Why FleishmanHillard? 

We have been named PRWeek’s Global Agency of the Year and Best Places to Work; a “Standout Agency” on Advertising Age’s A-List; NAFE’s “Top 50 Companies for Executive Women” for six years running; and among our firm’s award-winning work we’ve taken home 5 Lions in the past two years at the Cannes International Festival of Creativity.

We are committed to creating an inclusive and equitable working environment for everyone. As the only PR Agency awarded EY’s National Equality Standard (twice!), all applicants will receive consideration for employment without regard to race, religion, ethnicity, gender identity, sexual orientation, national origin, disability or age. Do let us know if you need any adjustments made during the interview process.

The team 

Within TRUE Global Intelligence (TGI), we are passionate about using research, data and information to uncover insights that are critical to understanding people, sectors, the media, businesses and markets. Our clients not only look to us to help provide them with business-critical answers for today, but to use this knowledge to innovate and plan for the future.

We’re a friendly, hard-working and curious team of researchers and analysts from a wide range of backgrounds. We conceive and deliver both research, measurement and evaluation strategies for clients and teams across the agency.

Our mission is to put intelligence at the heart of all that the agency delivers. We work across the agency’s entire client portfolio, providing research, analytics and intelligence services focused on corporate reputation, brand marketing, patient awareness, stakeholder engagement, tech innovation, B2B sales and product launches.

We provide research counsel daily, delivering on a wide range of research consultative services, including, but not limited to:

• Providing new and existing clients with research, intelligence and analytics that helps them plan cut-through campaigns by exploring and understanding their target audience(s) and stakeholders
• Delivering in-depth analysis of coverage, social conversation and other digital signals to understand the topics and issues that are pertinent to our clients and the campaigns we execute on their behalf
• Using primary research to develop content and thought leadership collateral for our clients to support their business and broader communication efforts
• Developing and implementing measurement and evaluation strategies that allow for programmatic tracking and reporting of campaigns and to demonstrate how PR and communication impact our client’s business 

The role 

As a research executive you'll have autonomy to:

• Deliver research, analytics, and insights by analysing social, media, and digital conversations and published research. 
• Translate research findings into actionable recommendations within reporting and analytics deliverables. 
• Be a key resource for the team across media/social analytics, audience understanding, channel performance, and secondary research.
• Support several clients across various industry sectors, with 90% of your time spent on billable work, and the remaining 10% spent on new business and agency initiatives.

Your day to day may include:

• Providing monitoring, conversation analysis and pattern recognition across multiple client accounts
• Delivering social, media, or digital channel reports on a daily, weekly, monthly, or quarterly basis. These reports would be a combination of quantitative inputs (e.g., coverage volumes, message prominence) and contextual reporting (e.g., key findings and implications).
• Supporting with social media and LLM/GEO monitoring programs. These would include both ongoing topics or issues monitoring as well as providing specific / ad-hoc issues and crises support.
• Providing traditional and AI-powered secondary research, supporting new business and client teams by delivering market, competitive & audience intelligence.
• Assisting new business and existing clients in identifying emotive behaviour drivers for target audiences.
• Provide consistent quality, delivering reports that are free from grammatical and quantitative errors and provide valuable insights to clients

About you

• Experience using a variety of analytics and audience tools including, but not limited to, Talkwalker, LexisNexis, GlobalWebIndex, Cision, Stylus, and Statista.

• Has working knowledge of social platform operations (algorithms, available features & analytics, etc).
• Understands the latest social and media platforms trends & roadmaps, and how these impact both content creation and data-driven strategy recommendations.
• Understands best practice metrics for the integrated communications measurement, and the process for setting objective-led benchmarks and KPIs.
• Can independently export data, create reports, and analyse findings using native analytics for Meta platforms, LinkedIn, TikTok and Reddit as well as media monitoring and analytics platforms such as Talkwalker or LexisNexis.
• Can setup dashboards, widgets and export and analyse findings using Talkwalker.
• Can independently use social listening tools to set up search queries, dashboards, widgets and extract data.  
• Experience turning data findings into trends and recommendations for social, earned media and communications strategies.
• Can work to client facing data-led report templates and write clearly and concisely for a senior communications audience (e.g. extract succinct, actionable takeaways from large data sets, draft Do/Don’t/Test & Learn slides).  
• Curiosity to continue learning and development across the above categories, as well as AI.
• Bonus: B2B/ Healthcare background.
• Bonus: influencer marketing experience.
• Bonus: knowledge of paid content creation and analytics across Meta platforms, LinkedIn, TikTok and Reddit.

If this sounds like you, get in touch, we'd love to hear from you! 

What we offer you:

• A warm and friendly team with a fantastic portfolio of global and UK clients
• A truly global network, the opportunity to be part of multi-market campaigns, regularly working with colleagues across the globe.
• Global mobility, a programme of short-term or permanent exchange opportunities, particularly in EMEA or the US.
• A strengths-based L&D framework with an in-house coach and development opportunities for career defining work.
• Flexibility. We’ve fully embraced hybrid and flexible working. We have a great office and human contact remains an important element of our culture
• Work-life balance, we all work hard but having a life outside work matters to all of us, and we support each other to achieve it.
• Culture Club – from office manicures, nutritionists, inhouse massage and acupressure sessions, to Yoga on the roof terrace, quizzes, boot camps, exhibits and summer and Christmas get-togethers.
• Opportunities to join our Employee Resource Groups (global and local), the Shadow Board or DE&I Steering committee.
• A Career Guardian Scheme for underrepresented talent and mentorship opportunities
• Pro-bono comms, volunteer opportunities and personal charity matching
• 25 days of holiday plus a day off on your birthday (or that of your child), plus all days between Christmas and New Year and a buy-back scheme for those who want more.
• 6-12 week sabbaticals!
• BUPA medical cover – including 24/7 virtual GP, funded eye tests, fertility, and menopause support.
• Permanent Health Insurance
• Employee Assistance Programme (EAP)
• Generous Pension contributions, personal finance clinics and Life Assurance
• Discounted gym membership and FHeel Well reimbursement
• Cycle2Work scheme and season ticket loans
• Generous parental leave and emergency childcare provision
• Passion Project Grants – funding for your passions outside of work
• Retail, dinner or spa vouchers for key milestones
• Omnicom employee discounts across a variety of high-street retail, travel and entertainment venue

We will always treat your data in the strictest confidence. For further information our Data & Privacy policy is located on our website.

We treat your data in the strictest confidence. For further information our Data & Privacy policy is located on our website.

Apologies in advance but due to the high volume of applications we receive we are unable to respond to every application individually.

 #LI-Hybrid

Overview

FleishmanHillard, a global integrated public relations agency, is looking for a Research Director to join our True Global Intelligence Team in one of our U.S. locations in a hybrid role. Our True Global Intelligence Practice integrates primary and secondary research methods with communications measurement and data analytics, developing and integrating AI tools and methods across capabilities.  

We are looking for a Research Director to help us expand our AI capabilities in an evolving landscape where traditional methodologies and emerging technologies converge. This is a role that requires expertise in established research practices and a demonstrated commitment to integrating AI into research projects/programs/engagements. The successful candidate will drive strategic research initiatives and position us at the intersection of rigorous research methodology and innovative AI application. 

This position will assist in leading analytics and assist with client management for multiple accounts, focusing specifically on how to optimize research programs through integrating or building AI methods that maintain rigor and address client needs. The role will be a great opportunity for someone who is already experimenting with AI in a range of research and insights use cases, building custom prompts and genuinely enjoys tinkering with AI platforms. 

FleishmanHillard, globally headquartered in St. Louis, is one of the largest integrated communications companies in the world. Our service to clients draws on expertise across more than 25 disciplines, including B2C and B2B marketing, branding, corporate reputation management, CSR, creative services, entertainment and sports, digital and social media, financial communications and investor relations, healthcare, internal communications, issues and crisis management, public affairs, and technology. FleishmanHillard believes a diverse team brings a wider range of personal and professional experiences and perspectives.  

FleishmanHillard values the importance of impact and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. We stay true to our commitment to our people and the communities in which we live and work. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our impact and inclusion goals.

Responsibilities

• Work seamlessly with our team to integrate AI process and methods in existing research programs, work to open up new opportunities to sell in AI processes, as well as develop new processes to add to our suite of capabilities  
• Cultivate strong relationships with clients and cross-functional internal resources  
• Advise clients and senior-level decision makers with strategic recommendations of how to integrate AI into research programs and demonstrate how this will help achieve account goals  
• Ensure established processes are followed, and maintaining required documentation to deliver results that meet the highest quality standards  
• Own all aspects of the project execution and escalate issues that impact the timeline or data quality in a timely manner  
• Counsel junior-level staff, oversee deliverables, and provide professional development opportunities  
• Assist with development of scopes of work, budget management, and staffing with team leads  
• Present research findings to clients in a clear and professional manner, translating data into strategic recommendations

Qualifications:

• Ability to join us in a hybrid model of working in-person in the office weekly in one of our U.S. locations
• 7+ years of experience across a broad range of research categories and models; Previous experience in a client-service capacity is preferred  
• Hands-on experience  in AI applications and tools and demonstrated proficiency in integrating and developing AI solutions alongside more traditional research methods  
• Experience in secondary research, social listening, landsape analyses, secondary data gathering/synthesis and insights development from secondary research 
• Business acumen and self-starter mindset – able to work fluidly with a team and independently; can hear about a challenge and propose options and solutions 
• Proven analytical and deductive reasoning skills; able to translate findings into meaningful insights and storytelling  
• Strong Project Management skills; capable of setting priorities, meeting deadlines and managing projects  
• Strong written and verbal communication skills with the ability to interact with all levels using both technical and non-technical verbiage. Great at presenting findings to a diverse audience.  
• Expertise in media data collection tools such as Talkwalker, Brandwatch, Cision, Signal AI, etc.; Google Analytics experience is a plus  
• Bachelor’s degree required  

Our Story

FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020, 2021 and 2022 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of the Year – The Americas; 2022 and 2023 PRWeek U.S. Agency of the Year; 2022 and 2023 PRWeek U.S. Outstanding Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; and 2021 PRWeek UK Large Consultancy of the Year. FleishmanHillard is part of Omnicom PR Group and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries. 

FleishmanHillard offers a hybrid work model and seeks employees who are comfortable working in the office for a portion of their week, in accordance with their local office hybrid work policy. We value the collaboration and camaraderie that in-person interactions provide, but also understand the importance of flexibility and balance in our employees’ lives. We acknowledge that our people are diverse individuals with unique circumstances and needs, and therefore our goal is to foster a productive and inclusive work environment where all employees can thrive, both in and out of the office.

FleishmanHillard is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws. Please do not contact the office directly to apply – only resumes submitted through this website will be considered. If you need assistance reviewing career opportunities or completing an application, please email our careers team or call 314-982-1700 and ask to be connected to Talent Development.

The anticipated salary range for this position at the Research Director level is $71,000-$125,000.

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications and geography. A range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available.