Under the leadership of DTC Director to effectively manage and develop the UGG China DTC retail business overachieving set revenue, store P&L, fiscal plans and brand objectives for offline own channels.  Establish a team of people embracing the local working practices and mirroring the Deckers culture ensuring high performance and high engagement.  Deliver a world class premium brand retail experience for the consumer. To lead the Flagship Stores to creating brand buzz in retail market, offering premium immersive experience to consumers and hitting sales target. To work in partnership with the Deckers Global Retail Team to ensure alignment of best practice UGG retail standards in China that mirror the global brand standards and operational excellence.

30% Sales & Profit planning and Protecting

• Assist Line manager to supervise the Retail P&L target achievement and to take initiative to stimulate top line growths and continuously improve store operations, to establish and deliver operations capital and revenue strategies so as to maximize return on investment.
• To assist line manager in liaising with senior management and functional expertise of Global or Regional team, to market the brand to continuously improve brand equity and market share, to contribute to identify and deliver differentiation the customers offer based on a full understanding of the consumer and brand marketplace.
• To assist line manager in developing 5-year retail business plan and strategy.
• To develop process and drive the improvement of poor/under performance of sales or profit protect in DTC retail fleet and retail back office, by pulling resources from both internally and externally.
• To improve and coach city managers, area managers as well as store managers to maximizes sales and profits.
• Drive sales and growth through constant and consistent KPI management
• Lead team to exceed sales budget and provide sales improvement plans and strategy where necessary to ensure that targets are met on a monthly/quarterly basis.

30% Store Operations

• To ensure that Store Operations Standard is established and implemented, and continuous improvement store operations policies and process including the Store IT System is in place.
• To reduce cost and improve working capital whilst improving levels on shelf by working closely with Logistics and Merchandising
• To secure product margin and store profit in line with company budget plan through well managing landlord’s sales promotions and promotional trading terms in shopping malls and department stores.
• To direct process and report to improve area managers, city managers and store manager’s stock management skills.
• To continuously list out the training needs for training team to support the store growth.
• To closely work with related departments on smooth store operations and KPI achievement.
• To lead flagship stores to well operations and closely cooperate with marketing team to create strong buzz through flagship stores in retail market.

20% Customer Services

• To inspire excellence and passion for customers services in China, to also set up standards exceed the expectations, to empower the team drive customer loyalty.
• To work with global team together on setting standard and measures to drive continuous improvements.
• To assist marketing team/CRM team to implement CRM program, including UGG consumers recruitment, repeated purchase rate improvement, etc.
• Close the gap between our customers and our brands. Lead by example in providing customer excellence at all times
• Gradually ensure a customer centric culture, where the primary driver is the customer experience
• To implement and supervise customer feedback programs to ensure the voice of the customer is heard and appropriate action is taken to improve the customer experience
• To present the brand in line with the global standards and position UGG as a premium fashion and lifestyle brand.

20% People & Talent Development

• To appoint and develop staffs to fill competency gaps, to instill a strong “the Deckers way” company culture. 
• To encourage creativities, to promote effective and efficient management, to manage Retail succession and staff development plans
• Promotes an organizational culture valuing excellence, customer focus creative problem solving, and high productivity.
• Builds, develops and coaches a high performing team, dedicated to quality, innovation, operational excellence, and best practices across the business.
• Develop and lead a team with appropriate capabilities to execute against the plan and also ability to scale those capabilities with the business as it grows.