About the Position 

Bluefish is seeking an exceptional product leader with the rare ability to own every aspect of the product lifecycle — from high-level strategy to detailed execution — while building and leading a world-class product organization. The VP of Product will set the vision and direction for our entire product portfolio, serving as both a strategic executive and a hands-on leader who can inspire a team while rolling up their sleeves when it matters.

This role spans all levels of leadership — from defining broad product vision and company strategy to developing detailed specs and guiding implementation. As both a strategic driver and an empowering manager, you will be the executive force behind our product's success, responsible for aligning the organization around customer needs and ensuring we're building the right solutions to solve real problems at scale.

You must be comfortable operating at the executive level while remaining grounded in product craft — engaging directly with the board and leadership on strategy, while also diving deep with engineering, design, and go-to-market teams. You will thrive navigating an ambiguous and rapidly evolving AI marketing landscape, and you know how to build and scale a product organization from an early stage.

The ideal candidate has experience scaling products and teams in both startup and enterprise environments, is deeply customer-oriented, and is motivated by the challenge of building something category-defining from the ground up.

What You’ll Be Doing

• Define and champion a compelling product vision and multi-year roadmap that aligns with company strategy, market opportunity, and customer needs — and rally the organization around it.
• Build, lead, and mentor a high-performing product team, establishing best practices, processes, and a culture of customer obsession and rigorous execution.
• Own and drive end-to-end product strategy across the full portfolio, ensuring each initiative has a clear vision, measurable outcomes, and cross-functional alignment.
• Serve as a key member of the executive team, contributing to company strategy, fundraising narratives, board communications, and organizational decisions.
• Spot macro trends, evaluate competitive landscapes, and translate insights into differentiated product strategies that position Bluefish as a market leader.
• Apply rigor to deeply understand customer needs and pain points at scale. Identify and prioritize features and bets that deliver maximum value and create sustainable competitive advantage.
• Drive seamless collaboration and alignment across leadership, engineering, design, sales, and customer success — ensuring the product organization is a force multiplier for the entire company.
• Define and monitor product success metrics, evaluate ROI, and create accountability frameworks that connect product outcomes to business results.
• Represent the product externally — with key customers, partners, analysts, and the press — as a credible and inspiring spokesperson for Bluefish's vision.

Qualifications

• 10+ years of product management experience, including 3+ years in a VP or senior product leadership role, with a mix of startup and enterprise environments preferred.
• Proven track record of building and scaling high-performing product teams, including hiring, developing, and retaining top product talent.
• Proven 0-to-1 product experience, including defining a product from scratch, navigating ambiguity, and driving successful first launches.
• Demonstrated success launching and scaling SaaS products, with experience in AI-driven or marketing technology platforms strongly preferred.
• Executive presence and communication skills — ability to influence the board, inspire the company, align cross-functional leaders, and build confidence with customers and partners.
• Strong technical acumen — comfortable working closely with engineers, understanding system architecture, and making sound build/buy/partner decisions.
• Exceptional analytical skills with the ability to make data-driven decisions, interpret complex data, and translate ambiguity into clear strategic direction.
• Deep experience with customer discovery and customer-facing product leadership, including managing roadmap expectations across enterprise and mid-market customers.
• Startup-ready mentality — energized by building from scratch, thriving in ambiguity, and operating with a bias toward action in a fast-moving environment.
• Deep empathy for users and a relentless focus on delivering customer value that translates into measurable business outcomes.
• Ability to zoom in and out: set high-level strategy while also shaping the details of execution when needed.
• High energy, self-starter attitude with a track record of driving outcomes in lean, high-growth organizations.

What We Offer

• A dynamic role at the forefront of AI marketing technology with ample opportunities for personal and professional growth.
• Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI.
• Tackle challenging problems while disrupting the $300BN legacy martech industry.
• Join an experienced team where you will have immediate ownership and impact.
• Competitive salary and bonus appropriate for experience and company stage.
• Significant equity package appropriate for company stage.
• Full medical, dental and vision benefits.
• PTO and remote work flexibility.

About Bluefish

Bluefish believes that AI represents the next major chapter of the internet – and that consumers will increasingly use AI to consume information and media online. On this new AI internet, brands will need new tools and technologies to tell their stories to consumers online – and a new marketing ecosystem will be created around AI. Bluefish is building the platform that helps brands engage consumers on this new AI channel, with powerful enterprise tools to manage AI brand safety and engage consumers with thoughtful and personalized AI marketing experiences. 

The Bluefish team is a tight-knit group of mar-tech industry veterans who previously helped build foundational ad-tech platforms now owned by Meta and Microsoft. Bluefish, the leading AI marketing platform for the Fortune 500, recently announced a $20M Series A funding round led by NEA, with participation from Salesforce Ventures. Additional investors include Crane Venture Partners, Swift Ventures, and Bloomberg Beta. We are a globally distributed team, with business operations based in New York City and engineering based in Berlin.  

Why Bluefish & Our Values:

• Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI 
• Tackle challenging and abstract problems while disrupting the $300BN legacy mar-tech industry 
• Join an experienced high-performing team where you will have immediate ownership and impact 
• Experience a true meritocracy with significant career growth upside as the business scales 

Our Values:

• Demonstrated grit and resourcefulness—you find creative solutions, adapt quickly, and aren’t afraid to roll up your sleeves in a fast-paced, evolving environment.
• Thoughtful and strategic thinker with the ability to anticipate needs, ask the right questions, and deliver insights that truly drive value.
• Proven ability to collaborate across functions and roles, fostering open communication and shared ownership of outcomes.
• Commitment to craftsmanship—you take pride in delivering high-quality work, paying attention to the small details while keeping the big picture in mind.
• Self-starter with a proactive mindset and a strong sense of accountability—able to drive projects forward independently while staying aligned with team goals.
• Comfortable navigating ambiguity and learning new tools, processes, or technologies to get the job done.

About the Position

Bluefish is seeking a Technical Product Manager with deep experience in text processing, analysis, and access to help define, build, and scale our brand data products.

You’ll own the full product lifecycle—from vision to execution— for products at the forefront of brand data integration into the AI ecosystem. This role requires both strategic vision and hands-on technical depth: you should feel equally comfortable discussing embeddings and NLP pipelines with engineers as you are framing user value and data stories for brand marketing and analytics teams.

You’ll collaborate across engineering, data science, and go-to-market teams to design capabilities that turn massive text datasets into action for enterprise customers. The ideal candidate has a background in AI, ML/NLP, or large-scale data systems and thrives in fast-moving, ambiguous environments.

What You’ll Be Doing

• Own and execute product strategy for Bluefish’s text analysis and reporting capabilities - covering ingestion, semantic processing, and availability.
• Define product vision and roadmap for how content and brand data are analyzed, scored, and accessed by customers.
• Partner with engineering and data teams to design and iterate on pipelines for data ingestion, processing, and access.
• Design and validate ingestion and layers that make large-scale text and influence data understandable and actionable for customers.
• Analyze data and model performance, identify gaps or opportunities for product improvement, and refine metrics for accuracy, influence, and sentiment.
• Collaborate across functions—aligning leadership, engineering, and customer-facing teams around priorities, success metrics, and releases.

Qualifications

• 7+ years experience in product management or equivalent technical role, ideally within SaaS, AI, or analytics platforms.
• Strong technical foundation—comfortable discussing APIs, system architecture, and data pipelines; familiarity with NLP, embeddings, and semantic analysis.
• Experience building products that involve text processing, data visualization, or analytical reporting.  High-availability, low-latency systems experience strongly preferred.
• Exceptional analytical and problem-solving skills, with the ability to connect data quality, model behavior, and business value.
• Excellent communication and documentation skills, including clear, structured product specs and stakeholder presentations.
• Experience working cross-functionally with data engineers, AI Research, and GTM teams.
• Customer empathy and curiosity - you care deeply about how users interpret insights and act on them.
• Startup-ready mentality - comfortable operating in ambiguity, wearing multiple hats, and iterating quickly.

About Bluefish:

Bluefish believes that AI represents the next major chapter of the internet – and that consumers will increasingly use AI to consume information and media online. On this new AI internet, brands will need new tools and technologies to tell their stories to consumers online – and a new marketing ecosystem will be created around AI. Bluefish is building the platform that helps brands engage consumers on this new AI channel, with powerful enterprise tools to manage AI brand safety and engage consumers with thoughtful and personalized AI marketing experiences. 

The Bluefish team is a tight-knit group of mar-tech industry veterans who previously helped build foundational ad-tech platforms now owned by Meta and Microsoft. Bluefish, the leading AI marketing platform for the Fortune 500, recently announced a $20M Series A funding round led by NEA, with participation from Salesforce Ventures. Additional investors include Crane Venture Partners, Swift Ventures, and Bloomberg Beta. We are a globally distributed team, with business operations based in New York City and engineering based in Berlin.  

Why Bluefish & Our Values:

• Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI 
• Tackle challenging and abstract problems while disrupting the $300BN legacy mar-tech industry 
• Join an experienced high-performing team where you will have immediate ownership and impact 
• Experience a true meritocracy with significant career growth upside as the business scales 

Our Values:

• Demonstrated grit and resourcefulness—you find creative solutions, adapt quickly, and aren’t afraid to roll up your sleeves in a fast-paced, evolving environment.
• Thoughtful and strategic thinker with the ability to anticipate needs, ask the right questions, and deliver insights that truly drive value.
• Proven ability to collaborate across functions and roles, fostering open communication and shared ownership of outcomes.
• Commitment to craftsmanship—you take pride in delivering high-quality work, paying attention to the small details while keeping the big picture in mind.
• Self-starter with a proactive mindset and a strong sense of accountability—able to drive projects forward independently while staying aligned with team goals.
• Comfortable navigating ambiguity and learning new tools, processes, or technologies to get the job done.

About the Position

Bluefish is seeking an experienced Senior UX Designer to join our growing product and engineering team. You’ll work closely with leadership, product managers and engineers to create user-centered experiences at the forefront of AI Marketing. If you are passionate about solving complex problems through intuitive design and want a role where you will make an immediate impact, we’d love to hear from you! 

What You’ll Be Doing

• Shape the Bluefish platform with meaningful, intuitive, and impactful features aligned with user and business needs 

• Lead Design Lifecycle Execution – Lead the design process from opportunity identification and vision setting to collaborating with product and engineering for high-quality execution. Define and design user journeys, wireframes, prototypes, and high-fidelity UI solutions that enhance usability and elevate the customer experience 

• Cross-functional Collaboration – Work closely with product managers, engineers, and other stakeholders to align design solutions with business goals and technical constraints 

• User Centered Approach – Leverage both qualitative and quantitative approaches to gather user and UX insights to drive informed design decisions 

• Maintain and evolve the design system to ensure a consistent, scalable, and cohesive design language across all products 

• Take full ownership of key design initiatives, ensuring that solutions are thoughtfully conceptualized, efficiently executed, and successfully shipped to users. 

Qualifications

• 5+ years of experience in UX design or a related field, with a college degree or equivalent practical experience in interactive design, HCI, or a related discipline

• Experience designing for B2B SaaS platforms, enterprise applications, and data-rich dashboards, with the ability to thrive in fast-paced product environments 

• Experience working with design systems and component libraries, ensuring scalable and cohesive design solutions 

• Strong command of industry-standard design tools such as Figma, Adobe XD, Sketch, Illustrator, Photoshop, etc. Able to build beautiful, compelling, and functional prototypes to test with users and stakeholders 

• Experience working iteratively in an agile engineering environment, collaborating closely with product managers and developers 

• Hands-on experience conducting user research, usability testing, and heuristic evaluations to inform and refine design decisions 

• Exceptional interpersonal, written, and verbal communication skills, with the ability to articulate design rationale persuasively across all levels of the organization, including executives 

About Bluefish:

Bluefish believes that AI represents the next major chapter of the internet – and that consumers will increasingly use AI to consume information and media online. On this new AI internet, brands will need new tools and technologies to tell their stories to consumers online – and a new marketing ecosystem will be created around AI. Bluefish is building the platform that helps brands engage consumers on this new AI channel, with powerful enterprise tools to manage AI brand safety and engage consumers with thoughtful and personalized AI marketing experiences. 

The Bluefish team is a tight-knit group of mar-tech industry veterans who previously helped build foundational ad-tech platforms now owned by Meta and Microsoft. Bluefish, the leading AI marketing platform for the Fortune 500, recently announced a $20M Series A funding round led by NEA, with participation from Salesforce Ventures. Additional investors include Crane Venture Partners, Swift Ventures, and Bloomberg Beta. We are a globally distributed team, with business operations based in New York City and engineering based in Berlin.  

Why Bluefish & Our Values:

• Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI 
• Tackle challenging and abstract problems while disrupting the $300BN legacy mar-tech industry 
• Join an experienced high-performing team where you will have immediate ownership and impact 
• Experience a true meritocracy with significant career growth upside as the business scales 

Our Values:

• Demonstrated grit and resourcefulness—you find creative solutions, adapt quickly, and aren’t afraid to roll up your sleeves in a fast-paced, evolving environment.
• Thoughtful and strategic thinker with the ability to anticipate needs, ask the right questions, and deliver insights that truly drive value.
• Proven ability to collaborate across functions and roles, fostering open communication and shared ownership of outcomes.
• Commitment to craftsmanship—you take pride in delivering high-quality work, paying attention to the small details while keeping the big picture in mind.
• Self-starter with a proactive mindset and a strong sense of accountability—able to drive projects forward independently while staying aligned with team goals.
• Comfortable navigating ambiguity and learning new tools, processes, or technologies to get the job done.

About the Position

Bluefish is seeking an exceptional product management professional with the rare ability to own every aspect of the product lifecycle, from high-level strategy to detailed execution. The Product Lead’s role will span all levels—from defining broad product vision to developing detailed specs and implementation.

As both strategic driver and hands-on executor, you will be the driving force behind our product’s success, and responsible for aligning the product with customer needs to ensure we’re building the right solutions to solve their problems. You must be comfortable working independently and engaging directly with stakeholders across the organization, from leadership to engineering, seamlessly switching between collaborating on high-level strategy and tackling technical details with engineers. You will also be comfortable navigating an ambiguous and changing AI marketing landscape, understand customer needs, define a clear product vision, and drive on-time, quality execution.

The ideal candidate has experience in both startup and enterprise environments, is extremely customer-oriented, understands the technical and business sides of product management, and is motivated by the challenge of building a product from the ground up. 

What You’ll Be Doing

• Own and execute a successful end-to-end product strategy with a clearly defined vision and roadmap that aligns with company goals and market needs.

• Spot trends, evaluate competitive landscapes, and translate insights into actionable strategies.

• Apply rigor to deeply understand customer needs and pain points. Identify and prioritize features that deliver maximum value to customers and differentiate Bluefish. Translate learnings and insights into actionable product opportunities, technical requirements, and product strategy.

• Manage the full product development lifecycle while collaborating with and driving clarity and alignment between leadership, engineering, design, and customer-facing teams.

• Write detailed product specs, user stories, and acceptance criteria to guide development.

• Define and monitor product success, evaluate ROI, and drive customer satisfaction by identifying opportunities and addressing blockers.

Qualifications

• 5+ years experience in a product management role or 7+ years other equivalent experience, with a mix of startup and enterprise environments preferred.

• Proven track record of successfully launching and scaling SaaS products, with experience in AI-driven or marketing technology platforms preferred.

• Strong technical acumen—comfortable working closely with engineers, reading code (preferred but not required), and understanding system architecture.

• Exceptional analytical skills with the ability to make data-driven decisions and interpret complex data.

• Excellent communication skills (including excellent written communications). Ability to drive clarity and inspire confidence in working teams, customers, and partners.

• Customer facing experience including managing roadmap expectations and conducting customer discovery.

• Startup-ready mentality—excited by the challenge of building from scratch and thriving in ambiguity.

• Deep empathy for users and a relentless focus on delivering customer value.

• Ability to zoom in and out: manage technical details while also seeing the big picture.

• High energy, self-starter attitude with a bias toward action.

About Bluefish:

Bluefish believes that AI represents the next major chapter of the internet – and that consumers will increasingly use AI to consume information and media online. On this new AI internet, brands will need new tools and technologies to tell their stories to consumers online – and a new marketing ecosystem will be created around AI. Bluefish is building the platform that helps brands engage consumers on this new AI channel, with powerful enterprise tools to manage AI brand safety and engage consumers with thoughtful and personalized AI marketing experiences. 

The Bluefish team is a tight-knit group of mar-tech industry veterans who previously helped build foundational ad-tech platforms now owned by Meta and Microsoft. Bluefish, the leading AI marketing platform for the Fortune 500, recently announced a $20M Series A funding round led by NEA, with participation from Salesforce Ventures. Additional investors include Crane Venture Partners, Swift Ventures, and Bloomberg Beta. We are a globally distributed team, with business operations based in New York City and engineering based in Berlin.  

Why Bluefish & Our Values:

• Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI 
• Tackle challenging and abstract problems while disrupting the $300BN legacy mar-tech industry 
• Join an experienced high-performing team where you will have immediate ownership and impact 
• Experience a true meritocracy with significant career growth upside as the business scales 

Our Values:

• Demonstrated grit and resourcefulness—you find creative solutions, adapt quickly, and aren’t afraid to roll up your sleeves in a fast-paced, evolving environment.
• Thoughtful and strategic thinker with the ability to anticipate needs, ask the right questions, and deliver insights that truly drive value.
• Proven ability to collaborate across functions and roles, fostering open communication and shared ownership of outcomes.
• Commitment to craftsmanship—you take pride in delivering high-quality work, paying attention to the small details while keeping the big picture in mind.
• Self-starter with a proactive mindset and a strong sense of accountability—able to drive projects forward independently while staying aligned with team goals.
• Comfortable navigating ambiguity and learning new tools, processes, or technologies to get the job done.