What does the role entail?

• Design and execute targeted nurture sequences to re-engage leads from secondary lead magnets, aligned with overall marketing objectives.
• Drive stronger adoption of Salesforce Marketing Cloud (SFMC) and keep the team updated on new features. 
• A/B testing, automation, and performance analysis.
• Create engaging email & whatsapp content and design templates that resonate with our target audience.
• Analyze campaign performance metrics using tools like SFMC , providing insights and recommendations for improvement.
• Drive creative excellence to uplift the performance of campaigns.
• Monitor industry trends and best practices to continually refine and optimize our email marketing efforts.
• Monitoring and reporting of email campaign performance on a weekly, monthly and quarterly basis.

What would excite you?

• Complete ownership; there is minimal management and extreme autonomy
• High pedigree, high calibre team
• Contribute directly to the success of the business & the top-line impact

What would excite us?

• Bachelor's degree in business, marketing, or a related field. Master’s degree preferred.
• 5+ years of experience in CRM growth marketing role, with a strong track record of managing CRM systems.
• Proven experience in developing and executing CRM strategies that drive lead acquisition and customer engagement in a B2C setup.
• Deep understanding of Salesforce Marketing cloud platform.
• Exceptional analytical skills with a strong ability to interpret data and market trends.
• Outstanding leadership and interpersonal skills, with the ability to work collaboratively across teams.
• Excellent communication skills, with the capability to present strategic insights to stakeholders effectively.

About the Role

We are looking for a Digital-First Brand Marketing Manager to lead our next phase of growth. You will bridge the gap between deep consumer insights and high-impact creative execution, ensuring that our brand is not only seen but preferred by professionals globally. This role requires a blend of consumer-first thinking, creative storytelling and media savvy.

Core Responsibilities

• Campaign Strategy & GTM Leadership: Lead the end-to-end execution of Go-to-Market plans for new product launches and category expansions. You will take a brief from a business goal to a fully realized, multi-channel campaign.
• Consumer Insights & Positioning: Conduct deep-dive research to uncover the "why" behind consumer behaviour. Translate these insights into sharp positioning and messaging that resonates with the target audience.
• Campaign and Creative Conceptualisation: Partner with internal creative teams and external agencies to build thumb-stopping digital campaigns and content. You will manage the production pipeline, including video production 
• Digital Media & Planning: Collaborate with the Media Team to design integrated media plans. You will navigate the digital landscape to ensure our brand stories are placed where they have the highest impact.
• Social Media marketing: Lead the core social media strategy to drive awareness, engagement and leads for new launches. 
• Agency & Partner Management: Direct and manage agency partners, ensuring they deliver high-quality work on time and within budget.
• Measurement & Reporting: Measure campaign impact on brand health and business outcomes for campaigns run

What We’re Looking For

• Experience: 5+ years of brand marketing experience specifically within B2C Tech or E-commerce companies.
• Digital-First Mindset: You understand how brands are built in a digital-native world. You are fluent in the nuances of digital platforms and how they influence the modern customer journey.
• Cross-Functional Fluency: You thrive in collaborative environments. You have a proven track record of working with Business and Growth teams to align brand goals with performance targets.
• Launch Experience: You have successfully led at least one major new product or category launch from ideation to post-launch analysis.
• Video Production Savvy: You can manage complex video shoots and edits to ensure premium output.