Burson is looking for an Assistant Consultant with specialization in Influencer Marketing to work across iconic beauty, retail and CPG brands. As a part of WPP Onefluence, you’ll be joining a full-service network with the most sophisticated influencer expertise around the globe to meet client scale.  

Influencer marketing is a core piece of our business, and we are seeking someone who is as passionate about this world as we are. We’re looking for candidates who are social first, tapped in, and passionate about beauty & retail. 

Here’s what you’d be doing: 

• Conduct identification, vetting and outreach of on-brand and campaign-relevant influencers for paid collaborations and seeding or event activations, based on strategic plan development and in collaboration with the senior team & clients
• For paid influencer partnerships, support with negotiation, project management and measurement, based on strategic plan development from the senior team & clients
• Manage end-to-end execution of seeding and event campaigns, including outreach, queries, strategic decisions for engagement/optimization and content monitoring 
• Collaborate with the team on monitoring and compliance across all activities
• Account depending, responsible for developing and/or providing input into campaign reports by tracking and optimizing organic and paid influencer content, along with analyzing to provide actionable insights and opportunities
• Keep on top of emerging social trends, platforms, technologies, and influencers in the Canadian market
• Carry out social media listening and research to identify trends in online conversations and to pinpoint key influencers 

What you’ll need to get here: 

• A minimum of 1-2 years of experience in Influencer, PR, Digital, Content or Brand Marketing agencies
• Ability to utilize metrics and insights from various social platforms including Facebook, Instagram, TikTok, YouTube, Pinterest, and other emerging channels for optimization and future plan recommendations
• Clear understanding of the influencer marketing landscape, the importance and role of influencer marketing and best practices
• Strong knowledge of the influencer marketing landscape in Canada
• Experience utilizing influencer identification and vetting systems like CreatorIQ, Traackr or in-platform tools
• Ability to effectively communicate information and ideas in written and verbal format  
• Flawless organizational skills and keen attention to detail to maintain client service excellence
• Ability to prioritize and manage high volumes of requests
• Excellent written and verbal communications skills
• Creative thinker and problem solver
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator) is a plus 

What else is in it for you? 

• Full health benefits package—including paid time off, schedule flexibility, and more
• Dynamic in office experience where collaboration and peer-to-peer interaction are prioritized in a new, technologically advanced space in downtown Toronto/Montreal
• Strong leadership with a focus on entrepreneurial thinking, mentoring, learning + development to help you grow, expand your skills and become your professional best
• A passionate, smart, fun, and creative culture 

#LI-YA1 

More about the role:

Burson is looking for an additional Senior Consultant with specialization in Influencer Marketing to work across iconic beauty, retail and CPG brands. As a part of WPP Onefluence, you’ll be joining a a full-service network with the most sophisticated influencer expertise around the globe to meet client scale.  

Influencer marketing is a core piece of our business, and we are seeking someone who is as passionate about this world as we are. We’re looking for candidates that are social first, tapped in, and passionate about consumer brands. 

Here’s what you’d be doing: 

• Overseeing and conducting identification, vetting and outreach of on-brand and campaign relevant influencers for paid collaborations and long-term partnerships, based on strategic plan development from senior team & clients
• Manage all negotiation, project management and measurement of influencer programs with a focus on paid collaborations and long-term partnerships, based on strategic plan development from senior team & clients
• Establish and maintain relationships with key contacts within the influencer space
• Lead day-to-day client relationships by becoming a trusted, go-to collaborator
• Thoughtful and strategic approach to executing multi-platform influencer programs by leveraging trends and data driven insights to integrate with wider PR objectives
• Collaborate with team on monitoring and compliance across all activities
• Account depending, responsible for developing and/or providing input into campaign reports by tracking and optimizing organic and paid influencer content, along with analyzing to provide actionable insights and opportunities
• Keeping on top of emerging social trends, platforms, technologies, and influencers in the Canadian market
• Carrying out social media listening and research to identify trends in online conversations and to pinpoint relevant influencers
• In partnership with senior leads, educates and shares knowledge with teams on trends and best practices 

What you’ll need to get here: 

• A minimum of 3-5 years’ experience in end-to-end influencer relations and project management, with a background in PR, Social or Digital agencies
• Existing relationships Canadian influencers and agencies with a proven ability to develop meaningful influencer relationships that result in authentic story-telling that drive impact
• Ability to utilize metrics and insights from various social platforms including Facebook, Instagram, TikTok, YouTube, Pinterest, and other emerging channels for optimization and future plan recommendations
• Clear understanding of the influencer marketing landscape, the importance and role of influencer marketing and best practices
• Experience negotiating partnership agreements
• Experience utilizing influencer identification and vetting systems like CreatorIQ, Traackr or in-platform tools
• Ability to effectively communicate information and ideas in written and verbal format  
• Flawless organizational skills and keen attention to detail to maintain client service excellence
• Ability to prioritize and manage high volumes of requests
• Excellent written and verbal communications skills
• Creative thinker and problem solver
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator) is a plus 

What else is in it for you?

• Full health benefits package—including paid time off, schedule flexibility, and more 
• Dynamic in office experience where collaboration and peer-to-peer interaction are prioritized in a new, technoglogically advanced space in downtown Toronto
• Strong leadership with a focus on entrepreneurial thinking, mentoring, learning + development to help you grow, expand your skills and become your professional best
• A passionate, smart, fun, and creative culture 

#LI-YA1

More about the role:

Burson Canada is looking for a Senior Consultant to join our Corporate Affairs team in Toronto. This is an exciting opportunity to play a key role in developing and delivering strategic communications programs for leading organizations across corporate, financial, professional services, industrial, and technology sectors.

The ideal candidate is a strong strategic thinker with demonstrated experience counseling clients, leading integrated campaigns, and managing complex, multi-stakeholder projects. You bring excellent judgment, a proactive mindset, and the ability to translate business needs into compelling, high-impact communications strategies. You thrive in fast-paced environments, collaborate naturally, and have a genuine passion for corporate reputation, media relations, and stakeholder communications.

We’re looking for exceptional talent with curiosity, drive, and a commitment to excellence. If this sounds like you, we’d love to talk.

What You’ll Do

Strategic Counsel & Client Leadership

• Act as a day-to-day strategic partner to clients, providing thoughtful counsel on corporate reputation, issues, stakeholder communications, and media strategy.
• Lead the development and execution of integrated communications programs aligned with client business goals and reputation priorities.
• Anticipate client needs, identify risks, and proactively recommend strategic solutions.

Media Relations & Story Development

• Lead earned media strategy, including narrative development, story opportunities, media outreach, and interview facilitation.
• Build and maintain strong relationships with key reporters across business, corporate, financial, and sector-specific media.
• Draft and oversee high-quality written materials, including key messages, media statements, advisories, thought leadership, briefing notes, and releases.

Project & Team Management

• Manage complex workstreams, ensuring high-quality deliverables, strong integration across teams, and seamless project execution.
• Develop workback schedules, oversee timelines and budgets, and ensure clarity across internal and client teams.
• Provide guidance, feedback, and mentorship to Consultants and Coordinators; help strengthen overall team performance and growth.

Digital & Integrated Communications

• Work closely with digital and creative teams to develop integrated communications plans (paid, owned, earned) that strengthen corporate reputation.
• Guide social and digital content development, ensuring alignment with corporate narratives and campaign goals.

Insights, Measurement & Reporting

• Oversee tracking, analytics, and reporting for client programs, translating data into insights and actionable recommendations.
• Identify opportunities for optimization, efficiencies, and ongoing improvement.

Business Development

• Lead or support new business initiatives, including proposal development, insights gathering, narrative creation, and pitch participation.
• Identify organic growth opportunities within existing accounts by understanding client needs and connecting them to Burson’s specialties.

What You’ll Need

• Post-secondary degree or post-graduate certificate in communications, public relations, journalism, political science, business, or related field—or equivalent experience.
• 5 to 7+ years of experience in corporate communications, public relations, issues management, public affairs, or a related advisory function.
• Demonstrated success leading integrated communications programs and managing multi-channel campaigns.
• Strong experience with media relations, including pitching business, corporate, financial, and trade media.
• Excellent writing, editing, and storytelling skills across a range of corporate and executive communications materials.
• Deep understanding of digital and social platforms and how they integrate into strategic communications programs.
• Exceptional client management skills, including the ability to influence, problem-solve, and support high-stakes decision-making.
• Strong project management discipline, with the ability to oversee multiple workstreams and deliver high-quality work under tight deadlines.
• Collaborative, curious, and solutions-oriented mindset with a strong commitment to team culture and professional growth.

More about the role:

Are you looking to kick-start your communications career by working with some of the business’s smartest, most creative minds? Working at Burson means being part of a global network of thinkers, doers, and game-changers, where good people and exciting opportunities are plentiful.  
  
Burson is looking for an intern to work across our Consumer & Brand team.     

The successful candidate would join us in working with some of Canada's most recognizable brands . Our internships are designed for students enrolled in or recently graduated from related programs to give you hands-on experience working in a fast-paced agency setting. You’ll have the chance to work on client files across a variety of our services and practices, access senior talent, and participate in internal education and training programs.   

Our team is integrated, so our interns maybe be asked to  work closely with our account and specialist teams on Consumer & Brand, Corporate Communications and/or Health Comms, supporting various projects, including media relations, social/digital media, writing, monitoring and research.  

What you'll do:

• Be involved in developing client-facing deliverables 
• Media, & stakeholder outreach 
• Participate in brainstorms and internal strategic meetings 
• Track and share news and trends with the team and clients
• Create materials including media lists, media pitches, client reports, stakeholder maps, meeting agendas and summaries, , insight notes, measurement reports and more.   
• Monitor for media coverage,  social media conversation

Experience that contributes to success:

• Enrolled in or recently graduated from marketing, communication, public relations or related programs
• Strong time management skills, with experience in multi-tasking, prioritizing competing demands, and meeting deadlines 
• High attention to detail 
• Eagerness to learn and drive to take initiative 
• Active consumer of media and social media, with a passion for networking and staying on top of trends   

#LI-MA1

More about the role:

Hill & Knowlton, a Burson Company, Canada’s leading strategic communications and public affairs consultancy, is looking for a passionate and high-performing health-focused Senior Consultant to join our growing Public Affairs team in Toronto.

This role will allow you to work with some of the most important global and Canadian companies and non-profits in the health space, while also providing opportunities to work with a broad portfolio of clients across a range of other sectors, including technology, finance, transportation and energy. As a global agency offering a full spectrum of public affairs and communications expertise, as part of our team you will also be exposed to – and may get to work on – diverse other services and specialties, on projects in Canada and beyond. We are looking for not only incredible talent but also great attitude, energy and passion for H&K and our clients.

The position will be responsible for providing strategic government relations and advocacy counsel for a diverse portfolio of health clients, ensuring that client satisfaction is maintained at the highest level. You will apply strategic thinking and oversight to client programs, deploy the firm’s resources to achieve client objectives, monitor client projects on a day-to-day basis, and work as part of a team, supporting and networking with your peer group.

What you'll do:

Account Directors are leaders who love a challenge. You will be responsible for designing and executing public affairs programs on behalf of our clients, leading collaborative account teams while managing budgets to ensure both profitability and accountability. You will employ strategic thinking, strong interpersonal skills, and health and public affairs knowledge in all you do. More specifically, you will be:

• Creating and executing comprehensive stakeholder engagement, advocacy, communications, and government relations plans that support our health-focused clients’ business objectives
• Exercising creativity and problem-solving to devise innovative strategies to address complex client issues or public affairs challenges
• Leveraging existing relationships with an established network of health system stakeholders and government officials, developing additional contacts where needed to allow for expert analysis and insights into current policy priorities and political issues
• Crafting compelling, engaging, and well-informed messages and advocacy materials, including briefing notes, backgrounders, fact sheets, position papers, submissions, presentations, and responses to requests for proposals
• Counselling clients on government relations responses and messaging related to crises and issue developments
• Working in an integrated way with Sector Leads, Specialty Experts, and other leaders across the business to provide integrated support and service
• Providing mentorship and leadership to colleagues on account teams
• Measuring and reviewing the success of H&K programs for clients against stated goals
• Managing profitability of accounts and/or performance and utilization of account team

Experience that contributes to success:

• Minimum 7 to 10 years’  experience in a public affairs, communications, government, or political role
• Post-secondary degree in political science, public policy, communications, or similar program
• Demonstrated understanding of the provincial political environment and public policy process, as well as Canada’s health landscape and Ontario’s health system
• Established network of health stakeholder and government relationships
• Subject matter depth with strong working knowledge of the health sector, including policy, trends, and relevant stakeholders is preferred
• Proven ability to provide thoughtful insights and strategic recommendations based on a broad understanding based on the political and policy landscapes to achieve clients’ objectives with government stakeholders
• Outstanding verbal and written communications and presentation skills
• Client service mindset with the ability to establish, grow and maintain strong relationships with client contacts; ability to function as a trusted resource and counselor
• Strong project and budget management skills, ability to delegate and prioritize
• Entrepreneurial spirit motivated and able to identify and secure new business opportunities
• A collaborative approach to working with a high-performing team
• Agency experience is a considerable asset
• Experience in managing multiple client programs and budgets and leading account teams is an asset

#LI-MA1

More about the role:

Burson Canada is looking for a Consultant to join our dynamic Consumer & Brand team in Toronto. If you are interested in joining a group of passionate brand builders and working with some of the world’s most well-respected brands, we want to hear from you. This is an exciting opportunity to execute programs within the Consumer PR & influencer space, while also working alongside an ambitious and growing national team. 

Our ideal candidate is a self-starter, tapped into emerging social trends, is culturally fluent, and brings a proven track record of executional excellence. We are looking for people who love what they do, value different perspectives, bring energy to their work and are excited to roll up their sleeves to help push our work even further.  

Here’s what you’d be doing: 

• Playing a central role in executing PR & influencer campaigns 
• Ensuring high levels of client satisfaction, anticipating needs before they arise
• You don’t just clock trends – you see them coming, and bring those insights to your work
• Leveraging your existing media relationships and continuing to develop new ones
• Exercising strategic thinking and attention to detail in day-to-day project management
• Ship with taste and precision, ensuring all of your work meets high standards
• Contributing creativity, passion and expertise to an entrepreneurial team environment where everyone’s voice is heard, highly valued and rewarded 

What you’ll need to get here: 

• 2-3 years’ experience in a communications and/or influencer relations role (prior agency experience preferred)
• Undergraduate degree from an accredited post-secondary educational institution
• Natural curiosity and genuine passion for storytelling
• Creative thinker and problem solver
• Deep understanding of the Canadian media landscape, as well as the consumer PR & influencer space
• Tapped into emerging social trends and culture
• Experience and/or interest in working in the Consumer Tech industry  
• Experience executing integrated communications programs (media relations, influencer engagement, digital, community management, events, etc.)
• Excellent written and verbal communications skills that can be applied across various platforms
• Strong project management skills, with high attention to detail 

What else is in it for you? 

• Full health benefits package—including paid time off, schedule flexibility, wellness reimbursement, and more
• Strong leadership with a focus on entrepreneurial thinking, mentoring, learning + development to help you grow, expand your skills and become your professional best
• A passionate, smart, fun, and creative culture
• The opportunity to work on some of the world’s most well-respected brands
• Dynamic experience and exposure to different practice areas beyond Consumer PR – including corporate communications, technology, health, public affairs and more. 

About the role:

Burson Canada is looking for a Consultant to join our Corporate Affairs team in Toronto. This is an exciting opportunity to contribute to strategic communications programs for a diverse portfolio of corporate, financial, professional services, and industrial clients.

The ideal candidate is a motivated communications professional who brings strong strategic thinking, excellent client service, and a proven ability to execute integrated campaigns that drive measurable impact. You have a solid understanding of corporate reputation, media relations, stakeholder communications, and issues management and you’re passionate about helping clients navigate complex business environments.

We’re looking for exceptional talent with strong energy, curiosity, and a collaborative mindset. If this sounds like you, we’d love to meet you.

Strategic Communications & Client Counsel

• Support the development and execution of high-impact corporate affairs programs, including national and regional campaigns across a range of sectors.
• Provide thoughtful client counsel and contribute to strategic recommendations that support business objectives and protect or enhance reputation.
• Ensure communication plans are grounded in clear strategy, realistic objectives, and achievable timelines.

Media Relations & Storytelling

• Lead and support earned media outreach, including story development, media list building, pitching, interview coordination, and ongoing relationship cultivation.
• Draft high-quality written materials such as key messages, pitches, media advisories, briefing notes, Q&As, and news releases.
• Review and refine content developed by team members to ensure quality and accuracy.

Project & Campaign Management

• Apply strong project management skills to drive seamless campaign execution, including developing workback schedules, managing deadlines, and coordinating cross-functional teams.
• Oversee measurement, reporting, and insights, flagging notable results or risks to the account team and clients.

Digital & Social Integration

• Leverage knowledge of digital and social media to support content planning, creative asset development, community management, and response planning.
• Work with integrated teams to ensure digital strategies complement traditional communications activities.

Business Development & Growth

• Support new business initiatives, including research, insights gathering, proposal development, and pitch participation.
• Identify opportunities to grow existing client mandates and introduce Burson specialties and services.

What You’ll Need

• Post-secondary degree or post-graduate certificate in communications, public relations, journalism, political science, business, or a related field or relevant equivalent experience.
• 4+ years of experience in corporate communications, public relations, or an advisory-focused role.
• Proven experience delivering integrated communications programs, including media relations, stakeholder engagement, issues support, campaign management, content development, and reporting.
• Demonstrated ability to pitch media across online, print, and broadcast platforms.
• Strong understanding of social media, digital strategies, analytics tools, and media monitoring platforms.
• Excellent written and verbal communication skills with the ability to distill complex information into clear, compelling narratives.
• Strong critical thinking, attention to detail, and a solutions-oriented mindset.
• Collaborative team player with a proactive, can-do attitude and strong interpersonal skills.
• Natural curiosity and passion for corporate storytelling, business trends, and reputation management.

More about the role

We are seeking a strategic and commercially minded Finance Director to partner closely with senior leadership and client-facing teams in a fast-paced public relations environment. This role goes beyond traditional accounting—focused on driving profitability, improving financial discipline, and supporting sustainable growth across our client portfolio.

The ideal candidate understands agency economics, thrives in a professional services model, and can translate complex financial data into clear, actionable insights for non-financial leaders.

Key Responsibilities

Strategic & Commercial Finance

• Serve as a trusted finance partner to executive leadership and practice leads
• Support decision-making around pricing, staffing, client mix, and growth initiatives
• Evaluate new business opportunities, contract structures, and investment trade-offs

Revenue, Margin & Client Profitability

• Oversee revenue recognition for retainers, project-based work, and performance-based fees
• Monitor utilization, realization, and margin performance across teams and clients
• Identify scope creep and margin erosion early; partner with account leads on corrective actions
• Lead client profitability analysis and support renewals, renegotiations, and exits when needed

Budgeting, Forecasting & Reporting

• Own the annual budget and rolling forecast process
• Translate pipeline, staffing plans, and client dynamics into accurate financial projections
• Deliver clear variance analysis and narrative reporting to leadership

Cash Flow & Working Capital

• Manage billing cadence, WIP, AR, and collections in collaboration with billing and client teams
• Improve cash flow through optimized payment terms and collection strategies

Qualifications

• Bachelor’s degree in Finance, Accounting, or related field (MBA or CPA preferred)
• 8–12+ years of progressive finance experience in PR, advertising, consulting, or professional services
• Strong FP&A and commercial finance background
• Deep understanding of agency economics (utilization, realization, scope, retainers)
• Experience partnering with senior, non-financial stakeholders
• Advanced Excel and financial modeling skills; experience with ERP and reporting tools

What We’re Looking For

• Strategic thinker with strong execution skills
• Comfortable pushing back and asking hard questions—constructively
• Clear communicator who can simplify complex financial concepts
• Proactive, hands-on leader who thrives in a dynamic environment

#LI-YA1