About the Role

Are you excited about redefining how brands plan, activate, and measure media in a world powered by data and AI? Do you love translating complex adtech and data concepts into clear, compelling stories for advertisers, agencies, and publishers?

We’re looking for a Senior Product Marketing Manager, AdTech to own the go-to-market strategy for Hightouch’s adtech solutions across our Composable CDP, Match Booster, and Agentic Advertising Studio product lines. In this role, you’ll be the connective tissue between our product, marketing, and sales teams and the broader adtech ecosystem, including executive leadership, adtech & martech teams, agencies, and media partners.

You’ll define positioning and messaging, develop thought leadership, launch campaigns, build sales enablement, and champion the voice of media buyers and media sellers across the company. If you’re a marketer who speaks the language of audiences, conversions, ROAS, and incrementality, and you’re energized by data and AI, this role is for you.

What You’ll Do

• Own the end-to-end go-to-market strategy and execution for Hightouch’s AdTech products, integrations, and industry solutions.
• Conduct customer, partner, and market research to identify unmet needs, quantify opportunities, and sharpen how our products win versus alternatives.
• Develop compelling competitive and category narratives around topics like signal loss, identity and audiences, measurement, and AI-driven media optimization.
• Create and refine differentiated positioning and messaging for key media buyer and media seller personas (e.g., advertising, product, and data teams).
• Translate complex technical capabilities (identity resolution, onboarding, clean rooms, conversion APIs, etc.) into clear, outcome-focused value propositions for prospects, customers, and internal teams.
• Build and maintain simple, repeatable messaging frameworks and battlecards that help Sales and partners win AdTech- and media-led deals.
• Create, maintain, and continually improve core GTM assets that bring our positioning to life, including website messaging, decks, and sales enablement materials.
• Drive creation of thought leadership and growth content, including case studies, product announcements, op-eds, and blog posts that showcase how Hightouch improves media performance and drives advertising revenue.
• Partner closely with Growth Marketing and Sales to develop and execute account-based programs that generate new pipeline and expand existing customers.
• Externally evangelize Hightouch and our AdTech story at field events, customer briefings, partner enablement sessions, and webinars.

What We’re Looking For

• Experience in advertising or adtech: 5+ years leading advertising go-to-market or working as a paid media practitioner (as a media buyer or seller).
• Product marketing or solutions ownership: 3+ years owning product marketing, solutions, or sales enablement for an AdTech offering (e.g., SaaS platform, agency solution, or enterprise-owned media solution).
• Enterprise B2B background: Experience marketing, selling, or solutioning for enterprise companies, ideally focused on marketing, advertising, or data teams.
• Deep media & AdTech subject-matter expertise: Strong understanding of modern media channels, data strategies, and technology across paid social, search, programmatic, CTV/OTT, retail media, and/or measurement. Fluency talking about pixels, audiences, conversions, identity, clean rooms, attribution, lift, and optimization strategies with both marketers and technical stakeholders.
• Proven go-to-market execution: Demonstrated track record driving go-to-market for technical products or solutions, including positioning, launch planning, content and asset creation, and cross-functional execution.
• Market and competitive insight: Experience researching customer needs and market dynamics in advertising and adtech, and using those insights to sharpen positioning and prioritize opportunities.
• Communication & storytelling: Excellent written and verbal communication with both technical and non-technical executive stakeholders. Ability to synthesize complex concepts into clear, concise narratives and assets (slides, one-pagers, talk tracks) that help Sales and partners sell.
• Cross-functional leadership: Comfortable driving alignment across Product, Sales, Marketing, and Partnerships, influencing without authority, and keeping projects moving in a fast-paced environment.

Bonus If You Have

• Direct experience running paid media campaigns or media sales teams.
• Experience with identity, data clean rooms, or measurement and analytics (MMM, MTA, incrementality testing, or experimentation frameworks for media).
• Previous experience in a high-growth startup where you’ve worn multiple hats and helped build GTM programs from 0 → 1.
• Familiarity with adjacent tools such as CDPs, data onboarding platforms, analytics tools, and data warehouses and lakehouses.

If you’re passionate about helping media buyers and sellers do their best work with data and AI agents, and you’re excited to shape how Hightouch shows up in the adtech ecosystem, we’d love to hear from you.

Compensaiton

The salary range for this position is $145,000 - $170,000 USD per year, which is location independent in accordance with our remote-first policy. We also offer meaningful equity compensation in the form of ISO options, and offer early exercise and a 10-year post-termination exercise window.

About the Role

We’re looking for a Growth Marketer to own the systems and sequences that convert marketing-generated leads into qualified pipeline. This role sits at the intersection of sales development, email marketing, and AI-powered automation. You'll be responsible for ensuring every lead from a demo request, form submission, event, or campaign gets the right follow-up at the right time.

You’ll own lead management using AI systems to build customer journeys and convert leads to pipeline, email marketing end-to-end, and nurture operations. With the objective to improve conversion rates across the funnel. Over time, you’ll also build out automated outbound as a net-new channel, creating triggered campaigns based on business priorities and intent signals.

This is a high-impact, execution-heavy role for someone who loves iterating on messaging to develop compelling sequences and journeys, working inside marketing automation platforms, and obsessing over conversion metrics. If you’ve been a lifecycle marketer who thrives on pipeline impact, an SDR who wants more strategic ownership, or a creative systems thinker, this role is for you.

What You’ll Do

• AI-Powered Lead Management: Own the end-to-end follow-up process for demo requests, form submissions, and event leads. Build and optimize sequences in Unify to convert qualified demos to opportunities and increase MQL-to-S1 conversion rates across all lead sources.
• Email Marketing & Nurture: Own campaign launch emails, evergreen communications, and multi-touch nurture sequences in HubSpot and Hightouch. Write, test, and iterate on copy and strategy to drive engagement and conversion.
• Marketing Activity Follow-Up: Partner with the events and campaigns team to build prioritized follow-up sequences for every marketing activity. Ensure all leads are enrolled in the right Unify or HubSpot sequences, and continuously iterate on messaging and strategy based on performance data.
• Product Overage Enforcement: Manage the full overage communication cycle, owning messaging cadence, copy, and execution to drive expansion revenue from existing customers.
• Automated Outbound: Build triggered outbound campaigns in Unify based on business priorities, intent signals, and engagement data—developing automated outbound as a net-new pipeline channel.
• A/B Testing & Optimization: Run experiments across subject lines, send times, copy, and sequencing to continuously improve email performance, open rates, reply rates, and conversion metrics.
• Reporting & Analytics: Own and report on key conversion metrics including demo-to-opportunity rates, MQL-to-S1 rates, sequence engagement, and nurture-attributed pipeline. Use data to identify what’s working and prioritize what to test next.
• Cross-Functional Collaboration: Work closely with SDRs, AEs, and the broader Growth Marketing team to ensure seamless handoffs, aligned messaging, and feedback loops between marketing automation and sales execution.

What We’re Looking For

• 3–5 years of experience in a revenue marketing, lifecycle marketing, SDR, or email marketing role at a B2B SaaS company.
• Strong sequence and copy skills: Proven ability to write effective outbound and nurture sequences that drive replies, engagement, and conversion. You know how to craft a compelling subject line, write concise email copy, and handle live email threads with prospects.
• Marketing automation proficiency: Hands-on experience using tools like HubSpot, Outreach, Salesloft, or similar platforms to build audiences, trigger sequences, manage journeys, and track performance. 
• Audience and positioning instincts: Ability to take a target persona and value proposition and translate them into messaging that resonates. 
• User journey thinking: You can conceptualize when and how to message people based on their lifecycle stage, engagement signals, and triggers.
• Data-driven and experimental: Comfortable running A/B tests, analyzing sequence performance, and using conversion data to iterate on strategy. 
• SDR experience (optional): Direct experience as an SDR or BDR gives you the intuition for what messaging actually books meetings and what gets ignored.

Bonus If You Have

• Experience with AI-powered SDR and sales engagement platforms.
• Previous experience at a high-growth startup where you’ve worn multiple hats and built programs from 0 → 1.
• Familiarity with CDPs, data warehouses, or the modern data stack ecosystem.
• If you’re excited about using AI to reimagine how marketing-generated leads become revenue, and you want to own the systems and sequences that directly drive pipeline, we’d love to hear from you.

Compensation

The salary range for this position is $100,000 – $130,000 USD per year, which is location independent in accordance with our remote-first policy. We also offer meaningful equity compensation in the form of ISO options, and offer early exercise and a 10-year post-termination exercise window.

About the role

We're looking for a Senior Copywriter who is, above all else, genuinely phenomenal with words: clever, precise, and able to write copy that makes people stop in their tracks. For us, that starts long before the words hit the page. What you’ll bring to the table is not only great writing, but also great thinking: You can see what's underneath an ask, push concepts somewhere new, and bring a creative point of view.

You’ll play a central role in defining how Hightouch sounds in the world, from billboard headlines to web copy, to being the voice behind campaigns, launches, and activations that make marketers stop scrolling. You'll partner with design and video as a creative equal, knowing how to flex across formats while keeping things unmistakably Hightouch, and care for our voice as a system, not just a vibe (although vibes are good, too). 

What You'll Do

• Write and edit copy with expert craft across channels, like brand campaigns, OOH, ads, videos, landing pages, social, email, and events.
• Go beyond briefs to understand the ask deeply, bring fresh angles, and push the work past what was originally requested.
• Partner with design and video, knowing when a line unlocks a visual and when the visual is doing the work and copy should step aside.
• Maintain Hightouch's brand voice as a system, including building consistency, noticing where we sound flat, and proposing something better. 
• Represent your work internally with strong executive presence, while bringing flexibility and collaboration to the table
• Work with marketing teams across disciplines, serving as a trusted editor and supporting launches, understanding our products, and optimizing our campaigns. 
• Use AI to scale volume and iteration, help others keep their writing on point, and ensure it doesn't flatten our voice or lower our standards.

What We're Looking For

• 5-7 years of copywriting experience at an agency or in-house; ideally you bring tech experience, the ability to understand complex topics, and excitement to work at a growing startup.
• Genuinely exceptional with words, with a high bar for craft and strategy. You bring strong instincts for tone and voice, and a portfolio that proves it.
• The ability to think conceptually. You know how to understand the lay of the land internally, what’s happening externally, and connect the dots in breakthrough ways.
• Comfort across a range of formats and channels, and the fluency to know what changes (and what stays fixed) when you move between them 
• Strong instincts for how copy and visual work together. You know how a well-chosen word can change what an image means.
• Comfort with ambiguity and a collaborative, low-ego working style. You take and give feedback well, build on others' ideas, and don't get precious about your work.

Why Hightouch

• High-impact role where your copy will be out in the world, in places like OOH campaigns, conference activations, the website, digital ads, and more.
• Real scope to shape what Hightouch sounds like. We're building brand presence at scale, and this person will have genuine influence over that.
• Fast-paced startup environment where good ideas move quickly from concept to execution and back again.
• A team that cares deeply about craft and gives you real, specific feedback to get sharper.

The salary range for this position is $130,000 - $165,000 USD per year, which is location independent in accordance with our remote-first policy. We also offer meaningful equity compensation in the form of ISO options, and offer early exercise and a 10-year post-termination exercise window.

About The Role

As a Brand Designer at Hightouch, you’ll play a key role in shaping and elevating our brand through a variety of creative projects. From designing web pages and product illustrations to creating social content and sales materials, you’ll bring ideas to life in a fast-paced environment that resonate with our audience. You’ll work closely with our marketing, product design, and engineering teams to craft a distinctive and memorable brand that sets us apart in the market and drives the company’s success.

This role offers an exciting opportunity to join a fast-growing startup, where your contributions will have a direct impact on the success of the marketing team and shape the company culture. Your work will help deliver a high-quality brand experience that leaves a lasting impression on our audience.

What you’ll do

• Maintain and evolve the Hightouch brand, ensuring its relevance and impact.
• Translate technical concepts into visually compelling narratives and assets across multiple touchpoints.
• Collaborate with cross-functional teams to ensure a cohesive and consistent brand story across all platforms.
• Proven ability to take ownership of diverse projects across web, video, and brand campaigns.
• Collaborate with external agencies to ensure brand consistency across all projects.
• Help shape and strengthen the company’s design culture by consistently raising the bar with strong ideas and thoughtful execution.
• Stay at the forefront of design trends, continuously bringing fresh, creative ideas to elevate our brand.

What we’re looking for

• Experience: 4+ years as a brand or visual designer at a design studio or in-house setting.
• Craft: A strong grasp of layout, color theory, and typography, with the ability to apply these principles across a variety of assets.
• Team player: You exhibit kindness and humility. Seeking to understand your teammates and assuming good intentions.
• Communication: You have good verbal and written communication skills, with the ability to articulate your creative decisions clearly.
• Curious mindset: You’re eager to learn and understand technical concepts to ensure your design decisions are well-informed.
• Growth mindset: You’re constantly seeking opportunities to improve your craft and thrive in a fast-paced, collaborative environment.
• Tools: You’re proficient with Adobe Creative Suite and Figma.

Compensation

The salary range for this position is $140,000-$180,000 USD per year, which is location independent in accordance with our remote-first policy. We also offer meaningful equity compensation in the form of ISO options, and offer early exercise and a 10-year post-termination exercise window.