Position Overview

The Staff Strategic Product Marketing Manager is a senior role within the Marketing Strategy group. This role acts as a primary architect for how 10x Genomics’ innovations are positioned and brought to market. You will be responsible for balancing long-term vision with go-to-market readiness, ensuring that product strategies align with overall business objectives and drive measurable market impact.

This is a highly cross-functional role that bridges the gap between Product Management, Portfolio Strategy, and the Integrated Marketing teams. You will translate complex scientific and technical capabilities into differentiated value propositions that resonate with target audiences in the single-cell and spatial biology markets.

What you will be doing:

1. Strategic Positioning and Messaging

• Positioning Development: Craft compelling, customer-centric product positioning and campaign themes.
• Scientific Translation: Translate highly technical and scientific product features into clear, benefit-driven value stories for specific target audiences.
• Differentiation: Define and validate unique selling points relative to the landscape.

1. Go-To-Market (GTM) Leadership

• Launch Ownership: Lead the development and planning of global GTM strategies for New Product Introductions (NPIs).
• Commercial Readiness: Define launch goals, timelines, and deliverables, ensuring the organization is prepared for market entry.
• Strategic Alignment: Partner with Product Management to ensure the roadmap aligns with market needs and with the Integrated Marketing team to operationalize campaign launches.

1. Sales Enablement and Field Readiness

• Asset Creation: Develop strategic sales tools, including pitch decks, landscape comparisons, and objection-handling materials.
• Training: Design and deliver training sessions to ensure field and channel teams can confidently communicate product value.

1. Market and Portfolio Insights

• Voice of Customer: Synthesize market research and customer insights to refine product strategies and identify new growth opportunities.
• Marketing Management: Continuously monitor market feedback to optimize positioning and commercial programs.

Skills and Competencies

• GTM Expertise: Proven ability to build and execute differentiated positioning and Go-to-Market (GTM) strategies at the platform or portfolio level.
• Insight & Segmentation: Deep capability in customer segmentation and synthesizing customer and stakeholder insights into action.
• Technical Acumen: Deep understanding of single-cell, spatial biology, or advanced omics markets.
• Communication: Exceptional ability to influence cross-functional stakeholders and present complex information to executive leadership.
• Leadership & Influence: Exceptional leadership skills, a relentless curiosity, and the ability to inspire cross-functional teams and influence at all levels.
• Communication: Outstanding, clear, and articulate communication skills, able to distill large initiatives into compelling, actionable direction for diverse audiences.
• Advocacy: Demonstrated ability to be a high-energy advocate internally and externally for customers, partners, and teams.

Minimum Qualifications

• Experience: 7 years in product marketing, product management, or segment marketing within the life sciences or biotech.
• Education: Bachelor’s degree in Life Sciences or a related field 

Preferred Qualifications

• Advanced degree preferred

*Local candidates preferred but will consider remote applicants*

Director, Global Digital Marketing, Integrated Marketing Communication (IMC) Team

Position Overview

The Director of Digital Marketing is at the center of 10x Genomics’ digital marketing engine, delivering measurable business impact and innovating across channels to ensure leadership in scientific markets. This position reports to the Vice President of Integrated Marketing Communications as is responsible for the planning, execution, and optimization of all digital marketing initiatives—including the website, SEO, SEM/paid media, email campaigns, webinars, and digital advertising. This strategic yet hands-on leader is accountable for driving measurable growth, exceptional digital engagement, and seamless user experiences that support product launches, demand generation, and brand building.

What you will be doing:

• Digital Channel Strategy & Management
• Develop and own the digital marketing strategy, aligning with campaign objectives and business goals.
• Oversee and optimize the 10x Genomics website—including content updates, landing pages, conversion paths, and ongoing user experience improvements—partnering with Creative and Content teams.
• Lead SEO strategy and execution, including technical SEO, content optimization, and performance tracking to maximize organic discovery and site rankings.
• Own SEM and paid advertising campaigns (Google Ads, LinkedIn, retargeting, and other platforms), from campaign design and budget allocation to continuous performance optimization.
• Email & Webinar Campaigns
• Design and execute integrated email marketing programs that nurture leads, promote launches, and deliver targeted content across the sales funnel.
• Develop audience segments, A/B test copy and creative, oversee template management, and report on email engagement and conversion metrics.
• Manage end-to-end webinar program logistics (topic selection, promotion, tech platform, speaker coordination, registration, analytics), ensuring seamless execution and measurable pipeline impact.
• Paid Media & Digital Campaigns
• Launch and manage digital advertising across search, social, and relevant digital channels to drive awareness, consideration, and conversion.
• Collaborate with Campaign, Content, and Creative leads to ensure digital campaigns are on message, on brand, and optimized for all funnel stages.
• Monitor channel and ad performance daily, making rapid adjustments to optimize cost per lead/acquisition and maximize campaign ROI.
• Cross-Functional Collaboration & Optimization
• Serve as the digital SME on integrated campaign teams; advise on digital best practices, channel selection, and performance forecasting.
• Work closely with Marketing Ops and Analytics to track results, build dashboards, and conduct performance reviews (site traffic, email/webinar engagement, MQL volume, digital ROI, etc.).
• Stay current on life science/technology marketing trends, new digital tools, MarTech advances, and changing platform policies.
• Compliance, Quality, and Innovation
• Ensure all web, email, and digital activities comply with relevant GDPR/privacy and regulatory guidelines.
• Champion a culture of continuous improvement, testing, and innovation—bringing new ideas, tools, and tactics to maintain digital leadership in the field.

Skills & Competencies

• Demonstrated mastery of digital marketing across: web/UX, SEO (on-page/technical), SEM/paid search, digital display, and paid social.
• Deep experience with email marketing platforms, audience segmentation, marketing automation, and webinar/event marketing technology.
• Track record managing and optimizing digital advertising budgets (> $500K/year preferred) with strong ROI and reporting results.
• Strong analytic mindset; skilled in Google Analytics, tag management, CRM, UTM tracking, and performance dashboarding.
• Working knowledge of web content management (CMS), HTML, basic CSS, and digital creative/production workflows.
• Expert project and vendor management; able to prioritize, delegate, and deliver multiple programs and campaigns.
• High attention to detail, solution-oriented, and data-driven.
• Excellent collaboration and communication skills—comfortable interfacing with technical, creative, and business stakeholders.

Minimum Qualifications

• 7 years in digital marketing roles spanning web, SEO/SEM, digital ads, email, webinars/events 
• 2 years of experience in a team or project leadership capacity.
• Bachelor’s degree in Marketing, Digital Media, Life Sciences, or related field

Preferred Skills/Qualifications

• B2B life sciences or technology strongly preferred
• Master’s degree a plus
• Experience delivering digital strategy and reporting in highly regulated, global, or complex product environments is a plus
• Local to the San Francisco Bay Area or willing to relocate preferred

***Remote candidates will be considered***