Athletes Unlimited
We believe the traditional model of pro sports is not built to bring out the best in athletes, or to deliver the most to its fans. So we developed an all-new model for pro athletes and sports – and for you.
We are using this innovative player-centric model to create leagues across sports. Since we launched Athletes Unlimited on March 3, 2020, we’ve seen success in our women’s professional softball, volleyball, basketball and lacrosse leagues, and we have more exciting ventures on the horizon.
As a Public Benefit Corporation, we are mission-driven and founded on the values of innovation, inclusion and excellence. We aim to empower athletes as leaders, promote inclusive ownership focused on long-term financial and personal well-being of athletes, and bring fans closer to the game by innovating on and off the field.