Reports to: UX Design Manager

Working Arrangement: Hybrid

Employment: Full Time

Location: Singapore

Role Highlights

Are you a Senior UX Designer with a focus on CRO and Growth Design who thrives on creating data-driven, conversion-optimized digital experiences?

Our team designs experiences that engage, convert, and delight users while advancing our mission to make the internet more private and secure. Guided by experimentation, data, and collaboration, we craft thoughtful, performance-focused user journeys that make a measurable impact.

Job Responsibilities

As a Senior UX/CRO Designer, you will:

• Lead conversion-driven design: Create and optimize marketing and landing pages that deliver high engagement and measurable improvements in conversion rates.
• Own top-of-funnel and conversion-critical touchpoints: landing pages, onboarding flows, and campaign experiments — with a focus on measurable performance outcomes.
• Design and execute A/B tests: Develop hypotheses, create test variants, and analyze performance to validate UX and conversion insights.
• Create well-converting user experiences for the web: Apply strong understanding of visual hierarchy, information architecture, and consumer psychology to design seamless user journeys.
• Collaborate cross-functionally: Work closely with product, marketing, engineering, analytics, affiliate, and content teams to align design solutions with both user needs and business objectives.
• Design and review user journeys for partner websites: Provide design guidance, feedback, and annotations to optimize affiliate and third-party experiences.
• Understand our users and competitors: Maintain a deep understanding of our customers’ motivations and market context to inform design decisions that balance user experience with commercial goals.
• Produce high-quality UX deliverables: Create detailed mockups, flows, and presentations to communicate design intent and secure stakeholder alignment.
• Manage and evolve the design system: Ensure design consistency across components, tokens, and documentation, while supporting requests from the broader design and development teams.
• Continuously improve the website experience: Identify user pain points, propose solutions, and measure the impact of design improvements.
• Use AI tools to accelerate prototyping, personalization, and experiment validation — and help establish best practices across the team.

Role Requirements

Qualification:

• Proven experience in conversion-focused UX and web design, preferably for marketing, product, or e-commerce experiences that drive measurable business outcomes
• Strong understanding of visual hierarchy, typography, color, and composition to create designs that are both beautiful and high-performing
• Expertise in A/B testing, experiment design, and UX optimization workflows
• Skilled in creating effective UX documentation—including wireframes, mockups, prototypes, and flows—to communicate design intent clearly
• Experienced working cross-functionally with marketers, engineers, content strategists, and product managers to align user experience with business goals
• Hands-on experience managing or contributing to design systems, ensuring consistency across components and tokens
• Strong understanding of UX psychology, growth experimentation, and conversion optimization principles, applying user behavior insights to drive engagement and retention
• A portfolio that demonstrates high-quality UX, CRO, and Growth Design work—with clear evidence of impact on business metrics such as conversion, retention, or lifetime value
• Proficiency in Figma and familiarity with tools like Adobe Creative Suite, Framer, or similar

Attributes:

• Strategic and analytical: You approach design challenges with a data-informed mindset and a focus on outcomes
• Proactive and adaptable: You thrive in fast-paced environments, balancing multiple projects without sacrificing quality
• Collaborative communicator: You work seamlessly with teams across disciplines and articulate your design rationale clearly
• Detail-oriented and quality-driven: You take pride in polished execution and pixel-perfect delivery
• Curious and growth-minded: You embrace feedback, continuously learn, and always look for ways to improve both design and process

Nice skills to have, but not required (if any) 

• Understanding of web page setup, including some knowledge of HTML and CSS, or experience with CMS platforms like WordPress or Contentful

What we offer

• Challenging work in a fun and collaborative environment
• Attractive compensation and time-off benefits
• Spacious open-concept and centrally located offices
• Full-time employment with flexible working hours
• Fully stocked pantry with breakfast foods, fresh fruit, and snacks
• Team lunches and company events every quarter
• Multicultural teams represented by 30+ nationalities in offices around the world

Note: Please upload your resume and portfolio (as a PDF or a link), and do not include any salary or compensation information in either document.

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Location: Singapore (Hybrid)

About the Role

Are you a Senior/Lead Product Designer who thrives at the intersection of deep craft, strategic thinking, and cross-functional influence in a fast-evolving digital product environment?

Our team designs experiences that engage, convert, and delight users while advancing our mission to make the internet more private and secure. Guided by experimentation, data, and deep collaboration, we craft thoughtful, performance-focused user journeys across apps, web, and emerging AI-powered surfaces. We are never satisfied with the status quo.

We currently have an experienced design team working across our core mobile apps (Android and iOS), desktop apps (Windows, Mac, Qt, Linux), router app, browser extensions, and our main website. As the Lead Product Designer, you will be the senior IC voice—setting the craft standard, driving complex design problems end-to-end, working closely with the Product Design Manager, engineering, and product teams, and driving measurable design outcomes across platforms.

What You’ll Do

As a Lead Product Designer, you will:

Drive complex design end-to-end: Lead product design across 7+ platforms—iOS, Android, Windows, Mac, browser extensions, router, and web—defining user flows, wireframes, and high-fidelity interfaces that are both visually refined and strategically sound.

Set the craft standard: Act as the senior design voice on the team, upholding a high-quality bar, pushing thinking further, and modeling best-in-class design practices in close partnership with the Product Design Manager and Head of Design.

Ground design in user research: Facilitate user research to understand behaviors, needs, and security-related concerns, and translate findings into informed, well-reasoned design decisions aligned with user and business goals.

Prototype and validate solutions: Build interactive prototypes to explore and pressure-test design solutions, enabling fast validation with users and stakeholders before development.

Make security feel human: Apply UX best practices and product design thinking to simplify complex cybersecurity and privacy concepts—making technically dense experiences feel intuitive, approachable, and trustworthy.

Bridge product, engineering, and design: Translate technical requirements from engineers, product managers, and security experts into user-friendly design solutions, ensuring intent is preserved through handoff.

Influence product direction upward: Partner with product managers and senior stakeholders to shape product direction—bringing a design perspective into roadmap discussions, early-stage scoping, and prioritization.

Communicate upward with authority: Present design work to senior stakeholders and leadership with clarity and confidence—framing decisions in terms of user impact, business outcomes, and strategic fit.

Collaborate cross-functionally: Work closely with product, marketing, engineering, analytics, affiliate, and content teams to align design solutions with user needs and business objectives.

Test, learn, and iterate: Conduct usability testing, synthesize findings, and iterate rigorously—treating every release as a starting point, not an endpoint.

Design for accessibility and privacy: Ensure interfaces meet accessibility and privacy standards, treating inclusion and data protection as foundational requirements—not afterthoughts.

Maintain and evolve the design system: Own and evolve the design system, maintaining consistency across components, tokens, and documentation to support a scalable and coherent product experience.

Mentor and elevate the team: Mentor junior designers, contribute to a strong critique culture, and partner with the Product Design Manager to continuously raise the team’s quality bar.

Integrate AI into your workflow: Champion AI-powered design tools such as Figma AI, Claude, and Gemini to accelerate workflows, improve output quality, and help the team work smarter.

Participate in creative brainstorming: Actively contribute ideas, build on others’ thinking, and help teams move from problem to possibility.

Role Requirements

Qualifications

• Extensive, proven experience shipping high-quality UX and UI across mobile, desktop, and web
• Deep expertise in interaction design, visual design, information architecture, UX writing, and prototyping
• Proven experience in conversion-focused UX and growth design, with clear impact on business metrics
• Expertise in A/B testing, experiment design, and UX optimization workflows
• Strong ability to create clear UX documentation, including wireframes, mockups, prototypes, and flows
• Experience collaborating closely with engineering teams; comfortable discussing technical topics and managing design–development handoff
• Experience working cross-functionally with product owners, engineers, content strategists, and product managers
• Hands-on experience contributing to or managing design systems, ensuring consistency across components and tokens
• Familiarity with AI-powered design tools and integrating them into workflows
• Outstanding portfolio demonstrating high-quality UX, CRO, and growth design work, with measurable business impact (e.g., conversion, retention, LTV)
• Proficiency in Figma and familiarity with tools such as Adobe Creative Suite, Framer, or similar

Attributes

• Master of craft: Sets a high standard for design quality; delivers work that is both beautiful and high-performing
• Strategic and analytical: Connects design decisions to business outcomes using a data-informed approach
• Collaborative communicator: Works effectively across disciplines, articulates rationale clearly, and influences without authority
• Detail-oriented: Maintains a consistently high bar with polished, pixel-perfect execution
• Proactive and adaptable: Thrives in fast-paced environments, balances priorities, and requires minimal direction
• Curious and growth-minded: Stays current with design trends, tools, and research methods—and shares knowledge with others

Nice-to-Have Skills

• Experience with service design and end-to-end journey mapping across touchpoints
• Experience planning, recruiting, conducting, and reporting on user research
• Understanding of technical constraints in product design, including system architecture, APIs, platform limitations, and component-based development
• Background in privacy, security, or SaaS/subscription product design
• Active participation in the design community (e.g., speaking, writing, or contributing to open-source design resources)

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