About the Team:

At Honor, we are redefining what homecare can be — blending world-class operations, innovative technology, and compassionate service to transform the industry.

Within Honor, the Owned & Operated (O&O) team is at the forefront of this transformation.

The O&O business is a critical part of Honor’s future growth strategy, serving as a testing ground for innovation, operational excellence, and experimentation that elevates care quality and outcomes across the entire Home Instead network.

About the Role:

As Territory Manager you will own the growth, day-to-day operations, and P&L performance of your territory within Honor’s Owned & Operated business.

You will be the operational and cultural leader for your market — accountable for delivering consistent service, developing frontline talent, and driving sustainable revenue and hours growth. This is a hands-on, high-ownership leadership role for a results-driven operator who thrives in fast-paced environments and excels at building, coaching, and motivating teams.

Beyond owning your local territory, you will help shape scalable operating playbooks, test market-led initiatives, and share insights with cross-functional partners to influence how Honor and Home Instead deliver care across O&O markets. 

Your work will make a tangible difference in the lives of older adults and their families—and will help shape the next generation of care delivery across the Home Instead network.

The ability to run and scale a market is one of the most valuable capabilities within Honor. Leaders who excel in this role are well-positioned to continue to expand the scope of their role within their territory, broader O&O leadership opportunities, and over time, select opportunities across corporate functions or emerging business initiatives.

This role will be a mix of working from home and out in the field in these areas: San Mateo/Santa Clara/Santa Cruz. Compensation for this role is Base Salary and uncapped commission for expected annual on track earnings of $200,000.

As Territory Manager at Honor, you will: 

• Business Growth and P&L:
  • Support the P&L for the assigned O&O territory, contributing to revenue growth and operational excellence.
  • Implement initiatives that contribute to organic YoY growth within the territory.
  • Collaborate with management and cross-functional teams to support strategies to increase referral lead generation, improve sales conversion, and engage clients more effectively.
• Operational Excellence:
  • Implement operational playbooks that drive consistency and efficiency within the territory.
  • Execute standardized processes and resource allocation frameworks.
  • Support efforts to standardize reporting and data accuracy within the territory.
• Market Development
  • Strengthen Honor’s presence in the local market through community engagement and partnerships.
  • Identify and unlock new opportunities for growth within the territory.
  • Translate local market insights into actionable strategies.
• Team Leadership:
  • Support and contribute to the development of teams aligned with Honor’s mission.
  • Execute goals and expectations set by management within the territory.
  • Support collaboration within the territory.

Key Results:

• Growth: Deliver X% growth in hours and revenue in the assigned territory.
• Playbook: Implement metric-driven operating playbooks across sales, recruiting, and care delivery that improve consistency, efficiency, and performance within the assigned territory.
• Team: Support the local leadership bench and frontline team by contributing to hiring the right talent, maintaining performance expectations, and supporting a culture of accountability.

We’re looking for you to bring: 

• 7+ years of operational or field leadership experience, including contributing to P&L management and directly leading frontline or quota-carrying teams.
• Demonstrated success driving territory or multi-site performance, contributing to year-over-year revenue growth through improved client retention, increased referral lead generation, and higher sales conversion.
• Experience operating in a growth-stage or rapidly evolving environment, where you embrace  ambiguity, take initiative to test and refine new approaches, implement change, and drive continuous improvement in-market.
• Strong analytical and problem-solving skills, with the ability to interpret dashboards, diagnose performance issues, and translate insights into actionable plans; proficiency with Excel and/or BI tools.
• Structured, effective communication to drive partnership and influence with frontline teams and cross-functional stakeholders. 
• Experience leading frontline teams through coaching, accountability, and hands-on support—driving high performance through clarity, consistency, and modeling the work.
• Nice to Haves:
• Experience in people-scaled or service-based operations, where success depends on frontline performance, staffing stability, and consistent service delivery.
• Experience developing local community partnerships or referral-driven relationships in healthcare, senior services, or other people-based service environments.
• Experience in high-volume staffing, workforce management, or supply-demand balancing (e.g., home care, healthcare staffing, hospitality, retail, or service operations).

Leadership Principles:

Honor’s Leadership Principles are the foundation of translating our mission into action. These principles define how we show up and make decisions, and how we hire, develop and grow talent. While Honor has 13 leadership principles, the following are particularly relevant to this role:

• Always Push: Leaders set a high bar for themselves and others. They know that mediocrity isn't an option; they set ambitious goals, always strive for better, and commit to delivering top-notch service and outcomes.
• Identify Problems: Leaders have a keen sense that an identifiable problem is present. They identify it, determine the root cause and propose a solution. Leaders ensure solutions are implemented and partner as necessary.
• Fly High & Dive Deep: Leaders operate at all levels. They know when to stay connected to the details to enable execution and when to stay high level and empower others. Leaders audit when data and anecdotes differ.
• Find Those Better Than Themselves:  Leaders seek out those that are better than themselves, listen to them, actively engage them in meaningful work and develop them.  They recognize exceptional talent and willingly move them through the organization.

#LI-AN1

About the Role:

As a Business Development Advisor for Honor in our Northern California market, you are the single-threaded owner of referral demand generation within your territory. This is an individual contributor (IC) role with full ownership of a defined referral portfolio.

You build and grow durable, trust-based partnerships with healthcare and community referral sources that drive consistent, repeat client volume over time. Acting as a consultative partner, you help referrers understand Home Instead’s value proposition, align it to their mission, and simplify the process of referring clients.

Success requires the ability to mobilize referral partners, create urgency, and sustain momentum across complex healthcare environments.

While primarily accountable for referral demand generation, this role extends beyond traditional referral sales. Supporting in-home consultations, care starts, and occasional after-hours needs is an intentional part of strengthening referral relationships and building credibility with partners and families. Success requires flexibility, sound judgment, and resilience.

You’ll be part of a mission-driven team in a high-demand sector, with unlimited earning potential through uncapped commissions in a meritocratic culture that rewards performance.

This role requires ~75% travel in the field across our market that extends from San Mateo to Santa Clara over to Santa Cruz. Compensation includes base salary plus uncapped commission, with an expected OTE of $110,000.

Role Responsibilities:

• Core Referral Ownership & Execution
• Own and grow a portfolio of referral relationships, including hospitals, skilled nursing facilities, rehab centers, senior living communities and other community partners. 
• Execute all stages of the consultative sales process, including prospecting, cold calls, follow-ups, and developing tailored solutions based on client and referral needs.
• Actively mobilize referral partners by aligning Home Instead services to their patient/client needs, organizational goals, and care gaps.
• Create urgency and momentum by identifying referral opportunities, asking directly for referrals and removing friction in the referral process.
• Maintain disciplined CRM hygiene by tracking  activity, outcomes and next steps. Use CRM data to diagnose performance gaps and refine outreach strategy
• Field-Based, Relationship-Driven Selling
• Spend ~75% of your time in the community executing purposeful, repeatable field outreach.
• Influence and align multiple stakeholders within partner organizations to move from interest to action to consistent referral behavior.
• Build credibility and trust through consistent presence, consultative conversations, and value-based engagement.
• Long-Term Relationship Management
• Maintain the long-term  engagement, and productivity of referral relationships.
• Proactively re-energize stalled relationships to maintain forward momentum over long sales cycles.
• Continuously reinforce Home Instead’s value proposition through outcomes, responsiveness, and reliability.

Key Results:

• Referral Demand Growth
• Sustained growth in qualified referral inquiries from priority referral partners
• Increased referral share from the highest-impact accounts within the territory
• Successful reactivation of dormant or underperforming referral relationships
• Referral Quality & Conversion
• Referrals that consistently convert to scheduled care consultations and Starts of Care
• Effective partnership with intake and care teams to reduce referral friction and drop-off
• Execution Discipline & Reliability
• Consistent follow-through on commitments made to referral partners
• Demonstrated reliability, responsiveness, and loop closure across the portfolio
• Accurate and timely documentation of referral activity and insights in Salesforce
• Territory Judgment & Focus
• Clear evidence of prioritization, with time and effort concentrated on relationships that compound value
• Measurable impact driven by focus and tradeoff-making, not equal coverage

We’re looking for you to bring: 

• Experience in outside, field-based sales, specifically selling a service  
• Experience in a quota-carrying role
• Experience in home care, healthcare, or a senior-related industry
• Strong verbal and written communication skills
• Demonstrated ability to use data to evaluate personal performance, identify gaps, and adapt outreach strategy to drive results. 
• Comfort spending most time in the community and driving action-oriented conversations
• Comfort using required systems and tools (Salesforce, calendars, documents, Slack, etc.)
• Experience working in or knowledge of the Northern California market
• Nice to Have
  • B2B experience developing referral relationships in healthcare or home care
  • B2C experience conducting in-home or consultative sales conversations
  • Existing network in home care, hospice, senior living, or social work

Leadership Principles:

Honor’s Leadership Principles are the foundation of translating our mission into action. These principles define how we show up and make decisions, and how we hire, develop and grow talent. While Honor has 13 leadership principles, the following are particularly relevant to this role:

• Always Push: Leaders set a high bar for themselves and others. They know that mediocrity isn't an option; they set ambitious goals, always strive for better, and commit to delivering top-notch service and outcomes.
• Identify Problems: Leaders have a keen sense that an identifiable problem is present. They identify it, determine the root cause and propose a solution. Leaders ensure solutions are implemented and partner as necessary.
• GSD: Leaders make tangible progress, delivering quality and timely results.  When looking at their accomplishments over the course of a month, it's staggering what they have accomplished and how much they have moved the organization forward.
• Build Trust: Leaders are forthright and ethical.  They openly seek the truth and the best path forward, communicating openly, honestly and respectfully. They willingly receive and give feedback. Leaders are not dogmatic - they welcome different perspectives, experiences and identities.

#LI-AN1