Director, Global Go-to-Market - Core Games

Who We Are

Founded in 2023, 2K Sports Lab is the newest stand alone studio at 2K looking to push game development boundaries to bring 2K's next groundbreaking sports franchise to life. We're building a world-class team at our new Vancouver, BC location where our goal is to deliver an exceptional experience through bold ideas, technical excellence, and creative collaboration. We're seeking passionate and driven professionals across all areas of game development to help shape this ambitious vision. If you’re interested in tackling unique challenges and think you have what it takes to level up our team, we encourage you to apply!

ROLE OVERVIEW:

The Director of Global Go-to-Market (GTM) for Core Games is a highly strategic role responsible for translating commercial objectives, brand identities and audience strategies into unified, high-impact global campaign architectures.

This leader will own the end-to-end GTM strategy for 2K’s portfolio of Core Games, acting as the primary orchestrator between Franchise, Regional, and Cross-Functional teams. The core accountability is ensuring marketing investment is strategically deployed across channels and regions, aligning every touchpoint to measurable KPIs that drive both short-term performance and long-term franchise growth.

This role requires a proven ability to lead through influence in a complex, matrixed organization,providing clear direction without controlling regional execution. The Director GTM serves as the internal campaign lead, designing systems and playbooks that scale globally while embracing regional nuance.

Success in this position is defined by the ability to streamline decision-making, ensure campaign fidelity from strategy to execution, and maintain a constant, performance-driven optimization mindset throughout the entire product lifecycle.

CORE RESPONSIBILITIES;

CAMPAIGN STRATEGY & ORCHESTRATION

• Build and own the end-to-end global campaign strategy for assigned Core Games titles, informed by commercial goals, long-range franchise vision, brand positioning, audience strategy, and budget.
• Translate global playbooks into clear campaign architectures that scale globally while allowing for regional nuance.
• Ensure campaigns are designed as systems, not one-off executions, with continuity across lifecycle phases.

DEMAND INVESTMENT STRATEGY & PERFORMANCE FRAMEWORK

• Own the campaign-level demand investment strategy, including allocation logic and guardrails across regional teams, channels, phases, and objectives
• Orchestrate total demand investment across paid media, partnerships, platform support, and ecosystem activations in collaboration with cross-functional teams.
• Define and own the KPI mix for campaigns, ensuring measurement aligns to both short-term performance and long-term franchise growth.

CROSS-FUNCTIONAL & REGIONAL ORCHESTRATION

• Serve as the internal-facing campaign lead, aligning the Franchise Group, Regional Teams and all other cross-functional partners.
• Manage and provide clear direction to regional teams who are accountable for executing regional plans aligned to the global strategy.
• Drive alignment through influence across the organization, reducing friction and accelerating decision-making across teams.
• Identify risks early and course-correct in real time through clear communication and decisive action.

WHAT SUCCESS LOOKS LIKE

• Global campaigns launch with clear strategic intent, aligned investment, and consistent execution across regions. 
• Regional GTM teams are empowered to execute effectively without re-litigating core strategy.
• Cross-functional partners experience GTM as a clarifying and enabling force, not a bottleneck.
• Campaign performance is understood, monitored, and optimized throughout the lifecycle — not only post-launch.
• Franchise leaders trust GTM to translate long-range ambition into campaigns that compound value over time. 
• Marketing investment decisions are transparent, defensible, and tied to outcomes.

QUALIFICATIONS

• 10+ years of experience in integrated marketing, global marketing or go-to-market roles
• 5+ years leading global teams, including both established and emerging markets such as MENA
• Demonstrated architecture and ownership of large-scale, multi-region campaigns
• Experience managing integrated investment approaches
• Strong analytical and performance-optimization capability
• Proven ability to lead horizontally in complex matrixed organizations
• Games, entertainment, or consumer technology experience preferred

The pay range for this position in California at the start of employment is expected to be between $176,600 and $261,380 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, suchas job-related knowledge, skills, experience, and other objective business considerations.

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our401(K) plan and Employee Stock Purchase Program. 

Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

As an equal opportunity employer, we are committed to ensuring that individuals with disabilities are provided  suitable accommodations to enjoy equal employment opportunities, including the ability to participate in the job application or interview process,. Please contact us if you need an accommodation as part of your application process or otherwise have questions about the Company’s accommodation policy and review process.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

#LI-Remote
#LI-Onsite
#LI-Hybrid

Who We Are

2K publishes some of the most recognized video game franchises in the world, including Borderlands, BioShock, NBA 2K, WWE 2K, PGA TOUR 2K, XCOM, and Sid Meier’s Civilization. Our marketing teams work in close partnership across regions and functions to deliver high-quality, player-focused campaigns that support our business goals.

The Role

The Manager, Integrated Marketing – North America is an execution-focused role responsible for supporting the delivery of North America marketing campaigns within established Global GTM frameworks.

This role partners closely with Global GTM leadership, regional stakeholders, and cross-functional teams to implement campaign plans, manage assets and timelines, and ensure high-quality execution across assigned titles. The Manager does not own global strategy, investment decisions, or cross-functional orchestration.

What You Will Do

Reporting to the Director, Global GTM, you will:

Campaign Execution & Delivery

• Support the execution of North America marketing campaigns for assigned titles, following established global strategy, positioning, and campaign frameworks
• Coordinate campaign timelines, asset delivery, and executional milestones across internal teams and external partners
• Track execution progress and flag risks or delays to leadership

Cross-Functional Coordination

• Partner with creative, media, social, retail, and agency teams to ensure assets are delivered on time and aligned to approved campaign plans
• Serve as an executional point of contact for North America campaign components, escalating issues as needed
• Support coordination with global teams by sharing updates, materials, and executional learnings

Operational & Performance Support

• Assist with campaign reporting by consolidating performance inputs, status updates, and post-campaign summaries
• Support budget tracking and invoice management under the direction of Global GTM leadership (no independent budget ownership)
• Document executional learnings and contribute to best-practice sharing across the team

What This Role Is Not

To ensure clarity of scope, this role does not:

• Own global or regional GTM strategy
• Set investment strategy or control marketing budgets
• Act as the final decision-maker across functions
• Lead cross-functional orchestration or campaign architecture
• Represent the business in franchise-level or executive planning forums

What We’re Looking For

• Strong executional marketer with experience delivering integrated campaigns
• Comfortable operating within clearly defined frameworks and processes
• Highly organized with strong attention to detail and follow-through
• Collaborative, reliable partner who communicates clearly and escalates appropriately
• Able to manage multiple workstreams in a fast-paced environment

Qualifications

• 4–6 years of experience in marketing, integrated marketing, or campaign execution
• Experience working with agencies and cross-functional partners
• Experience in Gaming is a MUST
• Familiarity with consumer marketing, digital campaigns, or live service titles a plus
• Bachelor’s degree required

The pay range for this position in California at the start of employment is expected to be between $100,200 and $148,320 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, suchas job-related knowledge, skills, experience, and other objective business considerations.

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our401(K) plan and Employee Stock Purchase Program. 

Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

As an equal opportunity employer, we are committed to ensuring that individuals with disabilities are provided  suitable accommodations to enjoy equal employment opportunities, including the ability to participate in the job application or interview process. Please contact us if you need an accommodation as part of your application process or otherwise have questions about the Company’s accommodation policy and review process.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

#LI-Onsite 
#LI-Hybrid

Who We Are:

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Gearbox, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, 31st Union and HB Studios. Our portfolio of titles and platforms is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, BioShock, Borderlands, Tiny Tina’s Wonderlands, 2KPGATOUR, Mafia, Sid Meier’s Civilization, WWE 2K, WWE2K Supercard, The Quarry, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all interested applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need:

2K is looking for a Manager, Global Social Marketing, to join the Digital Community Marketing team and help develop and execute best-in-class Social Marketing campaigns across the Firaxis portfolio, including the Civilization and XCOM franchises. 

Reporting to the Sr. Manager, Global Social Marketing, support the development of the social marketing vision and strategy for the portfolio, and drive the execution of the social campaigns throughout the lifecycle of the franchise projects. The ideal candidate will be a gaming enthusiast with a passion for the Civilization and XCOM franchises, with expert knowledge and deep drive for social marketing campaigns that serve player communities.

What You Will Do:

Social Marketing

• Serve as the social marketing expert, collaborating with cross-functional teams to prioritize and streamline efforts, while managing expectations, timelines, and needs of the team to execute social marketing workstreams and campaigns.

• Collaborate in the development of our social marketing strategy with the Sr. Manager, Global Social Marketing.

• Develop and execute social marketing campaigns from audience insights that align with our identified target audiences.

• Develop social engagement and growth performance metrics, providing in-depth performance analysis and consistent reporting on campaign performance, channel engagement and player sentiment.

• Steer creative ideation and social content development needed to launch best-in-class campaigns.

Collaboration and Communication

• Collaborate with cross-functional publishing partners (Brand Marketing, Community Management, Creator/Influencer Marketing, Product Management, Insights & Analytics) in defining social marketing strategies and campaigns.

• Regularly partner, present, and report to key stakeholders on social marketing strategies, plans, findings, results, and recommendations that influence product and marketing roadmaps in service of our players.

What Will Make You a Great Fit: 

You will develop and implement platform-specific global social marketing strategies to increase our presence across social channels, increase cultural relevance for our game & brand, and promote positive sentiment and growth for our player communities.

Must have strong cross-functional collaboration and project management skills. Proactivity, excellent communication skills, and the ability to navigate ambiguity are crucial for success in this strategic and hands-on role. 

• A proven track record (4-6+ years) as a Global Social Marketing leader in live service games.

• An expert in social marketing, skilled at crafting integrated social marketing strategies across channels and touchpoints.

• Deep understanding of community & social media platform nuances globally (especially Twitch, YouTube, Discord, TikTok, Reddit, Steam and other gaming platforms).

• Strong knowledge and proficiency with social marketing and reporting tools, with a keen sense of what, why, and how metrics need to be delivered on.

• Excellent written and interpersonal communication skills, with the ability to build long-term relationships with internal and external stakeholders.

• Powerful presentation skills with the ability to create compelling presentations to support strategy and thinking, as well as present to both peers, reports, and company leadership.

• Strong team management skills and cross-functional leadership competency, with an understanding of a matrixed organization and how to navigate.

• A strong leader who can make critical decisions quickly, while taking a measured approach to risk, and be willing to have the hard conversations when needed.

• Flexibility and the ability to pivot directions when needed.

• Good taste in content and an eye for which social marketing approaches will move the needle.

• Extensive knowledge of a wide array of gaming genres and communities.

The pay range for this position in California at the start of employment is expected to be between $100,200 and $148,320 Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, suchas job-related knowledge, skills, experience, and other objective business considerations.

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our401(K) plan and Employee Stock Purchase Program. 

Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

As an equal opportunity employer, we are committed to ensuring that individuals with disabilities are provided  suitable accommodations to enjoy equal employment opportunities, including the ability to participate in the job application or interview process. Please contact us if you need an accommodation as part of your application process or otherwise have questions about the Company’s accommodation policy and review process.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

#LI-Onsite 
#LI-Hybrid

Who We Are

2K publishes some of the most recognized video game franchises in the world, including Borderlands, BioShock, NBA 2K, WWE 2K, PGA TOUR 2K, XCOM, and Sid Meier’s Civilization. Our marketing teams work in close partnership across regions and functions to deliver high-quality, player-focused campaigns that support our business goals.

Position Summary

The Sr. Manager of Social Media & Digital Content is responsible for defining and executing the operational strategy for NBA 2K’s social channels. This role translates high-level marketing objectives into actionable channel strategies, content plans, and measurable KPIs. Leading a team of managers and specialists, the Sr. Manager ensures all owned assets meet brand standards and best-known methods (BKMs) while providing deep audience insights to inform broader marketing and creative decisions.

Primary Responsibilities

• Channel Strategy: Define and document comprehensive social media strategies and objectives aligned with the overarching brand vision.
• Performance Management: Set social-specific KPIs and develop monthly reports and post-mortems to track growth, engagement, and ROI.
• Content Planning: Define content plans and objectives, ensuring a consistent and high-quality output across all owned platforms.
• Insight Generation: Provide actionable audience and channel insights to the broader marketing team to optimize messaging and reach.
• Quality Control: Review and approve all owned social assets, ensuring strict adherence to 2K’s BKMs, brand safety guidelines, and strategic goals.
• Integrated Execution: Develop integrated social rollout plans and "Run of Show" documents in close partnership with Community and Influencer workstreams.
• Team Leadership: Manage and mentor a team of 2–5 direct reports, overseeing their daily workflows and professional development.
• Operational Efficiency: Identify and implement process improvements within the social team to streamline asset creation and deployment.

Core Competencies

• Marketing Strategy: Define and own social marketing strategies to enable creative and production partners to execute against and bring to life
• Operational Excellence: Ability to manage complex workflows and ensure high-volume output without sacrificing quality.
• Data-Driven Decision Making: Proficiency in analyzing social metrics to pivot strategies and improve channel performance.
• Cross-Functional Collaboration: Strong ability to partner with Brand, Product, Community, Influencer, Creative and Production teams to ensure a unified social presence.
• Team Management: Skilled in directing the work of others, providing clear feedback, and fostering a collaborative team environment.
• Technical Proficiency: Deep knowledge of social media platform algorithms, publishing tools, and emerging digital trends.

Required Qualifications, Knowledge, and Job-Related Skills

• Significant experience in social media management, digital marketing, or content strategy.
• Prior experience in a management or supervisory role (Direct reports: 2–5).
• Expert-level understanding of social media platforms (Twitter/X, TikTok, Instagram, YouTube, etc.) and their respective audiences.
• Proven ability to create detailed execution plans and "Run of Shows" for major product beats or launches.
• Strong analytical skills with the ability to translate raw data into executive-level summaries.

Preferred Qualifications

• Experience in the gaming, sports or entertainment industry.
• Proficiency with social listening and analytics tools (e.g., Sprinklr, Meltwater, or similar).

The pay range for this position in California at the start of employment is expected to be between $150,400 and $190,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, suchas job-related knowledge, skills, experience, and other objective business considerations.

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our401(K) plan and Employee Stock Purchase Program. 

Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

As an equal opportunity employer, we are committed to ensuring that individuals with disabilities are provided  suitable accommodations to enjoy equal employment opportunities, including the ability to participate in the job application or interview process. Please contact us if you need an accommodation as part of your application process or otherwise have questions about the Company’s accommodation policy and review process.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

#LI-Onsite

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Gearbox, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, 31st Union and HB Studios. Our portfolio of titles and platforms is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, BioShock, Borderlands, Tiny Tina’s Wonderlands, 2KPGATOUR, Mafia, Sid Meier’s Civilization, WWE 2K, WWE2K Supercard, The Quarry, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all interested applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need

The Senior Manager, Sports Insights & Analytics translates data and research into clear, actionable insight that informs business decisions and represents the player perspective. This role partners with product, marketing, and commercial teams to proactively shape strategy and support key gaming objectives, including player migration, retention, and engagement. Title focus is on WWE 2K & PGA Tour 2K. This is a senior, self-directed role requiring strong judgment, clear communication, and the ability to independently drive work from question to recommendation.

This role is required to work onsite in a hybrid capacity out of our 2K Dublin, Ireland office location. 

What You’ll Do

• Own insight projects from initial question through synthesis, recommendation, and presentation.
• Combine multiple data sources into clear, coherent narratives that support decision-making.
• Exercise judgment in identifying the most important insights and how best to communicate them.
• Champion the player perspective in business discussions, both proactively and in support of cross-functional teams.
• Create and present clear, slide-based stories tailored to stakeholder needs.
• Act as a trusted insights partner to product, marketing, and commercial teams.

Core Capabilities

• Strong data fluency, including the ability to analyse information, interpret charts, and create clear visualisations.
• Solid understanding of qualitative and quantitative research best practices.
• Proven ability to tell clear, compelling stories with data and insight.
• Strong project ownership and stakeholder management skills; comfortable working with minimal guidance.
• Business acumen within the video game industry, including understanding of player behavior, engagement, retention, and migration.

What Will Make You a Great Fit

• 5+ years of experience in insights, analytics, or research roles supporting marketing, product, or commercial teams.
• Experience within the Sports gaming, and/or the broader video game industry preferred but not required.
• Familiarity with player-, consumer-, or audience-centric decision making is a plus.

Evaluation Task

• Given a set of diverse data inputs, develop a slide-based narrative that synthesizes key insights, reflects the player perspective, and supports clear recommendations, then present findings to stakeholders.
  
  

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

#LI-Onsite
#LI-Hybrid

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Gearbox, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, 31st Union and HB Studios. Our portfolio of titles and platforms is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, BioShock, Borderlands, Tiny Tina’s Wonderlands, 2KPGATOUR, Mafia, Sid Meier’s Civilization, WWE 2K, WWE2K Supercard, The Quarry, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all interested applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need

The Senior Manager, Sports Insights & Analytics translates data and research into clear, actionable insight that informs business decisions and represents the player perspective. This role partners with product, marketing, and commercial teams to proactively shape strategy and support key gaming objectives, including player migration, retention, and engagement. Title focus is on WWE 2K & PGA Tour 2K. This is a senior, self-directed role requiring strong judgment, clear communication, and the ability to independently drive work from question to recommendation.

This role is required to work onsite either in Novato, CA or Los Angeles, CA locations (Novato, CA preferred). 

What You’ll Do

• Own insight projects from initial question through synthesis, recommendation, and presentation.
• Combine multiple data sources into clear, coherent narratives that support decision-making.
• Exercise judgment in identifying the most important insights and how best to communicate them.
• Champion the player perspective in business discussions, both proactively and in support of cross-functional teams.
• Create and present clear, slide-based stories tailored to stakeholder needs.
• Act as a trusted insights partner to product, marketing, and commercial teams.

Core Capabilities

• Strong data fluency, including the ability to analyse information, interpret charts, and create clear visualisations.
• Solid understanding of qualitative and quantitative research best practices.
• Proven ability to tell clear, compelling stories with data and insight.
• Strong project ownership and stakeholder management skills; comfortable working with minimal guidance.
• Business acumen within the video game industry, including understanding of player behavior, engagement, retention, and migration.

What Will Make You a Great Fit

• 5+ years of experience in insights, analytics, or research roles supporting marketing, product, or commercial teams.
• Experience within the Sports gaming, and/or the broader video game industry preferred but not required.
• Familiarity with player-, consumer-, or audience-centric decision making is a plus.

Evaluation Task

• Given a set of diverse data inputs, develop a slide-based narrative that synthesizes key insights, reflects the player perspective, and supports clear recommendations, then present findings to stakeholders.
  
  

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

The pay range for this position in California at the start of employment is expected to be between $123,200 and $182,360 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. 

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.

Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

#LI-Onsite

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studio is responsible for developing 2K’s portfolio of world-class games across multiple platforms, including Visual Concepts, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions. 2K is headquartered in Novato, California, and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need

How does a global gaming powerhouse continue to reach new heights? This role answers that question by driving the marketing initiatives that fuel NBA 2K’s evolution. Reporting to the Director of Global Product Marketing, the Manager of Global Product Marketing NBA helps the team explore new markets and emerging technologies to deepen player engagement and retention. By connecting Product, Creative, and Player Services teams, this position ensures every campaign aligns with our shared vision. Can you help us turn data-driven insights into the next great player experience? 

We’re committed to delivering personal, relevant, and timely content to our NBA 2K players—and we’re looking for someone who shares that passion. The right person will understand the gaming landscape and its players, bring ideas to the table, big or small, utilize insights, and help turn them into real in and out of game moments. We value someone who is willing to contribute thoughtfully, ask the right questions, and bring energy, collaboration and intention to everything they do. Apply today!

This role requires you to work out of the Novato, CA HQ location onsite 3 days a week. 

What You’ll Do

• Shape the Journey: Partner with cross-functional teams to create product positioning that supports players throughout their entire lifecycle.
• Drive Innovation: Collaborate with Developers, Product and Commercial leads to launch marketing workstreams for new in-game technologies.
• Lead Creative Execution: Guide the briefing process for new products, ensuring assets across CRM, Social, and In-Game channels resonate with our community.
• Optimize Delivery and Communication: Streamline how we deliver content to players, ensuring every message is timely, relevant, and high-impact.
• Foster Collaboration: Build authentic relationships across the organization to turn ambitious ideas into reality, including Product, Creative, Player Services & Development.

What Will Make You A Great Fit

• Industry Insight: You bring a background in video game marketing and a genuine interest in the NBA 2K ecosystem and live-service gaming.
• Basketball Fluency: A deep knowledge of professional and collegiate basketball culture helps you connect authentically with our audience.
• Strategic Storytelling: You enjoy interpreting data and telemetry to build actionable marketing plans that tell a story.
• Adaptability: This environment thrives on contributors who learn quickly, ask thoughtful questions, and navigate changing priorities with ease.
• Technical Curiosity: Experience with lifecycle marketing tools or project management platforms like Monday.com or Miro helps you stay organized.
• Growth Mindset: You are motivated by the chance to refine processes and contribute to a culture of continuous improvement.

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studio is responsible for developing 2K’s portfolio of world-class games across multiple platforms, including Visual Concepts, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions. 2K is headquartered in Novato, California, and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need

How does a global gaming powerhouse continue to reach new heights? This role answers that question by driving the marketing initiatives that fuel NBA 2K’s evolution. Reporting to the Director of Global Product Marketing, the Manager of Global Product Marketing NBA helps the team explore new markets and emerging technologies to deepen player engagement and retention. By connecting Product, Creative, and Player Services teams, this position ensures every campaign aligns with our shared vision. Can you help us turn data-driven insights into the next great player experience? 

We’re committed to delivering personal, relevant, and timely content to our NBA 2K players—and we’re looking for someone who shares that passion. The right person will understand the gaming landscape and its players, bring ideas to the table, big or small, utilize insights, and help turn them into real in and out of game moments. We value someone who is willing to contribute thoughtfully, ask the right questions, and bring energy, collaboration and intention to everything they do. Apply today!

This role requires you to work out of the Novato, CA HQ location onsite 3 days a week. 

What You’ll Do

• Shape the Journey: Partner with cross-functional teams to create product positioning that supports players throughout their entire lifecycle.
• Drive Innovation: Collaborate with Developers, Product and Commercial leads to launch marketing workstreams for new in-game technologies.
• Lead Creative Execution: Guide the briefing process for new products, ensuring assets across CRM, Social, and In-Game channels resonate with our community.
• Optimize Delivery and Communication: Streamline how we deliver content to players, ensuring every message is timely, relevant, and high-impact.
• Foster Collaboration: Build authentic relationships across the organization to turn ambitious ideas into reality, including Product, Creative, Player Services & Development.

What Will Make You A Great Fit

• Industry Insight: You bring a background in video game marketing and a genuine interest in the NBA 2K ecosystem and live-service gaming.
• Basketball Fluency: A deep knowledge of professional and collegiate basketball culture helps you connect authentically with our audience.
• Strategic Storytelling: You enjoy interpreting data and telemetry to build actionable marketing plans that tell a story.
• Adaptability: This environment thrives on contributors who learn quickly, ask thoughtful questions, and navigate changing priorities with ease.
• Technical Curiosity: Experience with lifecycle marketing tools or project management platforms like Monday.com or Miro helps you stay organized.
• Growth Mindset: You are motivated by the chance to refine processes and contribute to a culture of continuous improvement.

The pay range for this position in California at the start of employment is expected to be between $108,900 and $161,160 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. 

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.

Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Other tasks and duties may be assigned or reassigned as needed. 2K is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. In accordance with local laws, 2K provides a fair and competitive salary range for this role, determined based on experience, qualifications, and scope.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

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Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios are responsible for developing 2K’s portfolio of world-class games across multiple platforms, including Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California, and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need

The Director of Digital Marketing Strategy will lead the design and delivery of an integrated digital ecosystem that connects the game, brand, and player experience across all touch points: in-game, out-of-game, and everywhere players discover, engage, and return.

In a live service, F2P environment, the digital journey is the product as much as the gameplay itself. This role is responsible for defining and orchestrating the digital infrastructure, channels, systems, and player-facing experiences that drive retention, engagement, community depth, and long-term brand connection.

This role is equal parts strategic architect, systems thinker, and cross-functional integrator. You will work across marketing, product, live ops, data, platform, and creative to build experiences that scale with the IP from Alpha through launch and into live service.

This role exists to operationalize the long-term vision of our live service ecosystem.

What You Will Do

Digital Ecosystem Strategy

• Own the strategic roadmap for digital channels (website, app, player portal, landing pages, etc.) across lifecycle from awareness to retention.
• Ensure seamless integration between game, digital touchpoints, and live service updates.
• Define how digital platforms support seasonal content drops, community campaigns, live ops, and monetization beats. 

Experience Design & Channel Planning:

• Orchestrate the connected player journey across web, community, email/CRM, social, and in-game overlays.
• Partner with UX, platform, and tech teams to align CMS, CDP, CRM, and identity systems around player behaviors and lifecycle moments. 
• Define how players transition between gameplay, community, content, and support and how the brand shows up in each.

Live Service Integration

• Partner with Live Ops, Product, and Publishing teams to translate in-game events and features into high-impact digital experiences.
• Develop frameworks for content surfacing, event visibility, and ongoing player engagement through digital tools.

GTM Phase Alignment & Integration

• Build and own the integrated roadmap from Private Alpha to Beta to Launch.
• Define phase-specific objectives, success metrics, and operating models.
• Ensure each milestone unlocks the next through validated learning 
• Define testable “Experience Slices” at each phase that bring together gameplay systems, community loops, progression arcs, and comms beats. 
• Collaborate with cross-functional teams to align feature readiness with campaignable, player-first experiences.
• Facilitate alignment rituals (roadmap reviews, experience syncs, etc.) to ensure everyone’s building toward the same outcome. 

Technology & Platforms

• Evaluate, collaborate and implement digital tools/platforms to power CMS, A/B testing, player segmentation, and campaign personalization. 
• Collaborate with engineering and UX teams to ensure digital surfaces are optimized for scale and usability.

Cross-Functional Collaboration

• Partner with Creative, Comms, Community, and UA to align messaging, campaigns, and digital activation plans.
• Support brand storytelling and content delivery in owned digital channels.

Player-Centric Innovation

• Stay ahead of free-to-play and live service digital trends.
• Introduce new ways to engage players outside the game like onboarding experiences, meta progress tracking, interactive lore hubs, etc.

Cross-Functional Leadership & Culture

• Serve as the central orchestrator across marketing, product, dev, community, analytics, and operations.
• Build shared rituals, language, and planning frameworks that drive accountability and reduce fragmentation. 
• Help senior leadership see the system, not just the parts and make informed bets accordingly.

What Will Make You a Great Fit

• 10+ years in FTP, live service, digital strategy, product strategy, or platform strategy roles at a global tech company, cloud platform, or high-growth startup.
• Deep understanding of platform business models and multi-sided ecosystems (e.g., developers, partners, creators). 
• Experience aligning digital strategy with hardware/software/infrastructure product cycles.
• Proven success building roadmaps and experiences at the intersection of data, design, product, and GTM. 
• Exceptional executive communication and cross-functional leadership skills.

The pay range for this position in California at the start of employment is expected to be between $176,600 and $261,380 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

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Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.