Interested in joining Blue State's Media Team? Submit your application here to ensure you're first in line for future opportunities. Please note: this is an "evergreen" job post (i.e. not an active job post), but your expression of interest matters to us. While interviews aren't ongoing, we're excited to connect with talented individuals who share our commitment to Blue State's mission.

If you came across this job via LinkedIn, please note that it is an evergreen role; Linked In does not differentiate, but we prefer to.

What to know

Develop and execute game-changing advertising strategies that tie engagement to the bottom line. As an Associate Director, Media Planning, you'll develop and implement digital and traditional advertising strategies across clients ranging from leading nonprofits to political and advocacy groups to major brands (and everything in between).

This may be the right role for you if you’re someone who is equally strategic, creative, and analytical. Switching seamlessly from a client presentation, to writing an insightful analysis of campaign performance, and translating a client’s business objectives into a tactical media plan. You’re used to spending most of your day speaking in acronyms — terms like DSP, CPA, IVT, ROAS, and AVOC are major parts of your vocabulary — and you know how to explain them to clients and teammates. 

You will use your depth of paid media experience to inform your work but also tap into your digital curiosity and passion for innovation to bring new ideas and thinking to the team.

The company

Blue State is a purpose-driven agency. We partner with leading causes, brands, and campaigns and create real change. From AARP and Doctors Without Borders to Amnesty International and Oxfam, we transform how brands and causes raise money, influence policy, build platforms, and grow communities of supporters. Led by the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is an independent agency in the US and London.

A day in the life

• Develop media plans and recommendations for a range of assigned clients by translating their strategic visions into media objectives to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy.
• Analyze ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to drive optimization.
• Have a strong POV on measurement, attribution, and conversion tracking, and apply that knowledge to strategic recommendations and ongoing campaign management.
• Participate in (and frequently lead) client-facing interactions to deliver media strategies and provide clients with the context to understand how your tactical media plans will achieve their business objectives
• Work collaboratively with other internal or external teams, including media planners, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs.
• Keep us up to date with the latest digital media trends by maintaining relationships with media partners and engaging in media R&D projects
• Serve as a mentor and internal and external thought leader by helping train colleagues to develop media strategy expertise, writing blog posts, and participating on panels.

What we offer

• Unlimited time-off (inclusive of sick, personal, and vacation days)
• $1,250 annually in professional development funds
• Competitive health, dental, and vision insurance
• Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits
• Flexible and health savings accounts
• 401K & employer match
• Generous paid holiday schedule
• 12-week fully-paid parental leave for all parents-to-be
• Short-term and long-term disability insurance
• Pre-tax commuter benefits
• Remote work flexibility

We approach in-office working with a hybrid model. On-site presence is welcome for US staff who are within commuting distance of the NY or DC office. Managers retain discretion to require in-person attendance for folks on their discipline or client teams as necessary, including for those whose roles require them to be in person.

The salary range for this position is $101,000-$120,000; compensation will be commensurate with experience.

The team

As part of the Paid Media team, you’ll work closely with a cross-disciplinary group of Blue State employees who are passionate, geeky, and care about their clients and causes. Blue State fosters an environment where everyone has an opportunity to shape new approaches, grow and learn from their colleagues, and take advantage of a personal development fund to stretch their skills even further. You’ll have the opportunity to work with some of the most inspiring charities, ambitious brands, and passionate advocacy and social change campaigns.

Some things we’re looking for

• 6-8 years experience in cross-channel media planning, including a mix of digital and traditional media
• Demonstrated experience translating client business goals into cohesive media strategies and specific KPIs, and a record of managing large scale, multi-channel media campaigns that delivered on those goals.
• Deep understanding of all aspects of media strategy, planning, campaign management, and analysis reporting, and the tools and platforms used
• Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals.
• Exceptional attention to detail, especially with regards to budgeting, pacing and spend tracking, managing vendor relationships and paperwork, and reporting.
• Ability to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness required.
• A shared passion and curiosity for delivering change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we’re always making progress.
• A testing evangelist - no result is ever a problem as long as we can learn and improve in future.
• Humble in victory, constructive in defeat. We champion and expect empathy, communication, collaboration, and respect.

At Blue State, diversity is a necessity, not a nice-to-have. We encourage those from underrepresented communities — women, people of color, LGBTQIA+, immigrants, those with disabilities and people at all the intersections in between — to apply. Even if you don’t think your current skill set checks every box below, but this role seems to align with your strengths, we want to hear from you.

Blue State is committed to creating an inclusive and accessible application and interview process. If you would like to request a reasonable accommodation for a disability, including the use of AI tools throughout the hiring process, please contact us at recruiting@bluestate.co with the subject line: Accommodation Request to get started.

What to know

Helping to build and implement paid media campaigns that drive positive change in the world. As a Media Manager, you'll be charged with leading the development and implementation of paid digital media strategies as well as managing the execution of paid media campaigns across clients ranging from charities, advocacy groups to major brands (and everything in between). You need to have a working knowledge of the main digital media platforms, and a passion for new placements and formats. You need to be analytical with exceptional attention to detail; switching seamlessly from pulling results for a client presentation, and rolling up your sleeves to launch new creative is no big deal for you.

Google Ads, Facebook Business Manager, DSPs, audience targeting, self and managed service, data and measurement are a few examples of words you use on a regular basis. You will use your paid media experience to inform your work but also tap into your digital curiosity and passion for innovation to bring new ideas and thinking to the team.

The company

Blue State is the purpose-driven creative and tech agency for brands and causes looking to inspire people to take action and drive create real change. With clients including the UNHCR, Google, Amnesty International, UNICEF, Medicines Sans Frontiers (MSF) and Oxfam, Blue State cultivates and mobilises communities, raises money and influences policy, builds platforms, and transforms how organisations engage their most important people. Led by some of the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is an independent agency and has 150+ employees in the US and London.

The team

As part of the Media team, you’ll work closely with a cross-disciplinary group of Blue State employees on various projects. London is a small and close-knit team, where everyone has an opportunity to shape new approaches, grow and learn from their colleagues, and take advantage of a personal development fund to stretch their skills even further. You’ll have the opportunity to work with some of the most inspiring charities, ambitious brands and passionate advocacy and social change campaigns.

A day in the life

• Ensure successful accomplishment of client objectives through exemplary management and optimisation of media campaigns across multiple platforms (search, social, display, programmatic, video, mobile, etc.).
• Working collaboratively with other internal or external teams (ie. Design, Analytics, Accounts, Communications, etc.) to produce campaigns, creative ideas, and develop innovation opportunities.
• Build & QA complex campaigns in line with our testing roadmap and content matrices.
• Participate in (and sometimes lead) client-facing interactions related to media, from video calls to in-person meetings and presentations. 
• Advise clients on opportunities and tactical approaches in paid media that meet their organisational objectives.
• Drive innovation through keeping abreast of digital industry and target trends, stewarding and building relationships with media partners, and making test and learn recommendations for company and client specific use

What we offer

• Unlimited time-off (inclusive of sick, personal, and vacation days)
• $1,000 annually in professional development funds (local equivalent)
• Fully subsidised health and dental insurance for employees (subject to tax)
• Generous pension match via salary sacrifice
• Generous paid holiday schedule
• Parental leave policy for up to 32.5 week of coverage at full pay, inclusive of all genders and supporting a range of family structures
• Group Income Protection (GIP)
• Group Life Assurance (GLA)
• Optional holiday travel insurance
• Pre-tax season ticket loans
• Cycle to work (up to £2000)
• Remote work flexibility

We approach in-office working with a hybrid model, with presence in our office required at two days per week.

Some things we’re looking for

• 2-3 years experience in a hands-on digital paid media activation role using a mix of digital channels (Social, Search, Programmatic, Video, etc) - with preference to experience in executing, managing, and reporting on media campaigns with a mix of objectives/goals 
• Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals, while following QA procedures.
• Working knowledge of top digital advertising self-service platforms including Google Ads, Facebook Business Manager, Twitter Ads, Bing, and Programmatic providers. Google Analytics knowledge is also a bonus. 
• Ability to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness required.
• A shared passion and curiosity for making change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we’re always making progress.
• Empathy, communication, respect, and the ability to act as a role model at Blue State.

At Blue State, diversity is a necessity, not a nice-to-have. We encourage those from underrepresented communities — across ethnicities, genders, religious backgrounds, LGBTQIA+, immigration statues, those with disabilities and people at all the intersections in between — to apply for this role. Even if you don’t feel like your current skill set checks every box, if you’re committed to learning and doing work that matters we want to hear from you.

Blue State is committed to creating an inclusive and accessible application and interview process. If you would like to request a reasonable accommodation for a disability, including the use of AI tools throughout the hiring process, please contact us at recruiting@bluestate.co with the subject line: Accommodation Request to get started.

Interested in joining Blue State's Media Team? Submit your application here to ensure you're first in line for future opportunities. Please note: this is an "evergreen" job post (i.e. not an active job post), but your expression of interest matters to us. While interviews aren't ongoing, we're excited to connect with talented individuals who share our commitment to Blue State's mission.

If you came across this job via LinkedIn, please note that it is an evergreen role; Linked In does not differentiate, but we prefer to.

What to know

Develop and execute game-changing media strategies that tie engagement to the bottom line. As a Media Strategist, you'll develop and implement digital and traditional advertising strategies across clients ranging from leading nonprofits to political and advocacy groups to major brands (and everything in between).

This may be the right role for you if you’re someone who is equally strategic, creative, and analytical. Switching seamlessly from a client presentation, to writing an insightful analysis of campaign performance, and translating a client’s business objectives into a tactical media plan. You’re used to spending most of your day speaking in acronyms — terms like DSP, CPA, IVT, ROAS, and AVOC are major parts of your vocabulary — and you know how to explain them to clients and teammates. 

You will use your depth of paid media experience to inform your work but also tap into your digital curiosity and passion for innovation to bring new ideas and thinking to the team.

The company

Blue State is a purpose-driven agency. We partner with leading causes, brands, and campaigns and create real change. From Google and UNICEF to Amnesty International and Oxfam, we transform how brands and causes raise money, influence policy, build platforms, and grow communities of supporters. Led by the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is an independent agency and has 150+ employees in the US and London.

A day in the life

• Develop media plans and recommendations for a range of assigned clients by translating their strategic visions into media objectives to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy.
• Oversee live media campaigns including managing budgets and pacing, working with team members and external vendors to direct campaign optimization, and generating client-facing insights and recommendations.
• Participate in client-facing interactions to deliver media strategies and provide clients with the context to understand how your tactical media plans will achieve their business objectives and how ongoing campaigns are performing
• Work collaboratively with other internal or external teams, including media buyers, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs.
• Keep us up to date with the latest digital media trends by maintaining relationships with media partners and engaging in media R&D projects.

The team 

As part of the Paid Media team, you’ll work closely with a cross-disciplinary group of Blue State employees who are passionate, geeky, and care about their clients and causes. Blue State fosters an environment where everyone has an opportunity to shape new approaches, grow and learn from their colleagues, and take advantage of a personal development fund to stretch their skills even further. You’ll have the opportunity to work with some of the most inspiring charities, ambitious brands, and passionate advocacy and social change campaigns.

Some things we're looking for

• 2-4 years experience in cross-channel media planning, with a focus on digital media
• Demonstrated experience translating client business goals into cohesive media strategies and specific KPIs, and a record of managing large scale, multi-channel media campaigns that delivered on those goals.
• Understanding of digital and/or traditional media strategy, planning, campaign management, and analysis reporting, and the tools and platforms used
• Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals.
• Exceptional attention to detail, especially with regards to budgeting, pacing and spend tracking, managing vendor relationships and paperwork, and reporting.
• Ability to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness required.
• A shared passion and curiosity for delivering change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we’re always making progress.
• A testing evangelist - no result is ever a problem as long as we can learn and improve in future.
• Humble in victory, constructive in defeat. We champion and expect empathy, communication, collaboration, and respect.

Hourly rate for this position is $70-$85; compensation will be commensurate with experience.

At Blue State, diversity is a necessity, not a nice-to-have. We encourage those from underrepresented communities — women, people of color, LGBTQIA+, immigrants, those with disabilities and people at all the intersections in between — to apply. Even if you don’t think your current skill set checks every box, but this role seems to align with your strengths, we want to hear from you.

Blue State is committed to creating an inclusive and accessible application and interview process. If you would like to request a reasonable accommodation for a disability, including the use of AI tools throughout the hiring process, please contact us at recruiting@bluestate.co with the subject line: Accommodation Request to get started.

What to know

Execute game-changing advertising strategies that tie engagement to the bottom line. As a Media Strategist, you'll manage the execution of digital advertising campaigns across clients ranging from leading nonprofits to political and advocacy groups to major brands (and everything in between).

This may be the right role for you if you’re someone who is equally strategic, creative, and analytical. Switching seamlessly from a client presentation, to writing an insightful analysis of campaign performance, and rolling up your sleeves to launch new creative are no big deal for you. You’re used to spending most of your day speaking in acronyms — terms like DSP, CPA, IVT, ROAS, and AVOC are major parts of your vocabulary — and you know how to explain them to clients and teammates. 

You will use your depth of paid media experience to inform your work but also tap into your digital curiosity and passion for innovation to bring new ideas and thinking to the team.

The company

Blue State is a purpose-driven agency. We partner with leading causes, brands, and campaigns and create real change. From AARP and Doctors Without Borders to Amnesty International and Oxfam, we transform how brands and causes raise money, influence policy, build platforms, and grow communities of supporters. Led by the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is an independent agency in the US and London.

The team

As part of the Paid Media team, you’ll work closely with a cross-disciplinary group of Blue State employees who are passionate, geeky, and care about their clients and causes. Blue State fosters an environment where everyone has an opportunity to shape new approaches, grow and learn from their colleagues, and take advantage of a personal development fund to stretch their skills even further. You’ll have the opportunity to work with some of the most inspiring charities, ambitious brands, and passionate advocacy and social change campaigns.

A day in the life

• Build, manage, and optimize media campaigns across multiple platforms, primarily using Meta Business Manager, Google and Bing Ads, Google Campaign Manager 360, and the Yahoo DSP. (Other digital channel expertise is a plus.) 
• Translate clients’ strategic visions into media objectives and KPIs to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy.
• Analyze ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to drive optimization.
• Have a strong POV on measurement, attribution, and conversion tracking, and apply that knowledge to strategic recommendations and ongoing campaign management.
• Participate in (and sometimes lead) client-facing interactions — you’ll be the subject-matter expert for the platforms you manager
• Work collaboratively with other internal or external teams, including media planners, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs.
• Keep up to date with the latest digital media trends by building and stewarding relationships with media partners, and engaging in media R&D projects.

What we offer

• Unlimited time-off (inclusive of sick, personal, and vacation days)
• $1,250 annually in professional development funds
• Competitive health, dental, and vision insurance
• Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits
• Flexible and health savings accounts
• 401K & employer match
• Generous paid holiday schedule
• 12-week fully-paid parental leave for all parents-to-be
• Short-term and long-term disability insurance
• Pre-tax commuter benefits
• Remote work flexibility

We approach in-office working with a hybrid model. On-site presence is welcome for US staff who are within commuting distance of the NY or DC office. Managers retain discretion to require in-person attendance for folks on their discipline or client teams as necessary, including for those whose roles require them to be in person.

The salary range for this position is $74,750 - $85,000; compensation will be commensurate with experience.

Some things we're looking for

• 2-4 years experience in a hands-on paid media buying role using a mix of digital channels (Social, Search, Display, Video, Native, OOH, etc) - with preference to experience in executing, managing, and reporting on media campaigns with a mix of objectives/goals.
• Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals.
• High proficiency with digital advertising platforms — you ultimately want to become a master of paid social, paid search, and/or programmatic trading — as well as Google Analytics and other measurement platforms
• Exceptional attention to detail, especially with regards to campaign setup and trafficking, QA, and reporting.
• Ability to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness required.
• A shared passion and curiosity for delivering change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we’re always making progress.
• A testing evangelist - no result is ever a problem as long as we can learn and improve in future.
• Humble in victory, constructive in defeat. We champion and expect empathy, communication, collaboration, and respect.

At Blue State, diversity is a necessity, not a nice-to-have. We encourage those from underrepresented communities — women, people of color, LGBTQIA+, immigrants, those with disabilities and people at all the intersections in between — to apply. Even if you don’t think your current skill set checks every box below, but this role seems to align with your strengths, we want to hear from you.

Blue State is committed to creating an inclusive and accessible application and interview process. If you would like to request a reasonable accommodation for a disability, including the use of AI tools throughout the hiring process, please contact us at recruiting@bluestate.co with the subject line: Accommodation Request to get started.

This position is part of the CWA collective bargaining unit; ie, the Blue State Union.

Please note, we are hiring for one role - either the Media Director or Assistant Media Director level in our London, UK office. If you are interested in joining our team, please apply to the role you feel you are most suited to, and our process will help determine the right level for each candidate. 

What to know

Lead & oversee the execution of innovative full-funnel marketing & fundraising strategies for leading NGOs, charities and brands. As a Director in the Paid Media Team, you'll oversee the strategic planning and execution of digital advertising campaigns across clients ranging from leading UK and global charities and UN bodies, to global brands and their CSR and/or policy engagement programmes.

You will know how to drive strong performance metrics for clients, whilst thinking holistically about the brand and how these metrics contribute to wider conversation about marketing budgets and long-term growth objectives. You will be a senior member of our paid media practice in London, supporting the Senior Director, Media in shaping processes and innovating our client channel mix to drive results.

This may be the right role for you if you’re someone who is equally strategic, creative, and analytical. Switching seamlessly from a client presentation to writing an insightful analysis of campaign performance, and rolling up your sleeves to launch advertising campaigns in new platforms are no big deal for you. You’re used to spending most of your day speaking in acronyms — terms like CPA, DSP, VTR, and ROAS are a natural part of your vocabulary — and you know how to explain them to clients and colleagues. 

You will use your depth of experience to inform your work but also use your curiosity to keep ahead of the changing sector in order to ensure we’re innovating for our clients wherever possible. 

The company

Blue State is a purpose-driven agency. We partner with leading causes, brands, and campaigns and create real change. From UNHCR, AARP, and Doctors Without Borders to Amnesty International and Oxfam, we transform how brands and causes raise money, influence policy, build platforms, and grow communities of supporters. Led by the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is an independent agency in the US and London.

A day in the life

• Translate complex clients’ strategic visions into media objectives and KPIs to accomplish a wide range of client briefs including direct response (lead gen and fundraising), awareness, persuasion, and advocacy.
• Analyse ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to drive optimisation.
• Have a strong POV on measurement, attribution, and conversion tracking, and apply that knowledge to strategic recommendations and ongoing campaign management.
• Participate in (and frequently lead) client-facing interactions — you’ll be the subject-matter expert for the platforms you manage.
• Plan, build, manage, and optimise media campaigns across multiple platforms, and oversee others in the team across multiple accounts to ensure media buying is efficient, effective and compliant. Although this is a Director role, our team are all hands-on in some way.
• Work collaboratively with other internal or external teams, including media planners, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs.
• Be an internal and external thought leader and help keep us up to date with the latest digital media trends by maintaining relationships with media partners, and engaging in media R&D projects, writing blog posts, and participating on panels.

The team

As part of the Media team, you’ll work closely with a cross-disciplinary group of Blue State employees on various projects. London is a small and close-knit team, where everyone has an opportunity to shape new approaches, grow and learn from their colleagues, and take advantage of a personal development fund to stretch their skills even further. You’ll have the opportunity to work with some of the most inspiring charities, ambitious brands and passionate advocacy and social change campaigns.

What we offer

• Unlimited time off (inclusive of sick, personal and vacation days)
• $1,250 annual in professional development funds (local equivalent)
• Fully subsidised health and dental insurance for employees (subject to tax)
• Generous pension match via salary sacrifice 
• Generous paid holiday schedule 
• Parental leave policy for up to 32.5 week of coverage at full pay, inclusive of all genders and supporting a range of family structures
• Group Income Protection (GIP)
• Group Life Assurance (GLA)
• Optional holiday travel insurance
• Pre-tax season ticket loans
• Cycle to work (up to £2000)
• Remote work flexibility

We approach in-office working with a hybrid model, with presence in our office required at two days per week.

Some things we're looking for

• 8+ years experience in a hands-on paid media planning and buying role using a mix of digital channels (Social, Search, Display, Video, Audio, etc). Experience running campaigns and taking ownership of media clients with £1M+ annual spend.
• Demonstrated experience translating client business goals into cohesive media strategies and specific KPIs, and a record executing campaigns that delivered on those goals.
• Experience working with non-profits, with fundraising and/or income objectives within paid media campaigns. 
• Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals. Demonstrated experience helping others in the team hit goals through mentorship and support.
• High proficiency with digital advertising platforms — you’ve demonstrated a level of mastery of paid social, paid search, and/or programmatic trading — as well as Google Analytics and other measurement platforms.
• Exceptional attention to detail, especially with regards to campaign setup and trafficking, QA, and reporting.
• Ability to adapt to new situations, solve problems on the fly, and communicate with those around you. Experience pitching work in an agency environment is desirable, but not essential.
• A shared passion and curiosity for delivering change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we’re always making progress.

At Blue State, diversity is a necessity, not a nice-to-have. We encourage those from underrepresented communities — women, people of color, LGBTQIA+, immigrants, those with disabilities and people at all the intersections in between — to apply. Even if you don’t think your current skill set checks every box, but this role seems to align with your strengths, we want to hear from you.

Blue State is committed to creating an inclusive and accessible application and interview process. If you would like to request a reasonable accommodation for a disability, including the use of AI tools throughout the hiring process, please contact us at recruiting@bluestate.co with the subject line: Accommodation Request to get started.

What to know

Execute innovative marketing strategy through a diverse channel mix, for leading NGOs, charities and brands. As an Associate Director in the Paid Media Team, you'll oversee the execution of digital advertising campaigns across clients ranging from leading UK and global charities and UN bodies, to global brands and their CSR programmes.

You will know how to drive strong performance metrics for clients, whilst thinking holistically about the brand and how these metrics contribute to wider conversation about marketing budgets and long-term growth objectives. You will be a senior member of our media practice in London, supporting the Media Director in shaping processes and innovating our client channel mix to drive results.

This may be the right role for you if you’re someone who is equally strategic, creative, and analytical. Switching seamlessly from a client presentation to writing an insightful analysis of campaign performance, and rolling up your sleeves to launch advertising campaigns in new platforms are no big deal for you. You’re used to spending most of your day speaking in acronyms — terms like CPA, DSP, VTR, and ROAS are a natural part of your vocabulary — and you know how to explain them to clients and colleagues. 

You will use your depth of experience to inform your work but also use your curiosity to keep ahead of the changing sector in order to ensure we’re innovating for our clients wherever possible.

The company

Blue State is a purpose-driven agency. We partner with leading causes, brands, and campaigns and create real change. From UNHCR, AARP, and Doctors Without Borders to Amnesty International and Oxfam, we transform how brands and causes raise money, influence policy, build platforms, and grow communities of supporters. Led by the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is an independent agency in the US and London.

A day in the life

• Translate clients’ strategic visions into media objectives and KPIs to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy.
• Analyse ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to drive optimisation.
• Have a strong POV on measurement, attribution, and conversion tracking, and apply that knowledge to strategic recommendations and ongoing campaign management.
• Participate in (and frequently lead) client-facing interactions — you’ll be the subject-matter expert for the platforms you manage.
• Plan, build, manage, and optimise media campaigns across multiple platforms, and oversee others in the team across multiple accounts to ensure media buying is efficient, effective and compliant. 
• Work collaboratively with other internal or external teams, including media planners, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs.
• Be an internal and external thought leader and help keep us up to date with the latest digital media trends by maintaining relationships with media partners, and engaging in media R&D projects, writing blog posts, and participating on panels.

The team

As part of the Media team, you’ll work closely with a cross-disciplinary group of Blue State employees on various projects. London is a small and close-knit team, where everyone has an opportunity to shape new approaches, grow and learn from their colleagues, and take advantage of a personal development fund to stretch their skills even further. You’ll have the opportunity to work with some of the most inspiring charities, ambitious brands and passionate advocacy and social change campaigns.

What we offer

• Unlimited time off (inclusive of sick, personal and vacation days)
• $1,250 annual in professional development funds (local equivalent)
• Fully subsidised health and dental insurance for employees (subject to tax)
• Generous pension match via salary sacrifice 
• Generous paid holiday schedule 
• Parental leave policy for up to 32.5 week of coverage at full pay, inclusive of all genders and supporting a range of family structures
• Group Income Protection (GIP)
• Group Life Assurance (GLA)
• Optional holiday travel insurance
• Pre-tax season ticket loans
• Cycle to work (up to £2000)
• Remote work flexibility

We approach in-office working with a hybrid model, with presence in our office required at two days per week.

Some things we're looking for

• 6-8 years experience in a hands-on paid media planning and buying role using a mix of digital channels (Social, Search, Display, Video, Audio, etc) 
• Demonstrated experience translating client business goals into cohesive media strategies and specific KPIs, and a record executing campaigns that delivered on those goals.
• Experience working with non-profits, with fundraising and/or income objectives within paid media campaigns. 
• Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals.
• High proficiency with digital advertising platforms — you’ve demonstrated a level of mastery of paid social, paid search, and/or programmatic trading — as well as Google Analytics and other measurement platforms
• Exceptional attention to detail, especially with regards to campaign setup and trafficking, QA, and reporting.
• Ability to adapt to new situations, solve problems on the fly, and communicate with those around you. 
• A shared passion and curiosity for delivering change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we’re always making progress.

At Blue State, diversity is a necessity, not a nice-to-have. We encourage those from underrepresented communities — women, people of color, LGBTQIA+, immigrants, those with disabilities and people at all the intersections in between — to apply. Even if you don’t think your current skill set checks every box, but this role seems to align with your strengths, we want to hear from you.

Blue State is committed to creating an inclusive and accessible application and interview process. If you would like to request a reasonable accommodation for a disability, including the use of AI tools throughout the hiring process, please contact us at recruiting@bluestate.co with the subject line: Accommodation Request to get started.