Director, Global Go-to-Market - Core Games

Who We Are

Founded in 2023, 2K Sports Lab is the newest stand alone studio at 2K looking to push game development boundaries to bring 2K's next groundbreaking sports franchise to life. We're building a world-class team at our new Vancouver, BC location where our goal is to deliver an exceptional experience through bold ideas, technical excellence, and creative collaboration. We're seeking passionate and driven professionals across all areas of game development to help shape this ambitious vision. If you’re interested in tackling unique challenges and think you have what it takes to level up our team, we encourage you to apply!

ROLE OVERVIEW:

The Director of Global Go-to-Market (GTM) for Core Games is a highly strategic role responsible for translating commercial objectives, brand identities and audience strategies into unified, high-impact global campaign architectures.

This leader will own the end-to-end GTM strategy for 2K’s portfolio of Core Games, acting as the primary orchestrator between Franchise, Regional, and Cross-Functional teams. The core accountability is ensuring marketing investment is strategically deployed across channels and regions, aligning every touchpoint to measurable KPIs that drive both short-term performance and long-term franchise growth.

This role requires a proven ability to lead through influence in a complex, matrixed organization,providing clear direction without controlling regional execution. The Director GTM serves as the internal campaign lead, designing systems and playbooks that scale globally while embracing regional nuance.

Success in this position is defined by the ability to streamline decision-making, ensure campaign fidelity from strategy to execution, and maintain a constant, performance-driven optimization mindset throughout the entire product lifecycle.

CORE RESPONSIBILITIES;

CAMPAIGN STRATEGY & ORCHESTRATION

• Build and own the end-to-end global campaign strategy for assigned Core Games titles, informed by commercial goals, long-range franchise vision, brand positioning, audience strategy, and budget.
• Translate global playbooks into clear campaign architectures that scale globally while allowing for regional nuance.
• Ensure campaigns are designed as systems, not one-off executions, with continuity across lifecycle phases.

DEMAND INVESTMENT STRATEGY & PERFORMANCE FRAMEWORK

• Own the campaign-level demand investment strategy, including allocation logic and guardrails across regional teams, channels, phases, and objectives
• Orchestrate total demand investment across paid media, partnerships, platform support, and ecosystem activations in collaboration with cross-functional teams.
• Define and own the KPI mix for campaigns, ensuring measurement aligns to both short-term performance and long-term franchise growth.

CROSS-FUNCTIONAL & REGIONAL ORCHESTRATION

• Serve as the internal-facing campaign lead, aligning the Franchise Group, Regional Teams and all other cross-functional partners.
• Manage and provide clear direction to regional teams who are accountable for executing regional plans aligned to the global strategy.
• Drive alignment through influence across the organization, reducing friction and accelerating decision-making across teams.
• Identify risks early and course-correct in real time through clear communication and decisive action.

WHAT SUCCESS LOOKS LIKE

• Global campaigns launch with clear strategic intent, aligned investment, and consistent execution across regions. 
• Regional GTM teams are empowered to execute effectively without re-litigating core strategy.
• Cross-functional partners experience GTM as a clarifying and enabling force, not a bottleneck.
• Campaign performance is understood, monitored, and optimized throughout the lifecycle — not only post-launch.
• Franchise leaders trust GTM to translate long-range ambition into campaigns that compound value over time. 
• Marketing investment decisions are transparent, defensible, and tied to outcomes.

QUALIFICATIONS

• 10+ years of experience in integrated marketing, global marketing or go-to-market roles
• 5+ years leading global teams, including both established and emerging markets such as MENA
• Demonstrated architecture and ownership of large-scale, multi-region campaigns
• Experience managing integrated investment approaches
• Strong analytical and performance-optimization capability
• Proven ability to lead horizontally in complex matrixed organizations
• Games, entertainment, or consumer technology experience preferred

The pay range for this position in California at the start of employment is expected to be between $176,600 and $261,380 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, suchas job-related knowledge, skills, experience, and other objective business considerations.

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our401(K) plan and Employee Stock Purchase Program. 

Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

As an equal opportunity employer, we are committed to ensuring that individuals with disabilities are provided  suitable accommodations to enjoy equal employment opportunities, including the ability to participate in the job application or interview process,. Please contact us if you need an accommodation as part of your application process or otherwise have questions about the Company’s accommodation policy and review process.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

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Who We Are

2K publishes some of the most recognized video game franchises in the world, including Borderlands, BioShock, NBA 2K, WWE 2K, PGA TOUR 2K, XCOM, and Sid Meier’s Civilization. Our marketing teams work in close partnership across regions and functions to deliver high-quality, player-focused campaigns that support our business goals.

The Role

The Manager, Integrated Marketing – North America is an execution-focused role responsible for supporting the delivery of North America marketing campaigns within established Global GTM frameworks.

This role partners closely with Global GTM leadership, regional stakeholders, and cross-functional teams to implement campaign plans, manage assets and timelines, and ensure high-quality execution across assigned titles. The Manager does not own global strategy, investment decisions, or cross-functional orchestration.

What You Will Do

Reporting to the Director, Global GTM, you will:

Campaign Execution & Delivery

• Support the execution of North America marketing campaigns for assigned titles, following established global strategy, positioning, and campaign frameworks
• Coordinate campaign timelines, asset delivery, and executional milestones across internal teams and external partners
• Track execution progress and flag risks or delays to leadership

Cross-Functional Coordination

• Partner with creative, media, social, retail, and agency teams to ensure assets are delivered on time and aligned to approved campaign plans
• Serve as an executional point of contact for North America campaign components, escalating issues as needed
• Support coordination with global teams by sharing updates, materials, and executional learnings

Operational & Performance Support

• Assist with campaign reporting by consolidating performance inputs, status updates, and post-campaign summaries
• Support budget tracking and invoice management under the direction of Global GTM leadership (no independent budget ownership)
• Document executional learnings and contribute to best-practice sharing across the team

What This Role Is Not

To ensure clarity of scope, this role does not:

• Own global or regional GTM strategy
• Set investment strategy or control marketing budgets
• Act as the final decision-maker across functions
• Lead cross-functional orchestration or campaign architecture
• Represent the business in franchise-level or executive planning forums

What We’re Looking For

• Strong executional marketer with experience delivering integrated campaigns
• Comfortable operating within clearly defined frameworks and processes
• Highly organized with strong attention to detail and follow-through
• Collaborative, reliable partner who communicates clearly and escalates appropriately
• Able to manage multiple workstreams in a fast-paced environment

Qualifications

• 4–6 years of experience in marketing, integrated marketing, or campaign execution
• Experience working with agencies and cross-functional partners
• Experience in Gaming is a MUST
• Familiarity with consumer marketing, digital campaigns, or live service titles a plus
• Bachelor’s degree required

The pay range for this position in California at the start of employment is expected to be between $100,200 and $148,320 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, suchas job-related knowledge, skills, experience, and other objective business considerations.

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our401(K) plan and Employee Stock Purchase Program. 

Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

As an equal opportunity employer, we are committed to ensuring that individuals with disabilities are provided  suitable accommodations to enjoy equal employment opportunities, including the ability to participate in the job application or interview process. Please contact us if you need an accommodation as part of your application process or otherwise have questions about the Company’s accommodation policy and review process.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

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#LI-Hybrid

Qui nous sommes
Fondée en 2005, 2K Games est une entreprise internationale de jeux vidéo, éditant des titres développés par certains des studios de développement les plus influents au monde. Nos studios, responsables du développement du portefeuille de jeux de classe mondiale de 2K sur plusieurs plateformes, incluent Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber et HB Studios. Notre portefeuille de titres s’élargit grâce à notre plan stratégique mondial ainsi qu’à la création et à l’acquisition de studios novateurs dont les contenus continuent d’inspirer des millions de joueur·euse·s à travers le monde ! 2K publie des titres dans les genres de jeu les plus populaires : jeux de sport, jeux de tir, de rôle, d’action, de stratégie, ainsi que des jeux occasionnels et familiaux.

Notre équipe d’ingénieur·e·s, de spécialistes du marketing, d’artistes, de scénaristes, de scientifiques de données, de producteur·rice·s, de penseur·euse·s et de personnes d’action constitue le pilier éditorial professionnel de notre bibliothèque croissante de franchises acclamées par la critique telles que NBA 2K, BioShock, Borderlands, Mafia, Sid Meier’s Civilization, Tiny Tina’s Wonderlands, WWE 2K et XCOM.

Chez 2K, nous sommes fier·ère·s de créer un environnement de travail inclusif, ce qui signifie encourager les membres de nos équipes à venir tel·le·s qu’ils·elles sont et à se dépasser ! Nous encourageons la diversité et l’inclusion et voulons que notre communauté de candidat·e·s reflète cet engagement. Nous encourageons toutes les personnes qualifiées à explorer nos opportunités à l’échelle internationale.

2K a son siège social à Novato, en Californie, et est un label détenu en propriété exclusive par Take-Two Interactive Software, Inc. (NASDAQ : TTWO).

Ce dont nous avons besoin
2K est à la recherche d'un·e Chercheur·euse sénior·e hautement qualifié·e et expérimenté·e pour rejoindre l'équipe Recherche et perspectives (Research & Insights). Vous jouerez un rôle essentiel en plaçant la voix du·de la joueur·euse au premier plan de l'organisation, en fournissant des perspectives et des recommandations qui influenceront chaque phase du développement — du concept initial jusqu'au lancement. Le·la candidat·e idéal·e possède une expérience éprouvée dans la conception et l'exécution de recherches primaires à plusieurs étapes du développement, sait travailler de manière transversale et conseiller les décisions clés concernant le produit, le marketing et la stratégie commerciale.

Ce poste est offert en mode hybride à partir de nos bureaux de Novato (CA), Los Angeles (CA) ou Montréal (Canada). Notre équipe se rend généralement au bureau 3 jours par semaine.

Ce que vous ferez 

• Contribuer à la stratégie de recherche globale pour le portefeuille de franchises clés de 2K.
• Bâtir des partenariats transversaux solides, assurer la rigueur méthodologique et générer un impact concret sur les produits.
• Établir et cultiver des relations avec des groupes diversifiés, allant des profils analytiques aux créatifs, ainsi qu'avec des équipes possédant différents niveaux d'expérience de collaboration avec des professionnel·le·s de la recherche.
• Identifier, concevoir et réaliser des études qualitatives et quantitatives sur les perspectives des consommateurs et/ou la recherche utilisateur (UX).
• Utiliser des méthodes de recherche innovantes pour découvrir des perspectives profondes sur les joueur·euse·s actuel·le·s et potentiel·le·s, nous aidant à comprendre leurs besoins, comportements et motivations.
• Recruter et gérer des fournisseurs de recherche tiers pour garantir une qualité de travail élevée.
• Intégrer les données provenant de plusieurs études et sources dans un récit cohérent avec des implications et des recommandations claires.
• Présenter les conclusions et les recommandations de recherche aux équipes de direction de manière claire et convaincante.
• Collaborer étroitement avec les organisations partenaires, incluant la recherche utilisateur (UXR), la science des données, la stratégie commerciale et la communauté.

Ce qui fera de vous un bon candidat

• Plus de 4 à 6 ans d'expérience en recherche utilisateur, étude de marché ou perspectives consommateurs, que ce soit chez le client ou en agence de recherche.
• Un historique d'impact démontré (la recherche comme outil de décision, pas seulement pour la forme).
• Expérience dans la conduite personnelle de recherches primaires qualitatives et/ou quantitatives (signifiant que vous avez réalisé la recherche vous-même plutôt que de gérer un fournisseur tiers).
• Fortes compétences analytiques et statistiques; l'expérience avec des logiciels quantitatifs/statistiques (ex. : SPSS, SAS, R, Q, Python, Tableau) est un atout.
• Excellentes habiletés de communication (verbale et écrite) et aisance à présenter des informations en groupe ou individuellement.
• Fortes compétences interpersonnelles; capacité à travailler avec une variété de personnalités, de compétences, de zones géographiques et de niveaux hiérarchiques.
• Aisance avec l'ambiguïté et le changement; capacité à fonctionner avec un minimum de direction ou de supervision lorsque nécessaire.
• Pensée indépendante; capacité à recevoir des directives, à recueillir des commentaires de sources multiples et à tracer une voie alliant conviction, humilité et ouverture à l'évolution.
• Capacité à voyager, tant au pays qu'à l'international.

Atouts

• Diplôme de deuxième ou troisième cycle (Maîtrise, Ph.D. ou autre diplôme avancé) en interaction humain-machine, psychologie, sociologie, anthropologie, sciences cognitives ou dans un domaine connexe.
• Expertise en accessibilité, inclusion et représentation dans les jeux.
• Expérience de travail dans une organisation d'envergure mondiale et/ou dans un rôle client ou B2B, avec une mentalité de service à la clientèle.
• Intelligence émotionnelle exceptionnelle avec une capacité démontrée à travailler avec des équipes diversifiées tout au long du cycle de vie du produit.
• Volonté d'apprendre et de faire le pont entre les perspectives des consommateurs et l'expérience utilisateur (UX).

En tant qu’employeur garantissant l’égalité d’accès à l’emploi, nous nous engageons à faire en sorte que les personnes en situation de handicap qualifié·e·s bénéficient d’aménagements raisonnables nécessaires pour participer au processus de demande d’emploi ou d’entrevue, pour s’acquitter de leurs fonctions essentielles et pour recevoir d’autres avantages et privilèges d’emploi. Veuillez nous contacter si vous avez besoin d’aménagements raisonnables.

Veuillez noter que 2K Games et ses studios n’utilisent jamais d’applications de messagerie instantanée ni de comptes de messagerie personnels pour contacter des candidat·e·s ou mener des entrevues. Tous les courriels envoyés proviennent uniquement de comptes @2K.com.

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Who We Are

Founded in 2005, the 2K label includes some of the most talented game development studios in the world today including: Firaxis Games, Visual Concepts, Hangar 13, 2K Czech and Cat Daddy Games.  Our world-class team of engineers, developers, graphic artists and publishing professionals are stewards of a growing library of critically acclaimed franchises such as Battleborn, BioShock, Borderlands, The Darkness, Mafia, NBA 2K, Sid Meier’s Civilization, WWE 2K, and XCOM. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). 

2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms, and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment

Our vision at 2K is to create a diverse and inclusion environment to “Come as You are and Feel Equipped to do Your Best Work!” We are dedicated to promoting diversity, multiculturalism, and equality in all that we do. Our communities are focused on increased access and personal growth, and their greatness depends on a diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and perspective. We're an equal opportunity employer, and we're excited to build the future of co-living with the world's most hardworking and passionate people.

What We Need

2K is seeking a highly skilled and experienced Senior Researcher to join the Research & Insights team. You will play a critical role in bringing the voice of the player to the forefront of the organization, providing player insights and recommendations that inform every phase of development - from game concept through launch. A successful candidate will have a consistent track record of designing and executing primary research at multiple phases of development, working cross functionally, and advising key decisions around product, marketing and commercial strategy.

This role will work onsite in a hybrid capacity out of either the Novato, CA , Los Angeles, CA or Montreal, Canada location. Our team goes into the office usually 3 days a week. 

What You Will Do

• Contribute to holistic research strategy for 2K’s portfolio of core franchises
• Build  strong cross-functional partnerships, own methodological rigor and deliver product impact 
• Build and cultivate relationships with diverse groups, from the more analytically minded to more creative professionals, and teams with varying levels of experience working with insights professionals
• Identify, design, and complete qualitative and quantitative consumer insights and/or user research studies
• Use innovative research methods to uncover deep insights into current and prospective players, helping us understand their needs, behaviors, and motivations
• Hire and manage 3rd party research vendors to ensure a high quality of work
• Integrate insights from multiple studies and sources into a cohesive narrative with clear implications and recommendations
• Present research findings and recommendations to senior teams in a clear and compelling manner
• Collaborate closely with partner organizations including User Research (UXR), Data Science, Business Strategy and Community

Basic Qualifications

• At least 4-6 years of experience in user research, market research or consumer insights, either client-side or at a research agency
• A consistent track record of impact (not research for the sake of it)
• Experience personally conducting qualitative and/or quantitative primary research (meaning you did the research as opposed to managing a vendor / 3rd party who did it)
• Strong analytical and statistical skills, with bonus points for experience with quantitative / statistical software (e.g. SPSS, SAS, R, Q, Python, Tableau)
• Excellent communication skills (verbal and written), comfort presenting information in groups or 1:1
• Strong interpersonal skills; able to work with a variety of personalities, skills, geographies, and seniority levels
• Comfortable with ambiguity and change, ability to operate with minimal direction / supervision when needed
• Independent thinking; ability to take direction and gather input from multiple sources, and chart a path with a mix of conviction, humility, and openness to evolution
• Ability to travel, both domestically and internationally

What Would Make You A Great Fit

• Graduate degree (MA, PhD or other advanced degree) in Human-Computer Interaction, Psychology, Sociology, Anthropology, Cognitive Science, or a related field.
• Expertise in accessibility, inclusion, and representation in games
• Experience working in a global, enterprise-scale organization and/or in a client-facing or B2B role, with a customer service mentality
• Exceptional emotional intelligence with a demonstrated ability to work with diverse teams through the product lifecycle
• Eagerness to learn and connect the dots between consumer insights and UX

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

#LI-Onsite

 Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K,  renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

 What You Will Do

 2K Games is building a world-class data ecosystem to power real-time analytics, machine learning, and game intelligence across all our franchises. We are looking for a Senior Product Manager, Data Science to drive the vision, strategy, and execution of our data science strategies and products, partnering with game studios and analytics teams to enable enhanced player experiences.

This role requires a blend of strategic development, product management expertise, and technical understanding of data science and machine learning (ML) methodologies. The ideal candidate will seamlessly integrate data-driven strategies with player-centric goals, ensuring AI and analytics improve game design, live operations, and business intelligence.

Strategic Vision & Product Leadership

• Develop and implement the product strategy for 2K’s central data science platform, partnering with Data Scientists across our gaming business units to drive predictive analytics, player personalization, and real-time decision-making;
• Collaborate with the Director of Product, 2K Data to align the data engineering roadmap with customer objectives and player-centric outcomes;
• Define and prioritize a high-impact data science roadmap to lead a team of central data scientists in driving a variety of use cases such as player retention modeling, dynamic content generation, and real-time fraud detection. 

Data Science Platform Development

• Lead the development of reusable and extensible machine learning models, feature engineering pipelines, and ML-driven insights using tools like Databricks, MLflow, and SageMaker;
• Ensure data science initiatives integrate seamlessly with the real-time data infrastructure, supporting streaming analytics, AI-powered LiveOps, and dynamic matchmaking systems;
• Establish and maintain self-service tools that enable game teams to experiment with and deploy AI models independently;
• Support the build and enhancement of the central ML feature store;
• Monitor and optimize model performance in production environments, using MLOps standard methodologies;
• Implement governance frameworks to ensure AI models adhere responsibly to data privacy, security, and compliance standards (e.g., CCPA, GDPR). 

Cross-Functional Collaboration

• Work closely with data scientists across game studios and business units to understand their data science needs and to provide data-driven solutions at the pace they need them;
• Act as a strategic liaison between data scientists and product teams, ensuring model outputs are actionable, reliable, and aligned with business goals;
• Promote a culture of experimentation and rapid iteration, supporting game studios with A/B testing frameworks, predictive analytics, and personalization engines.
• Find opportunities to enhance game design and player engagement through advanced analytics and machine learning.

 What You Need

• 7+ years of experience in product management with a focus on data science, analytics, or ML-driven products
• 5+ years of experience in gaming, technology, or entertainment industries;
• Strong understanding of data science methodologies, such as predictive modeling, natural language processing, and computer vision;
• Experience with data science tools and platforms, such as Python, SQL, Databricks,TensorFlow, and R;
• Customer-focused mentality with focus on the Why and What without getting lost in the What and the How;
• Consistent track record of delivering data science products and features from ideation to production, with measurable business impact;
• Ability to translate complex data insights into clear product strategies and business opportunities;
• Knowledge of real-time analytics platforms, streaming data processing, and feature store management;
• Familiarity with data governance frameworks, model risk management, and MLOps standard processes preferred;
• Advanced degree or equivalent experience in Data Science, Machine Learning, Computer Science, or a related field preferred.

The pay range for this position in California at the start of employment is expected to be between $109,800 and $162,480 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. 

#LI-Onsite

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios are responsible for developing 2K’s portfolio of world-class games across multiple platforms, including Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California, and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need

The Director of Digital Marketing Strategy will lead the design and delivery of an integrated digital ecosystem that connects the game, brand, and player experience across all touch points: in-game, out-of-game, and everywhere players discover, engage, and return.

In a live service, F2P environment, the digital journey is the product as much as the gameplay itself. This role is responsible for defining and orchestrating the digital infrastructure, channels, systems, and player-facing experiences that drive retention, engagement, community depth, and long-term brand connection.

This role is equal parts strategic architect, systems thinker, and cross-functional integrator. You will work across marketing, product, live ops, data, platform, and creative to build experiences that scale with the IP from Alpha through launch and into live service.

This role exists to operationalize the long-term vision of our live service ecosystem.

What You Will Do

Digital Ecosystem Strategy

• Own the strategic roadmap for digital channels (website, app, player portal, landing pages, etc.) across lifecycle from awareness to retention.
• Ensure seamless integration between game, digital touchpoints, and live service updates.
• Define how digital platforms support seasonal content drops, community campaigns, live ops, and monetization beats. 

Experience Design & Channel Planning:

• Orchestrate the connected player journey across web, community, email/CRM, social, and in-game overlays.
• Partner with UX, platform, and tech teams to align CMS, CDP, CRM, and identity systems around player behaviors and lifecycle moments. 
• Define how players transition between gameplay, community, content, and support and how the brand shows up in each.

Live Service Integration

• Partner with Live Ops, Product, and Publishing teams to translate in-game events and features into high-impact digital experiences.
• Develop frameworks for content surfacing, event visibility, and ongoing player engagement through digital tools.

GTM Phase Alignment & Integration

• Build and own the integrated roadmap from Private Alpha to Beta to Launch.
• Define phase-specific objectives, success metrics, and operating models.
• Ensure each milestone unlocks the next through validated learning 
• Define testable “Experience Slices” at each phase that bring together gameplay systems, community loops, progression arcs, and comms beats. 
• Collaborate with cross-functional teams to align feature readiness with campaignable, player-first experiences.
• Facilitate alignment rituals (roadmap reviews, experience syncs, etc.) to ensure everyone’s building toward the same outcome. 

Technology & Platforms

• Evaluate, collaborate and implement digital tools/platforms to power CMS, A/B testing, player segmentation, and campaign personalization. 
• Collaborate with engineering and UX teams to ensure digital surfaces are optimized for scale and usability.

Cross-Functional Collaboration

• Partner with Creative, Comms, Community, and UA to align messaging, campaigns, and digital activation plans.
• Support brand storytelling and content delivery in owned digital channels.

Player-Centric Innovation

• Stay ahead of free-to-play and live service digital trends.
• Introduce new ways to engage players outside the game like onboarding experiences, meta progress tracking, interactive lore hubs, etc.

Cross-Functional Leadership & Culture

• Serve as the central orchestrator across marketing, product, dev, community, analytics, and operations.
• Build shared rituals, language, and planning frameworks that drive accountability and reduce fragmentation. 
• Help senior leadership see the system, not just the parts and make informed bets accordingly.

What Will Make You a Great Fit

• 10+ years in FTP, live service, digital strategy, product strategy, or platform strategy roles at a global tech company, cloud platform, or high-growth startup.
• Deep understanding of platform business models and multi-sided ecosystems (e.g., developers, partners, creators). 
• Experience aligning digital strategy with hardware/software/infrastructure product cycles.
• Proven success building roadmaps and experiences at the intersection of data, design, product, and GTM. 
• Exceptional executive communication and cross-functional leadership skills.

The pay range for this position in California at the start of employment is expected to be between $176,600 and $261,380 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

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Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.