D2L is looking for a Revenue Marketing Manager for North America Corporate Learning, overseeing the employee training ICPs, who will be an integral part of the revenue marketing team and the key liaison between Sales, Business Development, and Marketing. The primary responsibility of this position is to translate marketing activity into future revenue, and this team member oversees the development and management of go-to-market strategy via a full spectrum of marketing in-region programs - everything from field and proprietary events to ABM campaigns. The successful candidate will design integrated marketing plans to further the company’s mission, create demand, drive results, deliver creative solutions, and solve stakeholder challenges.

Summary

The Revenue Marketing Manager - NA Corporate Learning is a charismatic and empathetic marketer who drives key business results for some of D2L’s most critical cross-functional programs. Rather than tackle random acts of marketing, you are laser focused on achieving business outcomes. As an expert marketer with 5-10 years’ experience, familiar with employee training and strategic corporate learning initiatives, you have experience generating pipeline, managing complex projects, leading teams, crafting and executing Go-To-Market strategies and campaigns, and are transparent and clear about reporting (+ communicating) results/key learnings. The deep relationships you develop across the organization allow you to effectively introduce new ideas and processes in support of improved marketing-wide performance and business results. You know a thing or two about edtech, as well.   

As the owner of the marketing strategies and rollout out of corporate growth, you drive an organization-wide approach to the successful execution of highly collaborative, cross-functional marketing programs & campaigns. You break down barriers for your teammates and cut through red tape, never losing sight that your work results in a positive impact on education and learning.  

Your multi-tasking, organizational, and communication skills are evidenced by the application of your broad cross-functional knowledge and penchant to work with precision, as well as your ability to communicate and negotiate at an executive level. You are adept at simplifying complex programs, concepts, and problems so that others eagerly come along for the ride. You thrive in the role of champion and collaborator for your programs, as you build consensus around a unified view of success by fostering strong cross-functional alignment and relationships across the company. The Revenue Marketing Manager - NA Corporate Learning reports to the Director, Revenue Marketing - NA Corporate Learning  

Responsibilities 

Project Management: 

• Curate cohesive, multi-channel marketing plans and execute them with a focus on collaboration and clear communication of the vision, KPIs, timelines, and results of the plans .
• Elicit and define requirements for highly complex, cross-functional programs.
• Support cross-functional teammates and your own direct reports by prioritizing outputs & workload management; identify risks and opportunities in the current process to better execute integrated campaigns.
• Serve as the hub for cross-functional knowledge management / communication relating to your target ICPs (be the “single source of truth”). 
• Solve problems getting in the way of success.
• Drive cross-functional approach to executing highly collaborative complex initiatives.
• Ensure a unified vision of success and lead cross-functional stakeholders in the successful execution of that vision.
• Masterfully execute on project and program administration (status reporting at various levels, monitoring program health metrics and controls, etc.) and communicate on-going progress, issues, risks, and overall performance to all stakeholders.
• Engage in risk and change management planning, mitigation, and controls.
• Maintain confidentiality of sensitive information.

Regional Strategy & Campaign Planning: 

• Create unified cross-functional program plans, then partner with functional areas across GTM teams including business development, performance marketing, events, product marketing, content marketing, marketing operations and others to execute.
• Lead the development of purposeful, well-thought-out campaigns through quarterly planning, monthly alignment meetings, and weekly status updates.
• Strategically align with your direct reports, peers, and colleagues across the services teams to craft targeted campaigns that support account-based marketing and selling efforts to drive pipeline and brand awareness.
• Track and report on campaign impacts: Support the team in monitoring and optimizing tactical performance at every stage of the journey to ensure content/messaging resonates and encourages the behaviors that lead buyers to action. Identify how we can iterate and improve.
• Build and maintain strong partnerships with all functional areas of the company.

Performance Ownership & Impact

Competencies 

• 3-6 years of B2B SaaS experience managing highly complex, cross-functional marketing projects. 
• Bachelor’s Degree or equivalent in Marketing, Communications, Public Relations or other related discipline. 
• Familiarity with association learning program administration and corporate strategic learning initiatives. 
• Results Driven: Support and make recommendations on programs and tactical outputs informed by data. 
• Goal orientation. You set them; you achieve them; you inspire others to achieve their goals. 
• Deliver awesome outcomes by investing in big-picture results vs tasks.  
• Program Support: Push campaign boundaries with testing and creative approaches that surpass targets.   

Education:   Bachelor’s Degree or equivalent in Marketing, Communications, Public Relations or other related discipline  

Project Management: 

Competencies 

Education:   Bachelor’s Degree or equivalent in Marketing, Communications, Public Relations or other related discipline  

We may continue to review applications on a rolling basis, but recommend applying by January 20th at 9:00am ET to ensure you are included in initial application reviews.

JOB SUMMARY:

As a Marketing Coordinator Co-op on the D2L Corporate Marketing team, you’ll be working with a small and tight team of cross-functional marketers who are laser focused on growing demand for our corporate segment in integrated marketing. You’ll have the opportunity to work cross-functionally with many team members and gain exposure to various marketing disciplines with hands-on campaign and asset execution  responsibilities.

Whether you are an experienced Co-op or a first year Co-op, we are looking for all around superstars to help create and improve our suite of advanced communication and collaboration tools. You will be constantly learning and looking for ways to innovate. You thrive in a culture where teams speak freely and collaborate to solve interesting problems. 

HOW WILL I MAKE AN IMPACT?

Email/Web Copywriting and Collateral – Support executing our messaging strategy on multiple channels 

• Copywriting for campaign emails, landing pages, digital ads, sponsorships, enablement toolkits, and other internal and external client communications and digital assets  
• Coordinate the proper proofread and legal reviews of communication/copywriting  
• Coordinate the creation, updating, and deployment of campaign asset updates, graphics, and supporting digital and print assets with appropriate groups (e.g. web, automation, social, creative, enablement, dg, community, etc.)  

Campaign communication and execution– Aid cross-functional campaign comms and campaign alignment  

• Maintain campaign schedule and tactic communications schedule  
• Coordinate campaign updates/changes and related communications with sales, SEs, enablement, etc. (internal and external)  
• Help to provide awareness and align campaign communication plans with cross segment teams (automation, web, social, international, demand gen, pmk, etc.)  

Webinar Coordination and Support  

• Support and assist team with webinar coordination, administrative, and logistics duties 
• This would include things like managing pre webinar coordination, maintaining reg/lists/systems, webinar data/reporting, coordinating tasks and action follow-up, assisting with planning/set-up logistics, review and testing Zoom webinar platform and related tech, day-of event support, etc.  

Vendor Research and Sourcing  

• Research local vendors that can be leveraged for direct mail to key accounts/territories 
• Research sponsorship and vendors that where can amplify our customer voice  
• Work with vendors on executing deliverables such as coordinating direct mail options, sponsorship opportunities, swag, etc.  
• Monitor success metrics 

Reporting and Metrics 

• Leverage SFDC, GA, PowerBI to pull campaign metrics  
• Scrub lists, pull email addresses, create custom segmentation 
• Suggest improvements and optimization to existing tactics to improve overall performance

WHAT YOU'LL BRING TO THE ROLE:

Work Experience Recommendations:

• Advanced communication, collaboration, and project management skills
• Excellent communication writing and/or copywriting skills 
• Exceptional organizational skills including multi-tasking and time management. 
• High attention to detail 
• Ability to learn quickly, think fast under pressure, and work independently in a fast-paced environment. 
• Comfortable with learning new technology systems quickly 
• Creative mindset and stamina to try new things and figure out how to continuously improve
• Experience with planning or coordinating multiple people and projects to achieve a common goal and/or deliverable 
• Familiarity and interest in AI tools (ChatGBT, CoPilot, etc)

Education Recommendations:

Currently enrolled in Business Administration or related with the Co-op option

This position is to fill an existing vacancy

Are you eligible for co-op at D2L?

Our co-op roles are open to applicants who are:

• Currently enrolled in a post-secondary program, and will not graduate prior to this co-op role (preference for students enrolled in an official co-op program)
• Able to work 40 hours per week
• Able to work in-person from a D2L office (office location dependent on role)

We may continue to review applications on a rolling basis, but recommend applying by May 19th at 9:00am ET to ensure you are included in initial application reviews.

The Web Experience Coordinator Co-op Student will be responsible for assisting with marketing and content management tasks across the Digital Marketing Team. The successful candidate will support website update and SEO content work, engage in list and campaign management, and support analytics and data collection activities. They will be part of an experienced and forward-thinking technical marketing team and contribute to the overall success of the organization.  

What would my main duties be?  

• Work cooperatively with other functional areas within Marketing to support the design, develop and implement web-based communication strategies  
• Interface with Web Developers to help with site content, site architecture, usability, maintenance, updating and evolution of the website  
• Help analyze website traffic and seek opportunities and avenues to optimize performance 
• Work with Marketing Automation on list management, support, and campaign execution tasks   

Work Experience:  

• Understanding of digital marketing concepts, the delivery of web content and how effective marketing campaigns are managed 
• Ability to create positive external relationships and internal cross-functional stakeholders 
• Strong written and oral communication skills through multiple mediums and for a wide range of audiences across industry sectors, geographies and audiences 
• Knowledge of the use of social media in a business-to-business environment 
• Understanding of the Principals of Project Management   
• Team player who is both flexible and adaptable 
• Comfort with technical tasks, such as working with spreadsheets and similar data 

Other Requirements and Assets:   

• Familiarity and interest in AI tools (e.g. ChatGBT, Copilot, etc.) 
• Ability to handle multiple projects simultaneously and work effectively in a fast-paced, deadline-driven environment with rapidly changing priorities 
• Strong analytical and research skills 
• Attention to detail 

Education Recommendations  

• Student enrolled in marketing, communications, web development, or programming, with the following competencies:     
  • Advanced communication, collaboration, and interpersonal skills  
  • Excellent communication writing and/or copywriting skills  
  • Exceptional organizational skills including multi-tasking and time management  
  • High attention to detail  
  • Ability to learn quickly, think fast under pressure, and work independently in fast-paced environment  
  • Proficiency with MS Excel and comfortable with learning new systems quickly  
  • Creative mindset and stamina to try new things and figure out how to continuously improve 
  • Experience with WordPress or similar would be an asset 

So, why should you do your co-op at D2L? Previous Campus Ambassador Melissa shares her thoughts here: Watch Melissa's TikTok 

Are you eligible for co-op at D2L?

Our co-op roles are open to applicants who are:

• Currently enrolled in a post-secondary program, and will not graduate prior to this co-op role (preference for students enrolled in an official co-op program)
• Able to work 40 hours per week
• Able to work in-person from a D2L office (office location dependent on role)

We may continue to review applications on a rolling basis, but recommend applying by May 19th at 9:00am ET to ensure you are included in initial application reviews.

What would my main duties be? 

Key Projects/Global Event Coordinator priorities for the co-op are expected to include, but not limited to:   

1. Global Event Support, Coordination, Task Management 

• Support and assist team with event and project coordination, administrative, and logistic duties for key events in FY26 calendar (sponsored & proprietary), data management, reporting, and enablement. 
• Coordination and follow-up of cross-functional (internal and external) project tasks and actions 
• Event support would include things like managing the Fusion and D2LExperience email inboxes, event briefs, coordination of POs, invoices, contracts, event data/lists, presenter prep and travel support, event system admin support, reporting and KPI tracking, assisting with planning/set-up logistics for events activities, review, maintenance, and testing event tools and platforms and related event tech, day-of event coordination and support, and post-event follow-up, etc.  

2. Event Communications and Calendar Coordination  

• Aid cross-functional event communications and global event calendar upkeep and cross-functional alignment  
• Maintain event schedule and event communications schedule and event performance tracking 
• Coordinate updates/changes and related communications with cross-functional communications leads  
• Help to provide awareness and alignment of events and related activities with other internal/external stakeholders 

3. Event Data Management and ROI Reporting  

• Post-event survey review and reporting 
• Reporting and tracking of key event KPIs, management and upkeep of event reporting data/dashboards 
• Lead scan list scrubbing and reconciliation and coordination of uploads with appropriate teams 
• Coordination and follow-up on learnings, highlights, post-event content, reconciliations, etc. 
• Coordination and tracking support for key event invoices, contracts, and spend information  

4. Vendor, Venue, Tech, and Speaker Research and Sourcing 

• Assist in in-person event venue sourcing and research for Fusion venue RFP, proprietary events, and VIP reception event locations 
• Research unique swag, event in a box, and booth/exhibit vendors options and solutions based on goals provided  
• Research and connect with client-facing teams and SMEs to source speakers and presentations for events 
• Research event app/marketing tech event solutions based on goals provided 

• Once vendors/venues/tech/speakers identified, create a grid comparing the specific offerings and make recommendations on which would suggest proceeding with  
• Coordinate sourcing and inventory monitoring of swag/giveaways/assets as needed to support our self-service event asset portal and various events. 

 5. Collateral Review and Copywriting  

• Event promotion and follow-up, enablement asset creation support and task and vendor coordination 
• Copywriting support and coordination of content needed for website pages, email campaigns, social and other digital event promotion, enablement toolkits, and other internal and external event and/or communications and digital assets  
• Coordinate proper proofread and reviews of communication/copywriting  
• Coordinate the creation, updating, and deployment of information updates, graphics, and supporting digital and print assets with appropriate internal groups and external vendors 

  6. Competitive Event and Customer Experience Research  

• Visit the websites of key competitors and top events and customer marketing touchpoints and experiences both in and outside of our industry 
• Take specific actions including visiting landing pages, registering and attending virtual events, requesting additional information, assets, etc. (specifics to be provided)   
• Capture communications and advertising presented, what experiences they are providing to their customers, how their web pages and events are structured, what tools they are using, assets they provide, how they continue engagement throughout customer journey, awards and reviews they’ve received, etc.  

Who are we looking for?

• Star student enrolled in marketing, communications, event management, or project management program with the following competencies:   
  • Advanced communication, collaboration, and interpersonal skills
  • Excellent communication writing and/or copywriting skills
  • Exceptional organizational skills including multi-tasking and time management
  • High attention to detail
  • Ability to learn quickly, think fast under pressure, and work independently in fast-paced environment
  • Proficiency with MS Excel and comfortable with learning new systems quickly
  • Creative mindset and stamina to try new things and figure out how to continuously improve
  • Experience with planning or coordinating cross-functional events, cross-functional projects, and/or communication writing would be an asset
  • Familiarity and interest in AI tools (e.g. ChatGBT, Copilot, etc.)

Note that the internal title for this role is "Marketing Coordinator, Global Events Co-op"

This position is to fill an existing vacancy

Job Summary:

The Paid Media Specialist will support our in-house paid media team, who executes digital marketing efforts across the North American, EMEA, APAC & LATAM regions. This is a hands-on paid media role where the candidate will be expected to be in platform executing and optimizing campaigns daily. This role is perfectly suited for a new starter in digital marketing who is looking to expand their knowledge and experience. 

As a member of the performance marketing team, the successful candidate will be expected to help execute and optimize our various campaigns across the year, while providing recommendations to the channel strategists where applicable.  

The successful candidate will also have the opportunity to develop their knowledge outside of paid media by supporting the performance marketing team in ABM & SEO efforts.  

The successful candidate will report to each of the channel strategists and the performance marketing director. 

How Will I Make an Impact?

• Support in the creation and management of new LinkedIn Ad campaigns for the B2B market (with support and guidance from the Paid Social Manager). 
• Support in the execution & optimization Paid Search (Google Ads) campaigns for the North American & International markets (with support and guidance from the Paid Media Manager). 
• Support in the execution of ABM marketing display campaigns. 
• Creation of landing pages for performance marketing campaigns (with support & training from web experience team). 
• Partner with creative team & external freelancers to develop assets for performance marketing campaigns. 
• Support in the management of external agency and/or channel partners. 
• Report success metrics and provide insights & recommendations on paid search & paid social performance. 
• Assist with project and resource planning where required. 
• Work with web, SEO & content team to feedback keyword insights & findings. 

What you’ll bring to the role:

• Knowledge of Digital Marketing tactics & channels. 
• Knowledge of Paid Search and/or Paid Social channels (Google Ads & LinkedIn Ads). 
• Experience working in SaaS and/or B2B verticals is preferred.  
• Experience with tracking technologies including Google Tag Manager & Google Analytics is preferred but not required. 
• Ability to create positive external relationships and internal cross-functional stakeholders. 
• Strong organization and project management skills.  
• Proven team player who is both flexible and adaptable. 
• Ability to handle multiple projects simultaneously and work effectively in a fast-paced, deadline-driven environment with rapidly changing priorities. 
• Strong analytical and research skills. 
• Attention to detail.

Location Information: This position offers the flexibility to work from your home office within Canada or at one of our vibrant office spaces in Kitchener, Toronto, Winnipeg or Vancouver.

General Description:  

The role of the Revenue Marketing Strategist involves driving essential business outcomes for critical programs within the organization for our Employee Training business.  They will work on complex projects and collaborate with cross-functional teams to bring their programs and campaigns to life. They act as a champion for their programs, fostering strong alignment and relationships to achieve unified success. 

Major Responsibilities: 

• Campaign & Event Planning: Support in the development of purposeful, well-thought-out campaigns that support account-based marketing and selling efforts to drive pipeline and brand awareness. Partner with functional areas to plan and execute on strategy and tactical plans.  
• Project Management: Coordinating and managing project expectations and execution. Communicate on-going progress, issues, risks, and overall performance to all stakeholders. Risk and Change Management planning, mitigation, and controls. 
• Budget Management: Responsible for managing the budget allocated for vertical programs and campaigns, ensuring efficient and effective use of resources. 
• Sales Enablement: Provide sales teams with the necessary tools and resources to effectively support success of campaigns and programs. 
• Track and report: Monitor and optimize tactical performance at every stage of the journey to ensure content/messaging is resonating. Identify how we can improve and bring your expertise to the table: How can we make it even better? 
• Travel as required (less than 10%)  

Competencies: 

• Vertical Knowledge: In-depth understanding of target market, personas, nuances, competitive landscape, industry trends, and partnerships. 
• Organizational Skills: Ability to efficiently manage multiple tasks, deadlines, and resources to achieve goals. 
• Communication: Excellent written and verbal communication skills to convey ideas, strategies, and results to team members, stakeholders, and leaders. 
• Relationship Building: Capacity to develop and nurture strong relationships with team members, cross-functional partners, and external stakeholders to foster collaboration and support. 
• Strategic Thinking: Proficiency in supporting, developing and executing strategic marketing plans, including Go-To-Market strategies, to drive business outcomes. 
• Project Management: Experience in managing complex projects from initiation to completion, coordinating resources, timelines, and deliverables. 
• Problem Solving: Ability to identify challenges, analyze data, and devise innovative solutions to achieve program success. 
• Results-Driven: Strong focus on achieving measurable results and utilizing data-driven insights to make informed decisions. 
• Innovation: Willingness to introduce and adopt new ideas, processes, and technologies to improve marketing performance.
• Leadership: Capacity to inspire and motivate cross-functional team members, providing clear direction, support, and encouragement. 
• Analytical Thinking: Skill in interpreting data and metrics, drawing meaningful conclusions, and making data-backed decisions. 
• Flexibility: Adaptability to navigate through dynamic and changing environments, adjusting strategies as needed. 
• Creativity: Thinking outside the box to develop unique marketing approaches and solutions. 
• Cross-Functional Knowledge: Understanding of various marketing functions (e.g., performance marketing, digital marketing, PR, events) and how they integrate to achieve overall marketing goals. 
• Reporting and Metrics: Ability to create comprehensive reports and communicate key learnings and results to relevant stakeholders. 

Skills 

• Sales Enablement Tools: Knowledge of tools used for providing sales teams with resources and content to support selling efforts. 
• Data Analysis Tools: Competency in using data analysis tools to derive insights from customer data and performance metrics. 
• Marketing Automation Platforms: Familiarity with marketing automation platforms to execute and manage marketing campaigns. 
• Collaboration Tools: Proficiency in using collaboration and project management tools for efficient teamwork.
• Presentation Software: Skill in using presentation software to create compelling product presentations and materials. 
• Communication Skills: Excellent communication skills to effectively convey ideas, collaborate with cross-functional teams, and present marketing plans and results. 
• Data Analysis Skills: Strong analytical skills to interpret marketing data, derive insights, and make data-driven decisions. 
• Customer Relationship Management (CRM): Familiarity with CRM platforms for customer data management and tracking. 
• Strategic Thinking: Ability to think strategically and develop marketing strategies aligned with overall business objectives 
• Time Management: Effective time management skills to handle multiple projects and meet deadlines. 
• Adaptability: Being adaptable to changing market dynamics and adjusting marketing strategies accordingly.  
• Negotiation Skills: Ability to negotiate effectively with internal and external partners to ensure program success and alignment.

Qualifications/Experience: 

• A bachelor's degree in marketing, business administration, communications, or a related field is typically required.
• 5-7 years of previous experience in demand generation marketing or a related marketing role is highly desirable.
• A strong foundation in marketing principles, project management, and branding are essential for success in this role. 
• Having a good understanding of the D2L products, corporate learning, and education markets is a strong asset.
• Demonstrated project management experience in successfully managing marketing projects and campaigns from planning to execution. 
• Strong written and verbal communication skills are important for crafting persuasive product content, creating presentations, and engaging with various stakeholders. 
• Proficiency in delivering presentations to internal teams, clients, and prospects. 
• Previous involvement in planning and executing marketing campaigns to promote products and generate leads.