We are seeking a Senior Director of North America Field & Partner Marketing to lead and scale regional go-to-market execution across Field Marketing and Partner Marketing. This role owns the strategy, execution, and performance of North America field programs and partner initiatives, with clear accountability for pipeline creation, acceleration, and revenue impact. 

This leader will manage and develop both Field Marketing and Partner Marketing teams, ensuring field-led programs drive TQLs, SAOs, and bookings, while partners contribute meaningful sourced and influenced pipeline. The role blends strategic GTM leadership with hands-on operational excellence and close alignment to regional sales leadership. 

Key Responsibilities 

Field Marketing Leadership (Primary Growth Engine) 

• Own the North America Field Marketing strategy, aligned to regional sales priorities, territories, segments, and GTM motions. 

• Design and execute scalable, high-impact field marketing programs, including regional events, executive engagements, roadshows, field webinars, and account-based initiatives. 

• Partner closely with regional sales leadership to support territory planning, pipeline creation, deal acceleration, and forecast confidence. 

• Drive measurable field marketing outcomes across TQLs, SAOs, and bookings, ensuring field programs directly influence pipeline velocity and revenue growth. 

• Ensure field initiatives are integrated with digital, ABM, and lifecycle marketing to deliver cohesive, multi-touch buyer journeys across the funnel. 

Partner & Channel Marketing Leadership 

• Own the North America Partner Marketing strategy, driving partner-sourced and partner-influenced pipeline across resellers, agents, and strategic partners. 

• Lead partner co-marketing initiatives that increase deal registrations, TQLs, SAOs, and bookings, aligned to regional sales goals. 

• Oversee partner recruitment, enablement, and activation programs in close partnership with Sales and Partner leadership. 

• Manage MDF strategy, governance, and optimization, ensuring investments drive high-quality pipeline and measurable ROI. 

Shared Ownership & GTM Leadership 

• Lead, mentor, and scale high-performing Field Marketing and Partner Marketing teams, fostering strong collaboration and shared accountability for revenue outcomes. 

• Develop integrated, full-funnel GTM programs that connect field, partner, and digital motions into a unified regional execution model. 

• Own attribution, measurement, and reporting for field and partner marketing, providing clear visibility into TQLs, SAOs, pipeline, bookings, and ROI. 

• Partner cross-functionally with Sales, Growth Marketing, Product Marketing, Revenue Operations, and Digital teams to ensure tight GTM alignment and execution excellence. 

• Continuously optimize programs based on performance data, pipeline insights, and feedback from sales and partners. 

Qualifications 

• 15+ years of experience across field marketing and partner/channel marketing in B2B environments, with significant North America scope. 

• Proven track record of building and scaling field marketing programs that drive TQLs, SAOs, and revenue impact. 

• Strong experience leading partner or channel marketing motions tied directly to sales outcomes. 

• Demonstrated people leadership experience managing multi-team, regional organizations. 

• Deep understanding of regional GTM strategy, sales alignment, ABM, and multi-touch campaign execution. 

• Data-driven mindset with experience in attribution modeling, pipeline reporting, and performance optimization. 

• Exceptional cross-functional leadership and executive communication skills. 

The Senior Manager, Partner Marketing for North America is responsible for leading the regional partner marketing strategy, managing a team, and driving scalable programs that accelerate demand and revenue through Five9’s channel ecosystem. This ecosystem includes resellers, TSDs, distributors, strategic alliances, and other partners that play a central role in Five9’s go-to-market model. 

This role requires a balance of strategic leadership and hands-on program execution. You will guide a team in delivering co-marketing programs, partner activation initiatives, and enablement strategies that strengthen partner engagement and expand Five9’s market reach. Working closely with Channel Sales, Global Partner Marketing, and Partner Operations, you will directly influence partner-sourced and partner-influenced pipeline across one of Five9’s largest and most critical regions. 

Key Responsibilities 

Partner Marketing Leadership 

Team Management: 
Lead and develop a partner marketing team responsible for program execution, partner communication, and campaign coordination across North America. Provide coaching, clear priorities, and ongoing support to drive high performance. 

Regional Partner Marketing Strategy: 
Develop and manage the annual partner marketing plan for North America in alignment with sales objectives, partner tiering, and regional growth priorities. 

Partner Prioritization Model: 
Establish a structured partner coverage and support model based on performance, opportunity potential, and strategic alignment with Five9’s goals. 

Program and Campaign Execution 

Co-Marketing Programs: 
Oversee the development and execution of integrated co-branded demand generation campaigns with priority partners. This includes digital marketing, webinars, ABM initiatives, content syndication, and joint events. 

Partner Enablement: 
Equip partners with the messaging, assets, training, and campaign kits needed to effectively promote and sell Five9 solutions. Drive adoption of global partner-ready campaigns and tools. 

MDF Planning and Governance: 
Manage Marketing Development Fund (MDF) planning, partner proposals, approvals, and performance tracking. Ensure MDF investments align to revenue objectives and yield measurable ROI. 

Channel Route-to-Market Programs: 
Support and scale initiatives across reseller, distributor, and TSD routes to market, including value proposition development, partner onboarding, bundled offerings, and promotional activities. 

Cross-Functional Collaboration 

Sales Alignment: 
Partner closely with Channel Sales leadership and Partner Managers on joint business planning, campaign prioritization, partner readiness, and pipeline visibility. 

Global Marketing Coordination: 
Collaborate with Global Partner Marketing, Product Marketing, and Brand teams to localize campaigns, refine value propositions, and ensure alignment with Five9’s broader marketing strategy. 

Operational Excellence: 
Create structure around reporting, forecasting, budgeting, campaign tracking, and marketing automation workflows to improve scalability, transparency, and performance measurement. 

Skills and Experience Required 

• 5–7 years of B2B marketing experience in technology, SaaS, or cloud communications. 

• Proven experience in partner marketing or channel marketing supporting resellers, distributors, or TSDs. 

• Demonstrated leadership experience — managing people, mentoring team members, or leading cross-functional initiatives. 

• Strong understanding of co-marketing, partner enablement, demand generation, and MDF management. 

• Experience collaborating closely with Channel Sales and partner ecosystems. 

• Analytical mindset with the ability to evaluate program performance, pipeline impact, and partner ROI. 

• Excellent communication, collaboration, and organizational skills. 

• Comfortable operating in a fast-paced, high-growth, matrixed environment. 

• Fluent in English; additional languages are a plus.