About the Role

Engine's Performance Marketing team has a unique opportunity to significantly scale the impact of our paid programs. Our mission is to power connection through simplified travel and this role is a key hire in building a firm technical foundation for how we scale. We’re looking for an AI & Marketing Technology expert who can understand complex systems, connect the dots with data and drive business outcomes.

The Sr. Principal, Growth & AI Systems is the connective tissue between Engine's data infrastructure and our media channels – and the person responsible for making the entire Performance Marketing team AI-native over time. This role reports to the Director of Performance.

Our ideal candidate is a systems thinker who can see how a broken Salesforce field creates a cascade of bad media optimization decisions three steps downstream. You've personally implemented CAPI, offline conversion imports, or similar signal infrastructure, not just directed an agency to do it. You're comfortable with APIs, no-code automation, and SQL at a functional level, and you've used AI tools in a marketing context enough to evaluate them on outcomes rather than novelty. You translate fluidly between marketing and technical language, and you build things the team actually uses.

What you'll do

• Build a MarTech infrastructure to support a Growth team with ambitious targets allowing us to seamlessly enrich our 1P data and connect with our ideal clients.
• Implement and own our attribution infrastructure in partnership with our Analytics and Product teams to ensure proper measurement is feeding how we report impact
• Drive measurable improvements in Google Optimization Score and Meta EMQ score by feeding platforms the full conversion funnel, not just platform-reported events
• Partner with the analytics team to define which events and audiences flow into our media platforms and in what format
• Audit existing AI experiments across the Performance Marketing team; consolidate, kill what isn't working, and build a maintained skill library to supercharge our team
• Build and document repeatable AI workflows for audience segmentation, creative brief generation, channel optimization, performance reporting, and channel expansion 
• Evaluate, onboard, and own AI tools relevant to performance marketing including vendor relationships and team training
• Maintain the team's AI system over time as models, tools, and channels evolve — this is not a "set it and forget it" role
• Build the measurement and signal architecture for each new channels before launch – defining the "channel readiness checklist" that net-new channels must meet before spend begins
• Own the unified performance dashboard that surfaces channel health, spend efficiency, and optimization signals to the team and leadership
• Build automated alerts and anomaly detection so Performance Managers spend less time on reporting and more time on strategy
• Partner across the Growth and Ops team on tooling overlap – you own AI and signal systems 

Who you are

• 7-10 years in marketing technology, performance marketing, or growth engineering
• You've personally implemented or managed complex marketing systems, CAPI, or similar signal infrastructure
• Comfortable working in APIs, no-code automation tools, and SQL at a functional level 
• You've used AI tools in a marketing context and understand how LLMs, automation, and data pipelines fit together
• Experience working alongside or within a data/analytics team, you understand how to consume data infrastructure 
• Systems thinker who can see how a broken upstream field creates a cascade of bad downstream optimization decisions
• Curious about AI and what can be built, you’re constantly evaluating tools on outcomes
• You can translate between marketing language and technical language with equal fluency – comfortable in a room with the analytics team in the morning and a Performance Manager in the afternoon
• Bias toward shipping things the team uses, not elegant systems nobody touches
• You are NOT a marketing generalist who "also knows some AI tools" – technical depth on signal and attribution is non-negotiable
• This is an IC role, not a management role – you build, you don't direct

Applications for this role will be accepted through August 31st, 2026 or until the role is filled. We encourage you to apply early, as we may begin reviewing applications before the deadline.

Scale Engine's growth by making the product the primary engine of discovery, adoption, and expansion.

You'll own the full growth product surface — from first click to multi-product power user — and lead the team building the systems that get us there.

Why this role matters

Engine is the travel and spend management platform transforming how businesses move. We're cash flow positive, scaling rapidly, and backed by Telescope Partners, Blackstone, and Permira — and our next growth phase depends on making the product itself the most powerful driver of acquisition, activation, and expansion.

The opportunity for the growth product team is massive. Every improvement we see in acquisition and activation compounds impact across the customer base. Engine customers who activate on more than one product are far more likely to grow and stay with Engine. 

What you'll own

• PLG strategy and execution across the full funnel: acquisition, activation, expansion, cross-sell (hotel → car/flight, Direct Bill, Flex Pro, Engine X, Rewards), and referrals.
• Communications platform: owning and evolving the system that manages and maintains all product communications, from trigger logic and CustomerIO integrations to notification strategy.
• Experimentation rigor: establishing and scaling a disciplined test-and-learn engine: hypothesis development, test sizing, targeting and cohort design, deployment standards, and post-test learning infrastructure.
• Horizontal growth surfaces:  dashboard cards, banners, tooltips, empty states, post-booking modals, and other reusable surfaces that deliver contextual nudges across the product lifecycle.
• Targeting models: Building our next best action modeling from the ground in partnership with the data science team.
• Roadmap and prioritization: balancing short-term experiment velocity with longer-term foundational investments (onboarding architecture, AM triaging systems, intent collection).
• Team leadership: managing and developing a team of PMs, aligning closely with design, engineering, data, and go-to-market partners.

The problems you'll solve

This team operates at the intersection of speed and rigor. You'll be expected to ship fast, learn faster, and build durable infrastructure where it matters. Some of the challenges you'll inherit:

• Improving activation: showing the right experience to the right user even before conversion to help customers be successful 
• Closing the gap between signal and action: we know what triggers should drive cross-sell and expansion, but the in-product machinery to act on them is early.
• Making experimentation more rigorous: sizing, targeting, guardrails, and post-test learning need to become consistent practice across every PLG initiative.
• Clarifying when to experiment vs. when to invest in foundational infrastructure, and socializing that distinction across the org.
• Getting to multi-product accounts at scale: test into and prove the ideal customer journey for discovering and using other Engine products.

What you'll bring

• 7+ years in product management, including 2+ years leading a team of PMs or in a group PM capacity.
• Deep PLG experience: you've built or scaled self-serve growth motions, and you understand the difference between a tactic and a system.
• Strong AI execution: You can ship small-cut fixes and improvements yourself. Claude or GPT is tightly integrated into your workflows.
• Experimentation fluency: you know how to size a test, design a hypothesis, set guardrails, and turn results into durable learning. You raise the bar when it isn't set high enough.
• Strong analytical instincts: you're comfortable in Amplitude, can interrogate a funnel, and know which metrics to trust and which to question.
• Systems thinking: you distinguish between foundational product investment and lightweight experimentation, and you know how to sequence both.
• Cross-functional credibility: you work well with engineers, designers, data, and go-to-market teams, and you know how to drive alignment without burning cycles.
• Hands-on leadership: you set strategy and dive in yourself. 

We accept applications for this role on an ongoing basis. We review applications as they are received and encourage interested candidates to apply early.

About the Role

Engine's travel booking platform is how teams find, book, and manage business travel. As Lifecycle Marketing Manager, you'll own key parts of the customer journey across our core travel experience, turning new users into loyal, repeat bookers and building the lifecycle programs that drive adoption, engagement, retention, and advocacy.

Our travel platform serves a range of user types, from admins booking on behalf of others to frequent travelers managing their own trips, each with distinct behaviors, needs, and success metrics. Success in this role requires building deep fluency in how these users interact with the platform, understanding what "good" looks like across different segments, and designing lifecycle programs tailored to their unique dynamics.

You'll have the creative freedom to design delightful customer journeys from scratch while leveraging data to prove what works. You'll work in lockstep with Product Management, Data, and Growth, and have direct influence on product roadmaps, cross-product strategy, and outcomes.

Your Mission

You will build and optimize lifecycle marketing programs across email, SMS, push, and in-app surfaces for Engine's core travel platform. You'll use data-driven customer journey design to drive product adoption, feature engagement, long-term retention, and expansion across the platform when there is clear user value.

You'll establish the playbook for how Engine communicates with travelers and admins throughout their journey, while respecting that each user segment has its own behaviors, needs, and key indicators of success.

Key Responsibilities

Lifecycle Program Development: Design and implement comprehensive lifecycle programs (onboarding, activation, engagement, retention, advocacy) for Engine's core travel platform, including journeys that drive deeper adoption of platform features at the right moment.

Customer Journey Design: Create delightful, data-informed user journeys that guide customers from initial signup through power user adoption. Balance product education with user value, and identify natural transition points where users are ready for deeper engagement with the platform.

Experimentation: Build a rigorous testing framework to validate messaging, timing, channel mix, and segmentation strategies. Use data to improve performance continuously.

Cross-Functional Partnership: Partner closely with Product Managers and Product Leads to align lifecycle programs with product priorities and feature releases. Contribute actionable insights from behavioral and campaign data to inform product decisions. Influence prioritization of lifecycle-driven improvements by clearly articulating customer friction and opportunity areas. 

Technical Execution: Independently build and launch lifecycle campaigns in Customer.io (or equivalent platform). Use Looker and Snowflake to create audience segments, analyze cohorts, and surface behavioral insights. Write and modify SQL queries for segmentation, funnel analysis, and lifecycle reporting with increasing independence and reliability. 

Performance Analysis: Own ongoing cohort behavior, identify drop-off points, and translate data into actionable insights that improve product metrics (activation rate, feature adoption, retention).

Content & Messaging: Write and iterate compelling, on-brand emails and in-product messages that drive action. Maintain strong opinions on what makes customer communication effective.

Channel Strategy: Determine the right mix of email, in-product messaging, and other channels to reach users at the right moment with the right message.

Qualifications

Lifecycle Expertise: 4+ years in lifecycle, CRM, or growth marketing roles with proven success driving product adoption and retention metrics.

Data Proficiency: You must be able to dig into data yourself, not hand off tasks to analysts. Strong analytical skills with experience using Looker, Snowflake, or similar tools. Comfortable with SQL for audience segmentation and analysis. The ability to quickly understand and operate across multiple datasets tied to different products is critical.

Writing Excellence: Exceptional copywriting skills for emails, in-product messages, and user-facing content. You have strong opinions on what makes great customer communication and know how to use LLMs to create great, on-brand copy. 

Product Partnership: Experience working closely with Product teams, influencing roadmaps, and taking ownership of product outcome metrics, not just marketing metrics.

Tool Mastery: Hands-on experience with Customer.io (or similar platforms like Iterable, Braze), Salesforce, and analytics tools.

Experimentation Rigor: Track record of building and running structured A/B tests, analyzing results, and iterating based on data.

Customer Empathy: Deep understanding of user intent and behavior. Ability to design journeys that feel helpful rather than interruptive.

Preferred Qualifications:

• B2B SaaS or marketplace experience
• Experience with early-stage or 0-1 product launches
• Background in travel, fintech, or marketplaces
• SQL proficiency for custom audience building

Tech Stack Proficiency

Customer.io, Looker, Salesforce, Snowflake, SQL, Google Analytics, Excel/Sheets

Applications for this role will be accepted through August 28th, 2026 or until the role is filled. We encourage you to apply early, as we may begin reviewing applications before the deadline.

About the Role

Engine's mission is to power connections through simplified travel. We do that in a space, business travel and corporate spending, which many people may find deeply boring. That's our opportunity. We're looking for a Stunt Marketing Lead to lead the creation of bold, unconventional marketing stunts and brand moments that make business travel decision-makers stop, share, and talk about Engine. This is not a traditional events or field marketing role. It's an idea-generation role built for executional velocity.

You'll own a constant pipeline of cultural moments, physical activations, and digital-native stunts that earn attention without buying it. Some will be scrappy and fast. Others will scale into major flagship moments. All of them tie back to the business: brand search lift, share of voice, and CAC efficiency across the paid funnel. Earned attention is the most efficient attention we can create.

This role sits on the Performance Marketing team as an IC, with a path to managing a roster of contractors (designers, producers, creators, fabricators) as activations scale. Execution starts in-house and hands-on. Success is measured in cultural impact and commercial impact, together.

What you'll do

• Generate a constant pipeline of bold, unconventional stunt ideas designed to earn attention from business travel decision-makers and drive broader brand awareness
• Rapidly ideate across formats, including physical installations, OOH stunts, digital-first activations, creator and influencer partnerships, and hybrid concepts
• Own execution end-to-end: concept, scoping, production, launch, and post-activation measurement
• Build and manage a bench of contractors and production partners to scale activations without scaling headcount
• Identify and activate culturally timely moments where Engine can show up in unexpected, earned-first ways
• Partner with brand, creative, and the broader performance team so stunts feed brand search volume, SOV, and CAC efficiency across paid channels
• Work opportunistically with partnership and sponsorship deals as fuel for stunts, turning signed partnerships into cultural moments rather than just logo placements
• Define measurement for every activation before it launches: what signal counts as a win, what counts as a flop, and what it means for the paid funnel
• Manage activation budget and allocate across scrappy, repeatable stunts versus high-investment flagship moments

Who you are

• 7–10 years in brand, experiential, stunt, or earned-first marketing with a portfolio of work that made people talk, not just impressions reports
• Hands-on operator who can move from concept to launch without handing off to a twelve-person agency team
• You've managed contractors, freelancers, or external production partners to scale the work
• Culturally sharp. You know what's landing on social, in newsletters, in group chats, and you can translate that instinct into brand moments that earn attention
• Creative velocity is your default setting. You generate more ideas than you execute, and you know how to pick the ones worth shipping
• You think in earned attention and downstream commercial impact, not vanity impressions
• Comfortable working in B2B categories that are traditionally "boring" and making them interesting anyway
• AI-fluent and systems-adaptive. You use modern tools to move faster on ideation, production, and measurement
• Comfortable operating in ambiguity. You build structure where none exists and run without a full playbook
• Direct communicator who can pitch a wild idea to an executive and still ship it next week

Applications for this role will be accepted through August 27th, 2026 or until the role is filled. We encourage you to apply early, as we may begin reviewing applications before the deadline.