems, processes, and integrations that power our inbound and demand generation engine. This role sits at the intersection of Marketing and Sales and is responsible for ensuring top-of-funnel demand is captured, qualified, routed, and delivered to Sales with speed and accuracy.

This is a hands-on role focused on marketing automation, data flow, and funnel operations. You’ll work closely with Inbound Sales, Demand Generation, Web, Analytics, and Systems teams to improve lead quality, conversion, and velocity across product-led and sales-assisted motions. The ideal candidate is technically strong, detail-oriented, and curious about how AI and automation can improve process speed, accuracy, and operational efficiency.

How You'll Make a Difference:

• Act as the primary marketing operations partner to the Inbound Sales team, ensuring high-quality handoffs.
• Own day-to-day configuration, troubleshooting, and optimization of the marketing automation platform.
• Build and maintain workflows, lifecycle automation, and event-based logic supporting inbound and product-led growth.
• Own lead and PQL scoring models and routing logic to ensure fast, accurate delivery to the right sales teams.
• Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals (web, product, form, behavioral).
• Support audience creation, segmentation, and funnel experimentation to improve conversion from first touch to sales-ready demand.
• Monitor inbound funnel performance and identify opportunities to improve volume quality, speed, and efficiency.
• Monitor handoff metrics (e.g., response time, acceptance rates) and drive continuous improvement.
• Own core marketing system integrations with CRM and other GTM tools, ensuring data accuracy and sync health.
• Manage a large and evolving marketing technology stack, including tool setup, integrations, permissions, troubleshooting, vendor coordination, and evaluation of new capabilities as needs evolve.
• Experiment with automation and AI-powered capabilities to reduce manual work and improve process speed, accuracy, and scalability.
  
  

Who You Are:

• 8+ years of experience in marketing operations or GTM operations supporting inbound, demand generation, or PLG motions in a B2B environment.

• Hands-on experience managing marketing automation platforms, including workflows, lifecycle stages, scoring, and routing.
• Strong working knowledge of CRM concepts (leads, contacts, accounts, opportunities) and how data flows across GTM systems.
• Comfortable working with funnel and handoff metrics (e.g., conversion rates, response time, acceptance rates) to drive operational improvements.
• Curious and practical about AI and automation, with experience testing ways to improve process speed, accuracy, or scale.
• Highly organized, execution-focused, and comfortable operating in fast-moving, ambiguous environments while owning outcomes end to end.

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

We’re looking for a Product Marketer who’s excited to help shape how the world understands Klaviyo.

This role sits at the heart of our product storytelling. You’ll help define the big-picture narrative that brings our products, platform, and vision together and make sure it shows up clearly and consistently everywhere from launches and campaigns to executive keynotes and major events.

You’ll play a meaningful role in how Klaviyo is positioned with the market, with executive and functional buyers, and across our internal teams. That means getting deep into our products, understanding the problems our customers are trying to solve, and translating all of that into messaging that’s clear, compelling, and genuinely useful.

A big part of this role is launches. You’ll help lead go-to-market efforts for major product and platform moments, working closely with Product, R&D, and cross-functional partners to turn innovation into stories that drive excitement, adoption, and momentum.

You’ll also contribute to flagship events and keynote storytelling, partnering with leadership to shape the narratives we share when Klaviyo is on its biggest stages.

If you love connecting dots, care deeply about how things are said, not just what’s shipped, and want to grow alongside a collaborative, fast-moving team, we’d love to talk.

How You’ll Make a Difference:

• Tell Klaviyo’s big story and connect it to our products
  Help define and evolve Klaviyo’s portfolio narrative. Create messaging that ties our products to our broader company story and keeps that story consistent across launches, campaigns, content, and events.
• Bring launches to life
  Partner with R&D, fellow PMMs, and the field to bring new features and capabilities to market. You’ll help shape messaging that makes complex ideas simple, differentiated, and exciting.
• Build connected, cross-product narratives
  Dig into how Data, AI, Marketing, Service, and Analytics work better together and turn those insights into clear stories about the value of using Klaviyo as a platform..
• Stay curious about what’s next
  Keep a pulse on market shifts, like social commerce or how restaurants and CPG brands are evolving, and tech trends like agentic AI. Use what you learn to inform our messaging and point of view.

Who You Are:

• You have 8+ years of product marketing experience in a SaaS environment
• You’re strong in messaging and positioning, and enjoy distilling complex products into clear, compelling value
• You’re a self-proclaimed word nerd who cares deeply about language, nuance, and how small wording choices shape big perceptions
• You care about storytelling, especially at the platform or portfolio level
• You’re customer-first and think deeply about how messaging lands with real people, in the right moments and channels
• You’re an excellent writer with a sharp eye for words, structure, and clarity
• You collaborate easily across teams and know how to keep projects moving
• You’re curious, growth-minded, and eager to build fluency across products, markets, and trends
• Bonus: You’ve helped drive awareness or adoption for new products or major feature launches

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

We're looking for a Senior Director of Digital to own the channels and experiences that drive how businesses around the world discover, evaluate, and choose Klaviyo. This role sits at the center of our growth engine — accountable for translating digital presence into sign-ups and ARR across paid media, website, SEO/AEO, and lifecycle.

This is a role that requires both performance depth and brand instinct. You'll be expected to drive efficient, measurable growth through digital channels while also helping Klaviyo stand out in a market where attention is hard to earn. The right person has done this before — at scale, in SaaS — and is ready to do it again at a company with significant momentum and room to build.

How you'll make a difference

• Own sign-up volume and ARR from digital as your north star metrics, accountable for performance across the full digital acquisition funnel.
• Build and scale a digital growth engine by connecting Paid Media, Web Experience, and Lifecycle marketing, ensuring consistent messaging, audience segmentation and continuous experimentation
• Lead the adoption of AI and workflow automation to streamline operations and unlock new opportunities for rapid testing, efficiency and scale
• Manage and optimize relationships with agencies, publishers, and tech partners to ensure strategic alignment, performance and and innovation 
• Lead paid media strategy and execution across search, social, display, video and programmatic — driving efficient customer acquisition with rigorous focus on CAC, ROAS, and pipeline contribution.
• Use paid media as a brand-building channel — not just a demand capture tool. Identify the moments, placements, and creative approaches where Klaviyo can break through and be remembered.
• Define and execute the vision for klaviyo.com as a growth asset, owning conversion rate optimization through continuous A/B and multivariate testing.
• Own organic search strategy across traditional SEO and AEO, staying ahead of how AI-driven search is reshaping discovery and inbound demand.
• Oversee lifecycle programs that convert sign-ups to paid customers and expand ARR within the base, including segmented nurture journeys and in-product touchpoints.
• Set the standard for how digital performance is understood and acted on across the organization — ensuring spend, sign-ups, and ARR are connected and decisions are made with speed and confidence.
• Stay ahead of where digital is going — from AI-driven search to agentic experiences — and bring Klaviyo's digital presence along with it.
• Build, mentor, and scale a high-performing digital team across multiple disciplines.

Who you are

• 15+ years of experience in digital marketing, growth, or performance marketing, with at least 5 years leading large, cross-functional teams.
• 3+ years of experience being a second-line leader
• SaaS experience required — you understand the self-serve and PLG acquisition funnel, and how digital channels connect to ARR, not just lead volume.
• Paid media depth required — you have direct experience owning significant paid media budgets and can speak credibly to channel strategy, creative testing, measurement, and efficiency.
• Proven track record owning sign-up volume or digital-sourced pipeline at scale with strong cross functional collaboration at a high growth SaaS company 
• Deep expertise across the digital channel mix: paid search and social, programmatic, SEO/AEO, CRO, and lifecycle marketing.
• Hands-on experience leveraging AI and automation — you've already experimented with AI in work or personal projects, and you're excited to dive in and learn fast. You're hungry to responsibly explore new AI tools and workflows, finding ways to make your work smarter and more efficient.
• Strong command of attribution, funnel analytics, and the data infrastructure that underpins digital performance measurement.
• Fluent in ad tech and web stacks — DSPs, CDPs, tag management, consent frameworks, CRO tooling — and how they connect to CRM and marketing automation systems.
• Demonstrated experience supporting multi-channel personalization and journey orchestration across paid, owned, and product-led touchpoints in PLG and SLG organizations
• Track record of building and developing high-performing teams.

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

We’re looking for a Marketing Operations Lead to own and optimize the systems, processes, and integrations that power our inbound and demand generation engine. This role sits at the intersection of Marketing and Sales and is responsible for ensuring top-of-funnel demand is captured, qualified, routed, and delivered to Sales with speed and accuracy.

This is a hands-on role focused on marketing automation, data flow, and funnel operations. You’ll work closely with Inbound Sales, Demand Generation, Web, Analytics, and Systems teams to improve lead quality, conversion, and velocity across product-led and sales-assisted motions. The ideal candidate is technically strong, detail-oriented, and curious about how AI and automation can improve process speed, accuracy, and operational efficiency.

How You'll Make a Difference:

• Act as the primary marketing operations partner to the Inbound Sales team, ensuring high-quality handoffs.
• Own day-to-day configuration, troubleshooting, and optimization of the marketing automation platform.
• Build and maintain workflows, lifecycle automation, and event-based logic supporting inbound and product-led growth.
• Own lead and PQL scoring models and routing logic to ensure fast, accurate delivery to the right sales teams.
• Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals (web, product, form, behavioral).
• Support audience creation, segmentation, and funnel experimentation to improve conversion from first touch to sales-ready demand.
• Monitor inbound funnel performance and identify opportunities to improve volume quality, speed, and efficiency.
• Monitor handoff metrics (e.g., response time, acceptance rates) and drive continuous improvement.
• Own core marketing system integrations with CRM and other GTM tools, ensuring data accuracy and sync health.
• Manage a large and evolving marketing technology stack, including tool setup, integrations, permissions, troubleshooting, vendor coordination, and evaluation of new capabilities as needs evolve.
• Experiment with automation and AI-powered capabilities to reduce manual work and improve process speed, accuracy, and scalability.
  
  

Who You Are:

• 8+ years of experience in marketing operations or GTM operations supporting inbound, demand generation, or PLG motions in a B2B environment.

• Hands-on experience managing marketing automation platforms, including workflows, lifecycle stages, scoring, and routing.
• Strong working knowledge of CRM concepts (leads, contacts, accounts, opportunities) and how data flows across GTM systems.
• Comfortable working with funnel and handoff metrics (e.g., conversion rates, response time, acceptance rates) to drive operational improvements.
• Curious and practical about AI and automation, with experience testing ways to improve process speed, accuracy, or scale.
• Highly organized, execution-focused, and comfortable operating in fast-moving, ambiguous environments while owning outcomes end to end.

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

Klaviyo is looking for a strategic Senior Product Marketing Manager to accelerate growth within priority verticals — starting with Hospitality (Food & Beverage and Hotel & Travel). This role owns vertical positioning and go-to-market strategy, translating market insight into differentiated messaging, scalable sales plays, and measurable revenue impact.

You will lead vertical-specific messaging, pitch decks, and enablement assets, partnering closely with Sales, Partnerships, Integrated Marketing, CS, and Product to strengthen our right to win. You’ll bring structured market and field insights into roadmap discussions while operating within an established vertical strategy.

The ideal candidate is a data-driven PMM who thrives in fast-moving environments, independently owns complex GTM initiatives, and turns customer insight into compelling narratives that drive pipeline and revenue.

Vertical Market Expertise

• Own and refine ICP, segmentation, and TAM/SAM to guide prioritization and investment.
• Develop deep customer and buyer insight across sub-segments and geographies, including pain points, workflows, and buying dynamics.
• Build differentiated vertical narratives by translating Klaviyo’s capabilities and ecosystem integrations (loyalty, reservations, POS, PMS) into clear use cases and measurable business outcomes.
• Maintain a strong point of view on the competitive landscape and how it varies by segment and region.

GTM & Revenue Impact

• Develop scalable sales plays and cross-channel GTM programs in partnership with Sales and Marketing leadership.
• Equip Sales and Enablement with high-impact collateral, discovery frameworks, objection handling, and customer proof points.
• Partner with CS and Customer Marketing to turn customer outcomes into repeatable expansion and advocacy motions.

Who You Are

• 5+ years of product marketing experience, including B2B SaaS.
• Experience supporting complex, multi-stakeholder sales cycles.
• Strong analytical mindset; able to translate pipeline, revenue, and usage data into actionable strategy.
• Clear communicator who simplifies complex technical concepts into business value.
• Influential cross-functional partner who can drive alignment without formal authority.
• Self-starter comfortable operating in ambiguity and managing competing priorities.
• Owner mindset with accountability for business results, not just deliverables.

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

Are you passionate about building ecosystems and turning partnerships into real, measurable growth?

As Sr. Partner Marketing Technology Alliances Manager at Klaviyo, you’ll play a critical role in activating our technology partner ecosystem through joint marketing, joint demand generation, and high-impact partner moments. You’ll work closely with ecommerce platforms, ISVs, and technology partners to bring integrated solutions to market and accelerate adoption of the Klaviyo platform.

You’ll collaborate with a wide range of technology partners across the commerce ecosystem — including leading platforms and ISVs such as Shopify, WooCommerce, TikTok, Google, and others — to bring integrated solutions to market and create meaningful value for shared customers.

This role sits at the intersection of partner marketing, ecosystem activation, and go-to-market execution. You’ll design and execute co-marketing programs that help technology partners show up meaningfully across Klaviyo’s ecosystem — from the App Marketplace to flagship global events like K:Boston, K:Sydney, and K:London.

You’ll collaborate closely with Partnerships, Field Marketing, Events, Product Marketing, and Sales to ensure partner marketing initiatives are aligned with business priorities and deliver tangible outcomes. Your work will directly influence partner-led demand, product adoption, and Klaviyo’s growth across the commerce technology ecosystem.

This is a highly visible role for a forward-thinking, hands-on marketer who thrives in fast-paced environments and knows how to turn partnerships into scalable growth engines.

How you'll make a difference:

• Lead and execute joint marketing programs with technology partners that drive demand, pipeline influence, and adoption of the Klaviyo platform
• Design and deliver integrated co-marketing initiatives across campaigns, content, launches, and ecosystem programs in partnership with ISVs and ecommerce platforms
• Own technology partner sponsorship strategy and execution for Klaviyo’s flagship initiatives, including K:Boston, K:Sydney, K:London, and other global moments
• Create compelling sponsorship and activation opportunities that align partner objectives with Klaviyo’s brand, audience, and go-to-market priorities
• Partner closely with Partnerships, Field Marketing, Events, Product Marketing, and Sales to align partner marketing programs with broader business goals
• Own end-to-end execution of partner marketing initiatives — from strategy and planning through launch, execution, and performance measurement
• Leverage data and insights to evaluate program effectiveness, optimize ROI, and scale successful partner motions
• Act as a connector across Marketing, Partnerships, Sales, and Product to ensure consistent messaging, strong execution, and clear partner value propositions
• Champion partner and field feedback internally to continuously improve ecosystem marketing effectiveness
• Stay current on ecommerce and technology partner trends, competitive dynamics, and platform innovations to bring fresh, relevant ideas to market
• Perform other related duties as assigned

Who you are:

• 5+ years of experience in partner marketing, alliances marketing, ecosystem marketing, or B2B technology marketing
• Proven experience designing and executing joint marketing programs with technology partners that drive measurable demand and adoption
• Understanding of ecommerce, and/or SaaS ecosystems, including ISVs, platforms, and partner-led growth models
• Experience working closely with partnerships, sales, and cross-functional marketing teams in a multi-stakeholder environment
• A forward-thinker who is equally comfortable rolling up your sleeves to execute programs end to end
• Data-driven and outcomes-focused, using insights and performance metrics to guide decisions and improve results
• Highly collaborative, with the ability to build trust and influence across internal teams and external partners
• Accountable and goal-oriented, taking ownership of initiatives and consistently delivering on commitments
• Strong communicator and storyteller, able to craft compelling joint narratives and represent marketing initiatives with confidence
• Highly organized, able to manage multiple partners, programs, and timelines simultaneously
• Comfortable with periodic travel for partner engagements, events, and flagship Klaviyo initiatives

#IndeedGTM

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

Are you passionate about creating high-impact, in-market experiences that drive real business growth?

As the Senior Commercial Field & Partner Marketing Manager (Americas) at Klaviyo, you will lead field-driven marketing initiatives across the Americas, working closely with agency partners, technology partners, and Klaviyo sales teams to drive demand with small and mid-sized merchants and businesses.

This role sits at the intersection of field marketing and partner marketing activation. You will design and execute integrated field initiatives —including programs, events, and experiences—that bring together Klaviyo, agency partners, and technology partners to create demand.

You’ll collaborate closely with SMB Partner Sales, Field Marketing, and cross-functional marketing teams to ensure programs are aligned to regional priorities and deliver measurable impact. Your work will directly influence pipeline creation, partner-led demand, and Klaviyo’s growth in the SMB segment.

This is a highly visible role for a strategic, hands-on marketer who thrives in fast-paced environments and knows how to turn field execution into scalable results.

How you'll make a difference:

• Lead and execute field and partner marketing programs that drive SMB demand generation, pipeline growth across North America. 
• Design integrated field experiences that activate the Klaviyo + Agency + Technology Partner ecosystem
• Partner closely with SMB Sales and Partner Sales to align marketing programs with regional sales priorities and partner business plans
• Own end-to-end execution of field and partner initiatives—from strategy and planning to launch, execution, and performance measurement
• Plan and deliver in-person and virtual events, regional activations, workshops, and partner-led experiences that resonate with SMB audiences
• Leverage performance insights to optimize programs, improve ROI, and scale what works across regions
• Act as a connector across Marketing, Sales, Partnerships, and Product to ensure tight execution and consistent messaging
• Champion partner and field feedback internally to continuously improve go-to-market effectiveness
• Stay informed on SMB market trends, partner dynamics, and competitive activity to bring fresh, relevant ideas into field programs
• Perform other related duties as assigned

Who you are:

• 5+ years of experience in field marketing, partner marketing, demand generation, or regional marketing
• Proven experience executing field-based programs that drive measurable pipeline and partner engagement
• Strong understanding of SMB go-to-market motions and partner-led growth
• Comfortable working across agency partners and technology partners in a multi-stakeholder environment
• A strategic thinker who is equally strong in hands-on execution
• Highly collaborative and effective in cross-functional environments
• Data-driven and outcomes-focused, using metrics to guide decisions and optimize performance
• Accountable and goal-focused, you take ownership of your work and consistently deliver on commitments in partnership with key stakeholders.
• Strong communicator who can align stakeholders and represent marketing initiatives with confidence, convincing partners 
• Highly organized, able to manage multiple programs, partners, and timelines simultaneously
• Comfortable with regular travel for regional events, partner engagements, and field activations

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here