HSPG: A social impact real estate company

Our mission is simple: Building partnerships, creating homes, developing communities.

There is a critical lack of affordable housing across the UK, affecting the most vulnerable people in our community.

We build long-term partnerships with Local Authorities to acquire and manage demand-driven social and affordable housing across various tenures, as per the image below.

Across HSPG’s Living Sector platforms, we are actively acquiring 2,500 high-quality homes from national housebuilders and developers by the end of 2025. These properties are managed by our experienced team, grouped into portfolios, and funded by our institutional investment partners.

HSPG aims to positively impacts our residents’ lives, while providing long-term, sustainable returns for our investment partners. 

Core Behaviours:

Core mission: 

Your core mission is to build and protect the reputation, credibility and narrative of HSPG across the housing sector.​

You will own how the business presents itself externally, ensuring our mission, expertise and partnerships are communicated clearly and consistently.​

You position HSPG as a credible, thoughtful and trusted voice in affordable housing and social impact real estate, contributing thoughtfully to industry conversations around delivery, partnerships and impact.​

You translate complex activity across the Group, acquisitions, partnerships, housing delivery and investment, into clear communications that strengthen relationships with investors, developers, Local Authorities and sector stakeholders.​

You operate as a strategic communications partner to the SLT (Senior Leadership Team) while remaining hands-on in execution.​

Your focus is positioning, credibility and engagement across the wider sector on behalf of the group.​

This role is focused on reputation, narrative and sector credibility, rather than consumer marketing or digital acquisition campaigns.

Accountability​

You are accountable for:​

• Group marketing and communications strategy.​
• External messaging and narrative.​
• PR and media relationships.​
• Thought leadership and sector positioning.​
• Marketing materials across the Group.​
• Marketing budget and allocation.​
• Consumer marketing campaigns or digital lead gen strategies.​

You are not accountable for:​

• Shared ownership sales channels.​
• Property listing portals or lead generation platforms.​
• Sales conversion or transactional marketing.

Obsess: These points get you out of bed in the morning and keep you up at night! If you’re not obsessed with these, the role isn’t for you. 

• Narrative clarity: ensuring HSPG’s mission and impact (why), strategy (what), and behaviours (how) are communicated simply and consistently.​
• Sector credibility: ensuring HSPG is known and respected by developers, Local Authorities, institutional investors and housing partners.​
• Meaningful engagement: connecting with stakeholders in the right forums, to get (and measure) the right results.​
• Quality over distractions: focusing on communication that genuinely strengthens the platform’s reputation and commercial performance.​

If you measure success purely in clicks or impressions, this role is not for you.

Excel: You are excellent at these areas: an expert. 

• Strategic communications: translating complex housing and investment activity into simple, entertaining narratives.​
• Content creation and ownership: producing high-quality written and visual materials across multiple channels.​
• PR and media: securing and managing press opportunities that enhance credibility (working with our external agency, Faust).​
• Hands-on execution: delivering work yourself rather than relying immediately on agencies or large teams (you are the first marketing hire – no team, no agency).

Specific experience: 

• 10+ years’ experience in marketing, communications or public affairs.​
• Evidenced track record of building a marketing or communications function.​
• Excellent writing and communication capability, and strong ability to use AI for efficiencies.​
• Experience operating within regulated or policy-influenced sectors such as housing, real estate, infrastructure or the public sector.

90-day wins​

Early traction and strategic control.​

• Full audit of existing marketing assets, communications channels and data.​
• Clear marketing and communications roadmap agreed with MD.​
• Consistent LinkedIn and comms cadence established across the Group.​
• Streamline HSPG front-facing image on Linkedin, including team profiles.​
• Improved quality, clarity and consisteny of investor materials and external messaging.​
• Initial PR opportunities secured to support current transactions and announcements

12-month impact outcomes​

Material impact and results within first 12 months.​

• HSPG recognised as a credible and thoughtful voice within the affordable housing and institutional real estate sectors.​
• Clear improvement in institutional and developer perception of the platform.​
• Regular inbound conversations with developers, Local Authorities and sector partners.​
• Consistent pipeline of thought leadership, articles, white papers (an exciting HSPG version of the ‘norm’!), commentary and sector participation.​
• High-quality marketing infrastructure in place across website, content and communications.​
• A clear communications function established that supports growth across PPHA, Seahorse and future platforms.

HSPG: A social impact real estate company

Our mission is simple: Building partnerships, creating homes, developing communities.

There is a critical lack of affordable housing across the UK, affecting the most vulnerable people in our community.

We build long-term partnerships with Local Authorities to acquire and manage demand-driven social and affordable housing across various tenures, as per the image below.

Across HSPG’s Living Sector platforms, we are actively acquiring 2,500 high-quality homes from national housebuilders and developers by the end of 2025. These properties are managed by our experienced team, grouped into portfolios, and funded by our institutional investment partners.

HSPG aims to positively impacts our residents’ lives, while providing long-term, sustainable returns for our investment partners. 

Core Behaviours:

Accountability​

You are accountable for:​

• End-to-end recruitment and talent attraction.​
• Onboarding and employee experience.​
• People processes, systems and operational delivery.​
• Supporting performance management processes.​
• Internal events and people initiatives.​
• Full employee lifecycle, from attraction through to development and retention.​

You are not accountable for:​

• Final sign-off on hiring decisions.​
• Ownership of core behaviours or company-wide strategy.​
• Senior leadership development at Director level and above.

Core mission: 

Your core mission is to own and execute the full employee lifecycle at HSPG, ensuring we attract, hire, develop and retain high-performing individuals.​

You are responsible for building and running the systems, processes and experiences that underpin our people function, from hiring and onboarding through to development, retention and performance support.​

This is a hands-on, execution-focused role. You take ownership of the detail, follow-through and delivery across all people-related processes, ensuring nothing is dropped, delayed or inconsistent.​

You work closely with the Managing Director, taking significant operational load off their plate, while ensuring that standards remain high and the essence of what makes HSPG special is protected as we scale.​

You are not a recruiter. You are a people operator who builds and runs the systems that make great teams perform. Make it your mission to make it fun.

Obsess: 

You obsess over:​

• Hiring quality and pace: attracting and securing high-calibre individuals quickly, without compromising on standards.​
• Employee experience: ensuring every touchpoint, from first interaction to onboarding and beyond, is intentional, high-quality and aligned with who we are.​
• Retention and development: understanding what drives performance and engagement, and continuously improving how we support and develop our people.​
• Moments that matter: infusing ‘different’, ‘special’ and/or memorable moments in people’s day, life and job. The finer details matter, here.

Excel: 

You excel at:​

• • Execution: taking ownership of work and delivering it to a high standard without needing heavy direction.​
  • Emotional intelligence: building strong relationships, understanding what drives people and supporting them to perform at their best.​
  • Leadership: supporting and developing Heads of level to improve performance, clarity and accountability.​
  • Communication: clear, direct and effective communication across all levels of the business.

Specific experience: 

• 5+ years experience in a people role
• Proven experience in a generalist people role, owning multiple aspects of the employee lifecycle, beyond recruitment.​
• Strong experience in hiring and talent attraction, combined with broader responsibility across onboarding, development and people processes.​
• Experience building and improving people processes and systems in a growing business.​
• This role is not suited to candidates with a purely agency or recruitment-only background

90-day wins​

Early traction and strategic control.​

• Strong relationships built across the whole business, with clear understanding of people, roles and priorities.​
• Current hiring and people processes mapped, with clear improvements identified and implemented for active headhunting, not only inbound applicants.​
• Full ownership of recruitment across key roles, with improved speed, structure and communication.​
• A clear and structured onboarding experience in place, including defined first day, first week and first month plans, with strong input from line managers.​
• Initial framework in place for goal setting, development conversations and regular and consistent check-ins across teams.

12-month impact outcomes​

Material impact and results within first 12 months.​

• Time to hire significantly reduced, while considering budget, with consistently strong hiring manager feedback on candidate quality.​
• A clear, well-run employee lifecycle in place, from hiring through to development and retention.​
• Improved leadership capability at Head of level through structured support and development.​
• Key people processes running smoothly without reliance on the Managing Director.​
• Clear and consistent approach to communication, development, goal setting and performance conversations across the business.

HSPG: A social impact real estate company

Our mission is simple: Building partnerships, creating homes, developing communities.

There is a critical lack of affordable housing across the UK, affecting the most vulnerable people in our community.

We build long-term partnerships with Local Authorities to acquire and manage demand-driven social and affordable housing across various tenures, as per the image below.

Across HSPG’s Living Sector platforms, we are actively acquiring 2,500 high-quality homes from national housebuilders and developers by the end of 2025. These properties are managed by our experienced team, grouped into portfolios, and funded by our institutional investment partners.

HSPG aims to positively impacts our residents’ lives, while providing long-term, sustainable returns for our investment partners. 

Core Behaviours:

Core mission: 

Your core mission is to protect the CEO’s time, energy, and focus so he can operate at maximum impact. You will ensure he is always in flow, being flexible with diary changes to accommodate this. 

You do this by creating calm from chaos, bringing order to complexity, and ensuring the CEO is always working on the right thing at the right moment. 

You anticipate what he needs before he asks, remove friction before it’s felt, and resolve problems before they become visible. You thrive in a rapid-paced, constantly shifting environment where clarity, pace and discretion matter more than anything else. You must create the clarity, it will not always be given to you. 

You act as the CEO’s extension: thinking how he thinks, prioritising how he prioritises, and smoothing everything around him so he can deliver on HSPG’s mission with zero distraction. 

You operate seamlessly across business and personal domains, maintaining absolute discretion, emotional stability and professional maturity at all times. 

You work closely with the EA team, to ensure the CEO is protected, the executive team is aligned, and no detail falls through the cracks. 

Obsess: These points get you out of bed in the morning and keep you up at night! If you’re not obsessed with these, the role isn’t for you. 

• Organisation: you love turning complexity into clarity.  
• Discretion: you treat every detail, conversation, and decision with confidentiality, integrity and respect.  
• Solution-obsessed: Finding solutions, not problems, and solving challenges independently. 
• Understanding the CEO: how he thinks, works and prioritises focuses.  

Excel: You are excellent at these areas: an expert. 

• Adaptability: you quickly adjust easily to shifting priorities in an exceptionally fast-paced environment.  
• Anticipation: you anticipate the CEO’s needs, foresee issues and absorb pressure. 
• Reliable: when you say “I’ve got it” you mean it and we don’t need to check it.  
• Curiosity: you think beyond the task and ask the right questions to understand what the CEO needs.  
• Ease and flow: the CEO should feel that nothing is too small or big an ask of you and you’re happy to support him entirely. 

Specific experience: 

• At least 5 years’ experience as EA to a founder of a founder-led business with at least £10m annual turnover.
• Full driving license, and own car. 

Outcomes & Metrics: the desired result and how we measure it  

HSPG is a social impact real estate company.

Our mission is simple: Building partnerships, creating homes, developing communities.

There is a critical shortage of affordable housing across the UK. We partner with Local Authorities and institutional investors to acquire and manage high-quality, demand-driven homes across multiple tenures.

Across our Living Sector platforms, we are on track to acquire 12,000 homes by 2030. These homes are grouped into portfolios, professionally managed by our team, and funded by long-term institutional capital. We deliver this through two specialist operating platforms: Seahorse and PPHA.

Seahorse acquires, develops and manages homes for homeless residents across England through its Homeless Affordable Rent product, meeting urgent housing need with professionally managed, high-quality accommodation.
North Star: creating over 5,000 homes by 2029.
PPHA, the Group’s Registered Provider, partners with local authorities, housebuilders and investors to deliver Section 106 and grant-funded Affordable Rent and Shared Ownership homes, expanding supply and creating lasting social value.
North Star: creating homes for over 8,000 families or individuals by 2030.

Together, these platforms enable HSPG to meet housing need at scale, creating meaningful social impact for customers and residents, while delivering sustainable, long-term returns for our partners.

Core behaviours