Who We Are

For 25 years, Brand New School has helped brands find their visual voice — transforming design, storytelling, and experience into cultural resonance and commercial impact. Our integrated model unites strategy, creativity, and production to help brands like Meta, Pinterest, Google, Apple, Microsoft, and OpenAI transcend their categories and become benchmarks in culture and commerce.

We’re different by design — built to move seamlessly from idea to impact.

The Role

Brand New School is seeking a Mid to Senior Strategist who is an architect of brand thinking. This role translates complex business and operational requirements into clear, distinct brand systems across touchpoints. You will serve as the bridge between client challenges and our design solutions, ensuring that our work is not only beautiful but strategically and commercially resonant.

You are a rigorous thinker who thrives on structure and clarity. You speak the language of the C-Suite, defend your work with sound business rationale, and provide the scaffolding on which our design systems are visualized.

We are not building a traditional agency planning department. We’re building a Creative Intelligence Unit that supercharges our design and content prowess with business and cultural rigor.

Key Responsibilities

• Develop brand positioning that is true to the client's business needs and distinct in the market
• Design and maintain brand architecture across product lines or services
• Conduct stakeholder interviews and business audits to uncover insights and inform strategy
• Map brand touchpoints to ensure cohesive and structured brand experiences
• Translate complex business and operational requirements into actionable, structured brand strategies
• Defend strategic recommendations with commercial rationale and measurable impact
• Creating structure within our clients’ business challenges and providing actionable solutions
• Convert inquiries into new business and projects into relationships
• Brings strategic clarity to internal teams and client partnerships

Qualifications

• 4–8 years of experience in brand strategy, consulting, or related roles
• Proven experience developing brand architecture, positioning, and content frameworks
• Someone who thrives on depth, rigor, and logic – and speaks the language of both design and business
• Ability to work closely with senior leadership and translate business goals into strategic brand solutions, at our studio in Los Angeles or New York (strong preference for LA)
• Excellent communication and presentation skills; able to articulate strategy clearly to both internal teams and clients
• Creative yet disciplined thinker who thrives in complex, ambiguous situations

Benefits

• Competitive salary (commensurate with experience and ability to drive business impact)
• Health, dental, vision, life, and disability insurance
• One Medical membership
• Continued education and professional development support
• Peer bonus program
• Generous PTO and sick leave
• Company 401(k) plan with matching
• Apple Fitness+ digital membership
• Dog-friendly studio 🐶

Compensation

$110,000 – $130,000. Brand New School attracts a team with unique skillsets and varying levels of experience. Salary ranges are broad, commensurate with experience, and refined during the interview process.

We’re always looking for great talent. Even if a role isn’t listed right now, submitting your information ensures you’re considered for upcoming opportunities. Join our talent community and stay connected!

Who We Are

For 25 years, Brand New School has helped brands find their visual voice — transforming design, storytelling, and experience into cultural resonance and commercial impact. Our integrated model unites strategy, creativity, and production to help brands like Meta, Pinterest, Google, Apple, Microsoft, and OpenAI transcend their categories and become benchmarks in culture and commerce.

We’re different by design — built to move seamlessly from idea to impact.

The Role

We are seeking a dynamic Design & Animation Producer for a full-time role at our New York studio – someone who can anticipate both client and internal creative team needs, engage directly with clients to intuitively interpret feedback, and think proactively not only to keep projects moving forward but also to help guide their destiny.

The ideal candidate understands challenges at their core and can collaborate with their team of artists and the production staff to solve them creatively and efficiently. They know when to act or ask for support, when to raise awareness, and when to be flexible or firm in service of the work.

Brand New School is a close-knit community united by a shared goal: to make exceptional work that will help shape the next chapter of our story.

Responsibilities

Project Management

• Own projects from kickoff through final delivery, partnering closely with creative and production leadership, clients, and internal teams (including directly overseeing artists)
• Oversee the creation of high-level creative content—including creative development, design, motion graphics, and editorial—across multiple platforms. This involves directly working with artists and department leads on a daily basis
• Build and manage detailed schedules and budgets, ensuring projects remain on time and on budget
• Use our internal tools to maintain accurate cost tracking, forecasts, and project documentation throughout the lifecycle of each engagement
• Proactively identify risks, dependencies, and resourcing needs, adjusting plans as required
• Manage scope changes, revisions, and approvals, clearly communicating impacts to internal teams and clients

Collaboration & Communication

• Serve as the primary day-to-day client contact for your projects, translating client goals and feedback into clear creative direction
• Partner with creative directors, designers, animators, editors, vendors and producers to support a productive and healthy creative process
• Coordinate with internal stakeholders on staffing, scheduling, and workflow planning
• Uphold and reinforce our creative process while allowing the flexibility needed for strong ideas to develop

Soft Skills & Leadership

• Approach problem-solving with creativity and calm, enabling teams to do their best work
• Foster strong, trust-based client relationships while managing expectations and constraints
• Communicate clearly, concisely, and thoughtfully—asking the right questions to guide both clients and creatives
• Maintain a high standard of organization, attention to detail, and quality control across all deliverables

Qualifications

• 3+ years of experience managing or producing projects in a creative studio/agency or in-house brand environment
• Experience overseeing multidisciplinary workflows – 2D, 3D, live action, and editorial post-production – for brand campaigns, product launches, social content, digital experiences for leading global brands
• Proven ability to manage schedules and budgets while supporting the creative process
• Exceptional written and verbal communication skills
• Strong problem-solving abilities and comfort navigating ambiguity
• High attention to detail and a commitment to craft and execution
• Familiarity with project management tools and production workflows (specific tools flexible)

What Success Looks Like

• You are confidently owning multiple projects simultaneously, managing schedules, budgets, and scopes with minimal oversight
• Creative teams feel supported, informed, and set up for success through clear communication and thoughtful planning
• Clients trust you as a reliable day-to-day partner who anticipates needs and manages expectations effectively
• Projects are consistently delivered on time, on budget, and at a high creative standard
• You have a strong grasp of our production and creative process, workflows, and team dynamics, and are actively contributing to process improvements
• You are seen as a calm, solutions-oriented presence during moments of pressure or change

Details + Benefits

• Full-time role at our New York City studio. US work authorization required.
• Competitive salary
• Hybrid work schedule: Tuesdays, Wednesday and Thursdays in studio. Mondays and Fridays remote.
• Generous allotment of work from home flex days to work remotely on in-studio days.
• Paid time off, US holidays, and typically an end of year holiday closure from Christmas to New Year.
• Health, dental, vision, life and disability insurance
• One Medical membership
• Company administered 401(k) plan
• Company sponsored continued education
• Peer bonus system
• Dog friendly work environment 🐶

Salary Range

$100,000 - $125,000

Brand New School attracts a team with unique skillsets and varying levels of experience. Salary ranges are broad, commensurate with experience, and refined during the interview process.