Job Summary: 

We are looking for a Growth Marketing Specialist, North America to support the execution, optimization, and operational management of paid media campaigns across key markets.

The Growth Marketing Specialist will help implement campaign strategies, monitor performance, coordinate creative and localization workflows, maintain reporting accuracy, and ensure campaigns are launched and optimized efficiently across assigned performance media platforms.

Job Expectations:

• Execute and support paid media campaigns across assigned markets, including campaign setup, QA, launch, monitoring, pacing, optimization, and reporting.
• Manage day-to-day campaign operations across global performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms.
• Implement campaign structures, audience targeting, bidding strategies, budgets, creative rotations, tracking parameters, and platform settings based on approved growth plans.
• Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other core KPIs.
• Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate.
• Assist with budget pacing and reallocation recommendations across markets, platforms, campaigns, ad groups, audiences, and creative assets.
• Support structured testing roadmaps across creative, audiences, bids, landing pages, campaign structures, offers, localization, and platform features.
• Coordinate performance creative workflows, including briefing, asset trafficking, localization, naming conventions, version control, approvals, uploads, and post-launch performance tracking.
• Partner with creative, localization, and regional stakeholders to ensure ads are accurate, culturally relevant, platform-compliant, and aligned with performance testing needs.
• Analyze performance creative by format, hook, message, offer, language, market, audience, placement, and funnel stage.
• Maintain campaign documentation, testing trackers, launch calendars, QA checklists, naming conventions, UTM standards, and reporting processes.
• Support measurement initiatives including incrementality tests, geo tests, platform lift studies, holdout tests, attribution analysis, and cohort reporting.
• Prepare recurring performance reports, insights summaries, test readouts, and campaign performance updates for managers and cross-functional partners.
• QA tracking, attribution, pixels, conversion events, product feeds, landing URLs, UTMs, and campaign taxonomy to ensure reporting accuracy.
• Work with analytics, data science, and measurement partners to validate campaign data and troubleshoot reporting discrepancies.
• Support agency, platform partner, and vendor coordination, including campaign requests, asset delivery, performance follow-ups, billing inputs, and meeting preparation.
• Monitor E platform updates, regional media trends, auction dynamics, competitive shifts, and performance benchmarks.
• Identify opportunities to improve operational efficiency, campaign QA, reporting quality, creative testing processes, and execution speed.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job.  Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities:

Required:         

• Hands-on experience executing or supporting paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, or similar performance channels.
• Possess a passion for campaign operations, performance analysis, creative testing, and process improvement.
• Experience with E-specific platforms, or similar regional paid media platforms strongly preferred.
• Strong campaign operations skills, including campaign setup, trafficking, QA, budget pacing, naming conventions, tracking, and performance reporting.
• Working knowledge of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, catalog ads, and feed-based advertising.
• Ability to analyze campaign performance and identify practical optimization opportunities.
• Familiarity with key performance metrics including CAC, ROAS, LTV, conversion rate, CTR, CPC, CPM, CVR, payback period, retention, and contribution margin.
• Exposure to incrementality measurement, platform lift studies, holdout testing, geo testing, attribution analysis, or media mix measurement preferred.
• Experience supporting creative testing and translating performance results into clear creative learnings.
• Strong attention to detail and ability to manage multiple campaigns, markets, deadlines, and stakeholders at once.
• Comfortable working with spreadsheets, dashboards, reporting tools, and campaign management platforms.
• Organized, analytical, detail-oriented, and comfortable working across multiple markets, channels, campaigns, and stakeholders.
• Professional fluency or native-level fluency in English required.
• Professional fluency or native-level fluency in Spanish or Portuguese preferred.

Equipment Knowledge:

• Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
• Experience with analytics and BI tools such as Looker, Tableau, Google Analytics, Amplitude, or similar platforms. 
• Experience with ecommerce marketing operations platforms & tools.

Experience Requirements:

Generally requires 1-2 years of experience in performance marketing, growth marketing, paid media, digital marketing, or marketing operations. 

#LI-LR1

Job Summary: 

We are looking for a Growth Marketing Specialist, MEA (Middle East & Africa) to support the execution, optimization, and operational management of paid media campaigns across key MEA markets.

This role is highly execution-focused and ideal for someone with hands-on paid media experience, strong attention to detail, and a passion for campaign operations, performance analysis, creative testing, and process improvement. The Growth Marketing Specialist will help implement campaign strategies, monitor performance, coordinate creative and localization workflows, maintain reporting accuracy, and ensure campaigns are launched and optimized efficiently across MEA platforms.

Job Expectations:

• Execute and support paid media campaigns across assigned MEA markets, including campaign setup, QA, launch, monitoring, pacing, optimization, and reporting.
• Manage day-to-day campaign operations across global and MEA-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms.
• Implement campaign structures, audience targeting, bidding strategies, budgets, creative rotations, tracking parameters, and platform settings based on approved growth plans.
• Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other core KPIs.
• Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate.
• Assist with budget pacing and reallocation recommendations across markets, platforms, campaigns, ad groups, audiences, and creative assets.
• Support structured testing roadmaps across creative, audiences, bids, landing pages, campaign structures, offers, localization, and platform features.
• Coordinate performance creative workflows, including briefing, asset trafficking, localization, naming conventions, version control, approvals, uploads, and post-launch performance tracking.
• Partner with creative, localization, and regional stakeholders to ensure ads are accurate, culturally relevant, platform-compliant, and aligned with performance testing needs.
• Analyze performance creative by format, hook, message, offer, language, market, audience, placement, and funnel stage.
• Maintain campaign documentation, testing trackers, launch calendars, QA checklists, naming conventions, UTM standards, and reporting processes.
• Support measurement initiatives including incrementality tests, geo tests, platform lift studies, holdout tests, attribution analysis, and cohort reporting.
• Prepare recurring performance reports, insights summaries, test readouts, and campaign performance updates for managers and cross-functional partners.
• QA tracking, attribution, pixels, conversion events, product feeds, landing URLs, UTMs, and campaign taxonomy to ensure reporting accuracy.
• Work with analytics, data science, and measurement partners to validate campaign data and troubleshoot reporting discrepancies.
• Support agency, platform partner, and vendor coordination, including campaign requests, asset delivery, performance follow-ups, billing inputs, and meeting preparation.
• Monitor MEA platform updates, regional media trends, auction dynamics, competitive shifts, and performance benchmarks.
• Identify opportunities to improve operational efficiency, campaign QA, reporting quality, creative testing processes, and execution speed.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job.  Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities:

Required:         

• Hands-on experience executing or supporting paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, or similar performance channels.
• Experience with MEA-specific platforms, or similar regional paid media platforms strongly preferred.
• Strong campaign operations skills, including campaign setup, trafficking, QA, budget pacing, naming conventions, tracking, and performance reporting.
• Working knowledge of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, catalog ads, and feed-based advertising.
• Ability to analyze campaign performance and identify practical optimization opportunities.
• Familiarity with key performance metrics including CAC, ROAS, LTV, conversion rate, CTR, CPC, CPM, CVR, payback period, retention, and contribution margin.
• Exposure to incrementality measurement, platform lift studies, holdout testing, geo testing, attribution analysis, or media mix measurement preferred.
• Experience supporting creative testing and translating performance results into clear creative learnings.
• Strong attention to detail and ability to manage multiple campaigns, markets, deadlines, and stakeholders at once.
• Comfortable working with spreadsheets, dashboards, reporting tools, and campaign management platforms.
• Professional fluency or native-level fluency in English required.
• Professional fluency or native-level fluency in Arabic or Hebrew preferred.

Equipment Knowledge:

• Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
• Experience with analytics and BI tools such as Looker, Tableau, Google Analytics, Amplitude, or similar platforms. 
• Experience with ecommerce marketing operations platforms & tools.

Experience Requirements:

Generally requires one 1-2 years of experience in performance marketing, growth marketing, paid media, digital marketing, or marketing operations. 

Education Requirements: 

• Bachelor’s Degree in Business or related field preferred.

#LI-ME1

Job Summary: 

We are looking for a Growth Marketing Specialist, EU (European Region) to support the execution, optimization, and operational management of paid media campaigns across key EU markets.

This role is highly execution-focused and ideal for someone with hands-on paid media experience, strong attention to detail, and a passion for campaign operations, performance analysis, creative testing, and process improvement. The Growth Marketing Specialist will help implement campaign strategies, monitor performance, coordinate creative and localization workflows, maintain reporting accuracy, and ensure campaigns are launched and optimized efficiently across EU platforms.

Job Expectations:

• Execute and support paid media campaigns across assigned EU markets, including campaign setup, QA, launch, monitoring, pacing, optimization, and reporting.
• Manage day-to-day campaign operations across global and EU-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms.
• Implement campaign structures, audience targeting, bidding strategies, budgets, creative rotations, tracking parameters, and platform settings based on approved growth plans.
• Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other core KPIs.
• Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate.
• Assist with budget pacing and reallocation recommendations across markets, platforms, campaigns, ad groups, audiences, and creative assets.
• Support structured testing roadmaps across creative, audiences, bids, landing pages, campaign structures, offers, localization, and platform features.
• Coordinate performance creative workflows, including briefing, asset trafficking, localization, naming conventions, version control, approvals, uploads, and post-launch performance tracking.
• Partner with creative, localization, and regional stakeholders to ensure ads are accurate, culturally relevant, platform-compliant, and aligned with performance testing needs.
• Analyze performance creative by format, hook, message, offer, language, market, audience, placement, and funnel stage.
• Maintain campaign documentation, testing trackers, launch calendars, QA checklists, naming conventions, UTM standards, and reporting processes.
• Support measurement initiatives including incrementality tests, geo tests, platform lift studies, holdout tests, attribution analysis, and cohort reporting.
• Prepare recurring performance reports, insights summaries, test readouts, and campaign performance updates for managers and cross-functional partners.
• QA tracking, attribution, pixels, conversion events, product feeds, landing URLs, UTMs, and campaign taxonomy to ensure reporting accuracy.
• Work with analytics, data science, and measurement partners to validate campaign data and troubleshoot reporting discrepancies.
• Support agency, platform partner, and vendor coordination, including campaign requests, asset delivery, performance follow-ups, billing inputs, and meeting preparation.
• Monitor E platform updates, regional media trends, auction dynamics, competitive shifts, and performance benchmarks.
• Identify opportunities to improve operational efficiency, campaign QA, reporting quality, creative testing processes, and execution speed.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job.  Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities:

Required:         

• Hands-on experience executing or supporting paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, or similar performance channels.
• Experience with E-specific platforms, or similar regional paid media platforms strongly preferred.
• Strong campaign operations skills, including campaign setup, trafficking, QA, budget pacing, naming conventions, tracking, and performance reporting.
• Working knowledge of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, catalog ads, and feed-based advertising.
• Ability to analyze campaign performance and identify practical optimization opportunities.
• Familiarity with key performance metrics including CAC, ROAS, LTV, conversion rate, CTR, CPC, CPM, CVR, payback period, retention, and contribution margin.
• Exposure to incrementality measurement, platform lift studies, holdout testing, geo testing, attribution analysis, or media mix measurement preferred.
• Experience supporting creative testing and translating performance results into clear creative learnings.
• Strong attention to detail and ability to manage multiple campaigns, markets, deadlines, and stakeholders at once.
• Comfortable working with spreadsheets, dashboards, reporting tools, and campaign management platforms.
• Organized, analytical, detail-oriented, and comfortable working across multiple markets, channels, campaigns, and stakeholders.
• Professional fluency or native-level fluency in English required.
• Professional fluency or native-level fluency in German, French, Italian, Polish or other European languages strongly preferred.

Equipment Knowledge:

• Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
• Experience with analytics and BI tools such as Looker, Tableau, Google Analytics, Amplitude, or similar platforms. 
• Experience with ecommerce marketing operations platforms & tools.

Experience Requirements:

Generally requires 1-2 years of experience in performance marketing, growth marketing, paid media, digital marketing, or marketing operations. 

Education Requirements: 

Bachelor’s Degree in Business or related field preferred.

#LI-LR1

Job Summary: 

We are looking for a Growth Marketing Specialist, APAC Performance Marketing to support the execution, optimization, and operational management of paid media campaigns across key Asia-Pacific markets.

The Growth Marketing Specialist will help implement campaign strategies, monitor performance, coordinate creative and localization workflows, maintain reporting accuracy, and ensure campaigns are launched and optimized efficiently across APAC platforms.

Job Expectations:

• Execute and support paid media campaigns across assigned APAC markets, including campaign setup, QA, launch, monitoring, pacing, optimization, and reporting.
• Manage day-to-day campaign operations across global and APAC-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, LINE, Naver, Kakao, Yahoo Japan, Rakuten, and other relevant regional paid media platforms.
• Implement campaign structures, audience targeting, bidding strategies, budgets, creative rotations, tracking parameters, and platform settings based on approved growth plans.
• Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other core KPIs.
• Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate.
• Assist with budget pacing and reallocation recommendations across markets, platforms, campaigns, ad groups, audiences, and creative assets.
• Support structured testing roadmaps across creative, audiences, bids, landing pages, campaign structures, offers, localization, and platform features.
• Coordinate performance creative workflows, including briefing, asset trafficking, localization, naming conventions, version control, approvals, uploads, and post-launch performance tracking.
• Partner with creative, localization, and regional stakeholders to ensure ads are accurate, culturally relevant, platform-compliant, and aligned with performance testing needs.
• Analyze performance creative by format, hook, message, offer, language, market, audience, placement, and funnel stage.
• Maintain campaign documentation, testing trackers, launch calendars, QA checklists, naming conventions, UTM standards, and reporting processes.
• Support measurement initiatives including incrementality tests, geo tests, platform lift studies, holdout tests, attribution analysis, and cohort reporting.
• Prepare recurring performance reports, insights summaries, test readouts, and campaign performance updates for managers and cross-functional partners.
• QA tracking, attribution, pixels, conversion events, product feeds, landing URLs, UTMs, and campaign taxonomy to ensure reporting accuracy.
• Work with analytics, data science, and measurement partners to validate campaign data and troubleshoot reporting discrepancies.
• Support agency, platform partner, and vendor coordination, including campaign requests, asset delivery, performance follow-ups, billing inputs, and meeting preparation.
• Monitor APAC platform updates, regional media trends, auction dynamics, competitive shifts, and performance benchmarks.
• Identify opportunities to improve operational efficiency, campaign QA, reporting quality, creative testing processes, and execution speed.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job.  Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities:

Required:         

• Hands-on experience executing or supporting paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, or similar performance channels.
• Experience with APAC-specific platforms such as LINE, Naver, Kakao, Yahoo Japan, Rakuten, Baidu, Xiaohongshu, or similar regional paid media platforms strongly preferred.
• Strong campaign operations skills, including campaign setup, trafficking, QA, budget pacing, naming conventions, tracking, and performance reporting.
• Possess a passion for campaign operations, performance analysis, creative testing, and process improvement
• Working knowledge of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, catalog ads, and feed-based advertising.
• Ability to analyze campaign performance and identify practical optimization opportunities.
• Familiarity with key performance metrics including CAC, ROAS, LTV, conversion rate, CTR, CPC, CPM, CVR, payback period, retention, and contribution margin.
• Exposure to incrementality measurement, platform lift studies, holdout testing, geo testing, attribution analysis, or media mix measurement preferred.
• Experience supporting creative testing and translating performance results into clear creative learnings.
• Strong attention to detail and ability to manage multiple campaigns, markets, deadlines, and stakeholders at once.
• Comfortable working with spreadsheets, dashboards, reporting tools, and campaign management platforms.
• Professional fluency or native-level fluency in English required.
• Professional fluency or native-level fluency in at least one major APAC language strongly preferred, such as Japanese, Korean, Mandarin Chinese, Cantonese, Thai, Vietnamese, Bahasa Indonesia, Hindi, or another regionally relevant language.
• The ideal candidate is organized, analytical, detail-oriented, and comfortable working across multiple markets, channels, campaigns, and stakeholders.

Equipment Knowledge:

• Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
• Experience with analytics and BI tools such as Looker, Tableau, Google Analytics, Amplitude, or similar platforms. 
• Experience with ecommerce marketing operations platforms & tools.

Experience Requirements:

Generally requires 1-2 years of experience in performance marketing, growth marketing, paid media, digital marketing, or marketing operations. 

Education Requirements: 

Bachelor’s Degree in Business or related field preferred.

#LI-ME1

Job Summary: 

We are looking for a Growth Marketing Manager, MEA (Middle East & Africa)  to lead paid acquisition and performance media growth across key MEA markets. This role will be based in the United States and will focus on scaling efficient customer acquisition, improving ROAS, optimizing performance creative, and strengthening measurement across MEA.

Owns the full-funnel paid media process, combining high-level strategy with hands-on execution—including campaign setup, ad trafficking, and daily optimization across Google Ads, Meta Ads Manager, etc.

The ideal candidate is a hands-on performance marketer with deep expertise in paid media platforms, regional MEA media ecosystems, creative testing, campaign optimization, and incrementality-based measurement. They should be highly analytical, comfortable managing large budgets, and experienced in adapting performance strategies across diverse MEA markets.

Job Expectations:

• Manage paid media campaigns across global and MEA-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms.
• Optimize campaigns against business goals including new customer acquisition, revenue, ROAS, CAC, LTV, contribution margin, conversion rate, and payback period.
• Develop budget allocation strategies across markets, channels, campaigns, audiences, and funnel stages based on performance, incrementality, and growth potential.
• Lead performance creative testing across paid social, search, display, app, and regional media platforms.
• Partner with creative teams to develop, test, and iterate performance assets, including static ads, short-form video, UGC-style creative, localized messaging, promotional creative, landing page concepts, and app install assets.
• Build and manage structured testing roadmaps for audiences, bidding strategies, campaign structures, creative concepts, offers, landing pages, and platform-specific optimization tactics.
• Analyze campaign performance by market, channel, audience, creative, product category, device, and customer segment to identify opportunities for scale and efficiency.
• Lead measurement efforts across attribution, incrementality, media mix insights, geo testing, holdout testing, lift studies, cohort analysis, and LTV-based optimization.
• Work with analytics and data science partners to improve performance reporting, attribution accuracy, incrementality measurement, and decision-making frameworks.
• Evaluate platform-reported performance against internal measurement, incrementality, and business-level outcomes.
• Manage relationships with media platforms, regional paid media partners, and performance agencies to drive improved campaign performance and access to beta opportunities.
• Monitor performance trends, auction dynamics, competitive intensity, CPM/CPC/CVR shifts, and platform changes across MEA markets.
• Communicate performance results, insights, risks, and recommendations to leadership and cross-functional stakeholders.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job.  Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities:

Required:         

• Proven experience in performance marketing, growth marketing, paid media, or digital acquisition, preferably in eCommerce, marketplace, retail, consumer technology, subscription, beauty, health and wellness, or mobile app businesses.
• Hands-on experience managing paid media campaigns across multiple MEA markets.
• Deep platform expertise across major global paid media channels, including Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Experience with MEA-specific performance platforms, or similar regional paid media channels.
• Strong understanding of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, feed-based advertising, and marketplace media.
• Proven ability to manage and optimize meaningful paid media budgets across multiple markets and channels.
• Strong analytical skills with experience measuring CAC, ROAS, LTV, payback period, conversion rate, retention, contribution margin, and cohort performance.
• Experience with incrementality measurement, including geo tests, conversion lift studies, holdout tests, matched market tests, or media mix modeling inputs.
• Strong understanding of attribution limitations, platform-reported bias, privacy changes, signal loss, and measurement tradeoffs.
• Experience building creative testing frameworks and translating performance data into actionable creative recommendations.
• Ability to assess creative performance by hook, message, offer, format, audience, localization, and funnel stage.
• Hands-on performance marketer with deep expertise in paid media platforms, regional MEA media ecosystems, creative testing, campaign optimization, and incrementality-based measurement
• Highly analytical, comfortable managing large budgets, and experienced in adapting performance strategies across diverse MEA markets
• Professional fluency or native-level fluency in English required.
• Professional fluency or native-level fluency in Arabic or Hebrew preferred.

Equipment Knowledge:

• Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
• Experience with analytics and BI tools such as Looker, Tableau, Google Analytics, Amplitude, or similar platforms. 
• Experience with ecommerce marketing operations platforms & tools.

Experience Requirements:

Generally requires seven (7) + years of experience in performance marketing, growth marketing, paid media, or digital acquisition, preferably in eCommerce, marketplace, retail, consumer technology, subscription, beauty, health and wellness, or mobile app businesses.

Education Requirements: 

Bachelor’s Degree in Business or related field preferred

#LI-ME1

Job Summary: 

We are looking for a Growth Marketing Manager, APAC to lead paid acquisition and performance media growth across key Asia-Pacific markets. This role will be based in the United States and will focus on scaling efficient customer acquisition, improving ROAS, optimizing performance creative, and strengthening measurement across APAC.

This role owns the full-funnel paid media process, combining high-level strategy with hands-on execution—including campaign setup, ad trafficking, and daily optimization across Google Ads, Meta Ads Manager, etc.

Job Expectations:

• Manage paid media campaigns across global and APAC-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, LINE, Naver, Kakao, Yahoo Japan, Rakuten, and other relevant regional paid media platforms.
• Optimize campaigns against business goals including new customer acquisition, revenue, ROAS, CAC, LTV, contribution margin, conversion rate, and payback period.
• Develop budget allocation strategies across markets, channels, campaigns, audiences, and funnel stages based on performance, incrementality, and growth potential.
• Lead performance creative testing across paid social, search, display, app, and regional media platforms.
• Partner with creative teams to develop, test, and iterate performance assets, including static ads, short-form video, UGC-style creative, localized messaging, promotional creative, landing page concepts, and app install assets.
• Build and manage structured testing roadmaps for audiences, bidding strategies, campaign structures, creative concepts, offers, landing pages, and platform-specific optimization tactics.
• Analyze campaign performance by market, channel, audience, creative, product category, device, and customer segment to identify opportunities for scale and efficiency.
• Lead measurement efforts across attribution, incrementality, media mix insights, geo testing, holdout testing, lift studies, cohort analysis, and LTV-based optimization.
• Work with analytics and data science partners to improve performance reporting, attribution accuracy, incrementality measurement, and decision-making frameworks.
• Evaluate platform-reported performance against internal measurement, incrementality, and business-level outcomes.
• Manage relationships with media platforms, regional paid media partners, and performance agencies to drive improved campaign performance and access to beta opportunities.
• Monitor performance trends, auction dynamics, competitive intensity, CPM/CPC/CVR shifts, and platform changes across APAC markets.
• Communicate performance results, insights, risks, and recommendations to leadership and cross-functional stakeholders.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job.  Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities:

Required:         

• Proven experience in performance marketing, growth marketing, paid media, or digital acquisition, preferably in eCommerce, marketplace, retail, consumer technology, subscription, beauty, health and wellness, or mobile app businesses.
• Hands-on experience managing paid media campaigns across multiple APAC markets.
• Deep platform expertise across major global paid media channels, including Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Experience with APAC-specific performance platforms such as LINE, Naver, Kakao, Yahoo Japan, Rakuten, or similar regional paid media channels.
• Strong understanding of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, feed-based advertising, and marketplace media.
• Proven ability to manage and optimize meaningful paid media budgets across multiple markets and channels.
• Strong analytical skills with experience measuring CAC, ROAS, LTV, payback period, conversion rate, retention, contribution margin, and cohort performance.
• Experience with incrementality measurement, including geo tests, conversion lift studies, holdout tests, matched market tests, or media mix modeling inputs.
• Strong understanding of attribution limitations, platform-reported bias, privacy changes, signal loss, and measurement tradeoffs.
• Experience building creative testing frameworks and translating performance data into actionable creative recommendations.
• Ability to assess creative performance by hook, message, offer, format, audience, localization, and funnel stage.
• Deep expertise in paid media platforms, regional APAC media ecosystems, creative testing, campaign optimization, and incrementality-based measurement
• Highly analytical, comfortable managing large budgets, and experienced in adapting performance strategies across diverse APAC markets.
• Professional fluency or native-level fluency in English required.
• Professional fluency or native-level fluency in at least one major APAC language strongly preferred, such as Japanese, Korean, Mandarin Chinese, Cantonese, Thai, Vietnamese, Bahasa Indonesia, Hindi, or another regionally relevant language.

Equipment Knowledge:

• Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
• Experience with analytics and BI tools such as Looker, Tableau, Google Analytics, Amplitude, or similar platforms. 
• Experience with ecommerce marketing operations platforms & tools.

Experience Requirements:

Generally requires years seven (7) + years of experience in performance marketing, growth marketing, paid media, or digital acquisition, preferably in eCommerce, marketplace, retail, consumer technology, subscription, beauty, health and wellness, or mobile app businesses.

Education Requirements: 

Bachelor’s Degree in Business or related field preferred

#LI-LR1

Job Summary: 

We are looking for a Growth Marketing Manager, North America to lead paid acquisition and performance media growth across key North American markets. This role will be based in the United States and will focus on scaling efficient customer acquisition, improving ROAS, optimizing performance creative, and strengthening measurement across N. American markets.

Owns the full-funnel paid media process, combining high-level strategy with hands-on execution—including campaign setup, ad trafficking, and daily optimization across Google Ads, Meta Ads Manager, etc.

The ideal candidate is a hands-on performance marketer with deep expertise in paid media platforms, regional media ecosystems, creative testing, campaign optimization, and incrementality-based measurement. They should be highly analytical, comfortable managing large budgets, and experienced in adapting performance strategies across diverse markets.

Job Expectations:

• Manage paid media campaigns across global and region-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms.
• Optimize campaigns against business goals including new customer acquisition, revenue, ROAS, CAC, LTV, contribution margin, conversion rate, and payback period.
• Develop budget allocation strategies across markets, channels, campaigns, audiences, and funnel stages based on performance, incrementality, and growth potential.
• Lead performance creative testing across paid social, search, display, app, and regional media platforms.
• Partner with creative teams to develop, test, and iterate performance assets, including static ads, short-form video, UGC-style creative, localized messaging, promotional creative, landing page concepts, and app install assets.
• Build and manage structured testing roadmaps for audiences, bidding strategies, campaign structures, creative concepts, offers, landing pages, and platform-specific optimization tactics.
• Analyze campaign performance by market, channel, audience, creative, product category, device, and customer segment to identify opportunities for scale and efficiency.
• Lead measurement efforts across attribution, incrementality, media mix insights, geo testing, holdout testing, lift studies, cohort analysis, and LTV-based optimization.
• Work with analytics and data science partners to improve performance reporting, attribution accuracy, incrementality measurement, and decision-making frameworks.
• Evaluate platform-reported performance against internal measurement, incrementality, and business-level outcomes.
• Manage relationships with media platforms, regional paid media partners, and performance agencies to drive improved campaign performance and access to beta opportunities.
• Monitor performance trends, auction dynamics, competitive intensity, CPM/CPC/CVR shifts, and platform changes across markets.
• Communicate performance results, insights, risks, and recommendations to leadership and cross-functional stakeholders.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job.  Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities:

Required:         

• Proven experience in performance marketing, growth marketing, paid media, or digital acquisition, preferably in eCommerce, marketplace, retail, consumer technology, subscription, beauty, health and wellness, or mobile app businesses.
• Hands-on experience managing paid media campaigns across multiple markets.
• Deep platform expertise across major global paid media channels, including Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Strong understanding of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, feed-based advertising, and marketplace media.
• Proven ability to manage and optimize meaningful paid media budgets across multiple markets and channels.
• Strong analytical skills with experience measuring CAC, ROAS, LTV, payback period, conversion rate, retention, contribution margin, and cohort performance.
• Experience with incrementality measurement, including geo tests, conversion lift studies, holdout tests, matched market tests, or media mix modeling inputs.
• Strong understanding of attribution limitations, platform-reported bias, privacy changes, signal loss, and measurement tradeoffs.
• Experience building creative testing frameworks and translating performance data into actionable creative recommendations.
• Ability to assess creative performance by hook, message, offer, format, audience, localization, and funnel stage.
• Proven experience as a hands-on performance marketer with deep expertise in paid media platforms, regional media ecosystems, creative testing, campaign optimization, and incrementality-based measurement
• Highly analytical, comfortable managing large budgets, and experienced in adapting performance strategies across diverse markets.
• Professional fluency or native-level fluency in English required.
• Professional fluency or native-level fluency in Spanish or Portuguese preferred.

Equipment Knowledge:

• Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
• Experience with analytics and BI tools such as Looker, Tableau, Google Analytics, Amplitude, or similar platforms. 
• Experience with ecommerce marketing operations platforms & tools.

Experience Requirements:

Generally requires seven (7) years of experience in performance marketing, growth marketing, paid media, or digital acquisition, preferably in eCommerce, marketplace, retail, consumer technology, subscription, beauty, health and wellness, or mobile app businesses.

Education Requirements: 

Bachelor’s Degree in Business or related field preferred

#LI-LR1

Job Summary: 

We are looking for a Growth Marketing Manager, EU (European Region)  to lead paid acquisition and performance media growth across key EU markets. This role will be based in the United States and will focus on scaling efficient customer acquisition, improving ROAS, optimizing performance creative, and strengthening measurement across EU.

Owns the full-funnel paid media process, combining high-level strategy with hands-on execution—including campaign setup, ad trafficking, and daily optimization across Google Ads, Meta Ads Manager, etc.

Job Expectations:

• Manage paid media campaigns across global and EU-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms.
• Optimize campaigns against business goals including new customer acquisition, revenue, ROAS, CAC, LTV, contribution margin, conversion rate, and payback period.
• Develop budget allocation strategies across markets, channels, campaigns, audiences, and funnel stages based on performance, incrementality, and growth potential.
• Lead performance creative testing across paid social, search, display, app, and regional media platforms.
• Partner with creative teams to develop, test, and iterate performance assets, including static ads, short-form video, UGC-style creative, localized messaging, promotional creative, landing page concepts, and app install assets.
• Build and manage structured testing roadmaps for audiences, bidding strategies, campaign structures, creative concepts, offers, landing pages, and platform-specific optimization tactics.
• Analyze campaign performance by market, channel, audience, creative, product category, device, and customer segment to identify opportunities for scale and efficiency.
• Lead measurement efforts across attribution, incrementality, media mix insights, geo testing, holdout testing, lift studies, cohort analysis, and LTV-based optimization.
• Work with analytics and data science partners to improve performance reporting, attribution accuracy, incrementality measurement, and decision-making frameworks.
• Evaluate platform-reported performance against internal measurement, incrementality, and business-level outcomes.
• Manage relationships with media platforms, regional paid media partners, and performance agencies to drive improved campaign performance and access to beta opportunities.
• Monitor performance trends, auction dynamics, competitive intensity, CPM/CPC/CVR shifts, and platform changes across EU markets.
• Communicate performance results, insights, risks, and recommendations to leadership and cross-functional stakeholders.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job.  Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities:

Required:         

• Experience in performance marketing, growth marketing, paid media, or digital acquisition, preferably in eCommerce, marketplace, retail, consumer technology, subscription, beauty, health and wellness, or mobile app businesses.
• Hands-on experience managing paid media campaigns across multiple EU markets.
• Deep platform expertise across major global paid media channels, including Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Experience with EU-specific performance platforms, or similar regional paid media channels.
• Strong understanding of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, feed-based advertising, and marketplace media.
• Proven ability to manage and optimize meaningful paid media budgets across multiple markets and channels.
• Strong analytical skills with experience measuring CAC, ROAS, LTV, payback period, conversion rate, retention, contribution margin, and cohort performance.
• Experience with incrementality measurement, including geo tests, conversion lift studies, holdout tests, matched market tests, or media mix modeling inputs.
• Strong understanding of attribution limitations, platform-reported bias, privacy changes, signal loss, and measurement tradeoffs.
• Experience building creative testing frameworks and translating performance data into actionable creative recommendations.
• Proven experience as a hands-on performance marketer with deep expertise in paid media platforms, regional EU media ecosystems, creative testing, campaign optimization, and incrementality-based measurement
• Ability to assess creative performance by hook, message, offer, format, audience, localization, and funnel stage.
• Highly analytical, comfortable managing large budgets, and experienced in adapting performance strategies across diverse EU markets.
• Professional fluency or native-level fluency in English required.
• Professional fluency or native-level fluency in German, French, Italian, Polish or other European languages strongly preferred.

Equipment Knowledge:

• Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
• Experience with analytics and BI tools such as Looker, Tableau, Google Analytics, Amplitude, or similar platforms. 
• Experience with ecommerce marketing operations platforms & tools.

Experience Requirements:

Generally requires at least seven (7) years of experience in performance marketing, growth marketing, paid media, or digital acquisition, preferably in eCommerce, marketplace, retail, consumer technology, subscription, beauty, health and wellness, or mobile app businesses.

Education Requirements: 

Bachelor’s Degree in Business or related field preferred

#LI-LR1