You

You are a strategic thinker who rolls up their sleeves. You don’t wait for a playbook to exist - you write it. You know that the best partner marketing starts with genuine relationships and deep understanding of how a partner’s world works. You can navigate large partner organisations, earn trust with global consulting giants and embedded technology partners, and build the kind of joint momentum that, over time, creates consistent and sustainable pipeline growth.

You will be the second member of a growing global partner marketing team, reporting directly to the Global Head of Partner Marketing. You’ll have the support of product marketing and enablement alongside you, but this is a role for someone who is energised by building something from the ground up. Right now you’ll own both the strategy and the execution. As the team grows around you, you’ll evolve into a more focused role with a wider sphere of influence — and you’re excited by that trajectory.

We’re looking for

A high-impact Partner Marketing Manager who will own the end-to-end partner marketing motion at Feedzai — building the global frameworks, executing joint campaigns, and deepening the relationships with our consulting and technology partners that drive long-term, sustainable pipeline growth. This is an architect and storyteller role: you’ll define how partner marketing works here, then make it work.

Your day to day:

Global Partner Marketing Execution

• Plan and execute joint go-to-market campaigns alongside regional and global partners, as well as targeted to-partner campaigns that build awareness and engagement inside partner organisations.
• Act as the central point of coordination across marketing, partner teams, and regional stakeholders — ensuring campaigns land on time and are globally consistent.
• Own the Market Development Fund (MDF) process: allocate partner funds to high-impact activities, track spend, and report on partner-sourced pipeline with rigour.

OEM & Reseller Partner Marketing

• Build and own the marketing relationships with OEM reseller partners — from joint marketing plan development through to activation and performance tracking.
• Keep partners engaged, equipped, and consistently delivering pipeline; you’re their go-to for anything marketing-related.

Playbook & Framework Development

• Create the global “How-To”: repeatable playbooks, templates, and toolkits so that internal teams and field marketers understand the partner strategy and can execute it consistently.
• Define the frameworks that will let Feedzai’s partner marketing function scale — from campaign launch templates to partner onboarding assets.

Demand Generation & Pipeline Alignment

• Align partner marketing efforts tightly to target account strategies, ensuring partner campaigns feed into broader pipeline generation — not run in parallel to it.
• Report on partner-sourced and partner-influenced pipeline, turning data into insight and insight into improved execution.

Operational Excellence

• Own timelines, deliverables, and cross-functional coordination across a globally distributed team.
• Continuously improve how we execute — building efficiency and scalability into everything you create.

You Have & Know How:

• 5+ years in B2B partner marketing, channel marketing, or alliance marketing — ideally in fintech, financial services, or enterprise technology.
• Proven track record of executing joint go-to-market campaigns with large consulting firms (e.g. Accenture, PwC, Capgemini) and/or embedded technology / OEM partners.
• Hands-on experience managing MDF programmes and partner funds, with a strong grip on ROI and attribution.
• Experience building marketing programmes and frameworks from scratch — you’ve been an early stage partner marketer before, or have thrived in a scale-up environment.
• Campaign execution across digital, events, and content channels — you can brief an agency and run a webinar in the same week.
• Strong project management and cross-functional coordination: you keep multiple stakeholders aligned across time zones without losing the thread.
• Data-driven: you track pipeline contribution, report on it clearly, and use it to sharpen future plans.
• Excellent communication and stakeholder management 
• Comfortable working globally with partners and internal teams across multiple geographies.
• A builder’s mentality: you don’t wait to be handed a system, you create one.
• Comfortable with ambiguity and able to operate without a large supporting team.
• Collaborative, curious, and commercially-minded, you care about pipeline, not just activity.

You: 

As an Account Development Representative at Feedzai, you play a key role in enabling the sales of our leading AI/Machine learning platform. You will closely work with Account Executives, other members of the sales team, and other cross-functional partners, such as marketing and partnerships, focused on business development, to make sure we build the right quality and quantity of pipeline. 

Your Day to Day:

• Lead Generation: Identify and qualify potential customers within the UK and the assigned European market.
• Outbound Prospecting: Conduct high-volume outbound communication (calls, emails, social) to engage decision-makers.
• Pipeline Development: Achieve monthly and quarterly targets for qualified opportunities.
• CRM Management: Maintain accurate and up-to-date records of all prospecting activities in the CRM system.
• Collaboration: Work closely with the UK and European Sales and Marketing teams to develop and execute targeted campaigns.
• Market Knowledge: Stay informed about industry trends, competitive landscape, and regulatory changes in both the UK and the European territory.

You Have & You Know-how: 

• Minimum of 2 years of experience in an ADR, Sales Development Representative (SDR), or similar inside sales role.
• English: Native or business fluent proficiency, essential for engaging with the UK market.
• German: Native or business fluent proficiency, essential for engaging with the German market.
• Proven track record of exceeding pipeline generation goals.
• Excellent written and verbal communication skills in both required languages.
• Strong understanding of sales processes and lead qualification methodologies.
• Proficiency with CRM software (e.g., Salesforce, HubSpot).
• Ability to work independently and as part of a geographically distributed team.

You: 

As an Account Development Representative at Feedzai, you play a key role in enabling the sales of our leading AI/Machine learning platform. You will closely work with Account Executives, other members of the sales team, and other cross-functional partners, such as marketing and partnerships, focused on business development, to make sure we build the right quality and quantity of pipeline. 

Your Day to Day:

• Lead Generation: Identify and qualify potential customers within the UK and the assigned European market.
• Outbound Prospecting: Conduct high-volume outbound communication (calls, emails, social) to engage decision-makers.
• Pipeline Development: Achieve monthly and quarterly targets for qualified opportunities.
• CRM Management: Maintain accurate and up-to-date records of all prospecting activities in the CRM system.
• Collaboration: Work closely with the UK and European Sales and Marketing teams to develop and execute targeted campaigns.
• Market Knowledge: Stay informed about industry trends, competitive landscape, and regulatory changes in both the UK and the European territory.

You Have & You Know-how: 

• Minimum of 2 years of experience in an ADR, Sales Development Representative (SDR), or similar inside sales role.
• English: Native or business fluent proficiency, essential for engaging with the UK market.
• Additional European Language: Native or business fluent proficiency in one of the following languages is required:
  • French
  • German
  • Spanish
  • Italian
• Proven track record of exceeding pipeline generation goals.
• Excellent written and verbal communication skills in both required languages.
• Strong understanding of sales processes and lead qualification methodologies.
• Proficiency with CRM software (e.g., Salesforce, HubSpot).
• Ability to work independently and as part of a geographically distributed team.

You:

We are looking for a strategic, results-driven Account Development Manager to lead and be involved in the scale of our Europe and APAC ADR team. This role will be responsible for supporting a high-performing ADR team, and will be a key component in developing pipeline generation strategies, aligning closely with marketing and sales leadership to drive growth and revenue impact aligned with the Feedzai Go-to-Market.

Your Day to Day:

People Management

• Lead, mentor, and coach a team of Account Development Representatives across Europe and APAC.
• Manage the full team lifecycle: recruit, onboard, and train new hires, set clear KPIs, conduct regular performance reviews, and provide ongoing coaching and training to foster a high-performance culture and drive results.

GTM research, positioning & thought leadership

• Develop and implement scalable outreach strategies, cadences, and workflows that maximize ADR efficiency.
• Serve as a thought leader by understanding industry trends, client challenges, and market segmentation, positioning Feedzai’s solutions to solve client needs with key messaging.
• Aggregate market information and provide creative feedback to stakeholders to refine the Go-to-Market (GTM) strategy and spot new opportunities

Inbound and Outbound initiatives to generate pipeline

• Oversee inbound and outbound lead generation strategies, ensuring alignment with marketing, field sales, and partner managers on messaging and targeting.
• Coach the team on best practices for outbound campaigns (leveraging emails, account based marketing, calling, social selling, and more) and lead nurturing to convert them into qualified opportunities.
• Ensure application of BANT, CHAMP, and SPIN methodologies for a customer-centric, value-selling approach, and manage the successful handover of qualified opportunities.

Forecasting & Reporting

• Be data-driven to accurately forecast lead conversion and proactively build the required pipeline to hit targets.
• Leverage sales engagement platforms (e.g., Salesforce, Outreach) to monitor activity, report on team performance, and provide insights to leadership.

You Have & You Know-how:

• 3+ years of proven experience managing a global sales development team, with a strong track record of supporting and building high-performing ADR or Inside Sales teams and exceeding pipeline generation targets.
• Experience in selling enterprise technology in a fast-paced start-up or scale-up environment.
• Deep understanding of sales development best practices, lead generation strategies, and CRM technologies.
• Exceptional leadership, coaching, and mentoring skills with a passion for developing talent.
• Excellent communication, interpersonal, and conflict resolution skills.
• Hands-on, strategic thinker with the ability to translate business objectives into actionable team goals and demonstrate creative thinking for new opportunities.
• Proven experience in the Financial Services industry preferred (Financial Crime is a plus)

You: 

As an Account Development Representative at Feedzai, you play a key role in enabling the sales of our leading AI/Machine learning platform. You will closely work with Account Executives, other members of the sales team, and other cross-functional partners, such as marketing and partnerships, focused on business development, to make sure we build the right quality and quantity of pipeline. 

Your Day to Day:

GTM research, positioning & thought leadership

• Research and analyze the market and target Enterprise accounts in the territory, and enrich the target account lists 
• Establish first contact with the stakeholders within target accounts (all levels, including C-level executives)
• Demonstrate the ability to talk about industry trends, discover client challenges, and position how Feedzai’s go-to-market solutions can solve their needs
• Demonstrate understanding of market segmentation and key personas to target and the key messaging to be delivered

Inbound and Outbound initiatives to generate pipeline:

• Demonstrate ability to quickly qualify inbound leads by using methodologies such as CHAMP while focusing on being customer-centric by applying value selling 
• Show ability to work alongside Marketing, Partners, and Sales in order to generate qualified opportunities 
• Ability to work and nurture leads and convert them into qualified opportunities
• Demonstrate ability to build outbound campaigns for target accounts leveraging emails, account-based marketing, calling, social selling, and more
• Demonstrate the ability to properly hand over qualified opportunities to the Account Executives

GTM refinement 

• Ability to aggregate market information and provide feedback to the necessary stakeholders, which allows for further GTM refinement
• Be creative in finding new ways to refine our GTM and spot new opportunities 

Value Selling 

• Ability to create a vision with a prospect 
• Build trust, credibility, and rapport with prospects, leads, and opportunities. It’s all about authentic human relationships  
• Ability to be honest and find value for our prospects by focusing on their challenges and needs, and linking that to our value proposition 
• Share inspiring presentations with top-level executives while applying consultative and value-selling techniques

Forecasting & Reporting 

• Ability to be data-driven and accurately forecast lead conversion 
• Ability to understand what is needed to proactively build the right pipeline in order to hit targets 
• Ability to provide insightful and accurate reporting to management and the region operated within

You Have & You Know-how: 

• You have 1-3 years of proven Sales Development Representative experience (or similar) in Latin America, ideally selling enterprise technology in a fast-paced environment (Fintech is a plus). 
• You are fluent in English with excellent communication and presentation skills, and you excel at building strong, authentic relationships using a consultative and value sales approach. 
• You are a team player, organized, analytical, data-driven, and target-focused, with a hands-on, entrepreneurial, and creative mindset for finding new leads. 
• Experience with Outreach, Salesforce, and ZoomInfo is a plus. 
• Key traits include Ambition, Integrity, Adaptability, Customer Centricity, Proactiveness, Perseverance, and an Entrepreneurial spirit.