Who We Are
Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.
Who You Are
Goodway is entering a new phase of growth and transformation, including a rebrand, evolving operating model, and increasing use of AI and technology to reshape how work gets done.
The VP, People Experience will lead the strategy and execution of Goodway’s people function, ensuring the organization is structured, operating effectively, and equipped to support the company’s next stage of growth.
This is not a traditional HR leadership role. This is a business-critical transformation role focused on building a high-performing, scalable, and accountable organization. This role goes beyond traditional HR leadership. The VP PX will help design the future workforce, leadership capability, and organizational structure required to deliver Goodway’s strategy. Working closely with the executive team, this leader will translate business priorities into clear workforce strategies, simplify and modernize people systems, and ensure the organization is prepared for evolving roles, skills, and ways of working in an AI-enabled environment.
Goodway Group is a 97-year-old privately held business, and therefore culture and behaviors are very important. We are seeking a People Leader who can find the right balance between ‘retaining the magic of our long heritage’ and evolving the culture to be high performing with embedded accountability, which will inevitably lead to ‘parting with some baggage from the past.’ This role requires someone who can evolve culture while introducing greater clarity, consistency, and accountability across the organization. Goodway Group has multiple strong people orientated initiatives including Council, RISE, Mentoring and Goodway Cares (not for profit) and this role requires someone who can evolve culture while introducing greater clarity, consistency, and accountability across the organization.
What You Will Do
People Strategy & Organizational Design
- Define and lead Goodway’s people’s strategy in alignment with the company’s growth and transformation agenda.
- Translate business priorities into workforce planning, organizational design, and talent strategies.
- Support leadership in designing teams, structures, and decision-making frameworks that enable performance and scalability.
Operational Excellence & Simplification
- Audit and simplify People systems, processes, and tooling
- Build clear workforce visibility for leadership (headcount, performance, compensation, tenure)
- Improve performance and compensation cycles to be efficient, consistent, and actionable
- Move the function from reactive support to a disciplined operating partner
Leadership & Team Development
- Build and lead a high-performing People Experience team that acts as a strategic partner to the business.
- Strengthen leadership capability across the organization through coaching, leadership development, and improved management practices.
- Ensure leaders are equipped to guide teams through change and evolving ways of working.
Talent & Capability
- Oversee the full talent lifecycle including hiring, development, succession planning, and retention.
- Identify critical capabilities required for the future and develop strategies to build those capabilities internally.
- Develop a pro-active talent strategy to identify strong talent in market and ensure that we improve our ability to ‘hire-in-time' for client needs
- Align learning and development initiatives to business priorities and emerging skill needs.
- Ensure talent strategy is aligned to growth, client demand, and business performance.
People Experience & Culture
- Be the architect of a modern, high performing and customer centric culture whilst preserving the power of the Goodway (Group) culture defined by the goal of being ‘thriving, caring and fun.’
- Foster a high-performing, inclusive culture that supports both employee engagement and accountability.
- Strengthen employee experience and engagement while maintaining focus on organizational effectiveness and business outcomes.
Future of Work & AI Readiness
- Partner with technology and business leaders to prepare the workforce for evolving roles and AI-enabled ways of working.
- Support role redesign, capability development, and leadership readiness as technology reshapes workflows and team structures.
- Bring a practical, execution-focused approach to AI adoption, not just strategy.
Executive Partnership
- Serve as a trusted advisor to the COO, CEO and executive team on organizational effectiveness, talent strategy, and workforce planning.
- Use data and insights to inform people-related decisions and identify opportunities to improve organizational performance.
- Bring a clear point of view and influence senior leaders on critical workforce and organizational decisions.
What You Bring
- Significant leadership experience in People, HR, Talent, or Organizational Development roles, ideally in a high-growth or transformation environment.
- Demonstrated success leading organizational change, workforce strategy, and leadership development initiatives.
- Proven experience leading end-to-end People functions in high-growth or transformation environments
- Strong experience partnering with senior leaders.
- Ability to connect People strategy to business outcomes (revenue, margin, productivity)
- Experience developing and managing a global, remote workforce.
- Strong operational mindset with a bias toward simplification and execution
- Experience building scalable systems (performance, compensation, HRIS)
- Ability to translate business strategy into practical workforce and organizational plans.
- Experience leading and developing high-performing teams.
- Strong communication, influence, and executive presence with the ability to build trust across all levels of the organization.
- Experience working in modern, fast-evolving organizations, particularly those undergoing digital or operational transformation.
- Familiarity with future-of-work trends, including automation and AI, and their implications for roles, skills, and workforce design.
- Bachelor's degree in human resources, Business, Organizational Development, or related field required.
- Advanced HR certifications such as SHRM-SCP or SPHR preferred.
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Check us out at www.goodwaygroup.com to learn more!
If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
