BTECH
B.TECH is a popular omnichannel retailer for consumer electronics and home appliances in Egypt, with over 152 stores nationwide. They offer unique financing options to make purchasing easier and more affordable for customers, including Mini-cash which allows customers to pay in affordable monthly installments. B.TECH also has a customer-centric ethos and offers personalized customer care for all customers, whether personal shoppers or large organizations. They have a digital wholesale platform called Deel Platform that serves small traders and traditional stores. B.TECH holds a solid portfolio of commercial brands, including their private label Ultra brand and well-known global brands. Additionally, they have an advertising network, B.TECH Ads MENA region, with over 1000 AI-driven digital screens in their stores across Egypt. Finally, B.TECH launched b_labs, a transformation and digitization arm, to spearhead tech innovation and achieve their goal of becoming the leading omnichannel platform for consumer electronics and appliances in Egypt.