About us

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.

About AB InBev Growth Group

Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.

In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.

We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.

What You'll Do:

1. Strategy & Planning

• Lead and oversee the full strategic planning cycle across 1-Year, 3-Year, and 10-Year Plans, ensuring alignment between long-term business ambitions and short-term executional priorities.
• Drive development of strategic recommendations and business cases to support planning discussions and senior leadership decision-making.
• Own the preparation, analysis, and storytelling behind monthly business results, translating performance data into actionable insights, risks, and opportunities.
• Lead governance and coordination of key business routines, including Monthly PMOs, key leadership meetings, and other critical planning and performance forums.
• Manage team budget planning, forecasting, and control, ensuring effective resource allocation and financial discipline across the function.
• Establish and oversee weekly, monthly, and quarterly operating cadences to ensure consistent business tracking, accountability, and execution against priorities.

2. Markets Engagement

• Own and lead the brand routine across all markets, driving structured performance reviews, key takeaway identification, and follow-up actions to maximize business impact.
• Partner closely with market teams to identify strategic opportunities and performance gaps, providing guidance and recommendations to improve execution and business outcomes.
• Support markets on critical strategic and commercial decisions, including promotional strategy, pricing architecture, and broader go-to-market optimization.
• Foster strong cross-market collaboration by sharing best practices, key learnings, and scalable solutions across regions.
• Act as a strategic thought partner to market teams, ensuring local priorities align with global strategy and long-term brand/business objectives.

3. Commercial Projects

• Lead and execute high-priority strategic commercial initiatives designed to unlock growth and drive business expansion opportunities.
• Own end-to-end project management of key strategic projects, from opportunity identification and business case development through execution and post-launch evaluation.
• Partner cross-functionally with brand, sales, finance, and market stakeholders to ensure successful implementation of expansion initiatives.
• Identify and evaluate new commercial opportunities, market white spaces, and growth levers to accelerate business performance.
• Develop frameworks, tools, and recommendations to support scalable expansion and commercialization strategies across markets.

What You’ll Need

• Minimum 3+ years of experience in Commercial functions, including areas such as Revenue Management, Trade Marketing, Portfolio/Pricing Management, or related disciplines.
• Demonstrated strong business acumen, with the ability to translate data and insights into strategic recommendations that drive business performance.
• Mandatory prior experience working within a Business Unit and/or Market environment, with deep understanding of local commercial realities and market dynamics.
• Proven ability to operate in a process-driven environment, with strong organizational skills and attention to detail across multiple priorities and deadlines.
• Excellent storytelling and presentation skills, with the ability to synthesize complex information into clear, compelling narratives for senior stakeholders.
• Strong stakeholder management and influencing capabilities, with a proven track record of driving alignment and collaboration across markets and cross-functional teams.
• Ability to manage multiple workstreams simultaneously while maintaining high standards of execution in a fast-paced, dynamic environment.
• Highly analytical and strategic thinker, comfortable working with performance data, business results, and strategic planning frameworks.

What We Offer 

Work Location: New York, NY (onsite)

Salary: $165.000 - $185.000 + Bonus

• Competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business 
• Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off 
• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next 
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs 

About AB InBev

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands we’re number one or two in many of the world’s top beer markets: North America, Latin America, Europe, Asia, and Africa.

Role Summary: 

The Global Social Lead serves as the primary strategic point of contact between a Global Brand team (Budweiser, Stella Artois, Corona, Michelob Ultra) and our in-house agency, draftLine. Embedded within draftLine, this role owns the day-to-day stewardship of the Global Brand’s social media ecosystem across always-on content, campaigns, and key tentpole moments. Through strong stakeholder leadership, the Lead helps translate brand objectives into integrated social plans and orchestrates cross-functional teams (Insights, Strategy, Creative, Production) to deliver high-quality, social-led work.  

Key Responsibilities: 

• Cross-Functional Orchestration: Be the connective tissue between draftLine functions and partner agencies, enabling efficient and scalable ways of working and continuous improvement  
• Social Prioritization, Intake, & Delivery Oversight: Lead all aspects of brand social planning and delivery, including intake, resourcing, prioritization, timelines, and execution standards alongside Project Management  
• Brief Translation: Translate brand objectives into clear, actionable social briefs alongside Social Strategy team  
• Stakeholder & Partner Communication: Lead stakeholder communication internally and with external partner agencies for seamless workflows  
• Brand Stewardship: Ensure brand consistency and high standards of creative quality and relevance  
• Social Expertise: Leverage social media platform expertise and cultural knowledge to better inform brand social planning  

Qualifications: 

Level of Education: Bachelor’s degree in marketing, advertising, communications, or related field  

Technical: 

• Deep understanding of social media platforms and channels and corresponding best practices  
• Proven experience developing and managing execution of integrated social strategies and campaigns
• Strong working knowledge of key agency functions (Insights, Strategy, Creative, Production, Media, Measurement) 
• Ability to translate cultural and audience insights into compelling, social-led creative opportunities  
• Experience crafting strategic creative briefs aligned with brand business objectives and goals 
• Working knowledge of the creative and production process with ability to support and manage workflows    

Soft: 

• Strong stakeholder leadership skills with ability to align cross-functional teams  
• Clear and confident communicator who can translate complex inputs into action
• Highly organized with strong prioritization skills and ability to manage multiple initiatives simultaneously  
• Collaborative “one team” mindset that builds trust and deepens the integration between Brand and draftLine team members 
• Solutions-oriented approach with ability to operate effectively in a fast-paced environment 
• High sense of ownership and accountability with consistent delivery and follow-through 

Experience (Years within Function): Minimum of 7 years in agency or in-house agency roles focused on social media or integrated marketing, including experience in Account/Client Relations and/or Project Management functions or relevant integrated marketing experience.  

What We Offer 

Work Location: New York, NY (onsite)

Salary: $140.000 - $180.000

• Competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business 
• Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off 
• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next 
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs 

About us

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.

About AB InBev Growth Group

Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.

Position Overview

BEES is a B2B commerce platform revolutionizing the route to market for AB InBev and global CPG leaders. With over 2.7 million monthly active retailers across 29 countries, 39 million quarterly orders, and more than 1,000 partners selling products in our marketplace, BEES processes thousands of B2B transactions daily.

The BEES Retail Media and CRM team is seeking a Global Director Retail Media Business Strategy and Development to transform our growing retail media program into a scalable, high-performing platform.

The ideal candidate has deep expertise across a mix of both commercial and technical aspects of auctions, yield management, and ad tech architecture. They bring experience building performant, native inventory supported by dynamic auction systems and can scale solutions across markets and partner types. This leader will also drive expansion beyond BEES’ marketplace inventory (including offsite media), by developing partnerships, while operating effectively in a global, matrixed organization. The role sits within the Commercial team, working closely with dedicated Product and Technology partners.

Key Responsibilities

Auction Strategy and Inventory Development

• Influence auction design, dynamics, and pricing methodologies to ensure profitability and marketplace health.
• Thinking from the lens of our customers, lead the evolution of ad inventory, ensuring performance, scalability, and fit for diverse partner needs.
• Build robust frameworks for testing and optimization across market, advertiser, and inventory levels.
• Continuously refine ad placement and functionality to balance user experience with monetization efficiency.
• Establish data-driven measurement and forecasting frameworks for ongoing performance improvement on behalf of customers.

Ad Product Innovation

• Define and launch new advertising products, including off-site media capabilities.
• Drive the development of scalable, privacy-compliant targeting, delivery, and measurement solutions.
• Partner with cross-functional teams to align product development with business growth objectives.

Infrastructure and Partner Strategy

• Work with the product team to develop a short- and long-term build-versus-partner roadmap for BEES ad tech infrastructure.
• Evaluate technology partners and determine which capabilities to own in-house versus outsource, balancing investment and opportunity sizing.
• Ensure solution scalability, transparency, and integration across global markets.

Education and Experience

• Bachelor’s degree in Business, Economics, Engineering, Computer Science, Mathematics, or a related field; MBA or advanced degree preferred.
• Relevant experience in ad tech, retail media, or large-scale digital platforms, with at least 6 years in business strategy, product strategy, or leadership roles focused on ad systems or monetization infrastructure.
• Proven success designing, implementing, and optimizing real-time bidding (RTB) systems, yield algorithms, or ad delivery pipelines.
• Experience collaborating with Engineering and Data Science teams to define technical roadmaps and experimentation frameworks that support customer and business goals.
• Experience in B2B or marketplace environments strongly preferred.
• Track record of working cross-functionally across Product, Technology, and Commercial teams in global organizations.

Technical and Analytical Skills

• Deep understanding of ad serving, yield optimization, and programmatic ecosystems.
• Strong grasp of demand- and supply-side mechanics (DSPs, SSPs, exchanges, and ad networks).
• Experience with data platforms and analytics tools (e.g., BigQuery, Snowflake, Databricks, Airflow).
• Expertise in ad measurement, targeting, attribution, and privacy-safe data practices.
• Understanding of identity resolution, forecasting, and experiment design (A/B, incrementality).
• Experience with major ad tech stacks (e.g., Google Ad Manager, The Trade Desk, Criteo, or similar).
• Comfort working with APIs, SDKs, and integration frameworks to scale ad functionality.

Leadership and Communication Skills

• Demonstrated ability to build and lead high-performing, cross-functional teams.
• Strong executive presence and ability to influence across senior levels and regions.
• Excellent communication and storytelling skills for both technical and commercial audiences.
• Strategic thinker who balances long-term vision with agile execution.
• Proven success operating in fast-moving, global, and matrixed organizations.
• Fluency in English required; conversational Spanish and/or Portuguese strongly preferred.

What We Offer 

Work Location: New York, NY (onsite)

• Salary range: $192k to $240k
• Competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business 
• Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off
• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs 

About AB InBev

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands we’re number one or two in many of the world’s top beer markets: North America, Latin America, Europe, Asia, and Africa.

Role Summary: 

The Global Social Listening & Insights Manager plays a critical role within the operation of our in-house agency, draftLine, bridging the gap between data and creativity. The position is responsible for leveraging social listening, digital analytics, and cultural trend spotting to unlock creative brand opportunities for our Global Brands (Corona, Budweiser, Stella Artois, Michelob ULTRA). Proactively staying on top of the latest in the digital and cultural landscape, as well as gathering consumer and category insights, this team member will deliver actionable insights and reporting that empower marketing teams to make stronger data-driven decisions.  

Key Responsibilities: 

• Social Listening Analysis: Monitor and track social media conversations, identifying opportunities and trends that impact our brands and industry  
• Social Insights Generation: Synthesize social listening and digital analytics learnings and deliver actionable insights that can impact brand marketing activity   
• Cultural Trend Identification: Monitor and report on cultural trends driving engagement across social platforms  
• Category Analysis: Alongside traditional Insights team, monitor alcohol category developments across social & traditional media, identifying shifts in consumer and brand behavior & dynamics  
• Traditional Media/PR Tracking: Analyze and report on PR and earned media performance for ABI and its brands using media monitoring tools  
• Cross-Functional Collaboration: Work seamlessly with internal team members across Strategy, Creative, and Brand, as well as with external partners  
• Data Storytelling: Generate clear and concise learnings from social tools with a strong ability to communicate with key stakeholders  
• Tools Optimization: Ensure mastery of social listening and analytics tools suite while actively monitoring the landscape for potential improvements  
• Benchmarking: Conduct regular industry and competitive analysis to provide context and insights into marketing strategies

Qualifications: 

Level of Education: Bachelor’s degree in marketing, communications, data analytics, or related field  

Technical:

• Proficiency with social listening platforms and social media management tools (i.e. Brandwatch, Emplifi, CreatorIQ)  
• Proficiency with traditional media/PR tracking tools (i.e. Cision, TalkWalker, Meltwater) 
• Strong data interpretation and visualization skills  
• Experience with advertising and creative campaign measurement  

Soft: 

• Strong analytical and critical-thinking abilities  
• Strong storytelling and presentation skills with C-Suite level stakeholders  
• Deep fluency in today’s culture and shifting media behaviors  
• Ability to communicate data-driven insights  
• Curiosity and adaptability to navigate fast-evolving digital landscape  
• Collaborative mindset with ability to work across functions  

Experience (Years within Function): Minimum of 7 years in social listening, digital analytics, PR, or related roles within marketing or agency environment  

What We Offer 

Work Location: New York, NY (onsite)

Salary: $140.000 - $180.000

• Competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business 
• Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off 
• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next 
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs