Bellroy
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IN A NUTSHELL…
We've spent over a decade building a brand people genuinely love – through our products, our presence online, and the way we show up in the world. Now we're ready to show up in person. We’re opening our first Australian store in Melbourne’s CBD, and we're planning more, but a great store network doesn't build itself. Someone needs to find the right locations, negotiate the deals, manage the build-outs, lead the Store Managers, and stitch together the systems that make it all hold together. That's where you come in.
Our Retail Operations Manager will be the person behind the scenes making Bellroy's Australian retail presence real. While our Store Managers focus on the customer experience, you'll be focused on everything that makes that experience possible – scouting and securing sites, getting stores from signed lease to open doors, leading the team that runs them, and developing the operational playbook that lets us do this well and then do it again.
If you've ever wanted to build a retail operation rather than inherit one, and you care about doing it at a company that actually walks the walk, we're a certified B Corp, and we'd love to talk.
We're looking for someone who gets energised by firsts, finds satisfaction in the operational detail, and wants to help us prove that retail can be done differently.
YOU COULD BE THE ONE IF YOU HAVE…
- 5+ years in retail operations, multi-site management, or similar environments (hospitality and franchise backgrounds welcome) with a track record of opening new sites and building a retail presence from early stages. You know how to bridge HQ strategy and what actually needs to happen on the floor
- Experience managing the commercial real estate process: site selection, lease negotiation, landlord relationships, and deal management
- The ability to manage fit-out projects on time and on budget, coordinating across internal teams and external contractors
- Direct experience leading and developing store managers or similar frontline leaders - setting clear expectations, giving direct feedback, and holding people accountable for performance
- Confidence shaping retail technology decisions. Not just working within existing systems, but advocating for the right tools and ensuring they're implemented in ways that actually serve our crew on the floor
- Strong commercial acumen - you can interrogate assumptions and make clear recommendations to senior leadership
- You build repeatable processes from scratch and document them so other people can follow
- You stay close to what's happening in retail - trends, competitors, emerging markets - and you use that to sharpen where we go next.
Even if your background doesn't map perfectly to every point above, if you've built something in retail from the ground up and you're energised by what we're doing, we'd love to hear from you.
IN YOUR FIRST FEW MONTHS, YOU'D LIKELY…
- Spend time with Bellroy's retail leadership, getting across the growth strategy, brand standards, and understanding our culture, values, and products
- Work closely with our Melbourne Store Manager to shape the first. store experience together - from operational standards to opening day readiness
- Connect with the Retail Operations Manager for the US to share approaches and start building consistency where it makes sense
- Take ownership of the Australian site pipeline - review opportunities already in play, build relationships with brokers and landlords, and sharpen the criteria for where Bellroy should show up next
- Lead fit-out and construction timelines, building relationships with contractors and making sure builds are tracking to budget and schedule
- Understand the current retail technology stack and partner with our tech team on the implementation roadmap
- Share weekly updates with the retail leadership team on what you're learning, what's working, and where we need to make calls
- Sit down with the Chief Financial Officer and Chief Commercial Officer to evaluate the commercial case for new sites
- Map the Australian retail landscape - who's doing interesting things, where the emerging opportunities are, and what the competitive dynamics look like in the markets we're considering.
LOCATION AND HOURS
This is a full-time role based at our Collingwood office in Melbourne, with hybrid working arrangements available.
Start date: We're ready when you are!
HOW TO APPLY
If you're curious about Bellroy, start by poking around our website – bellroy.com – and getting a feel for who we are and what we care about.
If you're excited about this role and think you could contribute, we encourage you to click apply!
WHY WORK FOR BELLROY?
At Bellroy, it takes a wonderfully diverse crew to make everything tick. We’re a close-knit group of thinkers and makers from over 25 different countries, each contributing unique skills to achieve our shared vision. We believe that embracing diverse backgrounds and perspectives is key to staying agile and resilient. So, even if your experience isn’t an exact match, but you feel you have something special to contribute, we’d love to hear from you.
Bellroy is committed to making our hiring process accessible to everyone, including individuals with disabilities. If you need reasonable accommodations at any stage—whether it’s applying, interviewing, completing pre-employment testing, or otherwise participating in the selection process—please contact us at careers@bellroy.com. Include your full name, the best way to reach you, and the type of accommodation you need to support you throughout the application process. We’re here to help and ensure you have the best possible experience.
Ready to apply?
Apply to Bellroy
IN A NUTSHELL…
We've spent over a decade building a brand people genuinely love – through our products, our presence online, and the way we show up in the world. Now we're ready to show up in person. Our first U.S. store opens in New York's Flatiron District, and it won't be our last, but a great store network doesn't build itself. Someone needs to find the right locations, negotiate the deals, manage the build-outs, lead the Store Managers, and stitch together the systems that make it all hold together. That's where you come in.
Our Retail Operations Manager will be the person behind the scenes making Bellroy's U.S. retail presence real. While Store Managers focus on the customer experience, you'll be focused on everything that makes that experience possible: scouting and securing sites, getting stores from signed lease to open doors, leading the team that runs them, and writing the operational playbook that lets us do it well, and then do it again.
If you've ever wanted to build a retail operation rather than inherit one, and you care about doing it at a company that actually walks the walk, we're a certified B Corp, and we'd love to talk.
We're looking for someone who gets energised by firsts, finds satisfaction in the operational detail, and wants to help us prove that retail can be done differently.
YOU COULD BE THE ONE IF YOU HAVE…
- 5–7 years in retail operations, multi-site management, or similar environments (hospitality and franchise backgrounds welcome) with a track record of opening new sites and building a retail presence from early stages. You know how to bridge HQ strategy and what actually needs to happen on the floor
- Experience managing the commercial real estate process: site selection, lease negotiation, landlord relationships, and deal management
- The ability to manage fit-out projects on time and on budget, coordinating across internal teams and external contractors
- Direct experience leading and developing store managers or similar frontline leaders - setting clear expectations, giving direct feedback, and holding people accountable for performance
- Confidence shaping retail technology decisions. Not just working within existing systems, but advocating for the right tools and ensuring they're implemented in ways that actually serve our crew on the floor
- Strong commercial acumen - you can interrogate assumptions and make clear recommendations to senior leadership
- You build repeatable processes from scratch and document them so other people can follow
- You stay close to what's happening in retail - trends, competitors, emerging markets - and you use that to sharpen where we go next
- You're energised by ambiguity and firsts – and you want to do that work somewhere it means something, at a company whose products and values you genuinely believe in.
Even if your background doesn't map perfectly to every point above, if you've built something in retail from the ground up and you're energised by what we're doing, we'd love to hear from you.
IN YOUR FIRST FEW MONTHS, YOU'D LIKELY…
- Spend time with Bellroy's retail leadership in Melbourne, getting across the growth strategy, brand standards, and understanding our culture, values, and products
- Meet regularly with the Flatiron Store Manager (we're recruiting them at the same time as you) to shape the first U.S. store experience together — from operational standards to opening day readiness
- Connect weekly with the Retail Operations Manager for Australia to share approaches and start building consistency where it makes sense
- Take ownership of the U.S. site pipeline - review opportunities already in play, build relationships with brokers and landlords, and sharpen the criteria for where Bellroy should show up next
- Lead fit-out and construction timelines, building relationships with contractors and making sure builds are tracking to budget and schedule
- Understand the current retail technology stack and partner with our tech team on the implementation roadmap
- Share weekly updates with the retail leadership team on what you're learning, what's working, and where we need to make calls
- Sit down with the Chief Financial Officer and Chief Commercial Officer to evaluate the commercial case for new sites
- Map the U.S. retail landscape - what brands are doing interesting things, where the emerging opportunities are, and what the competitive dynamics look like in the markets we're considering.
BENEFITS & PERKS
- Competitive PTO offerings. This includes 20 days of PTO, 10 additional paid days of sick/personal time, plus national holidays (in line with our Australian policies, but with US public holidays) and paid parental leave
- 401(k) with employer match
- Generous medical benefits package
- A yearly product allowance as well as a further 50% discount for friends and family.
LOCATION, HOURS & SALARY
This is a full-time remote position. Candidates must be based in one of the following US cities: NYC, Boston, DC, Chicago, Austin, Dallas, or Houston. You'll report to a US based manager and will need at least 2 hours of overlap with our Melbourne office to support collaboration across time zones. The salary range for this role is $140,000–$160,000 USD.
This role requires regular travel, typically monthly, including site searches with retail brokers, construction site visits once leases are signed, new store openings, and quarterly visits to operating stores.
Start date: We're ready when you are.
HOW TO APPLY
If you're curious about Bellroy, start by poking around our website – bellroy.com – and getting a feel for who we are and what we care about.
If you're excited about this role and think you could contribute, we encourage you to click apply!
WHY WORK FOR BELLROY?
At Bellroy, it takes a wonderfully diverse crew to make everything tick. We’re a close-knit group of thinkers and makers from over 25 different countries, each contributing unique skills to achieve our shared vision. We believe that embracing diverse backgrounds and perspectives is key to staying agile and resilient. So, even if your experience isn’t an exact match, but you feel you have something special to contribute, we’d love to hear from you.
Bellroy is committed to making our hiring process accessible to everyone, including individuals with disabilities. If you need reasonable accommodations at any stage—whether it’s applying, interviewing, completing pre-employment testing, or otherwise participating in the selection process—please contact us at careers@bellroy.com. Include your full name, the best way to reach you, and the type of accommodation you need to support you throughout the application process. We’re here to help and ensure you have the best possible experience.
Ready to apply?
Apply to Bellroy
IN A NUTSHELL…
We've spent over a decade building a brand people genuinely love – online, through our products, and in the way we show up in the world. Now we're bringing that to New York; opening our first Bellroy store in the Flatiron District.
This is a big deal for us – it brings everything that Bellroy stands for into a physical space. An energising, design-focused place where customers can engage with our products, try them on and uncover the nitty gritty from our seasoned Carry Guides. And we need someone to lead that experience – our first New York Store Manager. That's where you come in.
You'll be the person who helps shape what our New York store becomes. The rituals, the standards, the energy. We have foundations from our Melbourne store to build from, but this is about crafting something that truly resonates with our New York customers – and you'll play a big part in figuring out what that looks like. You'll coach a small team, make real-time calls when things get busy or tricky, and model the kind of customer experience we want to be known for. You'll open the doors in the morning and lock up at night, trusted with the keys to something we've been working toward for a long time.
If you've ever wanted to help write a retail playbook (rather than inherit one) – this is the role for you. We're looking for someone who gets energised by firsts, finds joy in the details and who wants to help us prove that retail can be done differently.
As a certified B Corp, we care about more than sales. We care about impact on the planet, our crew and now on the people who walk through our doors. You'll be joining a company that's thoughtful about how it operates and a team that's genuinely excited to see what this new chapter looks like.
YOU COULD BE THE ONE IF YOU HAVE…
- 5+ years in retail, with at least some of that in a leadership or supervisory role (keyholder, floor lead, assistant manager – the title matters less than the experience)
- A knack for coaching and developing others – you notice when someone's struggling and you know how to help them improve
- The ability to document and communicate new standards in ways others can engage with – including visual merchandising, sales, inventory and customer support
- A calm head when things get busy; you can make quick calls on the floor and handle escalations without breaking a sweat
- Strong communication skills, both with customers and with your crew
- Comfort with POS systems and basic troubleshooting knowledge (no need to be a tech guru, just an openness to tackling technical snags)
- A thirst for product knowledge and understanding how products differ from one another
- A genuine interest in Bellroy – our products, our values, and what we're trying to do in the world
- A track record of driving sales and hitting targets, without losing sight of what makes a customer experience genuinely good.
- A natural curiosity about human behavior and what compels customers to purchase product on the shop floor
Even if you don't tick every box above, if you're excited by the idea of helping us figure out what a Bellroy store should feel like, we'd still love to hear from you.
IN YOUR FIRST FEW WEEKS, YOU’D LIKELY…
- Spend time at Bellroy HQ, our Melbourne store and online, getting a deeper understanding of our products, values and design philosophy (and asking a lot of “why did we do it this way?” questions)
- Sit down with our Retail, Brand and Cx folks to understand what we want this store to feel like – then start turning that into clear rituals, standards and ways of working
- Map out the roles, shifts and skills we’ll need in your team, then work with Talent to screen applications and start interviewing our first crew of Carry Guides
- Work with our visual and brand teams on how the store will be laid out – where products live, how stories are told, and how customers will move through the space
- Help define the nuts and bolts of store operations: opening and closing routines, cash handling, stock processes, service standards and “what we do when things go wrong”
- Build simple tools and documentation (checklists, how‑tos, talking points) so your future team can hit the floor feeling prepared, not thrown in
- Share weekly updates with Bellroy HQ on what you’re learning – from hiring and training needs to small operational tweaks – so we can keep refining the Bellroy retail playbook together
WHAT’S IN STORE AFTER THE LAUNCH…
- Be on the shop floor most of your week – showing the team how to have those same knowledgeable, relaxed conversations you helped define, the kind where customers leave feeling genuinely looked after
- Watch for patterns in what's selling, what questions keep coming up, where people hesitate – then use those observations to refine the layout, storytelling and service rituals you contributed to
- Keep coaching your Carry Guides through quick feedback and regular check-ins, so the standards you built keep evolving and the team keeps getting sharper
- Hold those operational rhythms you defined - rosters, stock, visuals, cash-up, compliance - in a way that keeps the store running calmly
- Keep experimenting with new ideas and share what you learn back to HQ, so the retail playbook keeps improving
BENEFITS & PERKS
- You'll work five days a week with two consecutive days off – because we know great energy on the floor starts with genuine rest off it.
- Competitive PTO offerings. This includes 20 days of PTO, 10 additional paid days of sick/personal time, plus national holidays (in line with our Australian policies, but with US public holidays) and paid parental leave
- 401(k) with employer match
- Extensive medical benefits package
- A yearly product allowance as well as a further 50% discount for friends and family
LOCATION & HOURS
This is a full-time, exempt position based at our Flatiron District store in New York. As Store Manager, you'll be trusted with opening and closing responsibilities, so availability across a mix of shifts, including weekends and some evenings, is essential.
Store hours are Monday–Saturday 10am–7pm and Sunday 11am–7pm.
Compensation: The salary range for this role is $80,000-$100,000/year.
Start date: We're ready when you are.
HOW TO APPLY
If you're curious about Bellroy, start by poking around our website – bellroy.com – and getting a feel for who we are and what we care about.
If you're excited about this role and think you could contribute, we encourage you to click apply!
WHY WORK FOR BELLROY?
At Bellroy, it takes a wonderfully diverse crew to make everything tick. We’re a close-knit group of thinkers and makers from over 25 different countries, each contributing unique skills to achieve our shared vision. We believe that embracing diverse backgrounds and perspectives is key to staying agile and resilient. So, even if your experience isn’t an exact match, but you feel you have something special to contribute, we’d love to hear from you.
Bellroy is committed to making our hiring process accessible to everyone, including individuals with disabilities. If you need reasonable accommodations at any stage—whether it’s applying, interviewing, completing pre-employment testing, or otherwise participating in the selection process—please contact us at careers@bellroy.com. Include your full name, the best way to reach you, and the type of accommodation you need to support you throughout the application process. We’re here to help and ensure you have the best possible experience.
Ready to apply?
Apply to Bellroy