Branch Metrics
Senior Manager of Business Strategy - Performance Marketing Consultant, US
At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.
We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward.
We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here.
Branch is seeking a Senior Performance Marketing Consultant to join our Business Strategy team as we continue to grow. You aren’t just a technical expert, you are a performance marketing visionary. You will act as a trusted advisor to our most sophisticated customers, and most prestigious global brands, helping them navigate the complex world of mobile advertising, Self-Attributing Networks (SANs), and multi-touch attribution.
Your mission is to ensure our customers aren't just collecting data, but are using it to drive maximum ROI. You will bridge the gap between ad agencies, internal brand teams, and our product platform, ensuring every dollar of ad spend is optimized and accounted for.
As a Senior Manager of Business Strategy - Performance Marketing Consultant, you’ll work on:
- Performance Marketing Consulting: Serve as the subject matter expert on mobile ad ecosystems, specifically focusing on SANs (Meta, Google, Apple Search Ads, etc.) and programmatic partners.
- Data Hygiene & Optimization: Audit customer data flows to identify inefficiencies and clean up attribution discrepancies. You will ensure that the data connections between brands and the MMP are accurate and actionable.
- Agency & Brand Orchestration: Navigate the relationship between brands, ad agencies, and our platform to ensure alignment on KPIs and measurement frameworks.
- Executive Storytelling: Translate complex data analysis into high-impact presentations for performance marketers and senior stakeholders, providing clear recommendations on how to reallocate spend for maximum returns.
- Strategic ROI Analysis: Conduct deep-dive analyses into campaign performance to identify efficiency gains and provide a roadmap for scaling ad spend sustainably.
- Branch Performance Evangelist: Articulate and vocalize best practices and Branch platform benefits to public audiences via webinars, live conferences and written blogs.
You’ll be a good fit if you have:
- 7+ years of experience in performance marketing, mobile growth, or digital media consulting.
- Expertise in Mobile Attribution: Deep knowledge of how MMPs work and the nuances of SKAdNetwork (SKAN), ATT, and cross-platform tracking.
- SAN Specialist: You understand the "black box" of Self-Attributing Networks inside and out and understand how to validate their reported performance against third-party data.
- Analytical Rigor: Proficiency in SQL, Tableau, or similar BI tools to manipulate large datasets and extract meaningful trends. Fluent in turning large amounts of data into concise, insightful visualizations.
- Executive Presence: Proven ability to command a room (or a Zoom) of executives and influence their strategic roadmap through data.
- Inquisitive Mindset: You enjoy the "detective work" of finding why data doesn't match, and have a passion for creating new analyses, standards, benchmarks and best practices. You can even turn your expertise into training and educational materials to support other teams.
Nice to Haves
- Experience working at an MMP or a major Ad Agency in a technical/strategic role.
- Background in Econometrics or Media Mix Modeling (MMM).
- Active participation in the mobile growth community.
- Management or strategy consulting experience.
This role does not qualify for relocation or visa sponsorship.
Our preference is to hire candidates in a hybrid capacity based in New York, NY. We are also open to hybrid candidates located in Mountain View, CA or Austin, TX, as well as fully remote candidates in select states, including Colorado, Texas, Illinois, Washington, New York, and California.
In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in NYC, is $180,000-$199,000. Please note that this information is provided for those hired in NYC only. Compensation for candidates outside of NYC will be based on the candidate’s specific work location. Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above. This role additionally includes a 10% annual bonus tied to company goals.
The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.
Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!
A little bit about us:
Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.
Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.
Candidate Privacy Information:
For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.
Ready to apply?
Apply to Branch Metrics
Director, Global Sales Operations
At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.
We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward.
We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here.
We’re searching for an innovative and seasoned Director, Global Sales Operations – this role is responsible for the strategic alignment and operational efficiency of a global sales organization. This position bridges the gap between high-level corporate strategy and regional execution by optimizing processes, technology, and data analytics to drive predictable revenue growth.
What You'll Be Working On:
Operational Excellence: Develop data-driven insights and recommendations on pipeline, segmentation and targeting strategies. Apply analytical rigor to determine ideal customer profiles and profitability. Lead sales performance reporting and forecasting. Analyze sales, channel, and top-of-funnel data to make recommendations to senior leadership on optimizing our go-to-market strategy for existing and new initiatives.
Strategic Governance: Lead architect that is helping to further define and implement the global sales operations roadmap, establishing standardized frameworks for forecasting and pipeline management, while operating in direct alignment with our Regional Sales & CX Leadership Teams. Working in close partnership with our Business Operations Leadership Team to support the Quote-to-Cash lifecycle, identifying and eliminating friction in sales workflows to enhance velocity and scalability. Supporting a culture of continuous improvement that is engaged in ongoing testing to deliver the most relevant sales processes and strategies.
Technology Leadership: Leading overall adoption of the sales tech stack, primarily Salesforce, Gong & Clay, and operating as the key partner for reporting to Finance, Sales, and Leadership, while testing emerging generative AI utilization to improve productivity.
Performance Analytics: Steer and further evolve Monthly / Quarterly Business Reviews and global reporting dashboards to deliver actionable insights on revenue performance, sales cycle efficiency, and pipeline health. Support annual sales compensation planning with data, insight to inform appropriate performance measurements across sales teams. Develop, maintain, and track dashboards to support timely and informed decision-making. Ensure KPIs/metrics used to track the business are consistent across teams and align to broader business initiatives. Identify opportunities to improve sales effectiveness.
Sales Planning: Coordinate cross-functionally to deliver process improvements, playbooks, toolkits, and skills development, and annual global initiatives for territory planning, market expansion, quota setting, and incentive compensation design in collaboration with Finance, HR & Leadership. Serve as a key liaison between Sales, CX, Marketing, Operations, Product, and Finance teams to ensure go-to-market (GTM) readiness.
Branch is at a rare and exciting inflection point. We’ve gone from high-growth startup to market leader, and we’re continuing to grow with purpose. Here’s why now is the time to join:
People & Culture: People are our foundation. Our teams exemplify this, boasting exceptional talent density with individuals who are driven, collaborative, and humble, all sharing a commitment to delivering outstanding work.
Top-Tier Customers & Global Scale: We work with the world’s fastest-growing and most iconic brands agnostic of vertical (think Walmart, Marriott, Adobe, Sephora, Chipotle, CVS Aetna, T-Mobile, Citi, NBC / Peacock), so your work has massive reach and visibility.
Seasoned Leadership: Our executive team includes leaders who’ve taken multiple companies public or to successful acquisition. We're navigating growth with real experience, not guesswork.
Momentum & High-Impact Stage: We're growing fast, but not bloated. We’re big enough to matter, but small enough for you to make a significant dent with meaningful ownership.
Innovation: We're tackling new challenges - cross-platform experiences, privacy-safe attribution, and AI-driven personalization - giving you a chance to shape the next generation of customer growth.
Profitability & Recognized Workplace: We’re committed to creating a sustainable, long-term business with a strong foundation, as well as a standout workplace (named as a Best Place to Work by Fortune, Inc., Forbes, and Comparably in 2024 and 2025).
Essential Skills and Qualifications
Experience: Typically requires 5-7 years of experience in Sales Operations or Revenue Operations in a leadership role partnering with global, distributed teams, preferably in SaaS and/or Martech industry.
Education: A Bachelor’s degree in Business, Communications, Finance, or a technical field is standard; a Master’s degree (MBA) is often preferred for director-level roles.
Technical Proficiency: Expert-level knowledge of Salesforce and Gong, additional software is a plus: Marketo, Clay, Demandbase, Looker and Staircase. Manage sales data integrity across all tools and platforms.
SaaS Acumen: Deep understanding of B2B SaaS/subscription models, budgeting, and complex financial modeling for revenue forecasting.
Strategic Mindset: Ability to translate complex datasets into actionable business recommendations and influence C-suite stakeholders.
Join us at Branch - where business is strong, momentum is real, and the opportunity to grow your career is now.
In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in New York City, NY is $190,000 - $220,000. Please note that this information is provided for those hired in New York City, NY only. Compensation for candidates outside of New York City, NY will be based on the candidate’s specific work location. Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above.
The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.
Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!
A little bit about us:
Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.
Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.
Candidate Privacy Information:
For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.
Ready to apply?
Apply to Branch Metrics
Strategic Account Executive - MarTech / AdTech
At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.
We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward.
We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here.
At Branch, we’re on a mission to redefine how the world’s largest brands connect with their customers across every platform. Our mobile marketing and deep linking solutions are trusted to power seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.
Branch is at a rare and exciting inflection point. We’ve gone from high-growth startup to market leader, and we’re continuing to grow with purpose. Here’s why now is the time to join:
- People & Culture: People are our foundation. Our AE team exemplifies this, boasting exceptional talent density with individuals who are driven, collaborative, and humble, all sharing a commitment to delivering outstanding work.
- Top-Tier Customers & Global Scale: We work with the world’s fastest-growing and most iconic brands agnostic of vertical (think Walmart, Marriott, Adobe, Sephora, Chipotle, CVS Aetna, T-Mobile, Citi, NBC / Peacock), so your work has massive reach and visibility.
- Seasoned Leadership: Our executive team includes leaders who’ve taken multiple companies public or to successful acquisition. We're navigating growth with real experience, not guesswork.
- Momentum & High-Impact Stage: We're growing fast, but not bloated. We’re big enough to matter, but small enough for you to make a significant dent with meaningful ownership.
- Innovation: We're tackling new challenges - cross-platform experiences, privacy-safe attribution, and AI-driven personalization - giving you a chance to shape the next generation of customer growth.
- Profitability & Recognized Workplace - We’re committed to creating a sustainable, long-term business with a strong foundation, as well as a standout workplace (named as a Best Place to Work by Fortune, Inc., Forbes, and Comparably in 2024 and 2025).
We’re searching for an innovative and seasoned Strategic Account Executive who thrives on hunting new logos and retaining / expanding relationships with the largest accounts, both in the Americas and globally.
As a Strategic Account Executive, you’ll get to:
- Own your territory like a CEO - Build and manage a high-value pipeline across your enterprise book of business. You will be a key driver of revenue at Branch.
- Hunt and close - Drive new logo acquisition with a targeted, proactive approach. Partner with SDR, Marketing and BD orgs to proactively identify, outreach to and qualify opportunities through targeted prospecting, networking, and market research efforts to continually build your pipeline.
- Renew and expand existing relationships - Partner with the Customer Experience team to unlock growth in key customers, as well as protect the base.
- Sell and collaborate high and wide - Engage C-level and senior stakeholders across marketing, product, engineering, and data / analytics teams.
- Navigate complex deals - Use MEDDPICC and value-based selling to align with customer priorities leveraging best-in-class tech stack.
- Be in the market - Travel regularly to meet customers, prospects, and partners; represent Branch at industry events and conferences.
- Collaborate internally - Work closely with Go-To-Market, Product Development and supporting function teams to accelerate deals and launch new products successfully.
You’ll be a good fit if you have:
- 8+ years of enterprise SaaS sales experience with a track record of consistently hitting and exceeding quota.
- Proven success in complex, multi-stakeholder deal cycles for new logos and expansion, including mastery of effectively managing and proactively derisking lengthy procurement processes.
- Sold into the C-suite at complex orgs, with deal size averaging $500K - $1M+ ACV.
- Vertical experience and network at Fortune 500 Companies. FinServ, Healthcare, Telco and / or Travel is an added bonus.
- Skilled at value-based selling and navigating technology partner / agency / SI ecosystems.
- Executive presence with top-tier communication, presentation and negotiation skills.
- Experience working with cross-functional teams and demonstrated ability to build strong internal relationships across various departments.
- Strong interest in mobile marketing technology and ability to understand how technology works at a high level, as well as communicate value and benefits to both technical and non-technical stakeholders.
- Salesforce CRM mastery and disciplined new business, expansion and renewal forecasting.
- Willingness to travel frequently to meet prospects / customers and close deals.
- Collaborative yet competitive, strong growth mindset and customer-first mentality, and a commitment to producing results.
Join us at Branch - where business is strong, momentum is real, and the opportunity to grow your career is now.
We are looking to hire 100% remote for this role in select locations including NY, CA, CO, TX or WA. We are also open to hybrid in Mountain View, CA, NY, NY or Austin, TX.
In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in New York City, NY is $260,000 - $340,000. Please note that this information is provided for those hired in New York City, NY only. Compensation for candidates outside of New York City, NY will be based on the candidate’s specific work location. Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above. Compensation for this role is base compensation + commission. Compensation shown is reflective of on target earnings.
This role does not qualify for visa support or relocation.
The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.
Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!
A little bit about us:
Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.
Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.
Candidate Privacy Information:
For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.
Ready to apply?
Apply to Branch Metrics