About the Role:

We are looking for a full-stack Senior UX Designer to help shape customer experiences across our digital health and ecommerce platforms. Reporting directly to the Director of User and Experience Design, this role is pivotal in how our customers discover, engage with, and trust our digital products. 

You will own the work end to end: UX research, UX design, design systems, and UI. You will move between user interviews, flows, component specs, and polished production screens, sometimes in the same week. This is a hands-on IC role for someone who loves the craft and the pace. 

We move fast. Priorities shift. Context switching is part of the job. We need someone with a scrappy mindset, strong judgment, and the maturity to know when to push for perfection and when to ship, learn, and iterate. 

Key Responsibilities:

• End-to-End Design Execution: Lead the full design process, from research and discovery through wireframing, prototyping, and high-fidelity UI.
• Customer Experience Design: Design and optimize experiences for ecommerce customers and internal users across CMS, MarTech, and operational platforms. Create intuitive, consistent, scalable interfaces that support seamless workflows and cohesive brand experiences.
• UX Research & Testing: Plan and run user research, including interviews and usability testing. Turn customer pain points and behaviors into actionable insights and design decisions.
• Design Systems & Components: Build and extend our design system. Contribute components, patterns, and tokens that scale cleanly between design and development.
• User Acceptance Testing (UAT): Partner with stakeholders to validate designs through structured UAT, ensuring alignment with customer needs and business goals.
• Collaboration & Communication: Work closely with product managers, engineers, and cross-functional partners. Communicate design decisions clearly and advocate for the customer without slowing the team down.
• Brand Consistency: Maintain brand integrity across digital platforms while driving thoughtful innovation in visual identity.
• Agile Development Support: Plug into Agile/Scrum workflows, prioritize ruthlessly, and deliver iterative improvements sprint over sprint. 

What you'll need:

• Minimum of 5+ years in UX/UI design with a strong portfolio and case studies showing end-to-end work.
• Ecommerce experience is a must.
• Proven judgment on when to aim for perfect versus good enough to ship and learn.
• Deep understanding of UX principles, journey mapping, conversion optimization, and responsive design.
• Strong command of Figma, including components, variants, auto layout, and tokens.
• Experience building or significantly contributing to a design system in production.
• Hands-on experience designing within CMS platforms (WordPress, Contentful, Builder.io, Fastr, or similar) and MarTech systems.
• Knowledge of accessibility standards (WCAG) and inclusive design practices.
• Familiarity with A/B testing tools and data-informed design decisions.
• Experience with project management tools like Jira or Monday. 
• Digital health services or telehealth experience.
• Hands on experience with CSS, Sass, or CSS Variables.
• Familiarity with design tokenization for seamless integration between design and development.
• Experience with Storybook or similar component documentation tooling.

Soft skills:

• Scrappy mindset. Thrives in a high-demand environment with shifting priorities and frequent context switching.
• Strong problem-solving skills with a consistent focus on the customer.
• Excellent communicator. Can present ideas to technical and non-technical audiences and defend decisions without getting defensive.
• Works independently and collaborates well inside a tight cross-functional team. 

Collaboration & Time Management:

• Manages multiple projects efficiently in a fast-paced environment with frequent pivots.
• Communicates clearly across product, engineering, marketing, and operations teams.
• Knows how to protect craft quality while keeping momentum. 

Compensation, Benefits, & Additional Details:

Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range.  Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.  

• Compensation: $90,000 - 130,000
• Discretionary Annual Bonus Eligibility: Up to 10%
• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources
• 100% remote within the United States
• Must be able to work EST hours

Candidate Privacy Notice

About the role

Health-E Commerce is seeking a strategic, results-oriented Director of Marketing to lead growth and marketing strategy for HSA Store. This role owns the development and execution of integrated marketing programs that accelerate revenue growth, strengthen brand differentiation, and expand engagement across direct-to-consumer and B2B2C channels.

This is a player-coach role that requires both strategic leadership and hands-on execution. The Director will partner closely with ecommerce, growth marketing, creative, UX, sales, and analytics teams to drive high-impact initiatives that improve customer acquisition, engagement, and lifetime value.

Key responsibilities

• Marketing strategy and growth Own the integrated marketing strategy for HSA Store across consumer and partner channels. Identify growth opportunities and develop strategies that drive acquisition, increase conversion, and improve lifetime value. Lead initiatives that position HSA Store as the leading destination for maximizing tax-advantaged healthcare spending.
• Integrated campaign leadership Lead the planning and execution of integrated campaigns across lifecycle marketing, digital channels, and partner programs. Manage marketing calendars and cross-channel coordination to ensure messaging and creative align with business objectives and maximize performance.
• B2B2C and partner marketing Partner with B2B & B2B2C Marketing and sales to create co-branded campaigns, activation strategies, and enablement materials that drive engagement and revenue.
• Brand positioning and messaging Drive the evolution of HSA Store's brand positioning to clearly differentiate the platform in a competitive market. Ensure consistency in messaging, voice, and visual identity across all consumer and partner touchpoints.
• Creative and content direction Provide strategic direction to creative and content teams to develop high-impact assets including email campaigns, digital media, landing pages, and partner materials. Ensure all output reflects the brand and delivers measurable performance.
• Performance and optimization Define KPIs and measurement frameworks to evaluate marketing effectiveness and ROI. Analyze campaign performance and customer insights to drive continuous improvement. Foster a test-and-learn culture across the team.
• Cross-functional leadership Partner with ecommerce, paid media, CRM, creative, UX, product, analytics, and sales teams to align marketing initiatives with broader business objectives. Provide regular performance reporting and insights to senior leadership.

What you'll need

• Minimum of 10+ years of experience in integrated marketing, ecommerce, or digital growth roles
• Proven ability to develop and execute marketing strategies that drive measurable revenue impact
• Experience working across both direct-to-consumer and B2B2C business models
• Strong background in lifecycle marketing, digital acquisition, and performance optimization
• Analytical mindset with the ability to translate data and insights into actionable strategy
• Excellent leadership, communication, and organizational skills with the ability to influence across teams

What success looks like

You'll have accelerated revenue growth for HSA Store, expanded customer acquisition and engagement, strengthened the brand's competitive positioning, and delivered marketing programs that drive measurable improvements in conversion, retention, and lifetime value.

Compensation, Benefits, & Additional Details:

Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team.  Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range.  Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.  

• Compensation: $120,000 - $150,000
• Discretionary Annual Bonus Eligibility: Up to 20%
• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources
• 100% remote within the United States
• Must be able to work EST hours

Candidate Privacy Notice

About the Role

Health-E Commerce is seeking a Director of Marketing, B2B & B2B2C to lead and scale marketing programs across our rapidly expanding partner ecosystem. This role owns the marketing performance of one of our most important distribution channels - activating millions of partner members and driving ecommerce revenue through third-party administrators.

This is a player-coach role that requires both strategic vision and hands-on execution. The ideal candidate is strategic, scrappy, and execution-oriented equally comfortable defining channel strategy and rolling up their sleeves to bring programs to market.

Key Responsibilities:

• B2B & B2B2C marketing strategy Own the marketing strategy for Health-E Commerce's partner ecosystem. Develop scalable programs that activate partner audiences, drive measurable ecommerce growth, and translate distribution opportunities into consumer adoption and purchasing behavior.
• Lifecycle marketing Build and scale lifecycle marketing frameworks that enable partners to engage their member base through compliant, high-performing campaigns. Oversee partner email programs including segmentation, messaging strategy, deployment, and performance analysis.
• Strategic partner campaigns Lead co-branded campaigns and targeted engagement programs that deepen partner relationships and drive consumer adoption. Work closely with Sales and Partner Development to identify and act on growth opportunities.
• Partner enablement Develop marketing programs that support partner acquisition, activation, and growth. Create enablement materials, launch programs, and marketing resources that help partners promote Health-E Commerce offerings to their members.
• Campaign execution Develop and execute integrated campaigns across email, landing pages, partner portals, and digital media. Continuously optimize through testing, segmentation, personalization, and data-driven insights.
• Stakeholder leadership Serve as the primary marketing partner to Sales, Partner Development, and Partner Success teams. Participate in partner strategy discussions and strengthen relationships with key partners through high-performing programs.
• Analytics & optimization Track and analyze campaign performance across B2B and B2B2C initiatives. Measure success against key metrics including CAC, conversion rate, engagement, ROI, and CLV. Translate insights into actionable improvements.
• Team leadership Lead and mentor a team including a Senior Marketing Manager, B2B2C Manager, and contractors. Build processes and operating models that allow programs to scale. Foster a culture of ownership, collaboration, and performance.

What you'll need:

• Bachelor's degree in Marketing, Business, Communications, or related field
• 10+ years of marketing experience with strong exposure to B2B, B2B2C, partner marketing, ecommerce, or digital growth
• Proven ability to develop and execute integrated marketing strategies including lifecycle and campaign management
• Experience building scalable programs that support partner ecosystems or distribution networks
• Strong analytical skills with a track record of using data to drive performance
• Ability to work cross-functionally with sales, creative, ecommerce, and analytics teams
• Excellent project management, organizational, and communication skills

What success looks like

You'll have created and scaled net-new marketing programs across our partner ecosystem, activated millions of partner members through high-performing campaigns, increased consumer engagement and conversion through partner channels, and built the marketing infrastructure to make partner marketing a major revenue driver for the company.

Compensation, Benefits, & Additional Details:

At Health-E Commerce, our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.  Final compensation is evaluated on various factors which include but aren’t limited to experience, skills, internal equity among peers, and geographic location. 

• Compensation: $120,000 - 150,000
• Discretionary Annual Bonus Eligibility: Up to 20%
• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources
• 100% remote within the United States
• Must be able to work EST hours

Candidate Privacy Notice

About the Role:

We're looking for a data-driven Director of Growth Marketing to own and scale our full-funnel media strategy. This is a high impact, remote role, you'll lead and grow our internal paid media team, manage an agency partner on SEO/AEO, and roll up your sleeves as an individual contributor across needed channels. You'll oversee a multi-million dollar media budget and report directly to the Senior Director of Growth.

Specific Responsibilities:

Paid Media

• Lead and manage the internal paid media team, with the opportunity to grow headcount as the business scales
• Manage a $15M+ annual media budget with a focus on efficiency, iROAS, and revenue targets
• Build and maintain robust reporting frameworks across all paid channels; translate data into clear, actionable insights for leadership

Organic & SEO/AEO 

• Serve as the internal subject matter expert and day-to-day owner of SEO and Answer Engine Optimization (AEO) strategy
• Manage and hold accountable an external agency partner, setting KPIs, reviewing deliverables, and ensuring alignment with brand and business goals
• Work with agency to guide content strategy, keyword targeting, and technical SEO priorities in partnership with the agency
• Partner closely with product to manage plan and execution of technical updates

Strategy & Leadership

• Own channel-level forecasting, budget planning, and performance reporting
• Identify new channel opportunities and run structured tests to expand reach and efficiency
• Partner with our incrementality agency to manage our models (MMM / Geo-test), test and report on incremental revenue for paid channels 

What You’ll Need

• Minimum of 8+ years of experience in performance marketing, digital media, or growth, with at least 3 years in a leadership or management role
• Proven track record managing significant media budgets ($15M+) in a B2C environment
• Deep hands-on expertise across two or more of: Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing
• Working knowledge of SEO/AEO best practices and experience managing agency relationships
• Strong analytical skills; comfortable in platforms like Google Analytics and incrementality tools
• Experience managing, mentoring, and developing direct reports
• Excellent communication skills; able to present complex performance data to non-technical stakeholders
• Highly organized, self-directed, and comfortable operating in a fast-paced, remote environment

Compensation, Benefits, & Additional Details:

Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range.  Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.  

• Compensation: $150,000 - 180,000
• Discretionary Annual Bonus Eligibility: Up to 20%
• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources
• 100% remote within the United States
• Must be able to work EST hours

Candidate Privacy Notice