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Define key metrics and methodologies for Marketing and CRM analytics, align them with overall business goals, and assist in efficient decision-making;
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Identify opportunities and issues through data analysis, bring insights, and present them in an easy, actionable way;
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Work independently and autonomously, collaborating closely across Marketing, Finance, and Product to provide regular updates on the effectiveness of all marketing channels on the acquisition pipeline;
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Maintain data integrity from various sources, actively challenge and improve existing data flows;
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Contribute to the enhancement of accuracy, reliability, and overall data quality;
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Develop user-friendly Tableau dashboards to monitor primary Marketing and CRM KPIs, both existing and new;
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Recommend innovative ideas for optimizing marketing performance and efficiency;
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Lead automated reporting for timely and accurate information delivery.