Role Summary 

We’re hiring a Growth Product Manager (GPM) to help build and scale our product-led growth capabilities across our subscription products, as we evolve towards a more structured and scalable growth engine. You’ll play a key role in improving conversion from signup to first value and long-term retention. You will own a key area of the customer lifecycle and its associated KPIs, driving the strategy, roadmap, and execution of growth initiatives across acquisition, activation, retention, or expansion.  This is a hands-on role focused on running experiments, improving onboarding and shipping growth features to increase conversion, engagement, and revenue.  You will also help establish funnel metrics, support the development of our growth strategy, and bring more structure and speed to how we execute growth. Working closely with Core Product Management, Commercial, Product Marketing, and Data Product Management you’ll contribute to building a more systematic, data-driven approach to growth and delivering measurable business impact. 

Key Responsibilities 

Own and drive growth across the funnel 

• Own a key stage of the customer lifecycle (acquisition, activation, retention, or expansion) and its associated KPIs
• Identify and prioritize the highest-impact opportunities to improve conversion, retention, and revenue
• Define and track key growth metrics across the funnel (e.g., activation, retention, NRR), working with data teams to generate insights, evaluate experiments, and guide decisions 

Run experiments and optimize user journeys 

• Design, run, and analyze experiments to improve onboarding, activation, engagement, and expansion
• Ship product changes and growth features based on experiment results and customer insights
• Continuously iterate on user journeys to improve time-to-value, conversion, and long-term retention 

Improve acquisition, conversion, and expansion

• Own and optimize the end-to-end acquisition funnel, partnering with commercial teams to improve conversion across sales-led journeys from lead to activation 
• Increase lead quality, conversion rates, and speed through the funnel
• Identify and execute upsell, cross-sell, and product adoption opportunities to drive revenue growth 

 Collaborate to deliver growth impact

• Own and drive growth initiatives end-to-end, partnering with Core Product, Data Product, Commercial, Product Marketing and Marketing 
• Use data and customer insights (e.g., interviews, surveys, behavioural data) to identify growth opportunities and inform product decisions
• Help establish scalable experimentation practices and improve how we use data to drive growth decisions 

Key Skills and Competencies 

• 3-5 years of experience in growth product management or a similar role, with a focus on B2B markets
• Strong knowledge of growth frameworks (AARRR, North Star Metric)
• Experience with experimentation and A/B testing
• Ability to prioritize using RICE/ICE methodologies
• Proven skills in funnel analysis and conversion optimization
• Customer-centric approach using frameworks like JTBD
• Proven track record of driving measurable growth in SaaS or enterprise product environments
• Strong understanding of B2B growth dynamics, including lifecycle management and sales funnel optimization
• Data-driven mindset, with proficiency in analytics tools and CRM platforms
• Technical fluency, including experience working with APIs and technical documentation
• Strong cross-functional collaboration skills, with the ability to work closely with internal stakeholder teams to deliver growth-focused product features
• Excellent communication and stakeholder management, with a proven ability to align teams around shared goals
• Strategic thinking combined with hands-on execution, able to move from insight to impact quickly
• Fluency in Mandarin (spoken and written) is required.

Preferred Qualifications 

• Experience working in SaaS, enterprise, or mid-market B2B environments.
• Familiarity with growth frameworks such as Product-Led Growth (PLG) and Customer Success-Led Growth.
• Knowledge of financial metrics like ARR, MRR, and LTV/CAC ratios. 

Department - Product Management 

Reports to - Group Product Manager, Payments Marketing 

Role Purpose

The Product Manager (PM) will be responsible for the design, development, and delivery of Boku’s In-App Storefront and Marketing products. In-app marketing creates a new direct-to-consumer channel for merchants by enabling them to engage users through storefronts, offers, and promotions embedded within payment partner mobile applications. This unlocks a powerful way for merchants to drive incremental sales, strengthen brand presence, and reach consumers directly inside the digital ecosystems they use every day.

The PM will play a key role in bringing this product line to market by translating strategy into execution. They will work closely with engineering, delivery, and commercial teams to define requirements, manage the backlog, and oversee timely product releases. By ensuring the delivery of high-quality SDKs, APIs, and integrations, the PM will enable wallet and app partners to support merchants in reaching consumers effectively, while contributing to Boku’s growth through new revenue-generating opportunities.

Key Responsibilities

1. Product leadership:
• Lead the day-to-day product lifecycle by defining scope, capturing requirements, and driving initial product releases.
• Ensure execution is aligned with the overarching strategy of the In-App Storefront product line as set by the Product Lead, with a focus on validating product-market fit and enabling early adoption.
2. Technical product management:
• Collaborate with Engineering to design and validate technical solutions, including authentication models, SDK flows, and merchant integration requirements, ensuring scalability, security, and reliability.
3. Cross-functional collaboration:
• Partner with Engineering, Delivery, Commercial, and Partner teams to ensure smooth technical implementation of SDKs, APIs, and integrations that enable merchants and wallet partners to embed storefront and marketing capabilities.
4. Execution alignment and stakeholder communication:
• Manage priorities, track progress against deliverables, and communicate updates to stakeholders across the business, escalating risks and dependencies to the Product Lead as needed.
5. Data-driven decision making:
• Establish success metrics and measurement frameworks for pilot launches.
• Use data from early experiments and partner integrations to validate assumptions, guide iteration, and identify areas for improvement.
6. Market analysis and positioning:
• Stay close to industry trends, wallet ecosystems, and merchant needs to identify the most viable opportunities for adoption.
• Gather insights from competitors and adjacent offerings to refine product positioning and inform go-to-market priorities.
7. Platform integration foundations:
• Partner with Engineering to develop APIs, SDKs, and integration features that make onboarding early partners straightforward.
• Prioritize flexibility and adaptability to support a variety of partner use cases, with scalability considerations built into the design for future growth.
8. Stakeholder communication:
• Act as a key liaison between product teams and leadership, ensuring transparency and alignment on priorities.
• Present roadmaps, updates, and outcomes to stakeholders, gathering feedback and adjusting plans as needed.

Measures of Success

1. Adoption & Growth: Successful onboarding and adoption of In-App Storefront products by early wallet and merchant partners. Measurable increases in usage and engagement through pilot programs and initial market launches.
2. Customer & Partner Success: High levels of satisfaction from partners, measured by smooth integrations, feedback from pilots, and early indicators of product adoption and retention.
3. Product Delivery & Performance: Timely delivery of MVP and subsequent releases, with well-documented APIs/SDKs, minimal technical issues, and strong collaboration with Engineering to ensure stability and reliability.
4. Innovation & Development: Iterative delivery of new features and enhancements based on pilot learnings and partner feedback. Demonstrated ability to balance innovation with execution discipline.
5. Market Validation: Evidence of product-market fit demonstrated through merchant demand, early commercial wins, and validation against emerging market offerings.
6. Foundations for Scale: Development of a flexible and integration-ready platform that can evolve to support future growth across multiple partners and markets.

Key Skills and Competencies

Experience:

• 3+ years of product management experience, ideally in B2B, fintech, or mobile application ecosystems.
• Demonstrated success in delivering new products from concept through MVP and pilot launch.
• Experience working directly with engineering teams to deliver APIs, SDKs, and customer-facing integrations.

Skills:

• Strong understanding of product management principles, with a focus on execution, backlog management, and delivering technical products to market.
• Familiarity with front-end and mobile app development processes, including user flows, UX considerations, and partner integration requirements.
• Ability to define and manage technical requirements for APIs, SDKs, and secure authentication flows.

Technical Proficiency:

• Comfortable discussing architecture and technical tradeoffs with engineers across web and mobile platforms.
• Familiarity with modern web technologies (e.g., JavaScript frameworks, REST/GraphQL APIs) and mobile app development environments (iOS, Android).
• Understanding of cloud-based infrastructure, data security, and integration best practices.
• Hands-on experience with product management and collaboration tools such as Jira, Confluence, and analytics platforms.

Soft Skills:

• Strong communication skills to translate technical details into clear requirements for both engineers and non-technical stakeholders.
• Highly organized, detail-oriented, and capable of managing multiple priorities across cross-functional teams.
• Problem-solving mindset with the ability to learn quickly and adapt in a fast-moving, early-stage product environment.

Collaborative approach with a customer-first perspective, ensuring solutions meet real partner and merchant needs.

Preferred Qualifications:

• Experience working on SDKs, developer tools, or integration-heavy products.
• Exposure to fintech, wallet ecosystems, or in-app commerce/marketing solutions.
• Familiarity with Agile and Lean product development methodologies, including iterative releases and test-and-learn approaches.
• Basic understanding of B2B SaaS metrics such as adoption, retention, and engagement.

If you are a hands-on product manager with a passion for building new products, working closely with engineering teams, and delivering solutions that create value for merchants and partners, we encourage you to apply.

Role Purpose:

Boku are wanting to hire and experienced Product Manager on either FTC or contract basis to take ownership of key features end to end in the product areas - Treasury Management System (TMS) and Settlement as needed, and deliver the desired outcomes pertaining to the Acquiring and Settlement roadmap, based on agreed KPIs and metrics, by working with business stakeholders, engineering, and the wider business in Boku

Key Responsibilities:

• Formulating roadmaps of features in the Treasury Management and Settlement; and follow on with the successful delivery of those features
• Work with the wider Product team to ensure full alignment with other roadmaps that relate to the TMS and Settlement
• Ensure Product and Sprint Backlog are always fully refined and ready for the engineering team
• Ensure all types of stakeholders are taken on a positive journey with respect to roadmap, delivery and continuous feedback and improvement
• Ensure there is continuous improvement in the product performance by proactively assimilating feedback from the users and the wider market

Measures of Success:

1. Achievement of KPIs and Metrics stipulated in the TMS and Settlement Area
2. 100% of Product Acceptance by the business and operational stakeholders
3. Good working relationship with all stakeholders proven by feedback received
4. Contribution to the betterment of product management methodologies

Key Skills, experience and Competencies:

Must Have:

• 5–10 years of Product Management experience, preferably in a FinTech scale up handling payments, FX and treasury domains;
• Proven experience working in an Agile/Scrum environment with strong product backlog ownership and prioritisation skills.
• Even if not as SME, but in a product role - experience implementing and/or integrating a COTS treasury platform (e.g., Kyriba or similar TMS solutions) or similar third party products in a payments workflow
• Detail-oriented with the ability to write high-quality user stories, acceptance criteria, and manage edge-cases.
• Techno-functional versatility to articulate technical dependencies on product / functional outcomes
• Delivery-focused with a demonstrated track record of shipping complex products or system implementations on time.
• Ability to operate at both strategic (vision, roadmap) and tactical (feature-level execution) depth.
• Proven capability to function autonomously and persuasive skills to take stakeholders on a journey
• Strong collaboration skills with engineers and QA testers, including participation in solution design, testing cycles, and defect triage.
• Excellent stakeholder management skills across finance, treasury, engineering, compliance, and external vendors.
• Outcome-oriented mindset with experience defining KPIs and driving measurable business impact.
• Familiarity with regulatory, compliance, and risk considerations in financial services environments.

Desirable:

• An understanding of treasury operations: cash management, liquidity forecasting, payments, bank connectivity, and reconciliation.
• Direct experience with Kyriba implementation (configuration, integrations, data migration, bank connectivity).
• Strong analytical skills with experience using data to inform prioritization and decision-making.
• Experience working in global or multi-entity financial environments.

Qualifications (if required):

• Degree level qualification in a related field