Position Overview

The SkillBridge participant will support Hypori’s Marketing team, focusing on content development and thought leadership in the cybersecurity and secure mobility space. This role provides hands-on experience creating high-impact content across blogs, executive ghostwriting, social media, and long-form assets. 

The participant will gain exposure to key industry topics including zero trust architecture, BYOD, user privacy, and compliance, while helping translate complex security concepts into clear, compelling content for enterprise and government audiences.

Training Objectives

• Develop a strong understanding of cybersecurity topics including zero trust, BYOD, mobile threats, and compliance frameworks (e.g., NIST, CMMC)  

• Learn how to translate technical concepts into accessible, engaging content  

• Build experience in executive ghostwriting and thought leadership development  

• Strengthen writing, editing, and proofreading skills with a focus on clarity, accuracy, and brand voice  

• Gain familiarity with content marketing strategy, including blogs, social, and long-form assets  

• Improve time management and ability to meet deadlines across multiple projects 

 Key Responsibilities / Activities

• Write and edit blog posts for Hypori and executive thought leadership  

• Ghostwrite LinkedIn posts and articles for executives  

• Research and develop weekly cybersecurity news recaps for the “Stern Alerts” series  

• Support development of long-form content such as whitepapers, tip sheets, and reports  

• Proofread and edit content for grammar, clarity, and consistency with brand voice  

• Conduct research on emerging cybersecurity trends, threats, and industry developments  

• Assist in developing longer-form social content (e.g., LinkedIn Articles)  

• Collaborate with marketing and subject matter experts to shape content narratives 

• Help identity topics for upcoming content pieces as well as assist with managing the company’s corporate content development calendar  

Training Timeline

Phase 1: Onboarding (Weeks 1–3) 

• Introduction to Hypori platform, product lines, and key differentiators  

• Review of Brand Manifesto, voice, and messaging guidelines  

• Overview of target audiences and key industry topics  

• Shadow content planning sessions and marketing meetings 

Phase 2: Hands-On (Weeks 4–12) 

• Begin drafting blog posts and executive social content  

• Contribute to Stern Alerts weekly news series  

• Support editing and proofreading across marketing content  

• Participate in content reviews and feedback sessions 

• Help manage content development calendar  

 Phase 3: Advanced / Ownership (Weeks 12+) 

• Own recurring content streams (e.g., blog series or Stern Alerts)  

• Independently ghostwrite executive content  

• Lead development of a long-form asset (e.g., whitepaper or report)  

• Present content ideas or performance insights to the team 

 Mentorship & Support

• Dedicated mentor from the Marketing team  

• Weekly 1:1 check-ins to review projects, deadlines, and feedback  

• Ongoing guidance on writing, editing, and content strategy  

• Collaboration with cross-functional teams (product, security, leadership) 

 Expected Outcomes

• Ability to produce high-quality, on-brand content across multiple formats  

• Strong understanding of cybersecurity and secure mobility topics  

• Experience in executive ghostwriting and thought leadership content  

• Completion of a portfolio of published content (blogs, social posts, long-form asset) 

• Increased readiness for a content marketing or communications role in a B2B technology environment 

 Preferred Qualifications 

• Experience using Riverside.fm for video recording and editing  

• Familiarity with Webflow for website publishing and updates  

• Working knowledge of common LLM tools such as ChatGPT, Claude, Manus, and Google Gemini  

This is a builder role with a clear mandate: own and scale Hypori's ABM motion into the cybersecurity buyer. The Director of Account-Based Marketing will take ownership of Hypori's ABM program end-to-end — from ICP segmentation and account selection through pipeline influence and closed-won attribution — with a primary focus on cybersecurity decision-makers (CISO, CSO, Head of Security Engineering, Head of Endpoint/Mobile Security, Head of Zero Trust, Head of Insider Risk) inside Financial Services and Healthcare enterprises. This role requires hands-on execution across a modern ABM tool stack, the ability to operate in a resource-constrained environment, and a bias toward pipeline outcomes over activity metrics. The right candidate moves fast, instruments everything, and iterates based on signal, not opinion. 

Ideal Customer Profile & Target Personas 

Priority Industries: 

• Financial Services — large banks, asset managers, insurers, capital markets, fintech 

• Healthcare — IDNs, payers, providers, life sciences, digital health 

• Defense & Intelligence, DIB, and Federal Civilian (continued strategic coverage) 

Primary Cybersecurity Personas: 

• CISO / Deputy CISO / CSO 

• VP / Head of Security Engineering & Architecture 

• VP / Head of Endpoint, Mobile, or BYOD Security 

• VP / Head of Zero Trust, Identity, or Secure Access 

• VP / Head of Insider Risk, Data Loss Prevention, or Third-Party Risk 

• VP / Head of GRC, Compliance, and Audit (HIPAA, HITRUST, NYDFS, SOX, PCI-DSS) 

Responsibilities 

• Partner with sales on the account selection model and tiering framework (T1/T2/T3) across all GTM segments — with cybersecurity buying centers in Financial Services and Healthcare as the priority — and maintain alignment with AEs and segment pod leads 

• Design and execute multi-channel ABM plays tailored by tier, persona, and buying stage, including direct mail, paid social, content syndication, executive outreach sequences, and security-community sponsorships (RSA, Black Hat, FS-ISAC, H-ISAC, Gartner Security & Risk) 

• Lead bespoke, senior-led engagement for Tier 1 cybersecurity accounts (top 50 banks, top 25 health systems and payers, large DIB primes, Federal agencies); deploy sequenced automation for Tier 2 and Tier 3 coverage 

• Own and operate the ABM tool stack (Clay, ZoomInfo, Gong Engage, G2, LinkedIn Matched Audiences, 6sense/Demandbase as relevant) including enrichment flows, intent-trigger sequences (zero trust, BYOD, mobile security, insider risk, post-breach), and account scoring 

• Partner with the Senior Director of Marketing and Product Marketing Director to ensure ABM plays are backed by persona-specific content for the security buyer; surface gaps and brief copy needs across battle cards, one-pagers, and vertical assets for FinServ and Healthcare 

• Champion compliance-driven urgency (HIPAA, HITRUST, NYDFS Part 500, FFIEC, PCI-DSS, GLBA, CMMC) as a primary conversion lever; ensure messaging reflects the regulatory and breach-driven buying pressure inside cybersecurity teams 

• Own ABM pipeline attribution (influenced, sourced, and accelerated) and deliver weekly and monthly reporting tied to segment ARR targets, with a dedicated cybersecurity / FinServ / Healthcare cut 

• Define and document the handoff model between marketing-owned Tier 1 outreach and SDR-executed Tier 2/3 sequences; train SDRs on cybersecurity buyer context, security-aware messaging discipline, and CRM compliance 

• Manage the ABM budget with a pipeline-to-spend lens; recommend, justify, and kill spend based on performance data without escalation 

• Continuously evaluate and introduce tools, signals, and methodologies (CISO communities, dark-web breach signals, regulatory action triggers) that improve account penetration, engagement velocity, and pipeline conversion 

Qualifications 

• Bachelor's or Master's degree in Marketing, Business, or a related field; relevant certifications a plus 

• 6+ years of B2B marketing experience with 3+ years directly owning and operating an ABM program, not just supporting one 

• Cybersecurity industry experience required — demonstrated success marketing security software, SaaS, or platform offerings to CISO and security-leader buying centers 

• Vertical experience in Financial Services and/or Healthcare strongly preferred — understands the regulatory drivers, buying committees, and procurement realities in these verticals 

• Demonstrated experience building account tiering models, engagement plays, and pipeline attribution frameworks from the ground up 

• Hands-on experience with Clay, ZoomInfo, or equivalent enrichment and orchestration tooling in a production GTM environment 

• Proven pipeline attribution methodology, not just campaign or MQL reporting 

• Familiarity with security and compliance frameworks relevant to FinServ and Healthcare (HIPAA, HITRUST, NYDFS Part 500, FFIEC, PCI-DSS, GLBA, SOC 2) and to Federal/Defense (CMMC, FedRAMP, ITAR) is a strong plus 

• Proficient in ABM platform tooling including intent signal platforms (G2, Bombora, 6sense), LinkedIn Matched Audiences, and sequencing tools (Gong Engage, Outreach, or equivalent) 

• Hands-on experience with CRM platforms (Salesforce preferred) and account-level attribution reporting 

• Comfortable operating without a team beneath them at the outset; able to build, execute, and report independently while headcount scales with performance 

• MEDDPICC fluency or equivalent enterprise qualification methodology a plus 

• Proven ability to work cross-functionally with Sales, RevOps, and Product Marketing to align messaging, coverage models, and pipeline goals 

• Exceptional communication skills with the ability to translate ABM performance data into clear, executive-ready reporting 

Pay range:

• $160,000 - $180,000 USD + 20% Bonus