How you'll have an impact at Kinder’s: 

As the first Sr. Shopper Insights & Analytics Manager at Kinder’s, you will help architect and scale the Shopper Insights discipline from the ground up. This is a strategic role responsible for shaping how Kinder’s understands, prioritizes, and activates against shopper opportunities across channels and retail partners. You will serve as a strategic partner to Sales Strategy and Field Sales, helping fuel Kinder’s continued high growth by translating shopper understanding into distribution gains, category expansion, and retail thought leadership.

Through a deep command of shopper behavior, mindsets, and decision dynamics, you will uncover insights that inform merchandising strategy, assortment architecture, shelving optimization, and go-to-market planning. You will elevate Kinder’s role as a category growth driver and leader.

By delivering clear and compelling narratives, you will help inform internal go-to-market strategy, retailer conversations, and business decision-making — ensuring Kinder’s and its Customers win whenever and wherever shoppers are seeking exciting, delicious, and effortless flavor solutions.

Key Responsibilities For The Role:

Shopper & Retail Insights Leadership

• In partnership with Sales Strategy and other key stakeholders, define and own the multi-year Shopper Insights learning agenda aligned to enterprise growth priorities
• Identify high-value opportunities across channels and retailers by synthesizing primary research, panel data, and syndicated sources
• Translate shopper behavior into clear commercial implications that drive distribution, velocity, and basket expansion
• Serve as a category thought leader, elevating Kinder’s credibility with retail partners through insight-led selling

Analytics & Insights Integration

• Integrate diverse data streams (primary research, shopper panel, syndicated, and retailer data as needed) into cohesive, action-oriented narratives
• Establish frameworks and standardized approaches for Shopper Journey mapping, segmentation, and opportunity sizing
• Build scalable tools and ways of working that embed shopper thinking into the Sales organization
• Champion disciplined, hypothesis-led analytics that move beyond diagnosis to business opportunities to test and learn

Storytelling & Influence

• Craft stakeholder-ready, insight-driven stories that drive clarity and inspire action among senior leaders and decision-makers
• Connect macro trends, category dynamics, and shopper motivations into growth opportunities and narratives
• Simplify complexity into intuitive visualizations and clear business implications tailored to diverse audiences
• Equip Sales teams with compelling, insight-backed selling stories that unlock incremental retailer opportunity

Capability & Partnership Building

• Act as the voice of the shopper in preparation for key customer engagements and internal strategy discussions
• Partner cross-functionally with Sales Strategy, Marketing, and Category Management to embed shopper thinking into planning processes
• Elevate organizational fluency in shopper analytics through education, frameworks, and repeatable tools
• Build and manage external research partners to deliver high-impact learning efficiently and effectively

What You Bring to the Table

Education / Experience

• Bachelor's Degree in a related field required, MBA preferred
• 7+ years progressive experience working in an insights capacity; shopper / retailer-facing experience a must, CPG experience preferred
• Deep fluency in shopper panel (Numerator preferred), syndicated and retailer data
• Demonstrated success translating insights into measurable commercial impact
• Experience designing and leading large-scale research initiatives and managing agency partners
• Strong retail and business acumen with ability to identify opportunities that drive growth in a retail environment

Personal Characteristics

• Productive business partner who enjoys finding ways to say ‘yes’ as often as possible to impactful and important priorities
• Strong communicator, relationship builder with the ability to build trust and rapport with stakeholders.
• Capability builder who is inspired by the idea of creating new approaches and educating stakeholders on new ways of thinking
• Growth mindset with an excitement to learn (and teach) about driving value through insights at Kinder’s
• Low ego and ability to go with the flow in a fast moving (and changing) environment
• Self-starter who is comfortable in ambiguity excited by an opportunity to build the way forward vs. walk into something already established
• Energized by being a part of a fast-moving team with the ability to be a leader and a follower

Location & Travel

The position will ideally be based out of our office in Walnut Creek, CA. We strongly believe in the power of culture and community and have a hybrid work structure with 4 days in the office on a weekly basis to encourage collaboration and personal connections that will allow us to better serve our customers and consumers and to have more fun. Remote may be considered for exceptional candidates with proven experience being effective in a remote capacity.

Some travel will be required for this role on a periodic basis. Typical travel includes industry conferences and key customer visits.

The expected starting salary range for this role is $160,000-$195,000 per year. The amount a particular employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and business needs.

How you'll have an impact at Kinder’s: 

As part of a small, but fast-growing Consumer Insights & Analytics Team, you will have the opportunity to build Kinder’s insights foundation as well as shape the Insights discipline and the way in which Kinder’s generates and utilizes insights across the business.  You will leverage both existing as well as new research and insight generation methods to create a holistic picture of Kinder’s current and future consumers with the goal of illuminating opportunities to fuel Kinder’s continued high growth.  Serving as a strategic partner to Brand Management and Executive Leadership, you will synthesize consumer data of all types into actionable and easily understood insights frameworks that make it seamless to bring the consumer voice into strategy development and decision making.  Through skilled insight generation, communication, and relationship building, you will help bring the Consumer Insights & Analytics Vision to life and support a culture of being consumer-obsessed.  You will play a key role in ensuring Kinder’s continues to exceed consumer expectations delivering exciting, delicious and effortless flavor solutions. 

Key Responsibilities For The Role:

• Consumer Research & Analytics

• Understand strategic business needs both stated and unstated to develop, manage and execute a consumer insights & analytics learning plan that identifies and shapes opportunities to drive growth
• Leverage multiple quantitative insights generation methods and tools including primary research (DIY & full-service) as well as consumer panel data (Numerator preferred) to provide holistic behavioral and attitudinal insights that guide brand strategy, communication and execution; additional qualitative research design experience a plus
• Be an advocate for the Consumer Insights discipline identifying capability opportunities and recommendations; exercise openness and creativity developing novel insights approaches to interesting business questions.

• Synthesis & Integration

• Integrate data from primary and secondary sources to provide a holistic view of the trends, shifts and key insights that will impact consumer behavior to guide strategic choices
• Synthesize data into easily understood insight frameworks that enable opportunity assessment and strategy development
• Act as the steward of the consumer creating and finding sticky ways to incorporate the consumer vernacular into Kinder’s culture and way of working

• Storytelling & Communication
• Create compelling insight-driven stories that humanize the consumer and effectively and succinctly communicate the most important insights to drive impact
• Connect dots between macro trends, research and consumer behavior paint a holistic picture of the consumer and their latent needs
• Visualize data and insights for intuitive interpretation and consumption across audiences ranging from Brand Management, Field Sales, and Executive Leadership
• Serve as a champion for the consumer internally and externally surfacing their latent needs and desires and developing stakeholder consumer gut

• Cross-Functional Partnership

• Work closely with cross-functional teams including Brand Management and Sales Strategy to embed consumer insight frameworks into strategy and day-to-day decision making
• Collaborate with Insights & Analytics peers, Marketing and Field Sales to package insights across the business into selling stories usable by field teams
• Act as a strategic partner to Brand Management by providing an objective voice of the consumer during key moments of strategy and planning

What You Bring to the Table

• Education / Experience

• Bachelor's Degree in a related field required, MBA or equivalent experience preferred
• 5+ years Consumer Insights experience with a minimum of 3 years in a CPG or Retail capacity
• Experience managing strategic consumer research projects and vendor partners across a variety of methods and applications
• Strong quantitative and analytical acumen with experience and savviness using and interpreting Panel data (Numerator preferred) to draw behavioral insight
• Excellent communication and storytelling skills with proven ability to synthesize insights visually into what’s most important, galvanize stakeholders and create an insights-driven culture
• Strong business acumen with track record of translating insights into business opportunities

• Personal Characteristics

• Authentic passion and curiosity for the consumer; a love of digging into the data to make connections and discover new hypotheses and insights that further consumer understanding and empathy.
• Motivated by the challenge to find ways to say ‘yes’ as both a doer and a leader to support important priorities that can arise quickly.
• Reputation as a smart, trustworthy, collaborative and strategic partner with the ability to build rapport quickly with stakeholders.
• Strong communicator, storyteller and relationship builder who takes initiative and speaks their mind, but has the humility to seek and be open to new ideas and other points of view.
• Team player with a growth mindset evidenced by a hunger for continuous learning to increase our collective ability to drive business growth.
• Comfort in ambiguity with an excitement to build the way forward vs. walk into something fully established.
• Inspired by the idea of being part of a high growth company with the ability to roll up your sleeves as both a leader and a follower.

The expected starting salary range for this role is $160,000-$195,000 per year. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and business needs.