The Senior Paid Social Campaign Manager is responsible for leading the strategic planning, execution, optimization, and reporting of paid social media campaigns across key social platforms. This role combines hands-on platform expertise with commercial thinking, ensuring campaigns deliver measurable business outcomes while driving innovation, best practice, and operational excellence.

Job Description:

Key responsibilities:

• Develop and own paid social strategies aligned to client and business objectives.
• Identify audience, creative, platform, and measurement opportunities to drive growth.
• Translate marketing goals into effective paid social media plans and activation strategies.
• Stay informed on platform developments, emerging trends, and industry best practices.
• Provide strategic recommendations based on market insights, competitor activity, and campaign performance.
• Lead the setup, execution, and management of paid social campaigns across:
  • Meta (Facebook & Instagram)
  • TikTok Ads
  • LinkedIn Ads
  • X (Twitter) Ads
  • Pinterest Ads
  • Snapchat Ads
  • Other emerging social platforms
• Manage campaign budgets and pacing to ensure efficient spend allocation.
• Develop and implement audience targeting, retargeting, and customer acquisition strategies.
• Ensure campaigns are launched accurately and according to agreed timelines.
• Monitor campaign performance daily and implement data-driven optimizations.
• Continuously improve campaign performance across key metrics including: CPA, CPL, CPC, CPM, CTR, ROAS, Conversion Rate, Revenue Growth
• Conduct testing around: Creative formats, Messaging, Audiences, Placements, Bidding strategies, Landing pages
• Identify opportunities for scale while maintaining performance efficiency.
• Produce insightful weekly, monthly, and quarterly performance reports.
• Translate data into actionable recommendations for stakeholders and clients.
• Present campaign results, learnings, and growth opportunities.
• Create performance forecasts and budget recommendations.
• Build and maintain reporting dashboards where required.

Client Service 10%

• Day to Day management, relationship and financial health of the account needs to be managed.
• Managing media brand expectations.
• Deadline and Project management
• Strategy guidance and input in order to drive the business objectives.
• Attending status /other meetings with media brands.
• Attend key client meetings
• Uphold a positive working culture.
• Represent Dentsu Performance in a professional and positive manner with both internal and external stakeholders and in doing so reflects the values of the Dentsu.

Commercial and service ownership 10%

• Ensuring processes are in place with the rest of the team to deliver streamlined campaign performance and delivery
• Manage overspend and underspend – Track monthly across all clients
• Budget trackers to be updated on a daily basis

Experience:

• 3-5 Years: Mid

Location:

Sandton

Brand:

Amplifi

Time Type:

Full time

Contract Type:

Permanent