Overview

As an Associate Product Marketing Manager at Esri, you'll have the chance to expand the world's most powerful mapping and analytics software into new and existing markets. Collaborate with product and industry subject matter experts to support and execute impactful marketing strategies that drive sales and raise awareness of Esri's cutting-edge products. This in an opportunity to showcase your marketing expertise while working for a company committed to science, sustainability, community, education, research, and positive change.

Responsibilities

• Understand user and buyer needs to create personas, positioning, and messaging
• Coordinate and execute product releases, internal communications, and multi-channel enablement
• Partner with cross-functional teams to drive awareness and adoption of Esri technology, especially to GIS and data analytics audiences globally
• Create engaging content, including web pages, videos, case studies, press releases, and product resources
• Provide insight into competitive capabilities
• Develop and monitor key performance indicators to measure product performance in market
• Work with product management, product engineering, and global business development throughout the product life cycle

Requirements

• 1+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field 
• Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
• Strong interpersonal skills; ability to thrive in a cross-functional team environment
• Experience with marketing technology and common marketing concepts
• Strong project management and problem-solving skills with previous experience leading programs or highly visible projects
• Ability to exercise good judgment within defined procedures and practices to determine appropriate action
• Self-starter, detail-oriented and task-oriented
• Able to successfully manage multiple priorities with guidance from leadership
• Ability to travel 10-20% of the time for strategic meetings, events and/or tradeshows
• Bachelor’s degree in business, marketing, or related field
• Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S

Recommended Qualifications

• Master’s degree in business, marketing, or related field
• Experience or strong interest in learning about spatial analysis, data science, data analytics, Jupyter Notebooks, Python, and GIS
• Prior experience marketing software

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Overview

We’re looking for a Product Marketing Manager who can expand the world’s most powerful spatial analytics software into new and existing markets. Utilize your skills to work with product, industry, and sales managers to develop and implement effective marketing plans and programs that increase sales and awareness of Esri's advanced spatial analysis products and AI capabilities.

As a Product Marketing Manager at Esri, you'll work on helping to expand and grow Esri’s industry-leading data and location services into new and existing markets. Collaborate with product, industry, and sales managers to create and execute impactful marketing strategies that drive sales and raise awareness of Esri's cutting-edge spatial analysis products. This in an opportunity to showcase your marketing expertise and strategic thinking while working for a company committed to science, sustainability, community, education, research, and positive change.

Responsibilities

• Develop and execute go-to-market strategies for Esri’s add product
• Spearhead the communication strategy for changes in product functionality and lifecycle changes, both internally and externally, including at events and/or tradeshows
• Understand user and buyer persona needs to create positioning and messaging
• Lead, coordinate, and execute product launches, product releases, and multi-channel enablement
• Work with corporate and industry marketing teams to execute campaigns
• Partner with cross-functional teams do drive awareness and adoption of Esri technology
• Create engaging content, including web pages, case studies, video and other assets to aid in the customer journey
• Work with product management, product engineering, and global business development throughout the product life cycle
• Aide in the creation of sales enablement materials to help with internal education and awareness
• Provide insight into competitive capabilities
• Develop and monitor key performance indicators to measure product performance in market

Requirements

• 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
• Proven verbal and written communications skills; ability to understand and effectively convey technical information in a non-technical manner
• Strong interpersonal skills and thrives in a cross-functional team environment
• Experience with current marketing software, systems, and tools
• Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically
• Strong project management and problem-solving skills with experience in successfully leading programs or highly visible projects
• Self-starter, detail-oriented and task-oriented
• Able to successfully manage multiple priorities with guidance from leadership
• Ability to travel 10-20% for strategic meetings, events and/or tradeshows
• Bachelor's degree in business, marketing, or related field
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• Demonstrated ability in releasing and creating interest in innovative technology products
• Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs
• Experience with GIS concepts and using GIS applications, especially ArcGIS Pro
• Master's degree in business, geography, computer science, or information systems

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Overview

At Esri, we are building cutting-edge mapping technology, enabling users to effectively capture, analyze, and share location-based data through our ArcGIS platform. As a product marketing manager, you'll drive awareness, demand and adoption of innovative products that are solving the world's most complex challenges. In this role you will use your skills and passion to work with product, industry, and sales managers to develop and implement effective marketing strategies, plans, and programs that increase awareness and adoption of Esri's evolving SaaS products. You will develop and implement comprehensive marketing strategies, collaborate with cross-functional teams to ensure cohesive messaging, and analyze market trends to refine product positioning. We prioritize innovation and value our users, striving to create solutions that not only meet their needs but also foster positive change in communities around the globe. If you're ready to make a meaningful impact and drive change through innovative marketing, we invite you to apply today! 

Responsibilities

• Develop go-to-market strategies for Esri products
• Spearhead the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally, including at events and/or tradeshows
• Understand user and buyer needs to create personas, positioning, and messaging
• Lead, coordinate, and execute product launches, product releases, internal communications, and multi-channel enablement
• Partner with cross-functional teams throughout the product life cycle to communicate key product information as well as drive awareness and adoption of Esri technology
• Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
• Provide insight into competitive capabilities
• Develop and monitor key performance indicators to measure product performance in market 

Requirements

• 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
• Proven verbal and written communications skills; ability to understand and effectively convey technical information in a non-technical manner
• Strong interpersonal skills and thrives in a cross-functional team environment
• Experience with current marketing software, systems, and tools
• Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically
• Strong project management and problem-solving skills with experience in successfully leading programs or highly visible projects
• Self-starter, detail-oriented and task-oriented
• Able to successfully manage multiple priorities with guidance from leadership
• Ability to travel 10-20% for strategic meetings, events and/or tradeshows
• Bachelor's degree in business, marketing, or related field
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• Demonstrated ability in releasing and creating interest in innovative technology products
• Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs
• Experience with GIS concepts and using GIS applications, especially ArcGIS Online
• Master's degree in business, geography, computer science, or information systems

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#LI-Onsite