Job Purpose:

The Senior Marketing Executive will be responsible for developing effective marketing strategies and campaign plans for an international trade exhibition(s) and conference(s). Using traditional and innovative marketing techniques, the Senior Marketing Executive will support the drive to attract visitors, delegates, exhibitors, sponsors and press.

The Senior Marketing Executive will also put forward ideas, develop new initiatives and apply their B2B marketing experience, to enhance and develop marketing activity.

Key Accountabilities:

•    Contribute to all aspects of marketing activity, ensuring best practice marketing techniques, and communicating a clear promotional message.
•    Create and issue promotional electronic newsletters (HTML & Text); become an ‘expert’ in what constitutes an effective email campaign 
•    Maintain event website, apply SEO knowledge and recommend ways to enhance user journey.
•    Manage PPC campaign– review results and make recommendations.
•    Utilise and manage digital tools (i.e. App, survey tool) to enhance campaigns.
•    Manage the exhibitor promotional campaign and contribute to campaign strategy.
•    Lead copy writing, design and production of delegate marketing materials, and emails.
•    Become an expert in salesforce - identify marketing opportunities and utilise data.
•    Marketing administration including proof reading, delivering advertising copy, responding to enquiries, monitoring competitor activity etc.
•    Negotiate barter details with appropriate media partners and associations
•    Liaise with external suppliers (incl. PR companies, designers, online providers, data houses, registration companies, printers, photographers, mailing houses).
•    Support the implementation of research projects to review customer satisfaction and identify portfolio developments.
•    Provide onsite support to ensure the smooth running of marketing related activity (i.e. registration, press office, research, placement of branding and materials; sales stand).

Job Context

This role works closely with the event’s exhibition sales and sponsorship team, conference production team and the delegate sales team to generate leads and conversions.  

Qualifications. Experience, & Skills:

Minimum Qualifications and Knowledge: Marketing qualification is advantageous.

Minimum Experience: 1-2 years marketing experience but not strictly in event marketing

Job-Specific Skills: 
•    Experience in the use of databases in both mass and targeted direct marketing campaigns.
•    Strong knowledge of MS Office Suite, including: MS Word, Outlook, and Excel.
•    Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation.
•    Excellent negotiation and relationship building skills.
•    Strong attention to detail.
•    Copy writing.
•    HTML proficient

Behavioural Competencies: 
•    Practice good time management
•    Be trustworthy, professional and reliable
•    Demonstrate good teamwork with co-workers/peers

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.

Job Purpose:

The Commercial Sales Manager will be responsible for retention, management and growth of Exhibitors at one of our flagship energy event.. 

The global energy division at dmg events includes several high-profile and long running events. This role will work on one of our flagship events. Our energy events are supported by many of the world's leading national and international oil companies, industry service providers and key Government bodies.  Developing effective digital engagement strategies is critical for the future of the events.

Key Accountabilities:

-Managing a portfolio of accounts with five and six figure contract value
-Cultivate strong relationships with a cross-section of stakeholders with a consultative approach including agents, trade associations and government departments 
-Achieving and exceeding agreed show and personal revenue and profit targets
-Undertaking research to understand the market objectives, aims and ambitions of your client base
-To work closely with and within each business to identify its aims, objectives and requirements
-Tailor opportunities available, creating strong partnership propositions
-To identify new business opportunities and develop them into long-term relationships through agent sales 
-Work closely with other departments, content, marketing, and to operate as one team.
-Attend events and liaising with clients onsite to ensure that their contract is fulfilled and all their concerns and needs are addressed.
-Keep up to date via a wide range of material including various industry publications relevant to the topic areas and audiences of assigned conferences for developments and trends in the industry.

Job Context:

We are looking for an experienced and influential individual with excellent working relationships within both the energy (particularly oil & gas) and event organisation sectors, with proven event leadership and management experience and business development skills, which will ensure the continued growth of the divisions leading global events.

The successful candidate will be expected to achieve high out bound call levels and specifically driving new business revenues. The candidate will need to have a determined and committed attitude to stand out as a high performing commercial specialist transacting on a daily basis aiming to be a top performer. 

Qualifications, Experience, & Skills:

Minimum Qualifications and Knowledge:  
•    Experience selling on large Exhibitions
•    Experience of new business generation 
•    Can showcase strong skill set including lead generation, cold calling, working with CRM systems, cultivating exhibition proposals and identifying the right decision-makers to sign-off a sale
•    Demonstratable experience with reporting

A bonus would be to have worked in the energy market, but not a requirement.  

Minimum Experience: 
3 years’ experience in B2B conference and exhibition sales, working in either domestic or global market.

Job-Specific Skills:
Previous responsibility for ambitious sales targets, demonstrating to consistently meet and exceed targets. Hard-working, persistent, will go the extra-mile, self-starter, initiative, honest, genuine, willingness to learn and improve their own development and the event. 

Behavioural Competencies: 
•    Customer Focused – put the customer at the heart of everything we do
•    Harding working - Strong work ethic representing our industry leading brands
•    Studious - Desire to learn and embrace best practice within your discipline
•    Respectful – demonstrate consistency and reliability in all areas
•    Collaborative – display open communication and innovation
•    Proactive – take initiative on opportunities and test your ideas
•    Efficient – display excellent time management and prioritisation
•    Effective – focusing on the right things at the right time to deliver the best results

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.