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Honor Technology’s mission is to change the way society cares for older adults. As a leader in aging care innovation, Honor provides the technology, tools, and services that empower older adults to live life on their own terms. Honor’s growing portfolio includes its consumer care brand, Home Instead, Inc., the world’s leading provider of in-home care for older adults. With a global franchise network and more than 100,000 Care Pros, Home Instead delivers over 50 million hours of personalized care annually.
Together, Honor and Home Instead are setting a new standard for aging in place, backed by powerful technology, compassionate care, and a commitment to aging on your own terms.
Join us to create a new and better aging experience for our clients, their families, and our Care Professionals.
About the Team:
At Honor, we are redefining what homecare can be — blending world-class operations, innovative technology, and compassionate service to transform the industry.
Within Honor, the Owned & Operated (O&O) team is at the forefront of this transformation.
The O&O business is a critical part of Honor’s future growth strategy, serving as a testing ground for innovation, operational excellence, and experimentation that elevates care quality and outcomes across the entire Home Instead network.
About the Role:
As Territory Manager you will own the growth, day-to-day operations, and P&L performance of your territory within Honor’s Owned & Operated business.
You will be the operational and cultural leader for your market — accountable for delivering consistent service, developing frontline talent, and driving sustainable revenue and hours growth. This is a hands-on, high-ownership leadership role for a results-driven operator who thrives in fast-paced environments and excels at building, coaching, and motivating teams.
Beyond owning your local territory, you will help shape scalable operating playbooks, test market-led initiatives, and share insights with cross-functional partners to influence how Honor and Home Instead deliver care across O&O markets.
Your work will make a tangible difference in the lives of older adults and their families—and will help shape the next generation of care delivery across the Home Instead network.
The ability to run and scale a market is one of the most valuable capabilities within Honor. Leaders who excel in this role are well-positioned to continue to expand the scope of their role within their territory, broader O&O leadership opportunities, and over time, select opportunities across corporate functions or emerging business initiatives.
This role will be a mix of working from home and out in the field in these areas: San Mateo/Santa Clara/Santa Cruz. Compensation for this role is Base Salary and uncapped commission for expected annual on track earnings of $200,000.
As Territory Manager at Honor, you will:
Key Results:
We’re looking for you to bring:
Leadership Principles:
Honor’s Leadership Principles are the foundation of translating our mission into action. These principles define how we show up and make decisions, and how we hire, develop and grow talent. While Honor has 13 leadership principles, the following are particularly relevant to this role:
#LI-AN1
At Honor, we put people first. Our leadership culture is guided by Leadership Principles that prioritize integrity, compassion, and excellence. We offer a unique opportunity to lead with purpose and make a meaningful impact no matter your role.
Honor is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, political affiliation or belief.
Ready to apply?
Apply to Honor
Honor Technology’s mission is to change the way society cares for older adults. As a leader in aging care innovation, Honor provides the technology, tools, and services that empower older adults to live life on their own terms. Honor’s growing portfolio includes its consumer care brand, Home Instead, Inc., the world’s leading provider of in-home care for older adults. With a global franchise network and more than 100,000 Care Pros, Home Instead delivers over 50 million hours of personalized care annually.
Together, Honor and Home Instead are setting a new standard for aging in place, backed by powerful technology, compassionate care, and a commitment to aging on your own terms.
Join us to create a new and better aging experience for our clients, their families, and our Care Professionals.
About the Role:
As a Business Development Advisor for Honor in our Northern California market, you are the single-threaded owner of referral demand generation within your territory. This is an individual contributor (IC) role with full ownership of a defined referral portfolio.
You build and grow durable, trust-based partnerships with healthcare and community referral sources that drive consistent, repeat client volume over time. Acting as a consultative partner, you help referrers understand Home Instead’s value proposition, align it to their mission, and simplify the process of referring clients.
Success requires the ability to mobilize referral partners, create urgency, and sustain momentum across complex healthcare environments.
While primarily accountable for referral demand generation, this role extends beyond traditional referral sales. Supporting in-home consultations, care starts, and occasional after-hours needs is an intentional part of strengthening referral relationships and building credibility with partners and families. Success requires flexibility, sound judgment, and resilience.
You’ll be part of a mission-driven team in a high-demand sector, with unlimited earning potential through uncapped commissions in a meritocratic culture that rewards performance.
This role requires ~75% travel in the field across our market that extends from San Mateo to Santa Clara over to Santa Cruz. Compensation includes base salary plus uncapped commission, with an expected OTE of $110,000.
Role Responsibilities:
Key Results:
We’re looking for you to bring:
Leadership Principles:
Honor’s Leadership Principles are the foundation of translating our mission into action. These principles define how we show up and make decisions, and how we hire, develop and grow talent. While Honor has 13 leadership principles, the following are particularly relevant to this role:
#LI-AN1
At Honor, we put people first. Our leadership culture is guided by Leadership Principles that prioritize integrity, compassion, and excellence. We offer a unique opportunity to lead with purpose and make a meaningful impact no matter your role.
Honor is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, political affiliation or belief.
Ready to apply?
Apply to Honor
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