The L&D Sales Training Partner is a key member of the Learning & Development team and a strategic partner to Sales leadership. This role is responsible for building the sales capabilities that fuel BDA’s growth — designing, delivering, and sustaining high‑impact training that equips our Sales teams to win. 

This individual will collaborate closely across BDA business units to elevate sales performance, enhance selling skills, support revenue‑driving initiatives, and contribute to a strong, scalable learning culture.  

Location
At BDA, we believe that regular in-person collaboration is a key part of the role. To be considered, you must live within commuting distance from the following office locations to be onsite 4 days a week:

• Troy, MI
• Atlanta, GA
• Woodinville, WA

Responsibilities

Sales Training Strategy & Delivery 

• Champion a performance‑driven sales learning culture across BDA. 

• Assess, design, and deliver sales training programs across the full sales cycle: prospecting, discovery, pitching, solution selling, negotiation, closing, and account management. 

• Facilitate engaging training sessions for both small groups and large cohorts across in‑person, virtual, and digital platforms. 

• Conduct post‑training reinforcement, coaching, and assessments to ensure skill adoption and measurable performance improvement. 

Curriculum Development & Learning Design 

• Review existing sales training curricula and resources to ensure alignment with current and future go‑to‑market strategies. 

• Identify skill gaps, propose learning solutions, and collaborate with Sales leadership to refine and implement improvements. 

• Create, maintain, and update structured sales learning paths, job aids, playbooks, tools training, and performance support materials. 

• Oversee lifecycle management of sales learning programs to ensure ongoing relevance and effectiveness. 

Stakeholder Partnership & Business Alignment 

• Partner closely with Sales, Sales Ops, Marketing, and other operational units to understand business needs and translate them into targeted training initiatives. 

• Build strong, trusted partnerships with Sales leaders and SMEs to ensure training directly supports revenue objectives and performance expectations. 

• Contribute to crossfunctional initiatives such as product launches, sales tool adoption, process changes, and new methodology rollouts. 

• Collaborate with internal experts to apply adult learning principles and instructional design best practices. 

Systems Expertise & Program Oversight 

• Utilize the Adobe LMS to manage sales training programs, track completion, ensure data accuracy, and analyze training effectiveness. 

• Support the L&D team in certifying and coaching internal trainers across sales functions. 

• Evaluate external vendors when needed and support selection, negotiation, and onboarding. 

• Stay informed of industry trends, competitive shifts, and internal business developments that impact sales capability needs. 

Culture & Values 

• Demonstrate and model BDA’s Core Values through all training, facilitation, and stakeholder engagement. 

• Promote a learning environment where sales professionals feel supported, challenged, and motivated to grow. 

Experience Requirements 

• Minimum 10–12 years of experience in Sales Training, Sales Enablement, Sales Leadership, or L&D roles with significant sales focused responsibilities. 

• Proven experience designing and delivering training that improves sales performance and revenue outcomes. 

• Demonstrated success facilitating sales training across multiple modalities (live, virtual, digital, hybrid). 

• Handson experience working directly with sales teams in fast paced, metrics driven environments. 

• Strong understanding of CRM systems — Salesforce preferred — and the ability to train others on sales process and pipeline management. 

• Demonstrated leadership experience through project ownership, program leadership, or people development responsibilities. 

• Proven track record of analyzing performance data to identify skill gaps and measure learning impact. 

Qualifications 

• Bachelor’s degree in Business, Education, Communications, or related field. 

• Certification in facilitation, digital learning design, instructional design, or a related area (completed or in progress). 

• Deep knowledge of modern sales methodologies. 

• Strong communication skills with the ability to inspire, motivate, and energize sales professionals. 

• Advanced instructional design capabilities with expertise in adult learning theory. 

• Strong critical thinking and analytical skills, with the ability to simplify complex information for learners. 

• Ability to lead through influence, credibility, and expertise — especially with senior stakeholders. 

• Skilled at guiding sales teams through change with empathy, clarity, and structure. 

• Ability to identify sales skill gaps, partner with HRBPs, and create targeted development solutions. 

• Detail oriented yet able to maintain a strategic, big picture perspective. 

We are pleased to share the base salary range for this position is $95,000 to $115,000. If you are hired at BDA, your compensation will be determined based on factors that may include geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any offer. In the spirit of pay transparency, the range listed is the full base salary range for the role and hiring at the top of the range would not be typical, in order to allow for future salary growth. The range listed is just one component of BDA’s total compensation and rewards programs, which includes: robust PTO; vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical, dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement. Certain revenue-generating positions may be eligible for incentive compensation. 

Location Requirement:

• This role follows a flexible onsite schedule and requires working onsite four (4) days per week, with one (1) remote day, at one of the following BDA office locations: Atlanta, GA (ideal), Austin or Dallas, TX, Troy, MI, Indianapolis, IN
• To be considered, candidates must live within a reasonable commuting distance of one of these offices, as regular in-person collaboration is essential to this role.

Position Overview: 

At BDA, this position is internally known as a Sr. Program Account Manager — the person responsible for managing promotional merchandising programs and eCommerce assortments for our clients (not a technical or IT-focused program management role).

The Senior Program Account Manager role requires a highly strategic individual contributor who can independently lead complex client programs, influence senior stakeholders, and drive measurable revenue growth through data-driven merchandising and eCommerce strategies. It plays a crucial role in optimizing our online product offerings, ensuring inventory availability, and implementing targeted marketing campaigns to maximize sales and profitability.

Key Responsibilities:  

• Primary client contact on assigned account(s), requiring expert understanding of the client(s) business, industry, and competitors.
• Sales Strategy: Develop and implement sales strategies to achieve revenue targets, including pricing strategies, promotional campaigns, and cross-selling initiatives.
• Merchandise Assortment: Drive the strategic assortment plan that aligns with client preferences, market trends, and objectives.
• Marketing Collaboration: Collaborate with the marketing team to develop online marketing campaigns that drive traffic, increase conversion rates, and enhance customer engagement.
• Data Analysis: Utilize analytics tools to track sales performance, evaluate marketing campaign effectiveness, and identify opportunities for optimization.
• Competitive Analysis: Monitor competitor activities and market trends to identify opportunities and threats, adjusting strategies accordingly to maintain a competitive edge.
• Customer Experience: Ensure a seamless and user-friendly online shopping experience by optimizing product listings, navigation, and checkout processes.
• Cross-functional Collaboration: Work closely with Program Ops managers, marketing, and inventory teams to ensure seamless execution of merchandising initiatives.
• Team Leadership: Develop high-performing program sales coordinators, providing guidance, mentorship, and support to achieve departmental goals.
• Collaborate with inventory team to monitor inventory levels, initial buys, re-buys and liquidation of discontinued stock
• Other job duties and projects as assigned

Job Skills and Traits:

• Proven ability to sell solutions and strategies to multiple clients
• Proven ability to influence clients towards mutually beneficial solutions
• Solution oriented
• Strong project management skills
• Strong presentation skills
• Ability to prioritize and manage multiple tasks/assignments, to meet deadlines
• Highly organized and detail oriented
• Understand and manage forecasting, budgets and P&L statements
• Clear and effective communication skills with both internal and external stakeholders
• Results focused – consistently achieves profitable sales goals
• Ability to remain flexible and willing to change strategies as business needs dictate.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Proven experience in ecommerce sales management, preferably in a retail or consumer goods environment.
• Strong understanding of ecommerce platforms, digital marketing strategies, and online merchandising techniques.
• Proficiency in data analysis and ecommerce analytics tools (e.g., Google Analytics, Adobe Analytics).
• Experience managing high-revenue or enterprise-level client accounts.
• Strong background in client-facing strategic planning and quarterly/annual business reviews.
• Demonstrated success owning and growing complex client, including responsibility for revenue performance, assortment strategy, and promotional planning.
• Proven ability to influence senior client stakeholders and drive strategic decisions through data-driven insights, market analysis, and business performance reviews.
• Experience leading cross-functional initiatives across marketing, operations and inventory to deliver large-scale merchandising or eCommerce programs.
• Excellent communication skills with the ability to collaborate cross-functionally and influence stakeholders.
• Strategic thinker with a track record of driving sales growth through innovative merchandising and marketing strategies.
• Detail-oriented and analytical mindset with strong problem-solving skills.

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We are pleased to share the base salary range for this position is $83,000 to $98,000 with additional bonus opportunities. If you are hired at BDA, your compensation will be determined based on factors that may include geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any offer. In the spirit of pay transparency, the range listed is the full base salary range for the role and hiring at the top of the range would not be typical, in order to allow for future salary growth. The range listed is just one component of BDA’s total compensation and rewards programs, which includes: robust PTO; vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical, dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement. Certain revenue-generating positions may be eligible for incentive compensation. 

The Client Services Coordinator (CSC) plays a key role in supporting global Account Managers by ensuring seamless execution of branded merchandise programs across multiple markets. This position requires strong coordination, organization, and communication skills to manage product sourcing, quoting, order processing, and delivery tracking while meeting the unique needs of international clients.

CSC’s operate behind the scenes but have visibility into client needs, brand strategy, and service expectations. They collaborate closely with vendors, internal teams, and account managers to drive profitability, maintain high service levels, and deliver best-in-class branded merchandise solutions across BDA’s global operations.

This role is ideal for detail-oriented and highly creative professionals with experience in sales support, purchasing, merchandising, or account coordination who thrive in a fast-paced, international business environment. Additionally, BDA is seeking candidates who are eager to develop their careers with us and have aspirations to eventually transition into the sales team. This position offers a clear pathway for growth and advancement within our organization.

LOCATION: 4 days on site in Troy, MI or Roswell, GA (moving to Sandy Springs, GA) and 1 day working from home

EXPERIENCE REQUIREMENTS

• 2+ years of experience in sales coordination, account management, or purchasing, preferably in BPO, e-commerce, retail, or merchandising industries.
• Experience in customer service, vendor negotiation, or procurement is a plus.
• Ability to communicate effectively with clients, vendors, and internal teams across different time zones and regions.
• Strong analytical and organizational skills with high attention to detail.
• Proficiency with industry tools, including Microsoft Suite (Excel, PowerPoint, Outlook, Teams), Salesforce, Oracle EBS, Smartsheet, Canva and other relevant tools is highly preferred.
• Proficient in creating reports and presentations.
• Project management skills – ability to handle multiple orders, deadlines, and priorities efficiently.
• Knowledge of branded merchandise, promotional products, or supply chain management is an advantage.
• Bachelor’s degree in business, Marketing, or a related field preferred but not required.

DUTIES & RESPONSIBILITIES

Account & Client Support

• Collaborate with global Account Managers to source, price, and present merchandise options to clients across different regions.
• Research and recommend customized branded merchandise solutions aligned with brand strategy and client objectives.
• Prepare and manage sales proposals, quotations, and cost analysis reports.
  
  

Order Management & Coordination

• Process and track global orders from initial request to final delivery, ensuring all details are accurate.
• Liaise with regional and international vendors to negotiate pricing, timelines, and product quality.
• Monitor and follow up on shipments, proactively addressing potential delays and logistical challenges.

Reporting & Data Management

• Maintain order status reports, sales records, and inventory tracking for multiple markets.
• Use Excel (Pivot Tables, VLOOKUP, etc.) to analyze order trends, profitability, and operational efficiency.
• Provide regular updates to Account Managers and leadership on order progress, challenges, and client feedback.

Collaboration & Problem-Solving

• Work with cross-functional teams, including sales, production, creative services, finance, and warehouse operations, to ensure seamless execution.
• Identify potential risks and proactively troubleshoot order fulfillment, vendor management, and client satisfaction issues.
• Adapt to changing priorities and market demands while maintaining high service standards across multiple global accounts.

We are pleased to share the base salary range for this position is $50,000 to $52,000. If you are hired at BDA, your compensation will be determined based on factors that may include geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any offer. In the spirit of pay transparency, the range listed is the full base salary range for the role and hiring at the top of the range would not be typical, in order to allow for future salary growth. The range listed is just one component of BDA’s total compensation and rewards programs, which includes: robust PTO; vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical, dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement. Certain revenue-generating positions may be eligible for incentive compensation. 

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