Culture Amp
Senior Events Manager
We’re big believers in the power of IRL, so for most roles we ask Campers to work from their local Culture Amp office an average of 2 days a week to unlock connection, pace and culture together.
Join us on our mission to make a better world of work.
Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.
Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.
For more information visit cultureamp.com.
How you can help make a better world of work:
As the Senior Events Manager for EMEA Regional Marketing, you'll be instrumental in developing and executing our events strategy across EMEA. Working with EMEA Sales, plus the EMEA Marketing & global teams, you’ll ideate, plan and deliver industry leading events that directly drive pipeline and revenue.
What You'll Be Doing:
- Event Management: planning and execution of regional events including our flagship annual customer event and owned events, trade shows, webinars, and other related activities, focusing on creating impactful experiences and generating high-quality leads and account engagement.
- Centre of excellence: Positioning yourself and your work as a strategic lever for scale. You will diagnose, propose and solve scaling opportunities by way of playbooks, SLAs, enablement. You’ll lead and directly influence behaviours and processes that go beyond the event itself.
- Pipeline Creation: Drive the generation of a robust pipeline of new logos and expansion opportunities through targeted and innovative events
- Cross-Functional Collaboration: Collaborate closely with Sales, SDR (Sales Development Representatives), People Science, and Customer Experience teams to synchronize marketing efforts with overarching business goals, ensuring a cohesive and unified approach to market co‑plan quarterly activities, run retrospectives and continuous improvement measures, and ensure follow‑through lead management to opportunity conversion via rigorous post event follow‑up and nurturing.
- Business acumen and influence: Apply a strong understanding of sales priorities, customer needs, and the regional competitive landscape to shape plans; provide feedback loops on regional messaging and market needs back into global campaign teams - advocating for regional needs and priorities and ensuring alignment with global strategies as well as demonstrating ROI and making trade‑offs that maximize impact across programs and channels.
- Leverage local partners to run joint events and webinars that influence pipeline and accelerate deals.
- Performance Metrics and Analysis: Track key performance indicators (KPIs) to measure the effectiveness of marketing programs and initiatives. Utilize data-driven insights to drive continuous improvement and achieve measurable results.
Success in this Role Means:
- Pipeline and revenue targets are met with conversion improving quarter over quarter
- Outstanding sales & marketing partnership is strong and visible—shared plans, clear cadences, aligned reporting, and measurable acceleration on top accounts and opportunities.
- The budget is proactively managed with clear ROI narratives and a test‑and‑learn roadmap tied to pipeline impact.
What You'll Have:
- Ideally 7+ years of B2B events experience. Demonstrated ability to create and execute event marketing strategies tailored to drive new customer acquisition, expand the existing customer base, and elevate the brand presence within the assigned region.
- Worked and thrived in an international organisation, you know the strength that comes from diverse viewpoints and others experiences - and seek to learn from them
- A mindset geared towards innovation and creativity, with a willingness to experiment and take calculated risks to achieve breakthrough results.
- Strong analytical skills; you know your way around typical MarTech e.g., Salesforce, HubSpot, webinar and ABM tools (e.g., Splash, 6Sense) to prioritize, measure, and optimize programs.
- Exceptional collaboration and communication skills; ability to influence cross‑functional teams (Sales, SDR, CX, Global Marketing teams) without direct authority and operate with operating rigor.
- A working understanding of what it takes to scale across new logo and expansion, with comfort balancing high‑touch field activity with working within global scaled digital plays.
- Willingness to travel as required to support regional events and initiatives.
Nice to Have:
- You speak German or another European language or have working experience working in the DACH/BLX/Europe market
- Familiarity with HR tech and the HR buyer; experience aligning programs to engagement, performance, and development use cases common to People teams.
- Experience working with regional partners and third‑party events to extend reach and influence within the EMEA ecosystem.
We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are:
- Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
- Programs, coaching, and budgets to help you thrive personally and professionally
- Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
- Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
- Team budgets dedicated to team building activities and connection
- Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
- Extended year-end breaks: An extended refresh period at the end of year
- Excellent parental leave and in work support program available from day 1 of joining Culture Amp
- 5 Social Impact Days a year to make a positive impact on the community outside of work
- MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
- Medical insurance coverage for you and your family (Available for US & UK only)
Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place.
We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.
Please keep reading...
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements.
We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!
If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding roles in Germany). These questions are completely optional, but your participation truly helps. By sharing this anonymous information, you support our efforts to build a more inclusive and equitable hiring process—and help us hold ourselves accountable to that commitment. Your responses are entirely confidential and will not impact hiring decisions.
If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly. Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy here or contact privacy@cultureamp.com.
Ready to apply?
Apply to Culture Amp
Director of Product Marketing
We’re big believers in the power of IRL, so for most roles we ask Campers to work from their local Culture Amp office an average of 2 days a week to unlock connection, pace and culture together.
Join us on our mission to make a better world of work.
Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.
Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.
For more information visit cultureamp.com.
How you can help make a better world of work
The Director of Platform Product Marketing leads the team focused on the commercial success of Culture Amp's core product portfolio, including Engage, Perform, Develop, and AI Coach. Each PMM on the team operates as a mini-General Manager for their product line: driving GTM strategy, effective product launches, positioning, enablement, and the metrics that reflect real market traction (product-line revenue, feature adoption, churn, and win/loss rates).
The Director's job is to build and lead that team, set the standard for how Platform PMM operates, and serve as connective tissue between Product, Marketing, and Sales. This includes partnering closely with product and commercial leadership to shape roadmap decisions with market and buyer insight aligned to business strategy, not just activating what's handed over. You’ll also be leveraging AI as a force-multiplier to unlock your team and GTM processes to be more efficient and impactful.
The ideal candidate is equal parts people leader and practitioner: someone who can coach a PMM through a positioning challenge, synthesize win/loss data into a product recommendation, and build the cross-functional trust that makes GTM actually work. You care about outcomes (like adoption, retention, growth) and you know how to inspire a team to achieve them.
Key Responsibilities
- GTM Leadership: Own the strategic frameworks and GTM processes to bring new products and features to market that maximize business impact from new logo acquisition to adoption.
- Positioning & Messaging: Own and validate the messaging strategy, including product/feature positioning, use case, proof of efficacy, and points of competitive superiority.
- Asset Development: Oversee the creation of core materials to support sellers and marketers, including one-pagers, videos, sales collateral, demo support, and product-level web content.
- Buyer Insights: Deeply understand the product ICP, including the goals, pains, and needs of buyers, to inform GTM execution.
- Roadmap Activation: Own the customer-facing roadmap and core activation activities, such as Product Roadshows.
- Support Pricing & Packaging: Align product family messaging and GTM strategies to maximize revenue within our P&P models.
- Strategic Influence: Use market insights and win/loss analysis to inform product roadmap decisions.
- Team Leadership: Lead, coach, and develop a high-performing team, setting goals and priorities to deliver on business objectives.
Requirements
- 8+ years of B2B marketing experience, with at least 4+ years in a product marketing leadership role.
- Proven GTM expertise: Significant experience running cross-functional launches, aligning stakeholders across Product, Sales, and Marketing, and building repeatable GTM processes.
- Strong messaging and positioning skills: You can synthesize buyer research, competitive context, and product complexity into crisp, differentiated narratives for buyers and users.
- Effective enablement: Demonstrated ability to deliver effective product marketing assets and sales enablement that lead to commercial success.
- Develop insights and use analytical rigor: Experienced in buyer research to validate value propositions, and synthesizing sales and market data to develop data-driven recommendations.
- Collaborative and influential: Comfortable working through ambiguity and driving alignment with senior stakeholders across functions.
- Inspiring people leader: Experience managing, developing and inspiring PMMs at different levels.
- AI-ready and curious: Comfortable using AI as product marketing enabler and eager to learn and develop new skills for the team.
Preferred Qualifications (Bonus points for..)
- Domain experience in HR tech, HCM, employee experience, or adjacent B2B SaaS categories.
- Experience marketing AI-native or AI-augmented products, including developing phased launch strategies, positioning frameworks, and adoption programs.
- Experience with product-led growth and adoption strategies.
- Track record of building and scaling GTM processes in a company undergoing growth or significant product transformation.
- Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred.
We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are:
- Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
- Programs, coaching, and budgets to help you thrive personally and professionally
- Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
- Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
- Team budgets dedicated to team building activities and connection
- Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
- Extended year-end breaks: An extended refresh period at the end of year
- Excellent parental leave and in work support program available from day 1 of joining Culture Amp
- 5 Social Impact Days a year to make a positive impact on the community outside of work
- MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
- Medical insurance coverage for you and your family (Available for US & UK only)
Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place.
We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.
Please keep reading...
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements.
We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!
If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding roles in Germany). These questions are completely optional, but your participation truly helps. By sharing this anonymous information, you support our efforts to build a more inclusive and equitable hiring process—and help us hold ourselves accountable to that commitment. Your responses are entirely confidential and will not impact hiring decisions.
If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly. Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy here or contact privacy@cultureamp.com.
Ready to apply?
Apply to Culture Amp
Director of Product Marketing
We’re big believers in the power of IRL, so for most roles we ask Campers to work from their local Culture Amp office an average of 2 days a week to unlock connection, pace and culture together.
Join us on our mission to make a better world of work.
Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.
Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.
For more information visit cultureamp.com.
How you can help make a better world of work
The Director of Platform Product Marketing leads the team focused on the commercial success of Culture Amp's core product portfolio, including Engage, Perform, Develop, and AI Coach. Each PMM on the team operates as a mini-General Manager for their product line: driving GTM strategy, effective product launches, positioning, enablement, and the metrics that reflect real market traction (product-line revenue, feature adoption, churn, and win/loss rates).
The Director's job is to build and lead that team, set the standard for how Platform PMM operates, and serve as connective tissue between Product, Marketing, and Sales. This includes partnering closely with product and commercial leadership to shape roadmap decisions with market and buyer insight aligned to business strategy, not just activating what's handed over. You’ll also be leveraging AI as a force-multiplier to unlock your team and GTM processes to be more efficient and impactful.
The ideal candidate is equal parts people leader and practitioner: someone who can coach a PMM through a positioning challenge, synthesize win/loss data into a product recommendation, and build the cross-functional trust that makes GTM actually work. You care about outcomes (like adoption, retention, growth) and you know how to inspire a team to achieve them.
Key Responsibilities
- GTM Leadership: Own the strategic frameworks and GTM processes to bring new products and features to market that maximize business impact from new logo acquisition to adoption.
- Positioning & Messaging: Own and validate the messaging strategy, including product/feature positioning, use case, proof of efficacy, and points of competitive superiority.
- Asset Development: Oversee the creation of core materials to support sellers and marketers, including one-pagers, videos, sales collateral, demo support, and product-level web content.
- Buyer Insights: Deeply understand the product ICP, including the goals, pains, and needs of buyers, to inform GTM execution.
- Roadmap Activation: Own the customer-facing roadmap and core activation activities, such as Product Roadshows.
- Support Pricing & Packaging: Align product family messaging and GTM strategies to maximize revenue within our P&P models.
- Strategic Influence: Use market insights and win/loss analysis to inform product roadmap decisions.
- Team Leadership: Lead, coach, and develop a high-performing team, setting goals and priorities to deliver on business objectives.
Requirements
- 8+ years of B2B marketing experience, with at least 4+ years in a product marketing leadership role.
- Proven GTM expertise: Significant experience running cross-functional launches, aligning stakeholders across Product, Sales, and Marketing, and building repeatable GTM processes.
- Strong messaging and positioning skills: You can synthesize buyer research, competitive context, and product complexity into crisp, differentiated narratives for buyers and users.
- Effective enablement: Demonstrated ability to deliver effective product marketing assets and sales enablement that lead to commercial success.
- Develop insights and use analytical rigor: Experienced in buyer research to validate value propositions, and synthesizing sales and market data to develop data-driven recommendations.
- Collaborative and influential: Comfortable working through ambiguity and driving alignment with senior stakeholders across functions.
- Inspiring people leader: Experience managing, developing and inspiring PMMs at different levels.
- AI-ready and curious: Comfortable using AI as product marketing enabler and eager to learn and develop new skills for the team.
Preferred Qualifications (Bonus points for..)
- Domain experience in HR tech, HCM, employee experience, or adjacent B2B SaaS categories.
- Experience marketing AI-native or AI-augmented products, including developing phased launch strategies, positioning frameworks, and adoption programs.
- Experience with product-led growth and adoption strategies.
- Track record of building and scaling GTM processes in a company undergoing growth or significant product transformation.
- Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred.
We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are:
- Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
- Programs, coaching, and budgets to help you thrive personally and professionally
- Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
- Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
- Team budgets dedicated to team building activities and connection
- Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
- Extended year-end breaks: An extended refresh period at the end of year
- Excellent parental leave and in work support program available from day 1 of joining Culture Amp
- 5 Social Impact Days a year to make a positive impact on the community outside of work
- MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
- Medical insurance coverage for you and your family (Available for US & UK only)
Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place.
We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.
Please keep reading...
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements.
We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!
If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding roles in Germany). These questions are completely optional, but your participation truly helps. By sharing this anonymous information, you support our efforts to build a more inclusive and equitable hiring process—and help us hold ourselves accountable to that commitment. Your responses are entirely confidential and will not impact hiring decisions.
If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly. Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy here or contact privacy@cultureamp.com.
Ready to apply?
Apply to Culture Amp