• Paid ads (LinkedIn / Google / Meta)
• Landing pages
• A/B testing / experiments
• Website conversion flows
• None
  
  

  Your Role: Own Conversion Content That Drives Pipeline

  As a Demand Generation Content Manager at emnify, you will own one of the most critical gaps in our current go-to-market: conversion-focused content that turns demand into pipeline.

  Today, we already produce strong thought leadership content — but what we need now is someone who can execute on high-impact, demand generation content that performs.

  Embedded within the Demand Generation team, your mission is to create and scale content that directly drives activation and revenue across paid campaigns, landing pages, and key website journeys.

  This is not a brand or editorial role. It’s a hands-on, execution-focused role for someone who knows how to take direction, move fast, and deliver content that converts.

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  Why emnify? / Why This Role Exists

  • This role is a direct investment in closing a critical gap in our demand generation engine
  • You will complement existing thought leadership with performance-driven content that drives pipeline
  • A highly collaborative setup across Demand Gen, Paid Media, Product Marketing, and Revenue
  • A company with strong product-market fit, where better conversion = immediate impact
  • A culture that values execution, speed, and measurable outcomes over theory

  Your Impact

  • Own and execute conversion-focused content across paid channels, landing pages, and lifecycle programs
  • Partner with Demand Gen and Paid Media to launch and optimize high-performing campaigns
  • Lead ongoing experimentation through A/B testing of messaging, creatives, and page structures
  • Improve conversion across the funnel:
    Visitor → Lead
    Lead → Qualified pipeline
  • Translate complex IoT and connectivity topics into clear, compelling, and high-converting messaging
  • Use performance data to continuously refine strategy and maximize ROI

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  What We Expect

  • 4–7+ years in B2B content, growth, or demand generation roles
  • Proven experience creating conversion-focused content (not just blogs or brand content)
  • Strong understanding of:
    Paid acquisition (LinkedIn, Google, Meta, etc.)
    Landing page optimization
    B2B buyer journeys
  • Ability to simplify technical topics into clear, compelling messaging
  • Data-driven mindset – fluent in working with performance metrics

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  Nice to Have

  • Experience in IoT, telecom, SaaS, or developer/technical audiences
  • Familiarity with tools like HubSpot, LinkedIn Campaign Manager, Google Analytics, etc.
  • Experience working closely with paid media teams

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  Why This Might Not Be a Fit

  • You prefer brand, storytelling, or editorial content over performance-driven work
  • You’re not comfortable being measured on conversion rates, pipeline, and revenue impact
  • You haven’t worked closely with paid media or demand generation teams
  • You’re looking for a purely creative role without data accountability

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  What Success Looks Like

  In your first 6–12 months, you will:

  • Improve conversion rates across key landing pages
  • Increase pipeline generated from content-driven campaigns
  • Build a repeatable system for testing and scaling high-performing messaging
  • Become the go-to person for “what content actually converts”

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  Why This Role Matters

  At emnify, content is not just about visibility — it’s a core growth lever.

  This role is critical in turning our traffic, campaigns, and product story into measurable revenue impact.

Digital Marketing Specialist 

Your Role

As a Digital Marketing Specialist reporting to our VP of Marketing Mia, you will take full ownership of executing high-impact paid and organic campaigns across LinkedIn, Google, and Meta.

This is a hands-on, execution-focused role where you will be responsible for building, launching, and optimising campaigns that directly drive pipeline. You’ll work closely with Product Marketing and Regional Marketing teams to translate ICPs and personas into high-performing campaigns.

You’ll play a critical role in bringing paid media in-house, replacing external agency support, and helping us scale efficiently.

This role is ideal for a hungry, modern marketer who thrives on execution, experimentation, and continuous learning — not just strategy.

Why emnify

• Work alongside experienced marketing leaders and high-performing teams across regions
• Gain exposure to a complex and fast-growing industry (IoT) that will तेजी accelerate your learning curve
• Have real ownership and visibility — your work directly impacts pipeline and revenue
• Be part of a collaborative culture where even junior team members have a voice
• Opportunity to experiment with the latest tools, AI capabilities, and growth tactics

Your Goals

• Build, launch, and optimise paid campaigns across LinkedIn, Google Ads, and Meta
• Generate high-quality MQLs and SQLs from target ICP accounts
• Continuously improve campaign performance through testing, optimisation, and experimentation
• Contribute to bringing paid media fully in-house and improving efficiency

Your Impact

• Execute and optimise multi-channel demand generation campaigns
• Own campaign performance from click to conversion (MQL → SQL)
• Collaborate with Product Marketing and Regional teams to refine targeting and messaging
• Provide feedback on ad creatives, landing pages, and conversion flows
• Experiment with new tools, AI capabilities, and growth tactics to improve performance
• Contribute to integrated campaigns across digital, events, and ABX initiatives

What We Expect

• Experience in digital marketing, performance marketing, or demand generation roles
• Hands-on experience with:
• LinkedIn Campaign Manager
• Google Ads
• Paid social (Meta)
• Strong execution mindset — you enjoy building and optimising campaigns, not just planning them
• Curiosity and passion for modern marketing tools, including AI-driven optimisation
• Ability to analyse performance and continuously improve results
• Bonus:
• Experience with HubSpot or similar CRM/marketing tools
• Basic design skills (e.g. Canva)
• Exposure to B2B marketing or growth marketing

What Great Looks Like

• You think beyond channels and understand how digital fits into broader campaigns
• You actively experiment with new tools, formats, and approaches
• You can write or improve ad copy and contribute to creative direction
• You take ownership of results — not just activity

Why This Might Not Be a Fit

• You prefer strategy over execution
• You want to “own marketing” rather than focus on hands-on delivery

Location: We would prefer someone to be based in Berlin, however we would potentially consider someone who is based remotely outside of the capital in Germany.

Product Marketing Manager (IoT / Telco)

Your Role

As a Product Marketing Manager, you will play a critical role in shaping how we position, communicate, and sell our products in the IoT connectivity space.

You will sit at the intersection of Product, Marketing, and Sales — owning competitive intelligence, sales enablement, and go-to-market execution for key use cases.

This is a highly strategic yet hands-on role, requiring deep industry understanding and the ability to translate complex technical concepts into clear, differentiated value.

We are looking for someone who already understands the IoT/telco landscape and can ramp quickly to make an immediate impact.

Why Join Us?

• Join a fast-growing company in a complex, high-value industry
• Work closely with Product and Engineering on cutting-edge IoT solutions
• Be a key driver of how we win deals and differentiate in the market
• High visibility and impact across Sales, Marketing, and Leadership
• Opportunity to shape go-to-market strategy and messaging

Your Goals

• Equip Sales and SDR teams with compelling messaging, assets, and battle cards
• Build and maintain a strong understanding of the competitive landscape
• Support strategic deals and contribute to winning high-value opportunities
• Drive go-to-market initiatives for key products and use cases

Your Impact

• Develop and maintain competitive intelligence and clear differentiation narratives
• Create and deliver sales enablement materials (battle cards, decks, messaging)
• Partner closely with Sales to improve win rates and deal execution
• Support RFPs and strategic deals with tailored messaging and insights
• Contribute to go-to-market strategy for new products and use cases
• Collaborate with Product and Engineering to translate technical features into customer value
• Build frameworks for content that support campaigns and sales conversations

What We Expect

• Experience in Product Marketing within:
  • IoT
  • Telecom / connectivity
  • Or closely related industries
• Strong understanding of the IoT/telco landscape (non-negotiable)
• Experience in:
  • Competitive analysis
  • Sales enablement
  • Go-to-market execution
• Ability to work cross-functionally with Product, Sales, and Marketing teams
• Strong storytelling skills — translating technical concepts into business value

Preferred Background

• Experience at IoT companies, connectivity providers, or modern telco environments
• Candidates from traditional telcos (e.g. Vodafone, Deutsche Telekom) considered only if they bring a modern, fast-paced mindset
• Experience in scale-ups or high-growth environments is a strong plus

What Great Looks Like

• You deeply understand the market, competitors, and customer needs
• You proactively identify gaps in messaging and positioning
• You create assets that Sales actually use and value
• You thrive in ambiguity and build structure where needed

Why This Might Not Be a Fit

• You don’t have experience in IoT or telecom
• You rely heavily on long ramp-up periods to understand technical products
• You prefer narrow ownership (e.g. only content or only strategy) vs. broad impact