We’re looking for a Growth Marketing Manager (SEM and CRO) to own and scale our performance marketing engine across Google Ads, Microsoft Ads, pay-per-click review platforms (e.g., Capterra, Technology Advice), and high-intent organic search. You’ll be responsible for driving efficient, scalable growth across the full funnel—owning strategy, execution, and optimization for both paid and organic channels, with a strong experimentation mindset focused on improving conversion across key landing pages and the website.

This role is ideal for a data-driven marketer who is equally comfortable in keyword strategy, bid management, targeting, on-site conversion rate optimization (CRO), creative testing, and experiment design—and who can translate insights into clear stories and recommendations for marketing, cross-functional partners, and leadership.

Key Responsibilities

SEM

• Own SEM and PPC strategy across Google Ads, Microsoft Ads, and review sites with a focus on high-intent B2B demand.
• Lead keyword strategy (research, clustering, negatives) across core use cases, industries, and competitor terms.
• Manage bids, budgets, and pacing to hit targets for CPL, CVR, CAC, pipeline, and LTV.
• Continuously refine audience and geo targeting, including remarketing lists, customer lists, and intent-based segments.
• Own reporting on CPL, CVR, CAC, and pipeline contribution by channel, campaign, and segment in partnership with RevOps/MarOps.
• Build and maintain a structured experimentation roadmap across keywords, match types, bidding strategies, ad messaging, creative, and landing pages.

CRO

• Collaborate with content and brand to align organic and paid keyword priorities and ensure messaging consistency.
• Lead CRO (conversion rate optimization) across key pages. Define and prioritize experiments on landing pages (forms, CTAs, layouts, offers, social proof, etc).
• Run A/B and multivariate tests using appropriate tools; ensure clean setup, measurement, and statistical rigor.
• Partner with content, design, and web to implement winning variations and scale learnings.
• Own and improve session → lead CVR across high-intent pages (demo, product pages, core content).

AI, Automation & Tooling

• Use AI and automation to accelerate keyword research, ad copy/creative ideation, QA, and analysis.
• Leverage tools like Claude to pull insights from CRM, ad platforms, and internal docs to refine copy, reporting, and reduce manual ops work.

Cross-Functional Collaboration & Communication

• Partner with Product Marketing, Content, Brand, RevOps, and Sales to ensure lead quality, routing, and follow-up processes support performance goals.
• Turn performance and experiment results into clear, concise recommendations for the marketing team, cross functional partners, and leadership.

Must-Haves

• 3+ years B2B growth/performance marketing experience with deep SEM and SEO ownership.
• Hands-on management of Google Ads, Microsoft Ads, and review platforms
• Strong command of CPL, CVR, CAC, and pipeline, and how they connect across the funnel.
• Proven CRO impact: demonstrated wins improving session-to-lead conversion across paid search, PPC, and website.
• Meaningful experience designing, running, and interpreting experiments (A/B tests, structured trials).
• Highly data-driven; advanced comfort in ad platforms and analytics tools (GA, BI, CRM reporting).
• Experience in B2B SaaS or complex, high-ACV sales cycles.
• Familiarity with marketing automation and CRM (HubSpot, Salesforce) for closed-loop reporting.

Compensation

• Raleigh Hub: $100,000.00 - $120,000.00 base + annual bonus opportunity
• Toronto Hub: 85,000.00 - 100,000.00 CAD base + annual bonus opportunity

About the Job

At BuildOps, we are building a groundbreaking software solution designed to empower today’s commercial contractors. From service management to project execution, we are reimagining how our customers operate. Our team thrives on ambition, innovation, and collaboration, and we look for those same qualities in every new hire.

As an Executive Social Media Associate, you will play a pivotal role in our Marketing and Brand team, owning our social presence across channels and turning our product vision and customer stories into compelling, executive level narratives. You will drive impact by elevating the BuildOps brand, growing and engaging our audiences, and shaping how prospects, customers, and industry leaders perceive us. Reporting to the Director of Brand, Content, & Comms, this role is ideal for someone who is hands on, data informed, and highly creative, and who is energized by building programs from the ground up in a fast moving, industry defining company.

What you will do

Executive content creation

• Develop and publish content across LinkedIn, Instagram, YouTube, X, and TikTok for the CEO and other executive team members.
• Ghostwrite posts and scripts that reflect each executive's authentic voice and point of view.
• Build and manage publishing calendars that align with business priorities, thought leadership themes, and key events.

Video production

• Plan, shoot, and edit short-form and long-form video content, from quick behind-the-scenes clips to structured thought leadership segments.
• Optimize video for each platform's format and algorithm, including Reels, Stories, Shorts, and TikTok.
• Own end-to-end production using tools such as CapCut, Premiere Pro, Final Cut, or Descript.

Voice capture and storytelling

• Conduct regular 1:1 sessions with executives to extract insights, anecdotes, and perspectives.
• Turn complex or technical ideas into clear, engaging narratives tailored to social platforms.
• Maintain and evolve voice guidelines so content remains consistent yet fresh across channels.

Multi-channel strategy

• Build and maintain a cross-platform content calendar that adapts messaging and format to the strengths of each channel.
• Tailor concepts so that what works on LinkedIn is appropriately adapted for TikTok, Instagram, YouTube, and X.
• Test new formats and approaches, then scale what performs best.

Community engagement

• Monitor and engage with comments, replies, and DMs on behalf of executives in a way that feels genuine and human.
• Build relationships with key followers, partners, creators, and industry voices.
• Identify opportunities to join relevant conversations in real time.

AI-native workflows

• Use AI tools (for example Claude, ChatGPT, Midjourney, Runway, CapCut, Descript) to accelerate ideation, drafting, editing, repurposing, and scheduling.
• Continuously experiment with new AI capabilities to increase output and quality.

Comms and campaign support

• Support broader executive communications, including event-related content, internal announcements, press and media preparation, and ad hoc messaging needs.
• Partner with the broader marketing and comms team to align executive content with company narratives and campaigns.

Trend monitoring and analytics

• Stay ahead of platform algorithm changes, emerging content formats, creator trends, and B2B social best practices, and proactively bring ideas to the table.
• Track engagement, follower growth, impressions, and content performance across platforms.
• Report on what is working, propose experiments, and iterate quickly based on data.

What we look for

• 1+ years of experience in social media management, executive content, digital marketing, or a related role (agency, in-house, or freelance).
• Ability to plan, shoot (including on a phone), and edit video content end-to-end using tools like CapCut, Premiere Pro, Final Cut, or Descript.
• Deep familiarity with LinkedIn, Instagram (Reels, Stories, Feed), YouTube (Shorts and long-form), X, and TikTok, based on active use, not just theory.
• Demonstrated experience ghostwriting in another person's voice for social platforms or executive communication.
• Proven use of AI tools in a creative workflow, including writing, editing, image generation, repurposing, and research.
• Understanding of how B2B audiences think, or a strong desire to learn, with bonus points for experience in SaaS, vertical software, construction tech, or the trades.
• Comfort working directly with senior executives and C-suite leaders in a fast-paced environment.
• Experience with social analytics platforms (for example Sprout Social, Hootsuite, or similar), or willingness to learn quickly.

Who you are

• You are a content-native operator who naturally thinks in formats, hooks, and story arcs.
• You use social platforms daily and have strong instincts for what makes people stop scrolling.
• You have a sharp creative eye for visual design, pacing, and sound, and you know how to make content feel professional without being stiff or overly corporate.
• You actively use AI tools to increase your speed and output, and you enjoy experimenting with new workflows.
• You have a strong bias for action, move quickly from idea to execution, and are comfortable iterating in public based on feedback and performance.
• You are highly organized, able to manage multiple executive personas and content streams at once without dropping details.
• You are curious, coachable, and excited to learn directly from executives and subject matter experts.

Compensation

• $65,000 - $85,000 base salary range + bonus

The Senior Product Marketing Manager will own go-to-market strategy and narrative for BuildOps Financials and OpsAI—two product areas that are central to our platform becoming the system commercial contractors run on.

OpsAI is a major platform identity shift: moving BuildOps from a system of record to a system of action, where intelligence helps teams automate work, surface risk, and drive the next best step in the field and back office. Financials is how customers understand margin, cost, and job performance—turning operational execution into measurable business outcomes.

This is not a role focused on shipping assets or coordinating launches. This is the person who defines how the market understands what BuildOps is becoming.

You will shape the narrative, guide how new capabilities show up in the market, and ensure our product innovation translates into customer adoption and revenue impact.

You will work at the intersection of product strategy, sales enablement, and market storytelling — and you will be comfortable leading conversations with executives, product leaders, and customers alike.

Key Responsibilities

GTM Strategy & Launch Leadership
Own the go-to-market strategy for Financials and OpsAI — defining the problems we solve, the customers we target, and how BuildOps wins in the market.

This includes leading launches for major capabilities, aligning product and revenue teams around a clear strategy, and ensuring new releases translate into adoption and pipeline impact.

Market & Customer Insight

• Build and maintain an insight engine for your portfolio: customer interviews, deal reviews, win/loss, and field feedback loops.
• Define ICP, segmentation, and buying roles for Financials and OpsAI; keep these current as the product and market evolve. 
• Translate insights into clear “so what” recommendations: what to build next, what to message, what to enable, and what to stop claiming.

Positioning & Messaging Architecture
Define how BuildOps talks about Financials and OpsAI.

You’ll develop the narrative that explains how intelligence shows up across the platform — and why that matters for contractors running complex operations.

This includes:

• Core positioning and messaging frameworks
• Persona-level value propositions
• Sales narratives and competitive differentiation

Your work ensures the story holds up across the website, sales conversations, product launches, and executive presentations.

Sales Enablement & Competitive Strategy

• Ship sales enablement that changes rep behavior: talk tracks, objection handling, ROI tools, and competitive “reasons to switch”—and measure impact. 
• Build and maintain a competitive program: battlecards, win/loss analysis, and a regular cadence of competitive updates. 
• Lead “truth in selling” alignment across Product + Sales: what’s GA vs EA, what’s promised, and what’s not.

Market Narrative & Category Leadership

You will define how BuildOps explains the market problem we solve—and why our approach wins—in a world where specialty contractors are adopting platforms, not point tools. You’ll turn market signals (buyer needs, competitive moves, AI maturity, and contractor workflows) into a clear point of view that shows up consistently in sales motions, product launches, and external messaging.

Commercial Outcomes Ownership
You are accountable for more than messaging.

You track how your work influences real business outcomes, including:

• win rate
• pipeline creation
• product adoption
• expansion revenue

You’ll define success metrics for OpsAI’s go-to-market strategy and continuously refine how we position and launch capabilities based on what works.

Packaging, Pricing, and Monetization Input

• Partner with Product and Finance to shape packaging and packaging-led adoption paths (good-better-best, bundles, and add-ons) and pressure-test pricing assumptions using customer and deal insight.
• Develop practical ROI/TCO narratives and tools that support buying decisions.

Product Partnership

You’ll work closely with product leaders from early roadmap discussions through launch.

Your role is to represent the market perspective — helping ensure what we build, how we describe it, and how we introduce it to customers all align.

You’ll influence roadmap decisions by bringing customer insight, competitive context, and commercial impact into the conversation.

PMM Operating Model 
As a senior member of the product marketing team, you’ll help raise the standard for how PMM operates at BuildOps.

That includes contributing to:

• launch frameworks
• messaging development processes
• competitive intelligence programs
• cross-functional operating rhythms

You’ll also serve as a thought partner to other PMMs, helping the team operate with greater clarity and consistency.

Who You Are

Experienced Product Marketer
You have 5+ years of product marketing experience in B2B SaaS and have owned go-to-market strategies for complex products or platforms.

You’ve led launches that created measurable business impact — whether in pipeline generation, win rates, adoption, or category perception.

Strategic Thinker
You don’t wait for a strategy to be handed to you. You synthesize market signals, customer insights, and product direction into a clear point of view on how a product should be positioned and brought to market.

Strong Product Instinct
You understand how products evolve — and how messaging, packaging, and roadmap decisions shape adoption. You’re comfortable working with product teams early in the development process and influencing how capabilities are framed and delivered.

Commercially Minded
You connect product marketing work to revenue outcomes. You understand how messaging, sales enablement, launches, and positioning influence pipeline and customer expansion.

Strong Communicator
You are comfortable presenting to product leaders, marketing teams, and executives. You can translate complex product capabilities into stories that resonate with real buyers.

Customer Curious

You regularly engage with customers and frontline teams to understand what drives real decisions. You bring those insights back into product strategy, messaging, and go-to-market plans.

AI-Native, Hands-On
You have demonstrated the ability to use AI in your workflow beyond prompting: building repeatable systems, agents, or automations that improve real outcomes (speed, rigor, accuracy). You can discuss what you built, the tools used, and what changed as a result.

Industry Experience (Nice to Have)

Experience in construction tech, field service management, or vertical SaaS is a strong advantage. Understanding how commercial contractors operate — or having worked in similarly operational industries — will help you ramp quickly.

Why This Role, Why Now

BuildOps is entering a pivotal phase.

We’re expanding our platform with Projects, bringing full project execution into the system contractors already use to run service operations.

At the same time, our Financials capabilities are becoming increasingly central to how contractors manage profitability across service and project work. OpsAI introduces intelligence across the platform, helping teams automate reporting, identify risk earlier, and make better decisions across service and project work. 

This role will initially own go-to-market for OpsAI and Financials together; longer term, we expect to split these into dedicated PMM ownership as each area scales.

Compensation: Raleigh Hub - $106,000.00 - $134,000.00 / LA Hub - $111,000.00 - $139,000.00 base salary

About the Role

We’re hiring an Associate Field Marketing Manager to help execute the field programs that fuel our pipeline and deepen relationships with our best prospects and customers.

This is an early-career, execution-heavy role. You’ll live in the details: timelines, vendor coordination, event logistics, field communications, and on-site support — helping turn our field strategy into high-quality, repeatable programs.

You’ll work closely with our Sr. Director of Field Marketing & Corporate Events, Sales, and the broader Marketing team to support:

• Trade association programs (e.g., regional and national association events)
• Industry trade shows and conferences
• Hosted VIP experiences, roadshows, and field events
• Flagship BuildOps events and partner programs

If you love events, thrive in fast-moving environments, and want to learn field marketing from the ground up, this role is for you.

What You’ll Be Doing

Execute Field & Association Programs

• Support the planning and execution of field programs across key regions and segments — from initial brief through post-event follow-up.
• Own logistics for trade association events (booth and sponsorship deliverables, shipments, swag, print materials, lead capture setup, on-site schedules).
• Help coordinate regional trade shows, executive dinners, and customer meetups — including venue research, menus, AV needs, signage, and run-of-show.
• Partner with Sales, Customer Success, and Marketing to ensure the right accounts and attendees are invited, confirmed, and followed up with.

Drive Operational Excellence & On-Site Execution

• Build and manage project plans and checklists for each program using our shared tools (e.g., Asana, Google Drive) so everyone knows what’s happening and when.
• Coordinate with vendors (venues, caterers, A/V, print, swag, shipping) and track deadlines, contracts, and invoices.
• Own on-site execution alongside the Sr. Director of Field Marketing & Corporate Events: booth setup, registration, signage placement, demos/materials, and “last-mile” details.
• Capture what worked (and what didn’t) after each event and help codify best practices into repeatable playbooks.

Support Hosted & Corporate Events

• Provide execution support for hosted events like customer summits, VIP experiences, and partner activations — including registration workflows, communications, badges, gifting, and space layout.
• Coordinate speaker and internal stakeholder logistics (travel details, briefing docs, schedules, session timing).
• Work with the content and design team to ensure event assets (slides, landing pages, signage, one-pagers) are created and delivered on time.

Measure, Learn, and Improve

• Ensure clean lead capture and handoff to Sales (scanners, forms, lists), working closely with Marketing Ops and RevOps.
• Track basic program performance (registrations, attendance, meetings set, lead quality) and help tie events back to pipeline and revenue.
• Use AI tools (including Glean) to speed up research, brief creation, outreach lists, and recap docs, in line with how the marketing team operates.

What We’re Looking For

Experience & Skills

• 1+ years of experience in field marketing, event marketing, trade shows, demand gen, or related roles — preferably in B2B or SaaS.
• Hands-on experience helping to run events or programs: association events, conferences, executive dinners, workshops, or user groups.
• Strong project management and coordination skills — you’re comfortable juggling multiple workstreams, deadlines, and stakeholders.
• Experience with core GTM tools (some combination of Salesforce, HubSpot/Marketo, Asana or similar, and an event platform like Cvent, Splash, or comparable tools).
• High attention to detail — from name badges and room layouts to shipments and signage, you notice (and fix) the small things that make events feel professional.
• Strong written and verbal communication skills; comfortable working directly with Sales and external partners.

How You Operate

• Bias for action. You like to get things moving, solve problems in real time, and keep work from stalling.
• Scrappy and resourceful. You can figure things out with incomplete information and limited guidance.
• Team-first. You enjoy being in the trenches with Sales, Marketing, and Customer teams, and you’re comfortable taking direction while also speaking up when something doesn’t look right.
• Calm under pressure. Events move fast; you stay steady, organized, and solutions-focused when something inevitably changes day-of.
• AI-native mindset. You’re curious about AI tools and open to using them to do your work faster and better — from research and drafting to recaps and reporting.

Logistics

• Location: Raleigh, NC or Santa Monica, CA; hybrid role (expected 3 days/week in the office).
• Travel: Willingness to travel for events as needed up to approximately 50% of the time (including occasional evenings and weekends during peak event seasons).

Why BuildOps

• Impact. You’ll help build the field and events engine behind a category-defining vertical AI company.
• Growth. You’ll work directly with a seasoned Sr. Director of Field Marketing & Corporate Events and a high-caliber GTM team, with clear exposure to how strategy and execution come together.
• Culture. We value people who are curious, action-oriented, and outcome-driven — and we operate with clear ownership, transparency, and a strong feedback culture.

If you’re excited to build a career in field marketing and want to own the execution that makes great programs possible, we’d love to talk.

Compensation

• [$89,000 to $111,000] salary + bonus. (Santa Monica Hub)