This role is responsible for leading frontline Sales Development Representatives (SDRs) to deliver consistent, high-quality Sales Accepted Lead (SAL) production aligned to pipeline creation targets. The role drives daily execution, coaching effectiveness, pipeline hygiene, and short-range forecast accuracy through hands-on leadership and disciplined inspection.

Essential Duties & Responsibilities:

• Lead and develop a team of Sales Development Representatives accountable for SAL production, activity standards, and qualification quality within assigned segments or territories.
• Own team SAL attainment and short-range forecasting, ensuring accuracy, transparency, and alignment to defined pipeline creation targets.
• Provide ongoing coaching and skill development to SDRs, including call reviews, messaging refinement, objection handling, qualification standards, and effective opportunity handoff practices.
• Drive disciplined daily inspection of activity metrics, SAL quality, conversion indicators, and data integrity to ensure consistent execution and performance visibility.
• Maintain pipeline hygiene by ensuring leads are worked, dispositioned, documented, and routed accurately within customer relationship management and sales engagement systems.
• Enforce adherence to established qualification criteria, engagement cadences, and service-level expectations to ensure SAL readiness and downstream Sales acceptance.
• Partner with Marketing and Revenue Operations to provide feedback on lead quality, routing effectiveness, campaign outcomes, and process improvements impacting funnel performance.
• Support workforce planning activities such as hiring participation, onboarding support, ramp management, and performance management to sustain productivity and coverage standards.
• Identify performance risks or gaps in SAL production and implement corrective actions through targeted coaching, activity adjustments, or process reinforcement.
• Promote a culture of accountability, data accuracy, responsiveness, and continuous improvement within the Sales Development team.
• Perform other duties and responsibilities as required to support business needs.
• Job Level Competencies Manages experienced, professional employees and/or supervisors; and/or manages large, complex technical and/or business support teams.
• Accountable for the performance and results of a team and/or department. Interprets and administers policies, processes and procedures that affect direct reports and the workflow of the team/department.
• Adapts departmental plans and priorities to address resource and operational challenges. Contributes to budget development and performance standards of department and direct reports. Assignments are defined in the form of objectives.
• Decisions are guided by policies, procedures, business plans and independent judgment.
• Collaborates with team(s), customers/ clients, functional peer group managers and occasionally senior management.
• Participates and presents at meetings with internal and external representatives.
• Decisions may have an impact on work processes and outcomes.
• Erroneous decisions or recommendations may result in serious delays and considerable expenditure of additional time, people and/or financial resources. 

Qualifications:

• Typical experience: 8+ years in related role or experience including 2+ years in management.
• Actual experience may vary depending on role complexity, geography, and internal development opportunities or a comparable mix of training, education, and experience.
• Demonstrated experience leading Sales Development or comparable frontline pipeline-generation teams in a performance-driven environment.
• Proven ability to coach individual contributors to measurable productivity and qualification standards.
• Strong understanding of sales development metrics, including SAL attainment, conversion rates, activity productivity, and pipeline contribution.
• Experience managing shortrange forecasting

At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate. 

Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow. 

Empower your impact at Cision. Be seen, be understood, be you. 

About the Role

Are you eager to be part of a dynamic and rapidly growing social and marketing tech company? Do you thrive in a challenging sales environment and seek career advancement into a closing role? Are you passionate about sales, driven to build a successful career, and eager to develop your skills? 

If you answered "YES" to any of these questions, keep reading! 

At Brandwatch, a Cision company, our Sales Development team is at the forefront of generating business opportunities. As a Sales Development Representative (SDR), you’ll play a crucial role in building our pipeline. Your mission will be to research and engage with potential accounts, aiming to schedule meetings that convert into qualified sales opportunities. 

What You'll Do 

• Be the face of Brandwatch, you are the first point of contact to engage our potential customers; 
• Stay up to date on industry news and understand the social media landscape; 
• Become an expert on our brand, business, and SaaS product; 
• Work closely with the Account Executive team to build a sales pipeline and drive revenue through new business opportunities. 

How You'll Do It

• Generate leads and build relationships by nurturing warm prospects and finding new potential customers, using Salesloft, Salesforce, LinkedIn, Cognism, Gong and other platforms; 
• Make an average of 80 outbound activities to prospects daily, with the goal of scheduling platform walk-throughs and starting the sales process; 
• Manage and maintain a pipeline of interested prospects and engage sales executives for next step; 
• Engage in training and development programs. 

What You'll Bring 

• A background in sales (sales and/or BDR and SaaS experience preferred)/ recruitment or just a passion to develop your career in sales; 
• Excellent written and spoken English skills; 
• Motivation and determination to succeed paired with positive mindset that allow you (over)reach your targets; 
• Ability to execute and take responsibility; 
• Coachability and self-awareness; 
• Team player attitude because we believe the teamwork makes the dreamwork; 
• Ability to thrive in a quota driven environment with short and dynamic sales cycles. 

What We Offer 

• Clearly defined career path - We offer a transparent growth plan with the potential to advance to an Account Executive role or explore different career paths within the company. This could include opportunities in leadership, account management, or customer success; 
• Buddy setup to help you onboard and beyond; 
• A competitive compensation package featuring a solid base salary and an uncapped commission model designed to drive and reward your success; 
• A place in a high performing sales team at a growth-driven company; 
• An open, informal, diverse and multinational working environment; 
• 25 days of PTO per year to promote a healthy work-life balance, plus 1 Wellness Day per quarter on top of your holiday allowance; 
• Full Headspace subscription and 24/7 Employee Assistance program; 
• Hybrid working model - 3 in-office days per week, arranged in coordination with your manager. Our London office is located in Canary Wharf, a vibrant area full of great amenities, restaurants, and transport links.

Are you eager to be part of a dynamic and rapidly growing social and marketing tech company? Do you thrive in a challenging sales environment and seek career advancement into a closing role? Are you passionate about sales, driven to build a successful career, and eager to develop your skills? 

If you answered "YES" to any of these questions, keep reading! 

At Brandwatch, a Cision company, our Sales Development team is at the forefront of generating business opportunities. As a Sales Development Representative (SDR), you’ll play a crucial role in building our pipeline. Your mission will be to research and engage with potential accounts, aiming to schedule meetings that convert into qualified sales opportunities. 

What you'll do: 

• Be the face of Brandwatch, you are the first point of contact to engage our potential customers; 
• Stay up to date on industry news and understand the social media landscape; 
• Become an expert on our brand, business, and SaaS product; 
• Work closely with the Account Executive team to build a sales pipeline and drive revenue through new business opportunities. 

How you'll do it:  

• Generate leads and build relationships by nurturing warm prospects and finding new potential customers, using Salesloft, Salesforce, LinkedIn, Cognism, Gong and other platforms; 
• Make an average of 100 outbound activities to prospects daily, with the goal of scheduling platform walk-throughs and starting the sales process; 
• Manage and maintain a pipeline of interested prospects and engage sales executives for next step; 
• Engage in training and development programs. 

What you'll have: 

• A background in sales (sales and/or BDR and SaaS experience preferred)/ recruitment or just a passion to develop your career in sales; 
• Excellent written and spoken English skills;
• Motivation and determination to succeed paired with positive mindset that allow you (over)reach your targets; 
• Ability to execute and take responsibility; 
• Coachability and self-awareness; 
• Team player attitude because we believe the teamwork makes the dreamwork; 
• Ability to thrive in a quota driven environment with short and dynamic sales cycles. 

What we offer: 

• Clearly defined career path - We offer a transparent growth plan with the potential to advance to an Account Executive role or explore different career paths within the company. This could include opportunities in leadership, account management, or customer success; 
• Buddy setup to help you onboard and beyond; 
• A competitive compensation package featuring a solid base salary and an uncapped commission model designed to drive and reward your success; 
• A place in a high performing sales team at a growth-driven company; 
• An open, informal, diverse and multinational working environment; 
• 25 days of PTO per year to promote a healthy work-life balance, plus 1 Wellness Day per quarter on top of your holiday allowance; 
• Full Headspace subscription and 24/7 Employee Assistance program; 
• Hybrid working model - 3 in-office days per week, arranged in coordination with your manager. Our Melbourne office is situated on Flinders street, in the heart of a vibrant area filled with cafés, restaurants, and convenient access to public transport.

The primary function of a successful Sales Development Representative is centered around inbound and outbound interactions with new or existing fans of Cision through a variety of avenues. The goals of a Sales Development Representative are to identify where the fan is within their Cision journey and book a qualified appointment for Account Executives.

What You'll Do 

• Scheduling quality demos for sales team by identifying, researching, and contacting potential customers and ensure those demos occur.
• Hitting or exceeding a monthly quota and acting as the first point of contact for potential clients while executing marketing and sales tactics.
• Making 60+ outbound cold calls and customized emails per day using sales enablement tools
• Prospecting quality contacts and accounts that are a best fit for using the Cision platform, while partnering with sales representatives to ensure that opportunities are moving forward
• Collecting market data before and during customer outreach to understand prospective customer needs and effectively communicate those needs to the sales team
• Become an expert with the Cision products and services, buyer types and the tools necessary to be successful: Salesforce CRM, New Voice Media, Microsoft Outlook, LinkedIn, etc.
• Begin to expand your knowledge of Cision’s broader Sales methodology and sales cycle

What You'll Bring 

• An individual with a passion to start / grow a career within Sales.
• Relentless and always wanting to learn
• Received a 4-year degree from an Accredited College.
• An interest in moving to a consultative Sales position within a software company.
• You will have an innate hunger, self-motivation, and work ethic.
• Be confident running high-volume pipelines in dynamic, quick-moving and rapidly changing environments.
• Positivity and desire to uplift and share knowledge with your TEAM.

What We Offer

• Medical, Dental & Vision Insurance
• 401k Retirement Plan
• Flex Time Off
• Health Savings Account
• Global Wellness Days