Role: Growth Marketing Manager

Function: Marketing 

Level: Manager

Reports to: Americas Marketing Lead 

Location: Hybrid, Los Angeles or Atlanta, USA

Why You’re Here:

You’re excited to help grow Disguise’s presence in the Americas, and passionate about empowering creatives to unlock exciting new frontiers with leading technology. 

You’re technically curious and excited about constantly learning something new. You’re dynamic and comfortable talking about technical tools for creatives, hardware/software integrations, and real-time visual workflows.

The Role:

We’re looking for a Growth Marketing Manager to join our Americas team and help accelerate pipeline across our highest-priority markets. Reporting into the Americas Campaign Manager, you’ll take ownership of the programmes and channels that move prospects through the funnel from first touch to conversion and beyond.

Day-to-day, this means running digital-first ABM campaigns to win new accounts, nurturing our existing user community to drive activation and retention, and supporting field and event activity across the region. You’ll work closely with Sales to keep marketing tightly connected to revenue goals, and collaborate with the broader global marketing team to ensure everything you do is consistent with our brand and product story.

This is a hands-on role for someone who is equally comfortable analysing campaign data as they are briefing creative. If you thrive in a fast-moving environment, know how to build demand through a multi-channel mix and want to make a direct impact on business growth, we’d love to hear from you.

What you’ll do:

• Support the Americas Campaign Manager in executing the regional marketing strategy, contributing to plans that drive measurable bottom-line impact against our top priority markets
• Lead ABM programmes to identify, target, and convert high-value net-new accounts across the Americas priority markets
• Build and execute multi-channel demand generation campaigns with a strong emphasis on digital channels including paid media, email, SEO and social. While driving a local event strategy for in person touch points
• Nurture and grow our existing customer community through tailored lifecycle marketing, personalised content, and engagement campaigns
• Work closely with the Americas Campaign Manager to support regional planning, and collaborate with the EMEA Growth Marketing Lead to ensure campaigns are consistent with global strategy
• Work closely with Sales and Business Development to align campaigns to pipeline goals, ensuring strong lead quality, smooth handoff, and clear feedback loops
• Manage event and field marketing activity across the Americas, including owned and third-party events, while ensuring the majority of marketing investment is directed towards digital channels
• Partner with Marketing Operations and our Data team to track performance metrics across all you owned activities, delivering regular reporting to key Marketing and Sales stakeholders
• Execute lead nurturing workflows and marketing automation sequences to deliver relevant, timely customer journeys
• Run A/B tests and experiments across campaigns, messaging, and channels to continuously improve conversion rates
• Manage a portion of the Americas growth marketing budget, allocating investment across channels to maximise pipeline impact

 Skills, Experience & Traits:

• 5+ years proven experience in a B2B growth marketing or demand generation marketing role, ideally within a technology or SaaS environment
• Hands-on expertise running ABM campaigns both one-to-one and one-to-many, with demonstrable pipeline results
• Strong digital marketing skills across paid media, SEO, email marketing and social channels
• Experience planning and executing events as part of a broader integrated marketing mix
• Data-driven mindset with the ability to analyse campaign performance and translate insights into action
• Strong copy writing skills, tailoring messaging for a variety of audiences and channels 
• Excellent cross-functional collaboration skills, with experience working closely with Sales and Commercial teams
• Strong project management skills and the ability to manage multiple campaigns simultaneously
• Familiarity with marketing automation platforms and CRM tools (e.g. Pardot, Hubspot, Salesforce, or similar)
• A self-starter mentality, comfortable working with autonomy while staying aligned to global strategy
• Team Player: You like working with folks from all different cultures and walks of life. You’re approachable, authentic, and able to ensure initiatives are successful whether working with the wider global team, or managing an event on your own.

This is the the basic salary range  for U.S. based candidates: USD $80-90,000
Compensation for candidates based outside the U.S. will be determined in line with local market benchmarks and internal equity

Role:                               Senior Content Marketing Manager 
Department:                   Marketing
Location:                        London
Reports into:                  Global VP of Marketing
Contract:                        1 year Fixed Term Contract (Maternity Cover)

About the role

We are looking for a talented and creative Senior Content Marketing Manager to join our team as  maternity cover. If you are passionate about crafting stories about the world’s most exciting events and experiences and driving commercial results - then this role is for you! 

You will lead our content marketing efforts, working with our Content Marketing Manager, Senior Growth and Digital Marketing Managers, and our Global VP of Marketing to plan, curate and execute the content marketing strategy and drive leads down the funnel, ideating and executing content that supports demand generation activities, product launches, PR, awards, SEO strategy, events, and wider brand-building.

You will work directly with Disguise customers and users from around the world, helping to bring their stories to life across case studies, spotlight blogs, press interviews, videos and more, shining a light on how the Disguise platform is solving challenges for our target audiences. You will also collaborate with key stakeholders in the wider business, from Product and Sales, to R&D and Technical Solutions to inform thought leadership and ensure we are creating exciting, impactful and educational content for our community.

What you will do 

Content Strategy & Creation

• Content planning: Own, develop, and execute the global content strategy, working with the VP of Marketing. You will align content with business goals, present regularly to exec team, and drive content across the full customer lifecycle.
• Content creation: Lead the planning, research, and writing of key strategic content (ebooks, customer case studies, blogs, infographics, customer interviews etc) while overseeing the output of the Content Marketing Manager. You will also own lead-driving activities like webinars, handling everything from tech rehearsals to final delivery.
• Content promotion: Drive content reach via organic channels. You will lead on alignment with Senior Growth and Digital Marketing Managers, holding regular 1:1s with senior leaders to integrate content into global campaign plans.
• Proactively seek new content opportunities: Collaborate with execs and senior stakeholders to identify upcoming projects. You will own the timeline for reaching out to customers and planning marketing well in advance of project launches.
• Video: Lead the creation of key video case studies, showreels, demo videos and more, owning the process from storyboarding and shoot management through to final edits.
• Brand champion. Act as the ultimate guardian of the brand tone of voice and design standards, ensuring all global content maintains high-quality benchmarks and that brand guidelines are adhered to throughout the business.

PR, Thought leadership, Awards & Socials

• PR: Own the global PR strategy, budget, and agency relationship, with a focus on reach and impact. You will lead on hero customer stories, product launches and company news, work on feature contributions, and will be accountable for consistency, quality and maintenance of brand voice across all global PR activities.
• Thought Leadership: Drive thought leadership strategy, ideating and producing high quality, impactful content drawing on the insights of subject matter experts within Disguise and its community. You will lead on the submission of speaker proposals, working with the Events Manager to ensure we have a strong presence at key industry events.
• Sector Research: Conduct proactive, in-depth research into key business verticals (Live Events, Immersive Experiences, Themed Attractions, and Stadiums and Venues). You will use these insights to identify emerging marketing trends and customer pain points, and lead the direction of the content plan and thought leadership strategy.
• Awards strategy: Own the global awards strategy and budget, guiding the Content Marketing Manager on entry submissions and managing attendance at key award shows.
• Social media oversight: Directly oversee the Content Marketing Manager’s social media plans, ensuring alignment with business strategy and providing final sign off on execution where necessary 

Analytics and success management

• SEO and GEO: Own the performance of the Insights Hub and ensure all content adheres to best-in-class SEO/GEO standards, collaborating with the Digital Marketing Manager to make improvements where necessary.
• Analytics and success management: Lead the analysis of content performance, presenting quarterly, half-yearly and annual reports to the VP of Marketing, Exec team and other stakeholders to recap activities and highlight successes and areas for improvement. You will use data to guide changes and optimise ROI for future plans.

Operational responsibilities

• Team Management: Directly manage the Content Marketing Manager, overseeing their content production, social media management, and professional development to ensure they hit key milestones.
• Budget Management: Own the annual Content Marketing budget, covering PR, Awards, Video, Printing and wider Content, ensuring quarterly spend targets are hit and spend is distributed across global regions.

Experience we are looking for 

• 8+ years proven experience in handling content strategy and creating content that drives company growth
• Experience creating content for companies working within technology / hardware / software
• Experienced at managing external agencies and resources
• Experience managing or mentoring small teams of 1+ direct reports 
• Experience managing video production 
• Project management expertise, with the ability to manage multiple projects and operate at pace. 
• Understanding of best-in-class SEO practices

Not essential but extra points if: 

• Experience in the media and entertainment industry including Live Events, Immersive Experiences, Themed Attractions, Stadiums & Venues, Film/TV
• Experience using tools in our marketing tech stack: Salesforce, Pardot, Drupal CMS, Powerbi and GA4.
• Basic design skills using tools such as Figma

Skills, behaviours and values we are looking for

• Great communicator: A skilled wordsmith with excellent communication skills
• High level of attention to detail: able to keep reports and documentation up to date
• Winning mindset: being brave, bold and striving for growth
• Driven: being proactive and passionate in seeking what might not immediately be apparent
• Dependable: being both a team player and autonomous agent to drive results
• Dynamic: being able to pivot quickly with an abundance of energy and resilience
• No Ego: being approachable, authentic and humble

Role: Head of Software Growth

Function: Commercial/Marketing

Reports to: Vice President of Marketing

Why You’re Here

You're here to help us build our PLG motion of a breakthrough software product in live media.

We are looking for someone who can take us from 0 to 1 on architecting and launching a self-service flywheel to take that software into the world of smaller shows, nightclubs, independent operators, and other large markets where our high-touch sales team can't reach.

The Head of Growth is the strategic engine behind disguise’s evolution into a software-led powerhouse. Your mission is to "game and grow" our software user base by obsessing over the entire ecosystem. You will move beyond traditional marketing to architect a data-driven growth machine that converts the global community of visual artists and operators into high-value, long-term users of our X1 product and the Octopus platform.

You don't just watch the funnel; you design the mechanics of it—using telemetry, behavioral psychology, and product-led strategies to turn our software into a self-scaling revenue engine.

You think in journeys, not campaigns. You’re obsessed with understanding where users drop off, why they convert, and what makes them come back.

You’re excited by the shift from hardware-first to a software-led ecosystem and you want to help build the growth model that powers it.

What You’ll Do:

Drive the growth engine behind our new software portal and product ecosystem. Work at the heart of our transformation into a scalable, software-led business and help define how we acquire, activate, convert, and retain software users globally.

Key Responsibilities:

1. ICP Architecture & Journey Definition

• Intentional ICP Definition: Go deep into defining our Ideal Customer Profiles (ICPs)—from the touring VJ and independent video operator to the studio engineer. You will define not just who they are, but their technical needs, pain points, and triggers.
• Behavioral Intelligence: Map the specific behaviors of these ICPs to understand how they interact with professional video software. Use these insights to design high-conversion user journeys within our Octopus platform.
• Journey Design: Architect the path from "first download" to "power user," ensuring that every touchpoint within the platform is optimized to drive activation and reduce friction.

2. Retention and Monetisation

• Defining PQL (Product-Qualified Lead) triggers for retention, by partnering with product to identify behaviours that indicate readiness to pay, whilst also partnering with Sales to build the qualified leads into their funnel. 
• In-Product PQL monetisation: Partner intimately with the Product team to develop PQL generation capabilities. 
• Telemetry-Led Growth: Leverage product telemetry to gain real-time visibility into user behavior. Use this data to automate interventions, nudge users toward high-value features, and inform product prioritization.
• Feedback Loop: Work cross-functionally to make sure product roadmap prioritizes retention and monetisation, as well as working with marketing and Sales to execute and bring users in through the funnel.

3. Marketing Strategy & Pipeline Growth

• Addressable Pipeline Expansion: Translate ICP behaviors into targeted marketing strategies. You will inform top-of-funnel campaigns to ensure we are attracting the "right sort" of users who have the highest propensity to convert and scale.
• Growth Marketing Sync: Work with the broader marketing team to align performance marketing, content, and community efforts with the specific behavioral triggers identified in our Octopus platform.
• Ecosystem Obsession: Monitor the entire software ecosystem (including competitors) to ensure Disguise remains the platform of choice for the next generation of visual creators.

4. Experimentation & Optimization

• The "Game & Grow" Roadmap: Run a continuous "always-on" experimentation engine. Test licensing models, onboarding flows, and referral loops to maximize the lifetime value (LTV) of the software user base.
• Conversion Optimization: Own the conversion metrics across the software business, from web traffic to Octopus sign-ups, and from trial users to paid X1 licensees.

Success Metrics (KPIs)

• Time to Value (TTV). How quickly can you drive users to experience their first value return. 
• Active Software User Growth: Month-over-month increase in the X1/Octopus user base.
• PQL Conversion Rate: Efficiency of turning in-product behaviors into qualified revenue opportunities.
• Activation Rate: Percentage of new users reaching the "Aha!" moment within their first 7 days.
• LTV/CAC: Optimizing the cost of acquiring the "right" users against their long-term value to the software ecosystem.
• Tracking and improvement of product engagement and feature use. 
  
  

Experience & Requirements

• Growth Mastery: 4+ years in a growth, growth marketing, or product management role at a company driving SAAS Product Led Growth.
• Analytical Obsession: You live in the data. Proficiency with telemetry tools and behavioral analytics (e.g., Mixpanel, Amplitude, or similar) is essential.
• The "disguise" Mindset: A deep interest in the intersection of technology and creativity (Live Events, Virtual Production, or XR).
• Strategic Connector: Comfortable working across functions and articulating valid contributions to product and marketing roadmaps.
• Entrepreneurial Spirit: You are a builder who thrives on defining a role and a category, rather than just following a playbook. You are here to take things from 0 to 1. 

Skills, behaviours and values we are looking for

Skills

• Deep user research capability: able to conduct interviews, synthesise insights and identify unmet needs.
• Commercial acumen: understands pricing, revenue models, partnerships and expansion mechanics.
• Analytical mindset: comfortable defining KPIs and using data to inform decisions.
• Strategic thinking: able to move from insight to scalable growth frameworks.
• Strong communication: able to align cross-functional stakeholders around opportunity areas.
  
  

Behaviours

• Curious and explorative: actively seeks new markets and unconventional opportunities.
• Experimental: comfortable testing, iterating and learning quickly.
• Outcome-driven: balances innovation with tangible commercial impact.
• Autonomous yet collaborative: drives initiatives while building strong cross-functional alignment.
• Resilient: comfortable operating in emerging, undefined market spaces.
  
  

Values alignment

• Honest - makes data-driven, transparent recommendations.
• Evolutionary - continuously adapts based on user and market feedback.
• Fearless – explores new territories and challenges assumptions.
• Resilience – persists through iteration to find scalable growth models.
• Belong – builds inclusive relationships with customers and internal teams.