Who We Are
GTB, part of WPP, is a global precision-marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across six continents with offices worldwide.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
THE OPPORTUNITY
Senior Art Director
Could this be you?
This job opportunity requires a hybrid of skillsets.
At its core, is the need for a high-level of ideation skills...both in creation & curation of the work...and all the assumed bona fides of an Art Director with Senior-Level experience of at least 8 years.
Northwest Dealer Retail marketing is the job. It’s fast-paced. Exciting. And seeks to disrupt the existing landscape with innovative messaging, tactics & strategies to compliment the Ford products advertised.
The work is regional in scale with attention to usage across all established channels. In addition to General Market English audiences, work is also created for multi-cultural audiences, with specific targeted emphasis on The Hispanic Market.
Marketing efforts center around core vehicle products leveraging their distinct consumer benefits in Single vehicle Product advertising, Regional Sales Events, Professional Sports Sponsorships, and specialty initiatives. All work is guided by the ability to customize content with specific consumer analytics from the proprietary GTB data platform of Precision Marketing.
We’re looking for a passionate Creative Ideator/Art Director...a persuasive and charismatic communicator...and a tireless seeker of inspired creativity that motivates action.
In this role you will…
- Ideate, curate and art direct all needed work.
- Present work internally and possibly, to Dealer clients.
- Perform all duties assumed in The Senior Role.
- Juggle multiple projects at once and meet deadlines.
- Work across Agency lines along with Production, and other Creative entities.
You have…
- 7-8 years agency experience, with a proven track record in leading & managing.
- Experience with leveraging precise consumer analytics in fresh, rewarding executions [assumes understanding of consumer segmentation, and how it impacts the end-product].
- A strong working knowledge of live & post-production plus, Digital & Social.
- An understanding of emerging AI and its uses from a creative perspective.
- Ability to partner with all Agency, inter-departmental teams.
- Have physical and mental requirements to meet the above listed job responsibilities.
- Bachelor’s degree or equivalent experience preferred.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (GTB) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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