• Design and execute a scalable global SDR enablement strategy aligned with revenue goals
• Standardise best practices across regions while adapting for local nuances
• Define and track KPIs such as ramp time, conversion rates, activity effectiveness, and pipeline contribution

• Build and continuously improve a structured onboarding program for new SDRs
• Deliver training on messaging, personas, objection handling, discovery, and tools
• Ensure rapid ramp-to-productivity through structured certification programs

• Partner with SDR leaders to implement consistent coaching frameworks
• Develop call coaching, role-play programs, and feedback loops
• Identify skill gaps and deploy targeted training initiatives

• Collaborate with Marketing and Product Marketing to translate messaging into SDR-ready playbooks
• Maintain and evolve outbound sequences, call scripts, and persona-based approaches
• Ensure SDRs are equipped to communicate Cato’s value in a competitive cybersecurity landscape

• Drive adoption and effective usage of sales tools (e.g., Salesforce, Outreach/Salesloft, Gong, LinkedIn Sales Navigator)
• Partner with RevOps to optimize workflows and data-driven insights
• Continuously evaluate and implement tools that improve SDR efficiency

• Act as the voice of the SDR team to Marketing, Sales, and Product
• Ensure alignment between campaigns, inbound/outbound motions, and SDR execution
• Support global initiatives such as new product launches and market expansions

The Demand Generation Manager – EMEA will play a key role in driving pipeline and revenue growth across the EMEA region through regional demand generation programs and targeted account-based marketing initiatives. This role is the regional owner of demand generation in EMEA and serves as the primary digital demand generation focal point for the EMEA sales organisation. 

This role owns end-to-end execution of EMEA demand programs, while acting as a strategic partner to regional sales and marketing teams. 

 EMEA Demand Generation Ownership 

• Own end-to-end demand generation strategy and execution for the EMEA region 

• Act as the focal point for all EMEA digital demand generation activities for the sales teams in the region 

• Translate regional sales goals into demand generation plans 

• Ensure alignment between global demand generation strategy and EMEA execution 

• Identify growth opportunities, channels, and programs to scale regional impact  

Digital Campaign Creation & Execution 

• Create and execute EMEA-focused digital demand programs, including: 

• Webinars (planning, content creation, promotion, execution, and follow-up) 

• Content syndication campaigns via 3rd party vendors 

• Email marketing and nurture campaigns 

• Digital lead generation campaigns (with our PPC department) 

• Own campaign setup, execution, testing, optimization, and performance tracking 

• Ensure campaigns are localised and aligned to EMEA buyer needs  

EMEA Sales Alignment Lead 

• Serve as the trusted digital demand generation partner for EMEA sales and regional marketing teams 

• Align demand generation programs with regional sales priorities and motions 

• Support priority accounts, segments, and territories with targeted campaigns 

• Provide clear visibility into campaign performance and pipeline contribution  

1:1 Account-Based Marketing (ABM) 

• Own the planning and execution of 1:1 ABM campaigns for strategic EMEA accounts 

• Partner closely with EMEA sales teams to identify target accounts and buying groups 

• Create tailored messaging, content, and digital plays to support account progression 

• Measure ABM performance based on engagement, pipeline impact, and revenue influence  

Cross-Functional Collaboration 

• Collaborate closely with internal teams: Sales,  Marketing,Content, Localisation, and Marketing Operations 

• Work with global teams to adapt campaigns and assets for EMEA execution 

• Handle vendor contracts & Manage relationships with third-party vendors and agencies supporting webinars, content syndication, digital campaigns and ABM initiatives 
• Own and manage the EMEA demand generation budget, including planning, forecasting, and spend optimisation 

Required Qualifications 

• 4+ years of experience in B2B demand generation, digital marketing, or growth marketing 

• Proven hands-on experience building and executing digital demand generation programs 

• Demonstrated past experience working with and supporting the EMEA region 

• Prior ownership of regional demand generation programs 

• Experience managing vendors and agencies 

• Experience in creating and running webinars, content syndication, and email marketing campaigns 

• Familiarity with marketing automation platforms, CRM systems, and reporting dashboards 

• Proven experience utilising AI tools, automation platforms, and workflow optimisation frameworks to enhance campaign execution, personalisation at scale, and operational efficiency  

• Strong understanding of marketing funnels, lead lifecycle, and pipeline impact 

• Experience working closely with sales teams in a regional or field-aligned model 

• Data-driven mindset with experience analysing and optimising campaign performance 
• Strong project management and stakeholder management skills 

Nice to Have Qualifications 

• Experience running 1:1 ABM campaigns 

• Background in cybersecurity, networking, SaaS, or enterprise technology 

We are looking for an experienced lawyer to join us as Legal Counsel. The role will report to the Legal Director and be part of a global legal team supporting a fast-growing, market-leading company. You will collaborate closely with a team of experienced commercial lawyers across multiple regions, sharing knowledge and contributing to a high-performing, business-oriented legal function, while helping scale and refine processes to support continued growth. The ideal candidate has a sharp business focus, is proactive, decisive, and highly collaborative. Your primary responsibility will be to lead and support the company’s commercial activities end-to-end, with a strong focus on both sales (revenue-generating) and procurement (vendor and partner) engagements. You will act as a proactive business partner, taking ownership of transactions from initial structuring through negotiation and execution. This includes anticipating legal and commercial risks, driving alignment across stakeholders, and helping move deals forward efficiently. You are expected to lead deals—not just support them—and play a key role in enabling the business to move quickly and responsibly.

Responsibilities:
·       Provide practical, business-oriented legal advice and actively support company departments (Sales, Product, Operations, Marketing, HR, etc.) in addressing a wide variety of legal and commercial matters
·      Structure, draft, and lead the negotiation of complex agreements, while effectively engaging with sales professionals, internal stakeholders, and representatives of customers and partners across APAC and EMEA
·      Apply and leverage expertise across a broad range of technology agreements, including sales, licensing, consulting, services, OEM, vendor, NDA, open-source, channel partner, and strategic alliance agreements
·      Proactively monitor and guide the business on data privacy and other applicable laws and regulations
·      Develop, implement, and continuously improve standard templates, business processes, and internal policies to support scalable growth

Requirements
·      Law degree (Juris Doctor / LL.B or equivalent) and admission to at least one bar
·      5-7+ years of experience in commercial law from global high-tech companies and private practice (advising international clients)
·      Strong background from the technology, data, and security industries
·      High capability of independently, effectively, and proactively negotiate various commercial agreements whilst partnering with internal and external stakeholders
·      Relevant experience negotiating and finalizing Software-as-a-Service (SaaS) agreements as well as software licenses agreements with large enterprise customers, value-added resellers, agents, distributors, vendors and technology partners
·      Knowledge and understanding of privacy and data protection laws and regulations
·      Fluent in English (written and spoken)
·      Candidate must possess strong communication, analytical and organizational skills with an attention to complex detail
·      Experience working in a cross functional global organization is required
·      Ability to multi-task in a dynamic and fast-paced work environment
·      Outstanding interpersonal skills

The Role 

We are hiring for a Director of Product Marketing, EMEA to lead and scale Product Marketing. This is a highly visible leadership role responsible for regional strategy, people leadership, and market impact. 

You will own how Cato’s value is positioned, launched, and activated across EMEA. You will partner deeply with Product, Sales, Engineering, and Executive Leadership, while building and leading a world-class PMM team. 

Responsibilities 

Own Product Marketing Strategy for the EMEA Region.  

• Define and execute the regional product marketing vision aligned to company strategy 

• Serve as the senior Product Marketing voice for EMEA across leadership, product, and go-to-market teams 

• Product Marketing team roles and responsibilities align to in-depth enterprise network security market knowledge, product launches, sales support for customer wins, competitive positioning, AI Security market landscape, partner engagement, event speakerships, and content creation.  

Lead and Scale a High-Performance PMM Team 

• Hire, mentor, and develop Product Marketing Managers across the region 

• Set priorities, frameworks, and standards for messaging, launches, and enablement 

• Create deep collaboration for the regional team with Sales, Partners, Events, and PM.  

Be the Ultimate Sales Support  

• Ensure clear, differentiated messaging that articulates Cato’s business and technical value 

• Partner deeply with Sales to be the value partner across all stages of the deal cycle. 

Shape Thought Leadership and Demand Creation 

• Guide the development of high-impact content including blogs, white papers, eBooks, webinars, and executive POVs 
• Ensure content connects technical innovation to real-world business outcomes 

Requirements 

Senior Product Marketing Leadership Experience 

• 10+ years of Product Marketing experience, with 3+ years in a leadership or director-level role 

Deep Security and Networking Expertise 

• Strong background in cybersecurity and/or networking 

• Experience from engineering, pre-sales, post-sales, or technical product marketing roles strongly preferred 

Hands-on Experience Partnering with Sales 

• Accelerate deals through hands-on sales support by partnering closely with account teams to shape strategy, unblock technical objections, and move opportunities forward faster.  

• Serve as the go-to SME for security and networking by bringing strong product knowledge and translating capabilities into clear, executive-ready customer value.  

Executive-Level Storytelling and Strategy 

• Proven ability to translate complex technology into compelling, high-impact narratives 

• Comfortable presenting to executives, customers, analysts, and large audiences 

Data-Driven and Market-Informed 

• Use insights, analytics, and market intelligence to guide messaging, launches, and strategic decisions 

Exceptional Cross-Functional Leader 

• Trusted partner to Product, Sales, Engineering, Marketing, and Executive teams 

• Known for building alignment, clarity, and momentum 

Thrives in Hyper-Growth Environments 

• Comfortable juggling competing priorities in a fast-moving, entrepreneurial culture 

• Bias toward action, ownership, and results 

Magnetic Leadership Presence 

• Charismatic, confident, and credible 
• Brings energy, conviction, and thought leadership to every interaction 

Education 

• Engineering degree or equivalent hands-on technical experience 

We’re looking for a Regional Sales Director who shares our enthusiasm for cybersecurity and SaaS innovation. If you're ready to take on the challenge of selling cutting-edge solutions to organisations within a defined territory, we’d love to have you on our team.

What You’ll Do:

• Drive Sales in Your Territory: Own the sales cycle within your assigned region, from prospecting to closing, securing deals with mid-to-large accounts and building lasting relationships.
• Engage with Decision-Makers: Connect with key decision-makers (CIOs, CISOs, CTOs) and align our cybersecurity and SaaS solutions with their business needs.
• Strategic Focus: Position our solutions as integral to customers' long-term success and become a trusted advisor within your territory.
• Manage Sales Cycles: Navigate sales cycles of varying lengths, managing multiple stakeholders and maintaining momentum throughout.
• Leverage Data: Use sales intelligence, win-loss analysis, and pipeline metrics to refine strategies for ongoing success.
• Collaborate & Share Knowledge: Work alongside the sales team, sharing insights and best practices to drive success within the territory.
• Partner for Growth: Develop relationships with local MSSPs, VARs, and other strategic partners to expand market reach and bring solutions to more organizations.
• Stay Informed: Stay ahead of industry trends and help position our solutions as leaders in the market.

What We’re Looking For:

• Experience: 5-7 years of experience in territory sales within cybersecurity, SaaS, or related industries, with proven success in managing sales cycles and engaging with decision-makers.
• Proven Success: A demonstrated history of consistently meeting or exceeding sales quotas and driving revenue growth.
• Industry Knowledge: Strong understanding of cybersecurity, SaaS, or networking solutions, with awareness of current market trends and competitive positioning.
• Relationship-Driven: Ability to build long-term, trust-based relationships with key stakeholders and decision-makers.
• Collaborative: Experience working with partners, MSSPs, VARs, and other strategic collaborators to drive sales and expand business opportunities.