Who We Are

For 25 years, Brand New School has helped brands find their visual voice — transforming design, storytelling, and experience into cultural resonance and commercial impact. Our integrated model unites strategy, creativity, and production to help brands like Meta, Pinterest, Google, Apple, Microsoft, and OpenAI transcend their categories and become benchmarks in culture and commerce.

We’re different by design — built to move seamlessly from idea to impact.

As we expand with a presence in London, we are building a small, senior team to shape the next chapter of Brand New School globally.

Opportunity

We are seeking a full-time Brand Strategist for our London studio with a strong understanding of brand design and the ability to build clear, scalable brand systems and visual languages. This is a hands-on role for an experienced strategist with brand-building and social expertise, driven by insight and conviction.

You will work closely with Design Directors, the ECD, and extended creative teams, building strategies that anchor distinctive, flexible brand expressions. Working across multiple projects at once, you’ll create roadmaps for brand systems that operate seamlessly across static, motion, and digital environments.

As part of a small London team, you’ll help set the standard for strategic quality and how brand work is made. The role suits someone who is globally minded, design-literate, and motivated by creating meaningful cultural connections.

Role

Craft

• Create and shape original strategic platforms that are clear, compelling, and culturally aware
• Translate research, cultural insight, and client objectives into focused, scalable brand territories
• Develop sharp points of view that guide creative expression across systems and deliverables
• Maintain a high bar for clarity, coherence, and craft across all strategic output
• Ability to plan, build, and run collaborative client workshops, synthesizing stakeholder input and research into strategic platforms that guide design.

Delivery and Collaboration

• Lead strategy across multiple projects from brief to delivery, balancing rigor, pace, and detail
• Partner with Design Directors, ECDs, and creative teams to develop strategy that informs creative expression and defines a distinctive position
• Build and deliver persuasive presentations tailored to diverse audiences
• Respond to feedback constructively, iterating with intent and focus

Ways of Working

• Work in an organised, proactive way, maintaining momentum with minimal oversight
• Embrace new tools, methods, and approaches to collaboration and world-building
• Contribute positively to studio culture through curiosity, openness, and care for the work
• Draw insight from beyond the branding and creative industries, bringing fresh perspectives into the studio and its work

Experience

• Experience working in design studios or agencies on brand identities and systems
• Strong grounding in core brand strategy disciplines (e.g. positioning, architecture, and purpose)
• Proven ability to contribute to and strategically influence multiple workstreams across all phases of a project
• Comfortable owning and progressing work independently
• Experience collaborating across disciplines, including design, motion, and technology, and with external stakeholders

Skills

• Ability to connect business context, cultural insight, and ambiguity into clear brand implications
• Expert storyteller, crafting compelling narratives and copy that bring strategy to life
• Strong ability to create focus and clarity within complex or undefined scenarios
• Confident using tools such as Figma/FigJam, Pitch, Notion, and Google Workspace

Details

• Full-time, permanent role at our London studio. UK work authorisation required.
• Hybrid work schedule: Tuesdays, Wednesday and Thursdays in studio. Mondays and Fridays remote.
• 24 work from home flex days, used to work remotely on in-studio days.
• 20 days holiday, UK bank holidays, and typically an end of year holiday closure from Christmas to New Year.
• A competitive salary sacrifice pension scheme.
• Continued education plan reimbursements.
• Peer bonus system.
• Scheduled performance reviews.
• Dog friendly work environment. 🐶
• BNS will comply with the employer pension duties in accordance with Part 1 of the Pensions Act 2008.

Compensation

Salary is commensurate with experience.

We’re always looking for great talent. Even if a role isn’t listed right now, submitting your information ensures you’re considered for upcoming opportunities. Join our talent community and stay connected!

Who We Are

For 25 years, Brand New School has helped brands find their visual voice — transforming design, storytelling, and experience into cultural resonance and commercial impact. Our integrated model unites strategy, creativity, and production to help brands like Meta, Pinterest, Google, Apple, Microsoft, and OpenAI transcend their categories and become benchmarks in culture and commerce.

We’re different by design — built to move seamlessly from idea to impact.

As we expand with a presence in London, we are building a small, senior team to shape the next chapter of Brand New School globally.

Opportunity

We are seeking a full time Motion Design Lead for our London studio, with deep expertise in motion design and a strong point of view on how motion shapes brand systems and identity.

This role is for an experienced motion designer who thinks beyond individual animations and assets, designing motion as a core part of brand language. You will help define how brands move, behave, and evolve across platforms, building kinetic identities that are clear, expressive, and scalable.

You will work closely with the ECD, Design Directors, brand designers, and technologists, contributing from early concept through to delivery. Alongside project work, you will help foster a culture of exploration, research, and experimentation in motion, raising the studio’s ambition and fluency in this space.

Role

Motion Brand Systems and Concept

• Design and evolve motion brand systems as part of wider visual identities
• Develop kinetic brand concepts that translate strategy into movement, rhythm, and behaviour
• Define motion principles, rules, and patterns that scale across touchpoints
• Ensure motion work is clear, intentional, and consistent with overall brand systems

Creative Delivery and Collaboration

• Lead motion design across multiple projects, from concept through final execution
• Collaborate closely with brand designers, strategists, technologists, and producers
• Contribute to creative direction in early stages, shaping ideas through motion
• Present motion concepts and work clearly to internal teams and clients
• Balance craft, experimentation, and delivery within project constraints

Culture, Research, and Exploration

• Build a culture of exploration, testing, and research within motion design
• Explore new tools, techniques, and workflows that expand what motion can do for brands
• Share knowledge, experiments, and learnings with the wider studio
• Support and guide other designers through feedback, collaboration, and example

Experience

• Significant experience as a motion designer within studios or agencies
• Strong portfolio of motion-led brand identities or motion brand systems
• Proven ability to think systemically about motion, not just individual animations
• Comfortable leading motion across multiple projects and collaborating with brand designers to bring static ideas to life
• Clear communicator with a curious, experimental mindset

Skills

• Essential: Figma, Adobe Creative Suite, After Effects, Cinema 4D (Redshift), Production Pipeline.
• Desirable (not essential): Blender, Houdini; Coding (P5JS, TouchDesigner); Cavalry; Unity or Unreal; AI Tools (Comfy, Krea, MidJourney, etc)
• You do not need to be an expert in all tools, but you should be curious, fluent in collaboration, and confident directing across disciplines.

Details

• Full-time, permanent role at our London studio. UK work authorisation required.
• Hybrid work schedule: Tuesdays, Wednesday and Thursdays in studio. Mondays and Fridays remote.
• 24 work from home flex days, used to work remotely on in-studio days.
• 20 days holiday, UK bank holidays, and typically an end of year holiday closure from Christmas to New Year.
• A competitive salary sacrifice pension scheme.
• Continued education plan reimbursements.
• Peer bonus system.
• Scheduled performance reviews.
• Dog friendly work environment. 🐶
• BNS will comply with the employer pension duties in accordance with Part 1 of the Pensions Act 2008.

Compensation

Salary is commensurate with experience.